{"id":89382,"date":"2023-01-27T04:46:00","date_gmt":"2023-01-27T04:46:00","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/the-e-commerce-skills-you-need-to-sell-at-home-and-abroad-2\/"},"modified":"2023-11-29T10:45:02","modified_gmt":"2023-11-29T10:45:02","slug":"the-e-commerce-skills-you-need-to-sell-at-home-and-abroad","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/au\/blog\/the-e-commerce-skills-you-need-to-sell-at-home-and-abroad\/","title":{"rendered":"How to Sell Internationally"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The world has never been more connected than it is today. We have real-time access to global news. We text with friends thousands of miles away. And we can shop in international markets from the comfort of our homes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The internet has blurred borders, making international e-commerce an easier and more lucrative opportunity than ever. Is your program ready to explore new markets?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at the considerations and strategies <\/span><a href=\"https:\/\/www.rithum.com\/au\/success-stories\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">successful global brands<\/span><\/a><span style=\"font-weight: 400;\"> use to sell internationally.\u00a0<\/span><\/p>\n<h2><b>The Benefits of Selling Internationally<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Until now, you may have avoided international expansion in favor of focusing on a single market. But if domestic sales are feeling stagnant or you\u2019re ready for a new challenge, selling abroad can provide a number of benefits, including:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Increased revenue.<\/b> <a href=\"https:\/\/www.rithum.com\/au\/resources\/library-webinars\/cross-border-commerce-how-to-tap-fast-growing-markets-with-the-right-partnerships\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Cross-border selling<\/span><\/a><span style=\"font-weight: 400;\"> opens your brand to new buyers, increasing sales beyond your domestic pool. In a <\/span><a href=\"https:\/\/newsroom.fedex.com\/newsroom\/united-states-english\/fedex-trade-index-as-u-s-small-businesses-rebound-from-pandemic-trade-viewed-as-opportunity-at-both-company-and-country-level\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">survey<\/span><\/a><span style=\"font-weight: 400;\"> of 1,000 U.S. small business leaders, three in four respondents viewed expanding trade to other countries positively, and nearly half felt expanded trade would be beneficial to their business or company. In the same survey, 78% indicated they believe increasing trade can lead to further opportunities and job creation.<\/span><\/li>\n<li aria-level=\"1\"><b>Greater brand exposure.<\/b><span style=\"font-weight: 400;\"> International e-commerce allows you to create brand fans all over the world. International exposure means more opportunities for sales, engagement with new markets and potential new partners.<\/span><\/li>\n<li aria-level=\"1\"><b>\u201cAlways-on\u201d selling. <\/b><span style=\"font-weight: 400;\">Whether shoppers are at your brick-and-mortar store or halfway across the world in pajamas, selling online means you never miss a sale. When they\u2019re ready to buy, they can.<\/span><\/li>\n<li aria-level=\"1\"><b>Broader competition.<\/b><span style=\"font-weight: 400;\"> Competition is fierce in a saturated domestic market. But expanding internationally means diluting the pool, potentially lessening your competition.\u00a0\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Expanded distribution of excess inventory. <\/b><span style=\"font-weight: 400;\">Need to move <\/span><a href=\"https:\/\/www.rithum.com\/au\/resources\/library-webinars\/eliminating-excess-inventory-for-brands-and-retailers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">surplus inventory<\/span><\/a><span style=\"font-weight: 400;\">? International selling opens these products to new markets for purchase. In categories like fashion or home decor, international markets may be eager for out-of-season stock even as styles and consumer shopping trends change in your home country. Plus, as hemispheres change seasons, products like winter coats or bathing suits receive extended life from markets with increasing demand.<\/span><\/li>\n<\/ul>\n<h2><b>How to Sell Internationally<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Selling online makes international trade possible and efficient in ways \u201cold-fashioned\u201d commerce can\u2019t. There are two primary ways to sell online across borders:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand website <\/b><span style=\"font-weight: 400;\">\u2014 Make your brand accessible to any worldwide audience. With an e-commerce website, you control every aspect of your program \u2014 the exposure, listing, fulfilment, etc.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketplace(s) <\/b><span style=\"font-weight: 400;\">\u2014 Don\u2019t have a website? No problem. Benefit from the vast audiences of global marketplaces such as Amazon, Shopee, Lazada, Zalando, Rakuten or AliExpress. Most marketplaces now have their own fulfilment options and advertising networks.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also pair these tactics for even greater reach. Listing on marketplaces gives you the advantage of larger international audiences, while selling through your own website helps generate sales at lower cost.\u00a0<\/span><\/p>\n<h2><b>Considerations for Selling Internationally<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While international trade has many benefits, it doesn\u2019t come without risk or extra legwork. Be sure to account for these factors of selling internationally via your own brand website:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Language barriers.