{"id":111490,"date":"2022-08-25T19:41:18","date_gmt":"2022-08-25T19:41:18","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-au-2\/selling-on-multiple-marketplaces-you-need-these-7-tips\/"},"modified":"2023-11-29T10:46:24","modified_gmt":"2023-11-29T10:46:24","slug":"selling-on-multiple-marketplaces-you-need-these-7-tips","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/au\/blog\/selling-on-multiple-marketplaces-you-need-these-7-tips\/","title":{"rendered":"Selling on Multiple Marketplaces? You Need These 7 Tips"},"content":{"rendered":"

You hear it over and over again: \u201cDiversify your channel mix\u201d and \u201creach shoppers wherever they are.\u201d But sometimes, that\u2019s easier said than done. Joining new marketplaces comes with a number of challenges, from lack of channel-specific expertise to thinning profit margins. Plus, the e-commerce landscape is more competitive than ever.<\/span><\/p>\n

Yet, challenges like these shouldn\u2019t stand in your way to multi-marketplace bliss. Instead, conquering them requires a <\/span>holistic approach<\/span><\/a> that takes your marketplace strategy well beyond listing.\u00a0<\/span><\/p>\n

We recently hosted a webinar featuring <\/span>7 Steps to Successful Multi-Marketplace Selling<\/span><\/a> to help you develop a cohesive plan to manage multiple accounts \u2014 without draining resources.\u00a0<\/span><\/p>\n

How to Win at Multi-Marketplace Selling<\/b><\/b><\/h2>\n

1. Get everyone on board.\u00a0<\/span><\/h3>\n

Too many brands still operate in silos. But aligning your teams, from marketing to sales to finance, is critical for a united front that impacts brand growth. Elect a project manager to oversee this cross-functional strategy, help set goals, conduct research and keep everyone on track toward a common objective.<\/span><\/b><\/p>\n

2. Strengthen retailer relationships.<\/h3>\n

Expanding across marketplaces can be a touchy subject with your retail partners. The best way to approach this is to communicate your intent to sell directly to consumers early in the process. Be sure to set expectations and inform retailers what your marketplace expansion will mean for your ongoing partnership.<\/span><\/b><\/p>\n

3. Clean up your product catalogue.<\/h3>\n

What does your product content say to shoppers? Improve your chances of marketplace success from the start with clear, organised content that entices shoppers instead of chasing them away. Tailor your content to the audience where possible and be sure to include fields like:<\/span><\/p>\n