{"id":88604,"date":"2020-09-18T01:25:00","date_gmt":"2020-09-18T01:25:00","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\/"},"modified":"2024-11-08T02:17:04","modified_gmt":"2024-11-08T07:17:04","slug":"how-a-local-bike-shop-became-a-national-e-commerce-success-story","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/au\/blog\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\/","title":{"rendered":"How a Local Bike Shop Became an E-Commerce Success Story"},"content":{"rendered":"

When they first started their own business, brothers Jack and Paul Ku weren’t thinking too hard about e-commerce. Instead, the family business was centred largely around a 500-square-foot, brick-and-mortar bike shop serving southern California consumers.<\/span><\/p>\n

Fast forward to 2020, and City Grounds is setting all kinds of online sales records.\u00a0<\/span><\/p>\n

By April, the online retailer had already generated 54% of the revenue it achieved over the entire course of the previous year. Even in the midst of a global pandemic, the company experienced its highest-ever revenue-generating day\u2014for 35 consecutive days.\u00a0<\/span><\/p>\n

So, how did a local, niche retailer manage to become such a wildly inspiring e-commerce success story?<\/span><\/p>\n

It all started with a decision to expand<\/span><\/h2>\n

When the shop first opened, it was an opportunity to build a business based on a personal passion. Paul had just finished college, Jack was in between jobs and their dad was a recent retiree. The trio decided to try their hands at a new business that would combine two things they loved: bikes and family.\u00a0<\/span><\/p>\n

Over time, City Ground’s initial collection of urban commuter bikes gave way to a robust selection of BMX, road and kids\u2019 bikes. As word of the company\u2019s top-notch selection and outstanding service spread, the Kus decided to expand to additional locations beyond their flagship Huntington Beach store.<\/span><\/p>\n

Then, as word spread even more, the group decided to gradually build out the online side of the business.\u00a0<\/span><\/p>\n

Although, if we’re being completely honest, it didn\u2019t happen all that gradually.<\/span><\/p>\n

“It was interesting to see the community grow around retail stores, and then continue to see that community coalesce around the brand when building our reputation as an online seller,” Jack Ku said during an <\/span>interview with Rithum<\/span>. \u201cWe see a lot of positive activity on our social media channels.\u201d<\/span><\/p>\n

Then came the next phase of growth\u00a0<\/span><\/h2>\n

It didn’t take long for City Grounds to firmly establish its role as a premier online BMX retailer. The e-commerce side of business was so successful, in fact, that the team realised additional expertise and specialised technology would be needed to sustain continued growth.<\/span><\/p>\n

That\u2019s when the company turned to <\/span>Rithum Managed Services for Digital Marketing<\/span><\/a> for assistance with Bing and Google advertising.<\/span><\/p>\n

“The most important business goal for us is obviously ROI,” Ku said of the decision to work with Rithum. “We want to make sure that whatever money we\u2019re putting into all of our ad spend is actually driving real business for us. We were still at a point where we felt we needed to scale up a bit to get it to where we wanted it to be.”<\/span><\/p>\n

Together, City Grounds and Rithum developed a strategy for targeting the right audiences, and for testing ad campaigns to identify the most promising opportunities.<\/span><\/p>\n

When the global pandemic hit, the retailer was prepared\u00a0<\/span><\/h2>\n

By the time COVID-19 lockdowns and stay-home orders were being issued, City Grounds had a solid foundation in place. As <\/span>in-store shopping shifted to online buying<\/span><\/a>, the company simply put its e-commerce business into high gear.<\/span><\/p>\n

Since Rithum Managed Services had already been building Google and Bing strategies, the team was able to scale its campaign structure quickly and seamlessly.<\/span><\/p>\n

“Rithum was really well-positioned to scale up as quickly as our business demanded,” Ku said. “If anything, we weren\u2019t able to keep up with the amount of sales and demand that Rithum was able to generate for us.”<\/span><\/p>\n

City Grounds isn\u2019t the only <\/span>COVID-19 success story<\/span><\/a>, but it’s definitely one of the most inspiring.<\/span><\/p>\n

“It\u2019s stunning each time I\u2019m looking at the numbers and we\u2019re seeing record-breaking days\u2026day after day after day,” Ku now says of the experience. \u201cThe thing that sticks out to me is how quickly Rithum was able to respond.”<\/span><\/p>\n

Wondering what your company can do to achieve similar results? As the global pandemic continues to impact consumer behaviour, it pays to stay ahead. See how <\/span>Rithum Managed Services<\/span><\/a> can help you remain prepared for whatever comes next.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