<\/b><span style=\"font-weight: 400;\"> For Australian brands, selling into neighbouring countries like New Zealand is an easier first step than expanding to a new continent. Just remember: Despite many commonalities in some areas, regional differences still exist. While selling into countries with cultural and lingual differences is certainly not impossible, it does require extra consideration and marketing to generate content and present products in a way consumers will understand and resonate with.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Payment options. <\/b><span style=\"font-weight: 400;\">Your brand may already accept multiple forms of payment, including Visa or Mastercard. But selling internationally requires simplifying the path to purchase for customers. Be sure to offer methods like PayPal, international ACH or wire transfer that are available to multiple markets.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Banned products. <\/b><span style=\"font-weight: 400;\">Products like alcohol, firearms, CBD oil and tobacco all come with strict regulations for selling abroad. But did you know baby walkers are banned in Canada? Or that video games must follow strict rules to sell in China? Check each of your SKUs against local regulations before entering the market.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tax. <\/b><span style=\"font-weight: 400;\">Tax law is complicated and specific to every region you sell in. When you sell in international markets, you agree to its tax collection and reporting requirements. Consider consulting an international tax professional or service to avoid legal challenges later.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>International shipping. <\/b><span style=\"font-weight: 400;\">International shipping requires a lot more than delivery trucks or even a quick flight across states. You must consider whether or not to offer shipping discounts, where products will be warehoused and how to efficiently accomplish last-mile delivery \u2014 all in a country you may be unfamiliar with.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Returns<\/b><span style=\"font-weight: 400;\">. Will you process returns the same way you do domestically? Who will cover the cost of return shipping? While most international brands\u2019 return policies are the same across all locations, it\u2019s important to put a policy in place before selling.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>Tips for Selling Internationally<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As you wade into unknown (international) waters, try these tips for an extra leg up:<\/span><\/p>\n<h3><b>Choose new markets carefully.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Proximity and potential lucrativeness don\u2019t necessarily make a new market the best choice. Conduct a thorough analysis of the countries you\u2019re considering, making sure to account for the potential roadblocks above. You can also start small by only selling into one country at first or curating a smaller portfolio of products for the region. Then, use the knowledge you gain to expand into other areas.\u00a0<\/span><\/p>\n<h3><b>Track products with GTINs.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While SKUs are customised to fit each retailer\u2019s needs, <\/span><a href=\"https:\/\/www.gtin.info\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">global trade item numbers (GTINs)<\/span><\/a><span style=\"font-weight: 400;\"> are used by every seller around the world. GTINs make it easier for marketplaces and merchants alike to manage their listings and products. They also give marketplaces a way to pair the same product sold by different merchants, improving the customer experience.<\/span><\/p>\n<h3><b>Use creative, accurate, detailed copy.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Make sure you\u2019ve included all the information a potential customer needs to know. Consider the shopping habits of consumers in other regions. How will they search? Do they call your product something else? Remember to translate and even account for local dialects and slang to ensure the highest visibility.\u00a0<\/span><\/p>\n<h3><b>Offer local customer service.\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Localising your customer service will ensure customers can get help when they need it \u2014 not just when your headquarters are open. You can do this by:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Contracting or hiring in-market personnel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Extending domestic customer service hours to account for international consumers (possibly even 24\/7)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementing chatbots for off-hours<\/span><\/li>\n<\/ul>\n<h3><b>Reduce team burden with automation.\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Most importantly, you can use technology to <\/span><a href=\"https:\/\/www.rithum.com\/au\/solutions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">centralise your operations<\/span><\/a><span style=\"font-weight: 400;\">, sell more and reduce costs. Keeping track of prices, stock and customer orders is easy if you\u2019re handling a few orders a day, but as the business grows and you start to get hundreds or thousands of orders every day, it can become overwhelming. To avoid this, you need a strong <\/span><a href=\"https:\/\/www.rithum.com\/au\/solutions\/inventory-data-management\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">data management<\/span><\/a><span style=\"font-weight: 400;\"> and synchronisation system to keep your product information and inventory data accurate.