{"id":141979,"date":"2023-12-18T22:43:56","date_gmt":"2023-12-18T22:43:56","guid":{"rendered":"https:\/\/www.rithum.com\/blog\/infographic-holiday-online-sales-expected-to-grow-double-digits-in-2023\/"},"modified":"2023-12-18T22:43:56","modified_gmt":"2023-12-18T22:43:56","slug":"infographic-holiday-online-sales-expected-to-grow-double-digits-in-2023","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/au\/blog\/infographic-holiday-online-sales-expected-to-grow-double-digits-in-2023\/","title":{"rendered":"Infographic: Holiday online sales expected to grow double digits in 2023"},"content":{"rendered":"<p><em>Data shows that shoppers are expected to spend more during the Cyber 5 period in 2023. Retailers and suppliers rely on tools to handle the volume increase without interruptions. Aarthi Ramamurthy, Rithum&#8217;s Chief Product Officer, says the volume of holiday purchases continues to grow heading into the busiest shopping period of the season.<\/em><\/p>\n<p>It\u2019s going to be a busy holiday shopping season this year. Consumers are expected to spend more online with a return to double-digit growth at\u00a0<a href=\"https:\/\/www.insiderintelligence.com\/content\/holiday-shopping-2023\" target=\"_blank\" rel=\"noopener\">11.3%<\/a>\u00a0year over year.<\/p>\n<p>By comparison, non-e-commerce sales will grow 3% year over year, according to Insider Intelligence.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7469 size-large\" src=\"https:\/\/s21092.p155.sites.pressdns.com\/wp-content\/uploads\/Slide1-1024x576.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/s21092.p155.sites.pressdns.com\/wp-content\/uploads\/Slide1-1024x576.jpg 1024w, https:\/\/s21092.p155.sites.pressdns.com\/wp-content\/uploads\/Slide1-300x169.jpg 300w, https:\/\/s21092.p155.sites.pressdns.com\/wp-content\/uploads\/Slide1-768x432.jpg 768w, https:\/\/s21092.p155.sites.pressdns.com\/wp-content\/uploads\/Slide1-100x56.jpg 100w, https:\/\/s21092.p155.sites.pressdns.com\/wp-content\/uploads\/Slide1-1200x675.jpg 1200w, https:\/\/s21092.p155.sites.pressdns.com\/wp-content\/uploads\/Slide1.jpg 1280w\" alt=\"Holiday e-commerce sales 2023\" width=\"1024\" height=\"576\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Black Friday and Cyber 5 online retail sales<\/h2>\n<p>Brands, retailers, and suppliers need to have a reliable infrastructure in place to meet the increase in demand during the busiest shopping period of the year.<\/p>\n<p>\u201cInfrastructure \u2013 the motto is \u2018Don\u2019t mess it up,\u2019\u201d says Aarthi Ramamurthy, Chief Product Officer. \u201cKeep the lights on. Keep it all running.\u201d<\/p>\n<p>Total holiday retail season sales are expected to grow 4.5% year over year compared with 3.9% in 2022.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7470 size-large\" src=\"https:\/\/s21092.p155.sites.pressdns.com\/wp-content\/uploads\/Slide2-1024x576.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/s21092.p155.sites.pressdns.com\/wp-content\/uploads\/Slide2-1024x576.jpg 1024w, https:\/\/s21092.p155.sites.pressdns.com\/wp-content\/uploads\/Slide2-300x169.jpg 300w, https:\/\/s21092.p155.sites.pressdns.com\/wp-content\/uploads\/Slide2-768x432.jpg 768w, https:\/\/s21092.p155.sites.pressdns.com\/wp-content\/uploads\/Slide2-100x56.jpg 100w, https:\/\/s21092.p155.sites.pressdns.com\/wp-content\/uploads\/Slide2-1200x675.jpg 1200w, https:\/\/s21092.p155.sites.pressdns.com\/wp-content\/uploads\/Slide2.jpg 1280w\" alt=\"Holiday shoppers expected to spend more in 2023\" width=\"1024\" height=\"576\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>A good deal of online shoppers are waiting until the Cyber 5 to spend. Cyber Five is the five-day period between Thanksgiving and Cyber Monday. 70% of online shoppers anticipate better deals on Black Friday\/Cyber Monday, according to Rithum&#8217;s \u201cHoliday Shopping Trends 2023\u201d consumer survey\u00a0results of 1,000 U.S. shoppers ages 18-74.<\/p>\n<p>16.8% of total holiday retail e-commerce sales will occur during Cyber 5, according to Adobe Analytics\u00a0<a href=\"https:\/\/news.adobe.com\/news\/news-details\/2023\/Adobe-Forecasts-221.8-Billion-U.S.