{"id":89994,"date":"2020-05-14T05:25:00","date_gmt":"2020-05-14T05:25:00","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/aleratec-case-study\/"},"modified":"2024-11-08T01:48:02","modified_gmt":"2024-11-08T06:48:02","slug":"aleratec-case-study","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/au\/blog\/aleratec-case-study\/","title":{"rendered":"How Aleratec Maintains 55% YoY Growth on Global Marketplaces"},"content":{"rendered":"

What if we told you there was a way to expand to five, 10 or even 15 e-commerce marketplaces, without having to hire and train new staff?<\/span><\/p>\n

You could start selling to international audiences.<\/span><\/p>\n

You could focus on big-picture initiatives like digital marketing and retargeting.<\/span><\/p>\n

You might even fine-tune your fulfillment to provide faster, more affordable deliveries.<\/span><\/p>\n

Believe it or not, this is exactly what Aleratec has done. Here\u2019s their story.<\/span><\/p>\n

Moving to marketplaces<\/strong><\/h2>\n

Even if you haven’t experienced Aleratec personally, there’s a good chance you’ve been impacted by its products. The company designs, develops and manufactures professional-grade electronic equipment that’s used by government, education and enterprise customers. These organizations have long purchased products from several Aleratec lines, including Prosumer\u2019s Choice and TunePhonik.<\/span><\/p>\n

When e-commerce marketplaces burst onto the retail scene, Aleratec decided to give them a try. The initial goal was to sell products returned from the company\u2019s network of retailers.\u00a0<\/span><\/p>\n

Sales picked up quickly, which was great. However, it didn\u2019t take long to realize the company would need a better way to manage marketplaces.\u00a0<\/span><\/p>\n

Aleratec faced a decision: Hire more staff? Or look for a different solution? With the discovery of Rithum, they decided to go with the latter.<\/span><\/p>\n

Seamless integrations, easy decision<\/strong><\/h2>\n

When Aleratec first turned to Rithum, the reason was simple: All operations were running on NetSuite, and the company wanted something that would integrate quickly and easily.<\/span><\/p>\n

Rithum came with the ability to fully integrate with the NetSuite ERP \u2014 plus hundreds of marketplaces, advertising platforms, shopping engines, affiliate networks, review sites and fulfilment partners.<\/span><\/p>\n

In other words\u2026<\/span><\/p>\n

Aleratec didn\u2019t just find a way to manage marketplaces. The company discovered a whole new way to transform its online growth strategy and propel the business forward.<\/span><\/p>\n

Maintaining 55% year-over-year growth with ease<\/strong><\/h2>\n

Aleratec has been using the Rithum platform for several years now, and business is thriving. Any time there\u2019s a desire to expand a bit more or test an emerging channel, the team can take action right away.<\/span><\/p>\n

In fact, they can start up virtually any new marketplace within a matter of days.<\/span><\/p>\n

\u201cRithum has enabled us to take our product line and make it available on a global basis, which has been just wonderful,\u201d says President and CEO Perry Solomon. \u201cWe currently are operating on 15 different marketplaces \u2014 not only in the US but also in Western Europe, Australia and Canada.\u201d<\/span><\/p>\n

When asked how products are performing across those markets, Solomon had this to say:<\/span><\/p>\n

\u201cAs an example, our number one marketplace is currently growing at a rate of 55% year-over-year.\u201d<\/span><\/p>\n

Now that selling on marketplaces has become a big strength for the company, it\u2019s time to move on to marketing and fulfilling. Solomon has plans to explore new methods for advertising, and may take a closer look at logistics capabilities.<\/span><\/p>\n

\u201cI\u2019m not aware of anything else out there that can deliver on all of those factors,\u201d Solomon says. \u201cWithout Rithum, life would be a lot more difficult. Processes would be a lot more manual, and we’d have to have a lot more staff to get anywhere close to what we’re currently doing.\u201d\u00a0<\/span><\/p>\n