\u00a0<\/span><\/p>\n<h2><b>Expand Internationally with Rithum<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It helps to <\/span><a href=\"https:\/\/www.rithum.com\/au\/services\/managed-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">have a guide<\/span><\/a><span style=\"font-weight: 400;\"> when you\u2019re entering new territory. Rithum, a Rithum company, has 20+ years of experience helping <\/span><a href=\"https:\/\/www.rithum.com\/au\/ecommerce-strategy\/brands\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">brands<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.rithum.com\/au\/ecommerce-strategy\/retailers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">retailers<\/span><\/a><span style=\"font-weight: 400;\"> all over the world expand, optimise and grow their e-commerce programs across channels and markets.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take it from New Jersey-based <\/span><a href=\"https:\/\/www.rithum.com\/success-stories\/bling-jewelry\/\"><span style=\"font-weight: 400;\">Bling Jewelry<\/span><\/a><span style=\"font-weight: 400;\">, who expanded to 44 domestic and international marketplaces from a single platform. Now, tasks like updating prices across currencies are easy and automated. <\/span><span style=\"font-weight: 400;\">\u201cWe change the pricing in one place and it changes in every currency within a matter of minutes. It\u2019s almost magical,\u201d said Elena Casteneda, CEO.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, Bling Jewelry can consistently manage and monitor its performance, optimize data feeds, reduce errors and drive sales from a single, streamlined interface to maintain its competitive advantage. <\/span><span style=\"font-weight: 400;\">\u201cRithum makes it so easy because everything is centralised,\u201d said Castaneda. \u201cEvery time Amazon opens up in a new country, Rithum is right there to help us.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our network of <\/span><a href=\"https:\/\/www.rithum.com\/channels-we-support\/\"><span style=\"font-weight: 400;\">more than 370 global channels<\/span><\/a><span style=\"font-weight: 400;\"> gives you options for expanding into new markets in a seamless, integrated way. Plus, our teams in Australia, the US, UK, Ireland, Germany and France allow us to provide localised, market-specific expertise to help you expand and grow with confidence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more by <\/span><a href=\"https:\/\/www.rithum.com\/au\/request-a-demo\/\"><span style=\"font-weight: 400;\">contacting us<\/span><\/a><span style=\"font-weight: 400;\"> for a demo of Rithum\u2019s multichannel commerce platform. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world has never been more connected than it is today. We have real-time access to global news. We text with friends thousands of miles away. And we can shop in international markets from the comfort of our homes.\u00a0 The internet has blurred borders, making international e-commerce an easier and more lucrative opportunity than ever. [&hellip;]<\/p>\n","protected":false},"author":167,"featured_media":114540,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[8814,8872,13055,1680,12025,13104,7683],"asset-type":[13744],"audience":[13407,13410],"bio":[14335],"topic":[15168,5153],"class_list":["post-89382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-cbt-au","tag-cross-border-au","tag-cross-border-trade-au","tag-fruugo","tag-global-e-commerce-au","tag-guest-blog-au","tag-marketplaces-au","asset-type-blog-au","audience-brands-suppliers-au","audience-retailers-au","bio-rithum-team-au","topic-industry-trends-au","topic-marketplaces-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>E-Commerce Skills You Need to Sell - Rithum<\/title>\n<meta name=\"description\" content=\"Discover how to sell products internationally to reach a wider audience, expand your business and increase profits.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Sell Internationally\" \/>\n<meta property=\"og:description\" content=\"Discover how to sell products internationally to reach a wider audience, expand your business and increase profits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.rithum.com\/au\/blog\/the-e-commerce-skills-you-need-to-sell-at-home-and-abroad\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-27T04:46:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-29T10:45:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.rithum.com\/wp-content\/uploads\/2019\/10\/NA-Blog-How-to-Sell-Products-Internationally-Graphics-Q12023_380x380.png\" \/>\n\t<meta property=\"og:image:width\" content=\"793\" \/>\n\t<meta property=\"og:image:height\" content=\"792\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gretchen Salois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gretchen Salois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/the-e-commerce-skills-you-need-to-sell-at-home-and-abroad\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/the-e-commerce-skills-you-need-to-sell-at-home-and-abroad\\\/\"},\"author\":{\"name\":\"Gretchen Salois\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#\\\/schema\\\/person\\\/cf7b8988d399570a4ce07c8298f19fd4\"},\"headline\":\"How to Sell Internationally\",\"datePublished\":\"2023-01-27T04:46:00+00:00\",\"dateModified\":\"2023-11-29T10:45:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/the-e-commerce-skills-you-need-to-sell-at-home-and-abroad\\\/\"},\"wordCount\":1354,\"publisher\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/the-e-commerce-skills-you-need-to-sell-at-home-and-abroad\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/NA-Blog-How-to-Sell-Products-Internationally-Graphics-Q12023_380x380.png\",\"keywords\":[\"CBT\",\"Cross Border\",\"cross-border trade\",\"Fruugo\",\"global e-commerce\",\"guest blog\",\"marketplaces\"],\"articleSection\":[\"Industry Trends\",\"Marketplaces\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/the-e-commerce-skills-you-need-to-sell-at-home-and-abroad\\\/\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/blog\\\/the-e-commerce-skills-you-need-to-sell-at-home-and-abroad\\\/\",\"name\":\"E-Commerce Skills You Need to Sell - 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