{"id":115256,"date":"2023-02-27T19:50:55","date_gmt":"2023-02-27T19:50:55","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-au-2\/10-e-commerce-kpis-to-measure\/"},"modified":"2024-03-21T04:26:37","modified_gmt":"2024-03-21T04:26:37","slug":"10-e-commerce-kpis-to-measure","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/au\/blog\/10-e-commerce-kpis-to-measure\/","title":{"rendered":"10 E-Commerce KPIs to Measure"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Do you track your heart rate? Or your cholesterol? What about your blood sugar levels? Monitoring your health stats is always a good idea, but determining which ones to watch is different for everyone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s the same with your e-commerce strategy. There are a number of key performance indicators (KPIs) to monitor to keep your program in top health. But the right mix of metrics? That depends on the goals and characteristics of each individual team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve put together 10 of the most common and important e-commerce metrics to watch, as well as a guide to help you better understand your brand analytics. You be the judge of which KPIs will lead to the greatest success for your program.\u00a0<\/span><\/p>\n<h2>What Are E-Commerce KPIs?<\/h2>\n<p><span style=\"font-weight: 400;\">E-commerce KPIs are measurements that allow you to assess the success or failure of your digital strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These program components may include everything from social media ad conversions and return on advertising spend (ROAS) to fulfilment efficiency and delivery rates. From end to end, the e-commerce journey includes a mountain of data points for marketers to choose from.\u00a0\u00a0<\/span><\/p>\n<h2>Why Are E-Commerce KPIs Important?<\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s impossible to know where you\u2019re headed if you don\u2019t know where you currently stand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital commerce metrics allow you to regularly assess the health of:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A campaign<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A channel (e.g., marketplace, website or social)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An aspect of your e-commerce program (e.g., marketing, advertising or fulfilment)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0Your overall e-commerce strategy<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Armed with performance data, you can optimise these program components and make better decisions about sales, marketing, customer experience and more. Positive performance may prompt you to invest more in campaigns that work well, while negative performance calls your attention to areas that aren\u2019t working.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No data means no visibility. Without e-commerce KPIs, you must rely on hunches and gut instincts to make important selling decisions.\u00a0\u00a0<\/span><\/p>\n<h2>What Are the Most Important E-Commerce Metrics to Track?<\/h2>\n<p><span style=\"font-weight: 400;\">Again, the top KPIs to track will differ between companies. A small boutique with a modest budget may want to pay more attention to its ROAS, while a national chain may be interested in global expansion metrics. However, here is a list of the top 10 e-commerce KPIs that most brands and retailers track:<\/span><\/p>\n<h3><b>1. Conversion rate<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A conversion rate is the rate at which consumers \u201cconvert\u201d or perform a desired action. This could include clicking a button, subscribing to your newsletter, completing a purchase or interacting with an ad, among many other actions. Conversion rates indicate whether or not certain parts of your program are resonating with customers. They are especially helpful in gauging performance of a recently modified component like a web page or ad.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can calculate conversion rate by dividing the number of conversions (or actions taken) by the number of viewers, visitors or interactions and multiplying by 100.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><b>Conversion rate = (conversions \/ interactions) x 100\u00a0<\/b><\/p>\n<h3><b>2. Customer acquisition cost (CAC)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Customer acquisition cost is the amount it costs you to acquire one new customer. Be sure to factor in every expense it requires to gain a new customer, from ad purchase and marketing costs to overhead and labour.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to keep this number lower than your average order value (AOV) to ensure profit. Otherwise, it\u2019s indicative of spending more than you&#8217;re bringing in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To calculate this metric, divide your total cost of acquiring all new customers in a given campaign or channel by the number of customers acquired.