When they first started their own business, brothers Jack and Paul Ku weren’t thinking too hard about e-commerce. Instead, the family business was centred largely around a 500-square-foot, brick-and-mortar bike shop serving southern California consumers. Fast forward to 2020, and City Grounds is setting all kinds of online sales records.\u00a0 By April, the online retailer […]<\/p>\n","protected":false},"author":1,"featured_media":52361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[7681,10549,8339,8685,9762],"asset-type":[13744],"audience":[13407,13410],"bio":[],"topic":[15169],"class_list":["post-88604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-covid-19-au","tag-covid-19-digital-marketing-au","tag-digital-marketing","tag-google-au","tag-managed-services-au","asset-type-blog-au","audience-brands-suppliers-au","audience-retailers-au","topic-uncategorized-au"],"acf":[],"yoast_head":"\nHow a Local Bike Shop Became an E-Commerce Success Story - Rithum<\/title>\n<meta name=\"description\" content=\"Read to learn how a local, niche retailer manage to became such a wildly inspiring e-commerce success story.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a Local Bike Shop Became an E-Commerce Success Story\" \/>\n<meta property=\"og:description\" content=\"Read to learn how a local, niche retailer manage to became such a wildly inspiring e-commerce success story.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.rithum.com\/au\/blog\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-18T01:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T07:17:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.rithum.com\/wp-content\/uploads\/2020\/12\/NA-City-Grounds-Graphics-Tile-380x380-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"380\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"8347pwpadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"8347pwpadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\\\/\"},\"author\":{\"name\":\"8347pwpadmin\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#\\\/schema\\\/person\\\/80792d02d04eff25186ea9ace95c9308\"},\"headline\":\"How a Local Bike Shop Became an E-Commerce Success Story\",\"datePublished\":\"2020-09-18T01:25:00+00:00\",\"dateModified\":\"2024-11-08T07:17:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\\\/\"},\"wordCount\":684,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/NA-City-Grounds-Graphics-Tile-380x380-1.png\",\"keywords\":[\"covid-19\",\"covid-19 digital marketing\",\"digital marketing\",\"google\",\"managed services\"],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\\\/\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\\\/\",\"name\":\"How a Local Bike Shop Became an E-Commerce Success Story - Rithum\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/NA-City-Grounds-Graphics-Tile-380x380-1.png\",\"datePublished\":\"2020-09-18T01:25:00+00:00\",\"dateModified\":\"2024-11-08T07:17:04+00:00\",\"description\":\"Read to learn how a local, niche retailer manage to became such a wildly inspiring e-commerce success story.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\\\/#primaryimage\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/NA-City-Grounds-Graphics-Tile-380x380-1.png\",\"contentUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/NA-City-Grounds-Graphics-Tile-380x380-1.png\",\"width\":380,\"height\":380},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How a Local Bike Shop Became an E-Commerce Success Story\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#website\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/\",\"name\":\"Rithum\",\"description\":\"Drop Ship. Sell on Marketplaces. Optimize Delivery\",\"publisher\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#organization\",\"name\":\"Rithum\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Rithum-logo-1.png\",\"contentUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Rithum-logo-1.png\",\"width\":696,\"height\":696,\"caption\":\"Rithum\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/rithumcommerce\",\"https:\\\/\\\/x.com\\\/rithumcommerce\",\"https:\\\/\\\/instagram.com\\\/rithumcommerce\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rithumcommerce\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/rithumcommerce\",\"https:\\\/\\\/www.tiktok.com\\\/@rithumcommerce\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#\\\/schema\\\/person\\\/80792d02d04eff25186ea9ace95c9308\",\"name\":\"8347pwpadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g\",\"caption\":\"8347pwpadmin\"},\"sameAs\":[\"https:\\\/\\\/support.pagely.com\"],\"url\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/author\\\/8347pwpadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How a Local Bike Shop Became an E-Commerce Success Story - Rithum","description":"Read to learn how a local, niche retailer manage to became such a wildly inspiring e-commerce success story.