{"id":105087,"date":"2021-11-15T20:39:08","date_gmt":"2021-11-15T20:39:08","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-au-2\/pricing-on-amazon-insights-to-inform-your-strategies\/"},"modified":"2023-11-29T10:49:44","modified_gmt":"2023-11-29T10:49:44","slug":"pricing-on-amazon-insights-to-inform-your-strategies","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/au\/blog\/pricing-on-amazon-insights-to-inform-your-strategies\/","title":{"rendered":"Pricing on Amazon: Insights to Inform Your Strategies"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Imagine a one-stop shop for pricing on Amazon \u2014 one location displaying solid data you can use to analyze pricing decisions across the marketplace giant. Sound too good to be true? It isn\u2019t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Pricing Console is a feature in the Rithum platform that provides a snapshot of your products\u2019 pricing on Amazon, including comparisons to your competitor\u2019s products and data indicating your current sales according to SKU and Buy Box performance. When viewed alone, the data provides immediate, valuable information. When reviewed together with other types of sales data, such as historical performance or performance on other channels, these key stats can help you analyze what\u2019s working and what\u2019s not in your Amazon strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The summary at the top of the Pricing Console page lets you see, at a glance, the number of SKUs that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are losing the Buy Box<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are losing the Buy Box at their minimum listed prices<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are winning the Buy Box at their maximum listed prices<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are not included in a repricer rule<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have no competition and no sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have Amazon as a seller on the ASIN<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">First, it\u2019s critical to identify those top performers. And no, we\u2019re not talking simply about the Buy Box winners. We\u2019re talking about those SKUs in the sweet spot \u2014 the ones that are winning the Buy Box at the maximum prices listed in their repricer rules. They are maximizing profits while remaining highly visible to buyers. These SKUs may deserve special attention for a couple of reasons. Is it reasonable to consider adjusting the maximum price \u2014 will the products still remain competitive if you increase the maximum? Have you established a satisfactory inventory stream for these products? How are you capitalizing on buyer interest during this time, and are you engaging them with your brand or company to encourage consideration of sales of related or future products?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For those products that are losing the Buy Box at their minimum listed price, check to see if there is overlap between these SKUs and SKUs with Amazon listed as a seller on the ASIN. Those particular products may be more difficult to sell, and aggressive pricing tactics may not help.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally speaking, it can be difficult to edge out the competition and consistently capture the Buy Box. Why not start with the basics? SKUs that have no competition and no sales are low-hanging fruit that could be ripe with opportunity. Those products might not be priced competitively \u2014 or their content might need more attention. Optimizing content and fully utilizing all relevant fields within a listing will increase its chances of capturing the Buy Box \u2014 and, ultimately, the likelihood buyers will seriously consider purchasing.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And for what it\u2019s worth, the Pricing Console will also show you what SKUs are not included in any repricer rule. When used over time on SKUs that are added and removed from repricer rules, this feature can help you understand the level of effectiveness of automated repricing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you using the Pricing Console? Would you like to take a deeper dive into the data to identify potential pricing techniques and strategies for the future? Our <\/span><a href=\"https:\/\/www.rithum.com\/au\/services\/managed-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Managed Services<\/span><\/a><span style=\"font-weight: 400;\"> tea<\/span><span style=\"font-weight: 400;\">m members work in this area all day every day. They <\/span><span style=\"font-weight: 400;\">can export and review different buckets to help you gain a more thorough understanding of how pricing is impacting your Buy Box percentages. They can also take a closer look at overall performance of an SKU on Amazon, using this tool and others, to suggest specific changes or best practices. <\/span><a href=\"https:\/\/www.rithum.com\/au\/contact-us\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> if you\u2019d like to plug into the expertise these professionals can offer. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine a one-stop shop for pricing on Amazon \u2014 one location displaying solid data you can use to analyze pricing decisions across the marketplace giant. Sound too good to be true? It isn\u2019t.\u00a0 The Pricing Console is a feature in the Rithum platform that provides a snapshot of your products\u2019 pricing on Amazon, including comparisons [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":105088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[19,10645,10062,9762,9586,10113],"asset-type":[13744],"audience":[13407,13410],"bio":[14335],"topic":[15167,5153],"class_list":["post-105087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-amazon","tag-amazon-pricing-console-au","tag-buy-box-au-3","tag-managed-services-au","tag-pricing-console-au","tag-sku-au","asset-type-blog-au","audience-brands-suppliers-au","audience-retailers-au","bio-rithum-team-au","topic-scot-au","topic-marketplaces-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pricing on Amazon: Insights to Inform Your Strategies - Rithum<\/title>\n<meta name=\"description\" content=\"Imagine a one-stop shop for pricing on Amazon \u2014 one location displaying solid data you can use to analyze pricing decisions across the marketplace giant. 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