-Holiday-Season-Online-Cyber-Monday-To-Top-12-Billion-default.aspx\/default.aspx#:~:text=Cyber%20Week%20%E2%80%93%20the%20shopping%20period,16.8%25%20of%20the%20holiday%20season.\" target=\"_blank\" rel=\"noopener\">data<\/a>.<\/p>\n<ul>\n<li>70% of those shoppers are looking for discounts or flexible payment options like buy now, pay later (BNPL) at checkout, according to the Rithum survey.<\/li>\n<li>66% of online shoppers are leaning toward \u201cessential\/cost-effective\u201d items.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7471 size-large\" src=\"https:\/\/s21092.p155.sites.pressdns.com\/wp-content\/uploads\/Slide3-1024x576.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/s21092.p155.sites.pressdns.com\/wp-content\/uploads\/Slide3-1024x576.jpg 1024w, https:\/\/s21092.p155.sites.pressdns.com\/wp-content\/uploads\/Slide3-300x169.jpg 300w, https:\/\/s21092.p155.sites.pressdns.com\/wp-content\/uploads\/Slide3-768x432.jpg 768w, https:\/\/s21092.p155.sites.pressdns.com\/wp-content\/uploads\/Slide3-100x56.jpg 100w, https:\/\/s21092.p155.sites.pressdns.com\/wp-content\/uploads\/Slide3-1200x675.jpg 1200w, https:\/\/s21092.p155.sites.pressdns.com\/wp-content\/uploads\/Slide3.jpg 1280w\" alt=\"Cyber Week Forecast 2023\" width=\"1024\" height=\"576\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Cyber Week will account for 16% of total holiday retail e-commerce sales this year.<\/li>\n<li>Cyber 5 sales are expected to grow by 7.5% year over year to $40 billion in the U.S. (sales\u00a0<a href=\"https:\/\/www.digitalcommerce360.com\/article\/cyber-5-highlights\/\" target=\"_blank\" rel=\"noopener\">grew 4%<\/a>\u00a0in 2023).<\/li>\n<li>Cyber Monday will grow by double digits this year. The period is expected to be the biggest sales day at $13 billion.<\/li>\n<\/ul>\n<h2>What sells the most on Black Friday, Cyber Monday?<\/h2>\n<p>Every year, the volume of holiday purchases are at bigger and bigger scale, Ramamurthy says. Rithum brands, retailers, and suppliers experience record volume selling through marketplaces and drop shipping. Ramamurthy expects the same momentum going into the 2023 holiday season.<\/p>\n<p>Rithum also helps customer provide same-day delivery, buy online, pick up in store (BOPIS), last-mile logistics and perishables delivery, for products like flower delivery, for example. Which is top of mind for consumers as 52% of Rithum survey respondents said that delivery delays will impact their decision to buy again from that retailer.<\/p>\n<p>\u201cWe expect these areas to drive a lot of demand for our customers,\u201d Ramamurthy says.<\/p>\n<p>According to the Rithum survey, consumers intend to buy more gifts but will spend less.<\/p>\n<ul>\n<li>39% \u2013 Consumers who plan on buying more gifts than last year.<\/li>\n<li>49% \u2013 Consumers uncertain about the economy and therefore plan to spend less.<\/li>\n<\/ul>\n<p>To learn more about Rithum solutions to power you through the holiday season and beyond, please <a href=\"https:\/\/www.rithum.com\/au\/about\/contact-us\/\" target=\"_blank\" rel=\"noopener\">contact us<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data shows that shoppers are expected to spend more during the Cyber 5 period in 2023. Retailers and suppliers rely on tools to handle the volume increase without interruptions. Aarthi Ramamurthy, Rithum&#8217;s Chief Product Officer, says the volume of holiday purchases continues to grow heading into the busiest shopping period of the season. It\u2019s going [&hellip;]<\/p>\n","protected":false},"author":167,"featured_media":139736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"asset-type":[13744],"audience":[],"bio":[15393],"topic":[15210,15249,5153],"class_list":["post-141979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","asset-type-blog-au","bio-gretchen-salois-au","topic-brands-au-3","topic-industry-trends-au-2","topic-marketplaces-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Holiday online sales expected to grow double digits in 2023<\/title>\n<meta name=\"description\" content=\"Aarthi Ramamurthy, Rithum&#039;s Chief Product Officer, says the volume of holiday purchases continues to grow.\" \/>\n<meta name=\"robots\" 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