{"id":142677,"date":"2024-04-11T06:46:58","date_gmt":"2024-04-11T06:46:58","guid":{"rendered":"https:\/\/www.rithum.com\/?p=142677"},"modified":"2024-04-11T07:11:59","modified_gmt":"2024-04-11T07:11:59","slug":"opportunity-awaits-on-australian-marketplaces","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/au\/blog\/opportunity-awaits-on-australian-marketplaces\/","title":{"rendered":"Opportunity Awaits on Australian Marketplaces"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Whether you\u2019re a brand or retailer, located within Australia or hoping to enter the Australian market from abroad, one thing is certain.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You must leverage marketplaces to find and engage with consumers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After experiencing explosive growth during the pandemic, marketplaces in Australia continue to flourish as consumers gain confidence in and familiarity with the platforms. The opportunities are too significant to ignore. Sellers risk losing potential audiences and future profits if they don\u2019t act strategically \u2014 and soon.\u00a0<\/span><\/p>\n<p><b>What\u2019s driving marketplace growth? Consumer behaviour.<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Our 2023 global consumer survey (conducted with research firm Dynata) found that, in the last year, <\/span><a href=\"https:\/\/www.channeladvisor.com\/resources\/library-webinars\/2023-online-consumer-behaviour-global-report\/\"><span style=\"font-weight: 400;\">46% of Australian consumers<\/span><\/a><span style=\"font-weight: 400;\"> discovered products they\u2019ve purchased online by browsing marketplaces<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Out of the <\/span><a href=\"https:\/\/ecommerce-report.auspost.com.au\/?cid=edm%3A2483017%3Asmb%3ABUS_SB_OTHER_NL_20240409_V2_SMB_Retail%3ALK20240404010\"><span style=\"font-weight: 400;\">$63.6B<\/span><\/a><span style=\"font-weight: 400;\"> spent online in 2023, <\/span><a href=\"https:\/\/ecommerce-report.auspost.com.au\/?cid=edm%3A2483017%3Asmb%3ABUS_SB_OTHER_NL_20240409_V2_SMB_Retail%3ALK20240404010\"><span style=\"font-weight: 400;\">$15.8B<\/span><\/a><span style=\"font-weight: 400;\"> was spent on variety stores, especially marketplaces \u2014 and overall online spend for variety stores rose 9.1%, compared to 2022<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">eBay\u2019s enormous popularity in Australia has made it the <\/span><a href=\"https:\/\/chart-na1.emarketer.com\/261610\/marketplaces-most-used-by-b2b-buyers-worldwide-by-country-dec-2022-of-respondents\"><span style=\"font-weight: 400;\">top marketplace for B2B buyers<\/span><\/a><span style=\"font-weight: 400;\"> in the country\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Australia is among the <\/span><a href=\"https:\/\/www.marketplacepulse.com\/articles\/amazons-fastest-growing-markets\"><span style=\"font-weight: 400;\">top three countries in Amazon\u2019s fastest-growing markets<\/span><\/a><span style=\"font-weight: 400;\"> (alongside Mexico and Brazil)<\/span><\/li>\n<\/ul>\n<p><b>Consider a few marketplace facts\u2026<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">eBay\u2019s Global Shipping Programme (GSP) enables sellers to fulfil orders quickly and easily<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">MyDeal is known for their sophisticated fraud prevention processes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kogan.com gives sellers access to multiple marketplaces in Australia and New Zealand through one easy integration if you meet their New Zealand seller requirements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Catch.com.au and Bunnings Marketplace are part of the Wesfarmers Group, placing them alongside other top Australian retailers such as Kmart, Target and Officeworks \u2014 all of which are also in the OnePass network<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rithum can help Amazon sellers attain the Buy Box via dynamic repricing as well as ensure product listings are optimised and managed at a granular level\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">OZSALE offers flexible integration to partners, with the option to deliver direct to consumers<\/span><\/li>\n<\/ul>\n<p><b>Get more details \u2014 then act.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We give a quick overview of several top Australian marketplaces in our eBook, <\/span><a href=\"https:\/\/www.rithum.com\/au\/resources\/australian-marketplaces-you-should-know\/\"><span style=\"font-weight: 400;\">Australian Marketplaces You Should Know<\/span><\/a><span style=\"font-weight: 400;\">. Whether you\u2019re new to marketplaces or looking to broaden your channel depth and reach more audiences, you\u2019ll gain ideas and generate questions as you begin your research.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for more guidance navigating channel options, integrations and opportunities, our <\/span><a href=\"https:\/\/www.rithum.com\/au\/why-rithum\/services\/managed-services\/\"><span style=\"font-weight: 400;\">Managed Services for Marketplaces<\/span><\/a><span style=\"font-weight: 400;\"> team can help.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re a brand or retailer, located within Australia or hoping to enter the Australian market from abroad, one thing is certain.\u00a0 You must leverage marketplaces to find and engage with consumers.\u00a0 After experiencing explosive growth during the pandemic, marketplaces in Australia continue to flourish as consumers gain confidence in and familiarity with the platforms. [&hellip;]<\/p>\n","protected":false},"author":167,"featured_media":142467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[9990,15400,10078,7723,6459,15385,15397],"asset-type":[13744],"audience":[13407],"bio":[14335],"topic":[15221,15269],"class_list":["post-142677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-amazon-australia-au-2","tag-bunnings","tag-catch-au-4","tag-ebay-australia-au","tag-kogan","tag-mydeal-au","tag-ozsale","asset-type-blog-au","audience-brands-suppliers-au","bio-rithum-team-au","topic-amazon-au","topic-ebay-2-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Opportunity Awaits on Australian Marketplaces - Rithum<\/title>\n<meta name=\"description\" content=\"Whether you\u2019re new to marketplaces or looking to broaden your channel depth and reach more audiences, here are seven marketplaces to consider\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opportunity Awaits on Australian Marketplaces\" \/>\n<meta property=\"og:description\" content=\"Whether you\u2019re new to marketplaces or looking to broaden your channel depth and reach more audiences, here are seven marketplaces to consider\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.rithum.com\/au\/blog\/opportunity-awaits-on-australian-marketplaces\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-11T06:46:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-11T07:11:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.rithum.com\/wp-content\/uploads\/2024\/04\/Australian-Marketplaces-eBook-Featured-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"428\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gretchen Salois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gretchen Salois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/opportunity-awaits-on-australian-marketplaces\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/opportunity-awaits-on-australian-marketplaces\\\/\"},\"author\":{\"name\":\"Gretchen Salois\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#\\\/schema\\\/person\\\/cf7b8988d399570a4ce07c8298f19fd4\"},\"headline\":\"Opportunity Awaits on Australian Marketplaces\",\"datePublished\":\"2024-04-11T06:46:58+00:00\",\"dateModified\":\"2024-04-11T07:11:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/opportunity-awaits-on-australian-marketplaces\\\/\"},\"wordCount\":378,\"publisher\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/opportunity-awaits-on-australian-marketplaces\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Australian-Marketplaces-eBook-Featured-Image.png\",\"keywords\":[\"Amazon Australia\",\"bunnings\",\"Catch\",\"ebay Australia\",\"kogan\",\"mydeal\",\"ozsale\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/opportunity-awaits-on-australian-marketplaces\\\/\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/opportunity-awaits-on-australian-marketplaces\\\/\",\"name\":\"Opportunity Awaits on Australian Marketplaces - 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