{"id":97779,"date":"2021-06-15T09:42:23","date_gmt":"2021-06-15T09:42:23","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/?p=97779"},"modified":"2023-12-20T10:51:33","modified_gmt":"2023-12-20T10:51:33","slug":"amazon-singapore-an-emerging-and-exciting-marketplace","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/au\/blog\/amazon-singapore-an-emerging-and-exciting-marketplace\/","title":{"rendered":"Amazon Singapore: An Emerging and Exciting Marketplace"},"content":{"rendered":"

Amazon Singapore is an exciting and emerging selling channel for brands looking to expand their global footprint. Launched in late 2019, it arrived just in time for the global pandemic, which saw consumers worldwide swap their shopping trolleys for their browsers. For millions of consumers worldwide, online shopping has since then shifted from a convenient luxury to a daily necessity.<\/span><\/p>\n

Why should you sell on Amazon Singapore? This emerging marketplace is full of potential and ideal for sellers with a smart, agile strategy. As a growing marketplace, Amazon Singapore can position your brand to connect with purchase-ready shoppers to help drive sales.\u00a0<\/span><\/p>\n

Singapore is a small multicultural, multiracial and multilingual country, with English as its main language. Its internet penetration rate is impressive, standing at <\/span>90%<\/span><\/a> in January 2021. Between 2020 and 2021, the number of internet users in the country increased by 146 thousand people \u2013 an increase of around <\/span>2.8%<\/span><\/a> of the country\u2019s entire population in a single year.\u00a0<\/span><\/p>\n

Alongside its extremely high internet penetration rate, e-commerce has a very strong presence in Singapore:<\/span> Statista projects<\/span><\/a> that Singaporean e-commerce market revenue will reach $2.793 billion in 2021, with 16.1% growth year-on-year. The market\u2019s 3.3 million shoppers are expected to have an Average Revenue Per User (ARPU) of US$846.96 in 2021, compared to US$784.52 in 2020.<\/span><\/p>\n

A Growing Marketplace<\/b><\/h2>\n

As part of Amazon\u2019s proven global brand, Amazon Singapore is in good company and enjoys all of the benefits that are conferred to other competitive marketplaces under Amazon.\u00a0<\/span><\/p>\n

Amazon\u2019s global reach includes 20 Amazon Stores with a physical presence in over 20 countries. Global e-commerce is <\/span>approaching $5 trillion<\/span><\/a> this year, and in 2020 <\/span>56% of US, UK, German and French shoppers indicated<\/span><\/a> that their first port of call is Amazon when searching for a product.\u00a0<\/span><\/p>\n

Amazon Singapore is giving sellers the advantage of getting into the marketplace in the early phase of its rollout and slowly <\/span>expanding their presence<\/span><\/a> from there, utilising all the benefits that the infrastructure of its parent company has to offer. This presents a competitive advantage for sellers that could be the difference between a hugely successful, vibrant and popular online business and a weak, poorly performing one.<\/span><\/p>\n

Amazon holds an annual, two-day event for Amazon Prime members called Amazon Prime Day. Since its launch in 2015, this event has become one of its most important retail and marketing events, and in 2020 <\/span>Amazon stated<\/span><\/a> that third-party sellers on its marketplace earned over $3.5 billion in the event, constituting an increase of close to 60% compared to the year prior.<\/span><\/p>\n

That same year \u2013 Amazon Singapore\u2019s first year of participation \u2013 over <\/span>12,000<\/span><\/a> small- and medium-sized businesses took part in Amazon Singapore\u2019s Prime Day sale event. Categories such as electronics, PC, home, toys, and health and personal care proved to be particularly popular among online buyers.<\/span><\/p>\n

For sellers who are already selling domestically on Amazon, expanding to international marketplaces such as Amazon Singapore is relatively quick and easy, and can be achieved in <\/span>a few short steps<\/span><\/a>:\u00a0<\/span><\/p>\n