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><b>CAC = total cost of customer acquisition\/number of customers acquired\u00a0<\/b><\/p>\n<h3><b>3. Cost per acquisition (CPA)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cost per acquisition is similar to CAC, but it assesses spend for consumers <\/span><i><span style=\"font-weight: 400;\">before <\/span><\/i><span style=\"font-weight: 400;\">they become paying customers. These leads or non-paying customers might include shoppers who click on an ad, but haven\u2019t yet made a purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This metric is useful for identifying the cost of simply getting a consumer to engage with your brand. Use the following equation to calculate CPA:<\/span><\/p>\n<p style=\"text-align: center;\"><b>CPA = total cost of lead acquisition\/number of leads\u00a0<\/b><\/p>\n<h3><b>4. Average order value (AOV)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Average order value is the average amount your customers spend per order. Note that this KPI should not include things like tax or shipping \u2014 only the amount of revenue you receive from each order.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though simple, this is an important metric for better understanding your customers\u2019 shopping habits and making a quick, yet efficient impact on your revenue. You can increase AOV by promoting:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bundled products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buy two (or more), get one free promotions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discounts for reaching a minimum spend threshold\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Calculate your AOV by dividing revenue by total orders:<\/span><\/p>\n<p style=\"text-align: center;\"><b>AOV = revenue\/number of orders<\/b><\/p>\n<h3><b>5. Net profit<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Calculating net profit is basic business. To make money, you have to bring in more revenue than you\u2019re spending. That\u2019s why net profit is a key indicator of your e-commerce program\u2019s overall health.<\/span><\/p>\n<p style=\"text-align: center;\"><b>Net profit = total revenue \u2013 total expenses\u00a0<\/b><\/p>\n<h3><b>6. Cost of goods sold (COGS)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cost of goods sold (or cost of sales) is a manufacturing and production metric used to calculate the cost of producing or acquiring products. It includes the cost of materials and labour, but does not account for indirect expenses like distribution, overhead or marketing. It is an important metric for calculating gross profit and how efficient your company is at managing labour, supplies and production.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Calculate this KPI with some basic addition and subtraction:<\/span><\/p>\n<p style=\"text-align: center;\"><b>COGS = beginning inventory + sales \u2212 ending inventory\u00a0<\/b><\/p>\n<h3><b>7. Return on ad spend (ROAS)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Return on advertising spend is a key metric for determining ad campaign success. It measures the amount of money you make on a campaign for every dollar you spend. The higher the ROAS, the more successful the campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Average ROAS can change depending on the channel type (e.g., social media or web search), platform (e.g., Google or Facebook) or retail media network (RMN) (e.g., Amazon Advertising or Walmart Connect). Calculate ROAS with this equation:<\/span><\/p>\n<p style=\"text-align: center;\"><b>ROAS = total ad sales\/total ad spend\u00a0<\/b><\/p>\n<p><a href=\"https:\/\/www.rithum.com\/au\/blog\/what-is-a-good-roas\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Learn how to increase your ROAS and more in our comprehensive post.\u00a0<\/span><\/i><\/a><\/p>\n<h3><b>8. Return on investment (ROI)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Return on investment is similar to ROAS, but it can be applied to any investment the business makes (e.g., marketing software or company acquisition). Investors and business leaders often use this metric to determine how well an investment has performed. ROAS, on the other hand, is a very commerce-centric metric that focuses on the return of a particular ad campaign. Calculate ROI with the following formula:<\/span><\/p>\n<p style=\"text-align: center;\"><b>ROI = (net income\/cost of investment) x 100<\/b><\/p>\n<h3><b>9. Cart abandonment rate\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Here\u2019s one metric you don\u2019t want to be high. Cart abandonment rate measures how many shoppers fail to complete their purchase. A high rating can indicate:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shoppers found a better price somewhere else<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You don\u2019t have enough payment options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You don\u2019t offer enough shipping options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your checkout process is too complex<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Identify your cart abandonment rate by dividing the <\/span><i><span style=\"font-weight: 400;\">number<\/span><\/i><span style=\"font-weight: 400;\"> of completed sales (not the dollar amount) by the number of carts and multiply by 100.