The holiday season is a make-or-break moment for sellers, with more shoppers turning to online channels to find great deals and gifts. According to Emarketer, e-commerce sales are expected to grow 9.5% to $271.18 billion in 2024. As consumers demand convenient, mobile-friendly purchases, sellers have an opportunity to meet them where they are. That means diversifying their sales channels to include social commerce during peak holiday moments like Cyber 5.
Maximize peak holiday moments with TikTok Shop
Cyber Five, the five days between Thanksgiving and Cyber Monday, continues to be a pivotal moment for sellers to impact their bottom lines. These key dates offer unmatched opportunities for brands and retailers to gain traction, drive sales and build lasting momentum for the holiday season.
TikTok Shop makes it easier for shoppers to explore products, make purchases and stay engaged – all in one place. In fact, 62% of TikTok users take part in social e-commerce activities on a weekly basis. They are also 1.5 times more likely to purchase after immediately discovering a product on the platform. With Rithum’s TikTok Shop integration, sellers can capture and engage a diverse audience. This can turn views into revenue and followers into longtime customers.
TikTok Shop offers brands and retailers:
- More high-quality traffic: Visibility on purchases improves algorithms to optimize traffic for conversions.
- Expanded visibility: Track real-time performance, traffic, customer reviews and transaction data through TikTok Shop’s analytics dashboards.
- Creator collaboration at scale: Get access to TikTok Shop’s Affiliate Program. It enables sellers to partner with creators and easily grow their business.
- Real-time interaction: Leverage the power of live shopping streams to speak directly with viewers and answer their questions to build trust and interest.
Rithum customers grow on TikTok Shop
In 2023, online retailer Book & Mortar Record Store, LLC began selling directly on TikTok Shop but quickly faced challenges managing its extensive inventory. With thousands of products to list, the store owners were tediously tasked with manually filling out product attribute fields for every SKU, tracking stock levels and mapping out suppliers. This process became cumbersome, costing time and potential sales. An unexpected “viral” surge for a famous artist’s vinyl album led to overselling. The business turned to Rithum to automate selling in TikTok Shop. In the first month of using Rithum, the one retailer’s sales jumped by over 250% from the previous month and grew to 694% by November 2023.
Crazy Dog T-Shirts, a US-based seller of novelty apparel and accessories, manages its product catalog through Rithum. In 2024, the brand engaged TikTok’s Affiliate Program. As a result, received record-breaking sales through the social platform’s network of influencers. One of its t-shirts achieved “Hero Product” status, ranking among the top 30 listings based on sales on TikTok Shop.
TikTok Shop’s Holiday Checklist: A step-by-step guide
To help sellers thrive during the busiest shopping season of the year, TikTok Shop has created a Holiday Checklist. Here’s how to make the most of the platform during Black Friday and Cyber Monday with Rithum:
- Get started: Sellers can begin by setting up a TikTok Shop account. Then by adding the channel to their Rithum platform account. To sell through TikTok Shop with Rithum, sellers must register their business and have warehouses located in the United States or the United Kingdom.
- Manage inventory: To avoid overselling or stockouts, Rithum’s automated inventory management helps sellers synchronize inventory quantities across channels to avoid overselling or stockouts. Paired with TikTok’s Analytics Dashboard, sellers can forecast demand and keep up with what shoppers are searching for and buying through the channel.
- Optimize product listings: Sellers are encouraged to create engaging product descriptions and high-quality visuals to capture audience attention in a crowded space. Rithum can help transform and optimize product data and automate feed delivery by adapting and automating product data to match every channel, so product listings stay consistent and accurate on TikTok Shop and beyond.
- Connect TikTok Shop to e-commerce platforms: Seamless integration between a seller’s social channel and their existing e-commerce platform is fundamental for managing orders, inventory and product listings. Rithum connects all channels to one unified platform. This makes it easier to manage operations during the holiday rush.
- Collaborate with creators: One of TikTok Shop’s greatest strengths is its thriving community of over 100,000 creators ready to promote the products they love. With Rithum, sellers can gain access to TikTok Shop’s Affiliate Program to easily partner with creators and grow their business.
Ready to make this holiday season your most successful yet?
Get started selling on TikTok. Learn more about leveraging Rithum’s TikTok Shop integration. Use it to tackle peak shopping days like Black Friday and Cyber Monday with confidence.