{"id":87764,"date":"2022-03-15T10:50:00","date_gmt":"2022-03-15T10:50:00","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/ebay-statistics-funfacts\/"},"modified":"2024-11-08T02:11:07","modified_gmt":"2024-11-08T07:11:07","slug":"ebay-statistics-funfacts","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/au\/blog\/ebay-statistics-funfacts\/","title":{"rendered":"23 eBay Statistics and Fun Facts You Should Know"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">eBay has been a major presence in online retail since the late 1990s and now operates in more than <\/span><a href=\"https:\/\/www.accc.gov.au\/system\/files\/eBay%20Australia%20%282%20September%202021%29.pdf\"><span style=\"font-weight: 400;\">190<\/span><\/a><span style=\"font-weight: 400;\"> countries globally. As one of the world\u2019s first-ever online marketplaces, eBay has been riding the ups and downs of e-commerce for more than 20 years, but has arguably never been more popular with shoppers, and thus valuable for retailers, than right now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the surging popularity of marketplaces in Australia and globally, eBay is ideally placed to capitalise on its established position in the minds of shoppers and continue its strong growth into the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this in mind, we\u2019ve pulled together some key information about the tech giant and its operations in Australia.<\/span><\/p>\n<p><b>Just getting started\u2026<\/b><\/p>\n<p><span style=\"font-weight: 400;\">1. eBay was founded in 1995. <\/span><\/p>\n<p>2. The site was originally called AuctionWeb.<\/p>\n<p>3. The first item listed on eBay was a broken laser pointer, proving that even in the 90s, the internet was a strange place.<\/p>\n<p>4. eBay launched in Australia in 1999 with eBay.com.au<\/p>\n<p><b>25 years on, still a major player<\/b><\/p>\n<p><span style=\"font-weight: 400;\">5. <\/span><span style=\"font-weight: 400;\">eBay remains the <\/span><a href=\"https:\/\/www.accc.gov.au\/system\/files\/Digital%20platform%20services%20inquiry%20-%20March%202022%20report%20-%20Issues%20paper.pdf\"><span style=\"font-weight: 400;\">largest marketplace in Australia<\/span><\/a><span style=\"font-weight: 400;\"> and one of the largest in the US.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">6. The site was originally designed to be a true peer-to-peer online marketplace, with a focus on used and collectible items in auction-style listings. eBay has since shifted more towards fixed-price \u2018buy it now\u2019 listings, which now account for most of its sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">7. You can buy nearly anything you can imagine on eBay &#8211; from collectible baseball cards to brand new cars.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">8. eBay\u2019s portfolio includes eBay Marketplace and the eBay Classifieds platform, encompassing a large collection of brands including:<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.qoo10.sg\/\"><span style=\"font-weight: 400;\">Qoo10 <\/span><\/a><\/li>\n<li><a href=\"https:\/\/global.gmarket.co.kr\/\"><span style=\"font-weight: 400;\">Gmarket<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.gumtree.com.au\/\"><span style=\"font-weight: 400;\">Gumtree<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.mobile.de\/\"><span style=\"font-weight: 400;\">Mobile.de\u00a0<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.kijiji.ca\/\"><span style=\"font-weight: 400;\">Kijiji<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.marktplaats.nl\/\"><span style=\"font-weight: 400;\">Marktplaats<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.ebay-kleinanzeigen.de\/\"><span style=\"font-weight: 400;\"> \u00a0<\/span><span style=\"font-weight: 400;\">eBay Kleinanzeigen<\/span><\/a><\/li>\n<\/ul>\n<p><b>Continued strong performance in the Australian market\u00a0<\/b><\/p>\n<p>9. <span style=\"font-weight: 400;\">In the last 12 months, <\/span><a href=\"https:\/\/www.ebayinc.com\/stories\/press-room\/au\/#assets-infographics\"><span style=\"font-weight: 400;\">2 in 3<\/span><\/a><span style=\"font-weight: 400;\"> of Australian adults purchased something on eBay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">10. More than <a href=\"https:\/\/www.ebayinc.com\/stories\/press-room\/au\/#assets-infographics\">40,000 Aussie retailers<\/a> currently partner with eBay.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">11. eBay.com.au has<\/span><a href=\"https:\/\/static.ebayinc.com\/static\/assets\/Uploads\/PressRoom\/Local\/eBay-Lockdown-Report.pdf\"><span style=\"font-weight: 400;\"> 12 million active <\/span><\/a><span style=\"font-weight: 400;\">monthly visitors.\u00a0<\/span><\/p>\n<p>12. <span style=\"font-weight: 400;\">In the <\/span><a href=\"https:\/\/www.ebayinc.com\/stories\/press-room\/au\/#assets-infographics\"><span style=\"font-weight: 400;\">Australian market<\/span><\/a><span style=\"font-weight: 400;\">, a truck or car part is purchased every 3 seconds, a tool is purchased every 4 seconds, a jewellery item is purchased every 7 seconds, a dress is purchased every 40 seconds, and a pair of headphones is purchased every 47 seconds on eBay! <\/span><\/p>\n<p>13. <a href=\"https:\/\/static.ebayinc.com\/assets\/Uploads\/PressRoom\/Local\/eBay-21st-Birthday-Infographic.pdf\"><span style=\"font-weight: 400;\">90% of all items<\/span><\/a><span style=\"font-weight: 400;\"> sold on eBay in Australia are brand new.