<\/span><\/p>\n<p style=\"text-align: center;\"><b>Cart abandonment rate = (sales \/ carts) x 100\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, reducing your cart abandonment rate is one of the easiest and most impactful ways to boost revenue. By <\/span><a href=\"https:\/\/www.rithum.com\/au\/about\/partners\/?se=paypal\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">integrating more payment options<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.rithum.com\/au\/solutions\/fulfillment\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">rethinking fulfilment<\/span><\/a><span style=\"font-weight: 400;\"> or improving your checkout experience, you can knock down the roadblocks on consumers\u2019 path to purchase.\u00a0<\/span><\/p>\n<h3><b>10. Customer lifetime value (CLV)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Customer lifetime value is one of the most highly coveted marketer KPIs \u2014 but it\u2019s also one of the most difficult to compute. CLV measures long-term customer retention and is an indication of brand loyalty. It tells you how much a consumer will spend with your company over their time as a customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your CLV is close to your AOV, it means customers are only making one or two purchases from you over their lifetime. If CLV is significantly higher than AOV, it indicates repeat purchases and total value that far exceeds an individual purchase amount. Use this formula to determine CLV:<\/span><\/p>\n<p style=\"text-align: center;\"><b>Customer lifetime value = (customer value x average customer lifespan)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">What makes CLV difficult to compute is determining customer value and how long they typically patronize your brand. Calculate customer value by multiplying the average purchase value by the average number of purchases:<\/span><\/p>\n<p style=\"text-align: center;\"><b>Customer value = average purchase value x average number of purchases)<\/b><\/p>\n<h2>Which E-Commerce KPIS Should You Measure? Rithum Can Help.<\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s nice to have metrics on hand, but you\u2019re a marketer \u2014 not a mathematician \u2014 and calculating each KPI manually is unsustainable. While platforms like Amazon and Google provide helpful campaign metrics, they don\u2019t provide a full picture of your e-commerce program.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rithum provides a suite of tools to gauge your company\u2019s performance. With a real-time picture of each part of your program and expert guidance from <\/span><a href=\"https:\/\/www.rithum.com\/au\/managed-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Managed Services<\/span><\/a>, you can leverage decades of expertise in e-commerce strategy, execution, and analytics to market and sell more effectively.<\/p>\n<p><span style=\"font-weight: 400;\">Contact us for a <\/span><a href=\"https:\/\/www.rithum.com\/au\/request-a-demo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">demo<\/span><\/a><span style=\"font-weight: 400;\"> of the Rithum platform today. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you track your heart rate? Or your cholesterol? What about your blood sugar levels? Monitoring your health stats is always a good idea, but determining which ones to watch is different for everyone.\u00a0 It\u2019s the same with your e-commerce strategy. There are a number of key performance indicators (KPIs) to monitor to keep your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":115231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[13256,13257],"asset-type":[13744],"audience":[13407,13410],"bio":[14335],"topic":[15168],"class_list":["post-115256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-e-commerce-kpis-au","tag-e-commerce-metrics-au","asset-type-blog-au","audience-brands-suppliers-au","audience-retailers-au","bio-rithum-team-au","topic-industry-trends-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10 E-Commerce KPIs to Measure - Rithum<\/title>\n<meta name=\"description\" content=\"Discover which e-commerce KPIs are most important for your brand and which ones you should measure in 2024.