{"id":100574,"date":"2021-09-20T20:52:10","date_gmt":"2021-09-20T20:52:10","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-au-2\/pricing-for-profit-how-to-leverage-automated-repricers-for-higher-sales\/"},"modified":"2023-11-29T10:50:15","modified_gmt":"2023-11-29T10:50:15","slug":"pricing-for-profit-how-to-leverage-automated-repricers-for-higher-sales","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/au\/blog\/pricing-for-profit-how-to-leverage-automated-repricers-for-higher-sales\/","title":{"rendered":"Pricing for Profit: How to Leverage Automated Repricers for Higher Sales"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Competitive, timely and profit-margin-friendly pricing plays an enormous role in the health of any brand or retailer enterprise. Although tactical promotions can temporarily boost sales, a structured pricing plan with dynamic action will provide the most consistent results over the long term.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, staying on top of the pricing game requires constant work \u2014 and dedicating the required resources to accomplish that feat drains even more profitability. That\u2019s where automatic repricers come in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automated repricing tools can vary across platforms and software solutions. In this blog, we\u2019ll discuss the <\/span><a href=\"https:\/\/www.rithum.com\/au\/solutions\/repricing-solutions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">repricers in the Rithum solution<\/span><\/a><span style=\"font-weight: 400;\">. But first, before we take a closer look at the tools, we need to discuss strategy, because the methodology you adopt in your pricing approach determines outcome. These pricing strategies each are based on separate goals:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An <\/span><b>algorithmic strategy<\/b><span style=\"font-weight: 400;\"> focuses on winning the sale for your listings, at the highest possible price.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <\/span><b>rule-based strategy<\/b><span style=\"font-weight: 400;\"> sets a price relative to your competition.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your goal is winning the buy box on a marketplace, you\u2019ll want to use the algorithmic strategy. If you know exactly how you want to price against different types of competitors, use the rule-based strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To understand how to implement repricing tools on a practical level, it\u2019s first important to recognize the different types of repricers:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <\/span><b>marketplace repricer<\/b><span style=\"font-weight: 400;\"> helps sellers win sales at the highest possible price on a specific marketplace, by continually monitoring the listing and evaluating the quality of the competition to arrive at the optimal price.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <\/span><b>velocity repricer<\/b><span style=\"font-weight: 400;\"> changes pricing to competitive levels across marketplaces based on the total quantity sold for products, allowing sellers to take action to move stale inventory or to maximize profit on fast-selling products.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>Marketplace Repricers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Rithum platform includes several repricers that monitor your listings on specific marketplaces.<\/span><\/p>\n<h3><b>Amazon<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The Amazon Repricer monitors the Amazon Buy Box status \u2014 and the moves of your competitors. As the competitive landscape of the ASIN changes, your price will be raised or lowered to maximise revenue and profitability.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Amazon Repricer offers both algorithmic and rule-based options.\u00a0<\/span><\/p>\n<h3><b>eBay<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The eBay Repricer compares prices on your products\u2019 UPCs or eBay Product Identifiers (ePIDs) with those of your competitors. Based on the thresholds and parameters you set, the repricer will adjust your price points automatically.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The eBay Repricer offers both algorithmic and rule-based options.\u00a0<\/span><\/p>\n<h3><b>Walmart<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The Walmart Repricer is event-based. This means that as similar listings to your products undergo changes, the repricer will evaluate the new environment and react according to the guidelines you\u2019ve provided. As this rapidly expanding marketplace acquires more sellers and products, automation is becoming essential to success.<\/span><\/p>\n<h2><b>Velocity Repricer<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Velocity Repricer automatically adjusts prices based on a defined lookback period and application frequency. Price adjustments are made automatically based on the user-determined parameters for quantity sold and the performance of those products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Velocity Repricer can be used in conjunction with any marketplace repricer. The lowest generated price will be sent to the channel. For example, if the Velocity Repricer generates a price of $100, but the Amazon Repricer generates a price of $99, the price on Amazon will be $99.\u00a0<\/span><\/p>\n<h2><b>Benefits<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Repricers help sellers win the buy box and best offer positions. They also increase competitiveness and visibility of your products among bargain-savvy consumers. Overall, for brands, automated repricers prevent product erosion and help catch MAP pricing violations before they start a ripple effect.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, they provide maximum profits while also helping your business react to real-time demand and move product. This activity can be especially pertinent during the approach of peak shopping seasons (as holiday shoppers start earlier and earlier). Such repricing movement also allows sellers of seasonal products to wield a key advantage. Or, if a TikTok video or online trend that involves your products goes viral overnight, automatic repricers will adjust before you\u2019ve even had a chance to realize what\u2019s happened, allowing you to focus on capitalising on the moment and successfully fulfilling orders.\u00a0<\/span><\/p>\n<h2><b>Managed Services<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Selecting and enacting the right mix of repricing tools can be complicated, with various factors within your business\u2019s unique position influencing decisions. However, it all starts with goals. <\/span><a href=\"https:\/\/www.rithum.com\/au\/services\/managed-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Rithum\u2019s experts<\/span><\/a><span style=\"font-weight: 400;\"> can guide you through the process, as an extension of your internal team, to first help you hone in on the strategies that will make the greatest impact in increasing your profit margin. Once you\u2019ve determined your preferred approach, they\u2019ll draw on their years of e-commerce experience to execute the best repricing options to accomplish your goals \u2014 and continue to monitor performance and provide suggestions as necessary or as circumstances change.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.rithum.com\/au\/contact-us\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> today to learn more about how our Managed Services team can help you implement the right repricing strategy for your business.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Competitive, timely and profit-margin-friendly pricing plays an enormous role in the health of any brand or retailer enterprise. Although tactical promotions can temporarily boost sales, a structured pricing plan with dynamic action will provide the most consistent results over the long term.\u00a0\u00a0\u00a0 However, staying on top of the pricing game requires constant work \u2014 and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":87571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[8406,7722,9767,9768,9769,9770,8942],"asset-type":[13744],"audience":[13407,13410],"bio":[14335],"topic":[5153],"class_list":["post-100574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-amazon-au-2","tag-ebay-au","tag-marketplace-repricer-au","tag-repricing-strategy-au","tag-repricing-tool-au","tag-velocity-repricer-2-au","tag-walmart-au","asset-type-blog-au","audience-brands-suppliers-au","audience-retailers-au","bio-rithum-team-au","topic-marketplaces-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - 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