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">14. Almost <a href=\"https:\/\/static.ebayinc.com\/assets\/Uploads\/PressRoom\/Local\/eBay-Lockdown-Report.pdf\">5,000 sellers<\/a> have made more than $1 million in sales on eBay since it launched in 1999.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">15. eBay is the<a href=\"https:\/\/auspost.com.au\/content\/dam\/auspost_corp\/media\/documents\/2020-ecommerce-industry-report.pdf\"> most commonly used <\/a>marketplace for cross-border purchases in Australia, with 45% of transactions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a016. Average eBay.com.au site visit dwell time is currently <a href=\"https:\/\/www.similarweb.com\/website\/ebay.com.au\/#overview\">6 minutes and 56 seconds<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a017. Australian sellers on eBay export to over <a href=\"https:\/\/www.ebayinc.com\/stories\/press-room\/au\/#assets-infographics\">159 countries<\/a><b>. <\/b><\/span><\/p>\n<p>18. <a href=\"https:\/\/www.ebayinc.com\/stories\/press-room\/au\/#assets-infographics\"><span style=\"font-weight: 400;\">73% of eBay visits<\/span><\/a><span style=\"font-weight: 400;\"> come through mobile devices. <\/span><\/p>\n<p><b>Crunching the numbers<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Based on eBay\u2019s <\/span><a href=\"https:\/\/investors.ebayinc.com\/fast-facts\/default.aspx\"><span style=\"font-weight: 400;\">Q4 financial reports<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a019. eBay reported global revenue of US$2.6 billion, with 52% of that revenue coming from international operations.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a020. Gross merchandise sales of US$20.7 billion was calculated towards the end of 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a021. The amount of gross merchandise bought on mobile devices was $12.8 billion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a022. There are <a href=\"https:\/\/www.ebayinc.com\/stories\/press-room\/au\/#assets-infographics\">147 million buyers<\/a> on the eBay Marketplace and approximately 1.5 billion live listings. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a023. eBay has 17 million sellers worldwide.<\/span><\/p>\n<p><b>eBay and Rithum<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">You can market, sell and fulfil directly to eBay\u2019s massive customer base, right from within Rithum mission control: Improve your eBay Promoted Listings, fine-tune pricing and inventory, manage eBay Guaranteed Delivery and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With customers selling on hundreds of e-commerce marketplaces worldwide, Rithum can keep you ahead of the latest eBay and other marketplace trends and ensure you\u2019re maximising every opportunity. We make it easy to connect with customers, optimise operations and grow sales channels.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SUPPORT FOR HUNDREDS OF\u00a0 MARKETPLACES: Manage all marketing, selling and fulfilment activities in one central platform\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">EBAY<\/span><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">Specialised tools to drive more traffic and sales<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">PRICING STRATEGIES: Automatically reprice and adjust based on the latest competitor data sales trends\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">PRODUCT FEED MANAGEMENT: Get the most out of every product listing and ad<\/span><\/li>\n<\/ul>\n<p><strong>Here are some free additional resources on eBay:<\/strong><\/p>\n<ul>\n<li>[eBook] <a href=\"https:\/\/www.rithum.com\/au\/resources\/\">10 ways to make an impact on eBay<\/a><\/li>\n<li>[eBook] <a href=\"https:\/\/www.rithum.com\/au\/resources\/\">Mastering advertising on eBay with Promoted Listings<\/a><\/li>\n<li>[On-Demand Webinar] <a href=\"https:\/\/www.rithum.com\/au\/resources\/cross-border-trade-leveraging-growth-with-ebay\/\">Cross-border trade &amp; leveraging growth with eBay<\/a><\/li>\n<li><span style=\"font-weight: 400;\">[On-Demand Webinar]<\/span> <a href=\"https:\/\/www.rithum.com\/au\/resources\/library-webinars\/reach-more-buyers-with-ebay-promoted-listings-advanced-campaigns\/\"><span style=\"font-weight: 400;\">Reach more buyers on eBay with Promoted Listings<\/span><\/a><\/li>\n<\/ul>\n<p>Editor\u2019s note: This blog post was originally published in September 2020 and was updated in March 2022 for accuracy and comprehensiveness.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>eBay has been a major presence in online retail since the late 1990s and now operates in more than 190 countries globally. As one of the world\u2019s first-ever online marketplaces, eBay has been riding the ups and downs of e-commerce for more than 20 years, but has arguably never been more popular with shoppers, and [&hellip;]<\/p>\n","protected":false},"author":167,"featured_media":66520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[7722,7723,7683],"asset-type":[13744],"audience":[13407,13410],"bio":[14336],"topic":[5153],"class_list":["post-87764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-ebay-au","tag-ebay-australia-au","tag-marketplaces-au","asset-type-blog-au","audience-brands-suppliers-au","audience-retailers-au","bio-helen-de-souza-au","topic-marketplaces-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>23 eBay Statistics and Fun Facts You Should Know - Rithum<\/title>\n<meta name=\"description\" content=\"We\u2019ve pulled together some 23 eBay statistics about the tech giant&#039;s operations in Australia. 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