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 E-Commerce KPIs to Measure\" \/>\n<meta property=\"og:description\" content=\"Discover which e-commerce KPIs are most important for your brand and which ones you should measure in 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.rithum.com\/au\/blog\/10-e-commerce-kpis-to-measure\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-27T19:50:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-21T04:26:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.rithum.com\/wp-content\/uploads\/2023\/02\/NA-Blog-KPIs-to-Measure-Graphics-Q12023_380x380.png\" \/>\n\t<meta property=\"og:image:width\" content=\"793\" \/>\n\t<meta property=\"og:image:height\" content=\"792\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"8347pwpadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"8347pwpadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/10-e-commerce-kpis-to-measure\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/10-e-commerce-kpis-to-measure\\\/\"},\"author\":{\"name\":\"8347pwpadmin\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#\\\/schema\\\/person\\\/80792d02d04eff25186ea9ace95c9308\"},\"headline\":\"10 E-Commerce KPIs to Measure\",\"datePublished\":\"2023-02-27T19:50:55+00:00\",\"dateModified\":\"2024-03-21T04:26:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/10-e-commerce-kpis-to-measure\\\/\"},\"wordCount\":1463,\"publisher\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/10-e-commerce-kpis-to-measure\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/NA-Blog-KPIs-to-Measure-Graphics-Q12023_380x380.png\",\"keywords\":[\"e-commerce KPIs\",\"e-commerce metrics\"],\"articleSection\":[\"Industry Trends\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/10-e-commerce-kpis-to-measure\\\/\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/10-e-commerce-kpis-to-measure\\\/\",\"name\":\"10 E-Commerce KPIs to Measure - Rithum\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/10-e-commerce-kpis-to-measure\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/10-e-commerce-kpis-to-measure\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/NA-Blog-KPIs-to-Measure-Graphics-Q12023_380x380.png\",\"datePublished\":\"2023-02-27T19:50:55+00:00\",\"dateModified\":\"2024-03-21T04:26:37+00:00\",\"description\":\"Discover which e-commerce KPIs are most important for your brand and which ones you should measure in 2024.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/10-e-commerce-kpis-to-measure\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/10-e-commerce-kpis-to-measure\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/10-e-commerce-kpis-to-measure\\\/#primaryimage\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/NA-Blog-KPIs-to-Measure-Graphics-Q12023_380x380.png\",\"contentUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/NA-Blog-KPIs-to-Measure-Graphics-Q12023_380x380.png\",\"width\":793,\"height\":792},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/10-e-commerce-kpis-to-measure\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 E-Commerce KPIs to Measure\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#website\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/\",\"name\":\"Rithum\",\"description\":\"Drop Ship. Sell on Marketplaces. Optimize Delivery\",\"publisher\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#organization\",\"name\":\"Rithum\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Rithum-logo-1.png\",\"contentUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Rithum-logo-1.png\",\"width\":696,\"height\":696,\"caption\":\"Rithum\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/rithumcommerce\",\"https:\\\/\\\/x.com\\\/rithumcommerce\",\"https:\\\/\\\/instagram.com\\\/rithumcommerce\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rithumcommerce\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/rithumcommerce\",\"https:\\\/\\\/www.tiktok.com\\\/@rithumcommerce\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#\\\/schema\\\/person\\\/80792d02d04eff25186ea9ace95c9308\",\"name\":\"8347pwpadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g\",\"caption\":\"8347pwpadmin\"},\"sameAs\":[\"https:\\\/\\\/support.pagely.com\"],\"url\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/author\\\/8347pwpadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"10 E-Commerce KPIs to Measure - Rithum","description":"Discover which e-commerce KPIs are most important for your brand and which ones you should measure in 2024.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"10 E-Commerce KPIs to Measure","og_description":"Discover which e-commerce KPIs are most important for your brand and which ones you should measure in 2024.","og_url":"https:\/\/old.rithum.com\/au\/blog\/10-e-commerce-kpis-to-measure\/","og_site_name":"Rithum","article_publisher":"https:\/\/facebook.com\/rithumcommerce","article_published_time":"2023-02-27T19:50:55+00:00","article_modified_time":"2024-03-21T04:26:37+00:00","og_image":[{"width":793,"height":792,"url":"https:\/\/old.rithum.com\/wp-content\/uploads\/2023\/02\/NA-Blog-KPIs-to-Measure-Graphics-Q12023_380x380.png","type":"image\/png"}],"author":"8347pwpadmin","twitter_card":"summary_large_image","twitter_creator":"@rithumcommerce","twitter_site":"@rithumcommerce","twitter_misc":{"Written