IDC Analyst Brief, Sponsored by Rithum
“Evolution of Online Commerce: The Opportunity with 3P Marketplaces”
Doc. #US52660624, October 2024
Online commerce is growing — and so are its challenges. Margins are narrowing, operational costs are rising, and first-party (1P) models aren’t built for sustainable scale. According to the report, many sellers are struggling to capture profits, even with U.S. retail e-commerce sales hit $289.2B in Q1 2024, up 8.6% year over year.
In this IDC Analyst Brief, Heather Hershey, Research Director for Worldwide Digital Commerce, explores how third-party (3P) marketplaces are reshaping the retail landscape by offering an operationally efficient, customer-centric alternative for brands and retailers.
Download the full IDC Analyst Brief to learn key implementation considerations for successful 3P marketplace growth, including:
- Data security
- Risk and governance
- Unified analytics
- Seller onboarding and tooling
Source: IDC Analyst Brief, Sponsored by Rithum, “Evolution of Online Commerce: The Opportunity with 3P Marketplaces,” Doc. #US52660624, October 2024