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"How a Local Bike Shop Became an E-Commerce Success Story","og_description":"Read to learn how a local, niche retailer manage to became such a wildly inspiring e-commerce success story.","og_url":"https:\/\/old.rithum.com\/au\/blog\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\/","og_site_name":"Rithum","article_publisher":"https:\/\/facebook.com\/rithumcommerce","article_published_time":"2020-09-18T01:25:00+00:00","article_modified_time":"2024-11-08T07:17:04+00:00","og_image":[{"width":380,"height":380,"url":"https:\/\/old.rithum.com\/wp-content\/uploads\/2020\/12\/NA-City-Grounds-Graphics-Tile-380x380-1.png","type":"image\/png"}],"author":"8347pwpadmin","twitter_card":"summary_large_image","twitter_creator":"@rithumcommerce","twitter_site":"@rithumcommerce","twitter_misc":{"Written by":"8347pwpadmin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/old.rithum.com\/au\/blog\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\/#article","isPartOf":{"@id":"https:\/\/old.rithum.com\/au\/blog\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\/"},"author":{"name":"8347pwpadmin","@id":"https:\/\/old.rithum.com\/au\/#\/schema\/person\/80792d02d04eff25186ea9ace95c9308"},"headline":"How a Local Bike Shop Became an E-Commerce Success Story","datePublished":"2020-09-18T01:25:00+00:00","dateModified":"2024-11-08T07:17:04+00:00","mainEntityOfPage":{"@id":"https:\/\/old.rithum.com\/au\/blog\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\/"},"wordCount":684,"commentCount":0,"publisher":{"@id":"https:\/\/old.rithum.com\/au\/#organization"},"image":{"@id":"https:\/\/old.rithum.com\/au\/blog\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\/#primaryimage"},"thumbnailUrl":"https:\/\/old.rithum.com\/wp-content\/uploads\/2020\/12\/NA-City-Grounds-Graphics-Tile-380x380-1.png","keywords":["covid-19","covid-19 digital marketing","digital marketing","google","managed services"],"inLanguage":"en-AU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/old.rithum.com\/au\/blog\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/old.rithum.com\/au\/blog\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\/","url":"https:\/\/old.rithum.com\/au\/blog\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\/","name":"How a Local Bike Shop Became an E-Commerce Success Story - Rithum","isPartOf":{"@id":"https:\/\/old.rithum.com\/au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/old.rithum.com\/au\/blog\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\/#primaryimage"},"image":{"@id":"https:\/\/old.rithum.com\/au\/blog\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\/#primaryimage"},"thumbnailUrl":"https:\/\/old.rithum.com\/wp-content\/uploads\/2020\/12\/NA-City-Grounds-Graphics-Tile-380x380-1.png","datePublished":"2020-09-18T01:25:00+00:00","dateModified":"2024-11-08T07:17:04+00:00","description":"Read to learn how a local, niche retailer manage to became such a wildly inspiring e-commerce success story.","breadcrumb":{"@id":"https:\/\/old.rithum.com\/au\/blog\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/old.rithum.com\/au\/blog\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/old.rithum.com\/au\/blog\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\/#primaryimage","url":"https:\/\/old.rithum.com\/wp-content\/uploads\/2020\/12\/NA-City-Grounds-Graphics-Tile-380x380-1.png","contentUrl":"https:\/\/old.rithum.com\/wp-content\/uploads\/2020\/12\/NA-City-Grounds-Graphics-Tile-380x380-1.png","width":380,"height":380},{"@type":"BreadcrumbList","@id":"https:\/\/old.rithum.com\/au\/blog\/how-a-local-bike-shop-became-a-national-e-commerce-success-story\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/old.rithum.com\/au\/"},{"@type":"ListItem","position":2,"name":"How a Local Bike Shop Became an E-Commerce Success Story"}]},{"@type":"WebSite","@id":"https:\/\/old.rithum.com\/au\/#website","url":"https:\/\/old.rithum.com\/au\/","name":"Rithum","description":"Drop Ship. Sell on Marketplaces. Optimize Delivery","publisher":{"@id":"https:\/\/old.rithum.com\/au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/old.rithum.com\/au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/old.rithum.com\/au\/#organization","name":"Rithum","url":"https:\/\/old.rithum.com\/au\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/old.rithum.com\/au\/#\/schema\/logo\/image\/","url":"https:\/\/www.rithum.com\/wp-content\/uploads\/2023\/12\/Rithum-logo-1.png","contentUrl":"https:\/\/www.rithum.com\/wp-content\/uploads\/2023\/12\/Rithum-logo-1.png","width":696,"height":696,"caption":"Rithum"},"image":{"@id":"https:\/\/old.rithum.com\/au\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/rithumcommerce","https:\/\/x.com\/rithumcommerce","https:\/\/instagram.com\/rithumcommerce","https:\/\/www.linkedin.com\/company\/rithumcommerce","https:\/\/www.youtube.com\/channel\/rithumcommerce","https:\/\/www.tiktok.com\/@rithumcommerce"]},{"@type":"Person","@id":"https:\/\/old.rithum.com\/au\/#\/schema\/person\/80792d02d04eff25186ea9ace95c9308","name":"8347pwpadmin","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/secure.gravatar.com\/avatar\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g","caption":"8347pwpadmin"},"sameAs":["https:\/\/support.pagely.com"],"url":"https:\/\/old.rithum.com\/au\/blog\/author\/8347pwpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/posts\/88604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/comments?post=88604"}],"version-history":[{"count":0,"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/posts\/88604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/media\/52361"}],"wp:attachment":[{"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/media?parent=88604"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/tags?post=88604"},{"taxonomy":"asset-type","embeddable":true,"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/asset-type?post=88604"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/audience?post=88604"},{"taxonomy":"bio","embeddable":true,"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/bio?post=88604"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/old.rithum.com\/au\/wp-json\/wp\/v2\/topic?post=88604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}