{"id":112976,"date":"2022-11-14T20:47:57","date_gmt":"2022-11-14T20:47:57","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-au-2\/scrambling-before-the-holidays-try-these-10-e-commerce-tips\/"},"modified":"2023-11-29T10:45:49","modified_gmt":"2023-11-29T10:45:49","slug":"scrambling-before-the-holidays-try-these-10-e-commerce-tips","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/au\/blog\/scrambling-before-the-holidays-try-these-10-e-commerce-tips\/","title":{"rendered":"Scrambling Before the Holidays? Try These 10 E-Commerce Tips"},"content":{"rendered":"

Holiday decor is now on the shelves, people are making plans for gathering and some even have their shopping well underway. That means it\u2019s too late to make adjustments to your Q4 tactics or holiday e-commerce campaigns\u2026right?<\/span><\/p>\n

Not exactly. There\u2019s still plenty you can do to manage the holiday rush and ensure a smooth season. Our Rithum <\/span>Managed Services<\/span><\/a> experts put together a list of \u201cquick hits\u201d to help you tie a bow around your 2022 holiday efforts.\u00a0<\/span><\/p>\n

10 Last-Minute Holiday Planning Tips<\/b><\/h2>\n

You may have gotten a <\/span>head start<\/span><\/a> this year in anticipation of holiday challenges like supply constraints and economic pressures. Or maybe this holiday season got ahead of you and now your team is scrambling for holiday e-commerce best practices. Regardless, we recommend these quick tips to help you tie up loose ends as the holiday season approaches.<\/span><\/p>\n

Ensure Stock for Fulfilment Services<\/b><\/h3>\n

If you work with a <\/span>third-party fulfilment service<\/span><\/a> like Fulfilment by Amazon (FBA) or Walmart Fulfilment Services (WFS), you should be in the process of stocking them with plenty of your top-selling items for the holiday. Ensure adequate supply now so you don\u2019t have to spend money or increase stress rushing later.<\/span><\/p>\n

Identify and Publicise Your Last Ship Date<\/b><\/h3>\n

Calculate your last possible ship date to ensure delivery by December 25. Pair this with your shipping carrier\u2019s last send dates and make it clear to customers so there are no surprises.<\/span><\/p>\n

Account for Lead Times<\/b><\/h3>\n

Review your on-time delivery metrics, and assess whether or not you need to adjust lead times for fulfillment and delivery.<\/span><\/p>\n

Prevent Overselling<\/b><\/h3>\n

Keep tabs on inventory and listings to prevent overselling, especially on Amazon, resulting in frustrated customers. Implement a \u201csupply buffer\u201d so you always have some stock on hand.<\/span><\/p>\n

Avoid Big Changes<\/b><\/h3>\n

Now is not the time to be trying something new. Avoid big changes in your e-commerce setup, including pricing strategies and product description page setups. Instead, adopt an \u201call hands on deck\u201d approach that highlights your biggest strengths and doubles down on advertising and promotions.\u00a0<\/span><\/p>\n

Know Your Deadlines<\/b><\/h3>\n

Anticipate marketplace cutoffs for adding new products to the site. Adjust accordingly and list all your items as soon as possible.\u00a0<\/span><\/p>\n

Set Up Critical Data Monitoring<\/b><\/h3>\n

Make sure <\/span>reliable monitoring<\/span><\/a> is in place for your feeds, quantity\/price updates, orders, listing errors and top-selling items. That way, you can stay focused on urgent needs and the bigger seasonal picture when you\u2019re in the thick of holiday selling.\u00a0<\/span><\/p>\n

Double-Check Promotional Pricing<\/b><\/h3>\n

Double- and triple-check any promotional pricing you have scheduled through a deal planner or promotional fields. Check pricing is correct and dates are formatted correctly. Make sure to allot extra time for your feeds on marketplaces that have longer processing times.<\/span><\/p>\n

Boost Last-Minute Advertising<\/b><\/h3>\n

Go big! Plan to boost your <\/span>advertising and retail media<\/span><\/a> spend in the final weeks before Cyber 5 and Christmas. This is also an appropriate time to increase your budget caps.\u00a0<\/span><\/p>\n

Watch Marketplace KPIs<\/b><\/h3>\n

Keep a sharp eye on your marketplace KPIs to <\/span>avoid suspension<\/span><\/a> during Q4.\u00a0<\/span><\/p>\n

The Time Is Now<\/b><\/h2>\n

This is what you\u2019ve been waiting all year to execute. Make sure your program is all buttoned up to not only put your best foot forward among digital shoppers, but also ensure the best turnout at the end of the 2022 holiday season.\u00a0<\/span><\/p>\n

Need help? Rithum <\/span>Managed Services<\/span><\/a> leans on decades of holiday planning expertise to help e-commerce brands and retailers get ready for the biggest selling season of the year. <\/span>Contact us <\/span><\/a>for guidance and a more confident approach to your Q4 sales.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Holiday decor is now on the shelves, people are making plans for gathering and some even have their shopping well underway. That means it\u2019s too late to make adjustments to your Q4 tactics or holiday e-commerce campaigns\u2026right? Not exactly. There\u2019s still plenty you can do to manage the holiday rush and ensure a smooth season. […]<\/p>\n","protected":false},"author":1,"featured_media":112936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[1569,8919,9516,9517,10538,13018,9762,8914,10032],"asset-type":[13744],"audience":[13407,13410],"bio":[14335],"topic":[15166,15167,5153],"class_list":["post-112976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-data-feeds","tag-fulfillment-au","tag-holiday-e-commerce-au","tag-holiday-planning-au","tag-holiday-prep-au","tag-holiday-shipping-au","tag-managed-services-au","tag-marketplace-au","tag-pricing-strategies-au-2","asset-type-blog-au","audience-brands-suppliers-au","audience-retailers-au","bio-rithum-team-au","topic-brands-au","topic-scot-au","topic-marketplaces-au"],"acf":[],"yoast_head":"\nScrambling Before the Holidays? 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