{"id":117196,"date":"2023-09-28T20:15:29","date_gmt":"2023-09-28T20:15:29","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-au-2\/get-ready-for-the-third-annual-prime-big-deal-days\/"},"modified":"2023-12-13T16:54:22","modified_gmt":"2023-12-13T16:54:22","slug":"get-ready-for-the-third-annual-prime-big-deal-days","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/au\/blog\/get-ready-for-the-third-annual-prime-big-deal-days\/","title":{"rendered":"Get Ready for the Third Annual Prime Big Deal Days"},"content":{"rendered":"

Need a practice run for the holiday shopping season? Look to Prime Big Deal Days 2023 (formerly Prime Early Access Sale) or \u201cFall Prime Day\u201d on<\/span> Wednesday, October 11 and Thursday, October 12<\/b>.\u00a0<\/span><\/p>\n

The holiday precursor began in 2020 when Amazon shifted its annual Prime Day event from July due to the pandemic. Since then, it\u2019s been a major sales driver for the marketplace, bringing in <\/span>more than $8 billion<\/span><\/a>.\u00a0<\/span><\/p>\n

This year, Prime Big Deal Days is expected to benefit all e-commerce channels, as daily online <\/span>sales doubled<\/span><\/a> during the week of last year\u2019s event. No matter where you sell, it\u2019s crucial to prepare for a boost in traffic.\u00a0<\/span><\/p>\n

Get Ready for Prime Big Deal Days 2023<\/b><\/h2>\n

Launch ad campaigns early.<\/b><\/h3>\n

Get started with any new <\/span>Amazon ad campaigns<\/span><\/a> so you have time for optimization and fine-tuning before the big day. Consumers shop Amazon sales specifically for deals, so be sure to offer multiple ways to save, whether Prime-exclusive discounts, coupons or promotions (e.g., buy one, get one 20% off).\u00a0<\/span><\/p>\n

Remember to allocate appropriate budget to ad campaigns, especially those that traditionally perform well. Include both Fulfillment by Amazon (FBA) and merchant-fulfilled items in your campaigns to ensure comprehensive coverage of your catalog.\u00a0<\/span><\/p>\n

Not sure which Amazon ad types to choose? <\/i><\/b>Check out <\/span><\/i>The 3 Amazon Ad Types to Know for Better Conversion<\/span><\/i><\/a><\/p>\n

Optimise listings.<\/b><\/h3>\n

Audit your Amazon listings to make sure they include engaging, detailed titles and feature bullets. Consider using <\/span>A+ content<\/span> to increase traffic with engaging images, videos, charts and more. We recommend including:<\/span><\/p>\n