by":"8347pwpadmin","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/old.rithum.com\/au\/blog\/10-e-commerce-kpis-to-measure\/#article","isPartOf":{"@id":"https:\/\/old.rithum.com\/au\/blog\/10-e-commerce-kpis-to-measure\/"},"author":{"name":"8347pwpadmin","@id":"https:\/\/old.rithum.com\/au\/#\/schema\/person\/80792d02d04eff25186ea9ace95c9308"},"headline":"10 E-Commerce KPIs to Measure","datePublished":"2023-02-27T19:50:55+00:00","dateModified":"2024-03-21T04:26:37+00:00","mainEntityOfPage":{"@id":"https:\/\/old.rithum.com\/au\/blog\/10-e-commerce-kpis-to-measure\/"},"wordCount":1463,"publisher":{"@id":"https:\/\/old.rithum.com\/au\/#organization"},"image":{"@id":"https:\/\/old.rithum.com\/au\/blog\/10-e-commerce-kpis-to-measure\/#primaryimage"},"thumbnailUrl":"https:\/\/old.rithum.com\/wp-content\/uploads\/2023\/02\/NA-Blog-KPIs-to-Measure-Graphics-Q12023_380x380.png","keywords":["e-commerce KPIs","e-commerce metrics"],"articleSection":["Industry Trends"],"inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/old.rithum.com\/au\/blog\/10-e-commerce-kpis-to-measure\/","url":"https:\/\/old.rithum.com\/au\/blog\/10-e-commerce-kpis-to-measure\/","name":"10 E-Commerce KPIs to Measure - Rithum","isPartOf":{"@id":"https:\/\/old.rithum.com\/au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/old.rithum.com\/au\/blog\/10-e-commerce-kpis-to-measure\/#primaryimage"},"image":{"@id":"https:\/\/old.rithum.com\/au\/blog\/10-e-commerce-kpis-to-measure\/#primaryimage"},"thumbnailUrl":"https:\/\/old.rithum.com\/wp-content\/uploads\/2023\/02\/NA-Blog-KPIs-to-Measure-Graphics-Q12023_380x380.png","datePublished":"2023-02-27T19:50:55+00:00","dateModified":"2024-03-21T04:26:37+00:00","description":"Discover which e-commerce KPIs are most important for your brand and which ones you should measure in 2024.","breadcrumb":{"@id":"https:\/\/old.rithum.com\/au\/blog\/10-e-commerce-kpis-to-measure\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/old.rithum.com\/au\/blog\/10-e-commerce-kpis-to-measure\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/old.rithum.com\/au\/blog\/10-e-commerce-kpis-to-measure\/#primaryimage","url":"https:\/\/old.rithum.com\/wp-content\/uploads\/2023\/02\/NA-Blog-KPIs-to-Measure-Graphics-Q12023_380x380.png","contentUrl":"https:\/\/old.rithum.com\/wp-content\/uploads\/2023\/02\/NA-Blog-KPIs-to-Measure-Graphics-Q12023_380x380.png","width":793,"height":792},{"@type":"BreadcrumbList","@id":"https:\/\/old.rithum.com\/au\/blog\/10-e-commerce-kpis-to-measure\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/old.rithum.com\/au\/"},{"@type":"ListItem","position":2,"name":"10 E-Commerce KPIs to Measure"}]},{"@type":"WebSite","@id":"https:\/\/old.rithum.com\/au\/#website","url":"https:\/\/old.rithum.com\/au\/","name":"Rithum","description":"Drop Ship. Sell on Marketplaces. Optimize Delivery","publisher":{"@id":"https:\/\/old.rithum.com\/au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/old.rithum.com\/au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/old.rithum.com\/au\/#organization","name":"Rithum","url":"https:\/\/old.rithum.com\/au\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/old.rithum.com\/au\/#\/schema\/logo\/image\/","url":"https:\/\/www.rithum.com\/wp-content\/uploads\/2023\/12\/Rithum-logo-1.png","contentUrl":"https:\/\/www.rithum.com\/wp-content\/uploads\/2023\/12\/Rithum-logo-1.png","width":696,"height":696,"caption":"Rithum"},"image":{"@id":"https:\/\/old.rithum.com\/au\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/rithumcommerce","https:\/\/x.com\/rithumcommerce","https:\/\/instagram.com\/rithumcommerce","https:\/\/www.linkedin.com\/company\/rithumcommerce","https:\/\/www.youtube.com\/channel\/rithumcommerce","https:\/\/www.tiktok.com\/@rithumcommerce"]},{"@type":"Person","@id":"https:\/\/old.rithum.com\/au\/#\/schema\/person\/80792d02d04eff25186ea9ace95c9308","name":"8347pwpadmin","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/secure.gravatar.com\/avatar\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g","caption":"8347pwpadmin"},"sameAs":["https:\/\/support.pagely.com"],"url":"https:\/\/old.rithum.com\/au\/blog\/author\/8347pwpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/posts\/115256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/comments?post=115256"}],"version-history":[{"count":0,"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/posts\/115256\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/media\/115231"}],"wp:attachment":[{"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/media?parent=115256"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/tags?post=115256"},{"taxonomy":"asset-type","embeddable":true,"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/asset-type?post=115256"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/audience?post=115256"},{"taxonomy":"bio","embeddable":true,"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/bio?post=115256"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/topic?post=115256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}