{"id":146485,"date":"2025-04-14T09:59:08","date_gmt":"2025-04-14T13:59:08","guid":{"rendered":"https:\/\/www.rithum.com\/?post_type=success_story&#038;p=146485"},"modified":"2025-04-21T11:08:35","modified_gmt":"2025-04-21T15:08:35","slug":"jimmy-key","status":"publish","type":"success_story","link":"https:\/\/old.rithum.com\/au\/why-rithum\/customers\/jimmy-key\/","title":{"rendered":"Jimmy Key"},"content":{"rendered":"<ul>\n<li><span style=\"font-size: 14pt;\"><strong>Launched onto four marketplaces in 11 months (including Zalando, OTTO, Bol, and Amazon).<\/strong><\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Able to track inventory in Zalando&#8217;s warehouse and leverage ZEOS to fulfill orders from other marketplaces.<\/strong><\/span><\/li>\n<li><span style=\"font-size: 14pt;\"><strong>Surpassed projected sales target by 300%.<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Fashion brands either meet consumers where they shop or lose the sale. Turkish brand Jimmy Key recognized the growing demand\u2014and opportunity\u2014of selling on new marketplaces across Europe. By partnering with Rithum, Jimmy Key quickly and efficiently launched seven new sales channels, avoided operational setbacks, and surpassed their projected sales target by 300%.<\/p>\n<h2><strong>THE CHALLENGE<\/strong><\/h2>\n<p>Jimmy Key\u2019s initial marketplace expansion plans stalled when their local integrator couldn\u2019t support multichannel fulfillment outside <a href=\"https:\/\/www.rithum.com\/cn\/why-rithum\/partners\/zalando-2\/\" target=\"_blank\" rel=\"noopener\">Zalando\u2019s<\/a> network. This made it nearly impossible to effectively manage inventory across platforms. In addition, product listings took weeks to go live, and inventory visibility was fragmented, limiting the brand\u2019s ability to meet demand and deliver a positive customer shopping experience.<\/p>\n<h2><b>THE RESULTS<\/b><\/h2>\n<p>In just 11 months, Rithum launched Jimmy Key onto four marketplaces, including <a href=\"https:\/\/zalando.com\/\" target=\"_blank\" rel=\"noopener\">Zalando<\/a>, <a href=\"https:\/\/www.otto.market\/en.html\" target=\"_blank\" rel=\"noopener\">OTTO<\/a>, <a href=\"https:\/\/partnerplatform.bol.com\/en\/intermediary\/rithum\/\" target=\"_blank\" rel=\"noopener\">BOL<\/a>, and <a href=\"https:\/\/supplychain.amazon.com\/integrations\/rithum\" target=\"_blank\" rel=\"noopener\">Amazon<\/a>. This helped the brand enter key European markets and reach consumers in Germany, Italy, The Netherlands, Belgium, France, Austria, and Poland. Product listings that once took weeks to go live now take one to two business days. With listing creation and optimisation handled by Rithum&#8217;s Managed Service team, Jimmy Key concentrated on analysing reports to pinpoint profitable SKUs, uncover new marketplace opportunities, and plan future growth.<\/p>\n<p>Most importantly, Rithum enabled Jimmy Key to track inventory in Zalando\u2019s warehouse and fulfill orders from other marketplaces leveraging ZEOS by Zalando. This gave the brand the operational flexibility their old integrator was unable to provide. As a result, the brand has surpassed sales projections by 300%.<\/p>\n<blockquote><p>\u201cRithum has truly revolutionized our commerce strategy. They made it incredibly easy to expand our business globally. We wouldn\u2019t be where we are today without their support.\u201d<\/p>\n<p>&#8211; Sena Ba\u015far &amp; Onat Ar\u0131can, International Marketplace Specialists, Jimmy Key<\/p><\/blockquote>\n<p>Jimmy Key plans to continue to expand to more sales channels using Rithum in 2025.<\/p>\n<h3><strong>How Rithum can help businesses expand internationally<\/strong><\/h3>\n<p>Brands and retailers can reach entirely new consumer audiences by expanding their e-commerce businesses internationally. But cross-border e-commerce requires adhering to multiple regions\u2019 laws, currencies, languages as well as localized preferences \u2013 what sells well in one country may not in another.<\/p>\n<p>At Rithum, we\u2019ve partnered with a network of the world\u2019s leading fulfillment and logistics companies to help brands expand internationally with ease. With the majority of our <a href=\"https:\/\/www.rithum.com\/au\/blog\/five-tips-to-grow-your-cross-border-e-commerce\/\" target=\"_blank\" rel=\"noopener\">EMEA brands successfully selling cross-border<\/a>, we\u2019ve seen first-hand what works \u2014 and what doesn\u2019t. Rithum enables easy and fast growth with a team to help advise and manage any setbacks while using technology to automate otherwise cumbersome manual tasks.<\/p>\n<p>Connect with us to learn the strategies we\u2019ve developed and refined over the past few years, and how we\u2019ve helped brands enter new markets and scale globally.<\/p>\n<p>Let\u2019s work together to make your cross-border expansion a success. Schedule a demo <a href=\"https:\/\/www.rithum.com\/au\/request-a-demo\/\" target=\"_blank\" rel=\"noopener\">today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launched onto four marketplaces in 11 months (including Zalando, OTTO, Bol, and Amazon). Able to track inventory in Zalando&#8217;s warehouse and leverage ZEOS to fulfill orders from other marketplaces. Surpassed projected sales target by 300%. &nbsp; Fashion brands either meet consumers where they shop or lose the sale. Turkish brand Jimmy Key recognized the growing [&hellip;]<\/p>\n","protected":false},"featured_media":146490,"template":"","asset-type":[13744,13586],"business_need":[4768],"solution":[],"vertical":[4828],"class_list":["post-146485","success_story","type-success_story","status-publish","has-post-thumbnail","hentry","asset-type-blog-au","asset-type-case-study-au","business_need-expand-to-new-channels-au","vertical-clothing-apparel-accessories-au"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jimmy Key Success Story - Rithum<\/title>\n<meta name=\"description\" content=\"Jimmy Key quickly and efficiently launched seven new sales channels and surpassed their projected sales target by 300% with RIthum.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jimmy Key\" \/>\n<meta property=\"og:description\" content=\"Jimmy Key quickly and efficiently launched seven new sales channels and surpassed their projected sales target by 300% with RIthum.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.rithum.com\/au\/why-rithum\/customers\/jimmy-key\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-21T15:08:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.rithum.com\/wp-content\/uploads\/2025\/04\/Jimmy-Key-Blog-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/why-rithum\\\/customers\\\/jimmy-key\\\/\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/why-rithum\\\/customers\\\/jimmy-key\\\/\",\"name\":\"Jimmy Key Success Story - Rithum\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/why-rithum\\\/customers\\\/jimmy-key\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/why-rithum\\\/customers\\\/jimmy-key\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Jimmy-Key-Blog-Image.png\",\"datePublished\":\"2025-04-14T13:59:08+00:00\",\"dateModified\":\"2025-04-21T15:08:35+00:00\",\"description\":\"Jimmy Key quickly and efficiently launched seven new sales channels and surpassed their projected sales target by 300% with RIthum.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/why-rithum\\\/customers\\\/jimmy-key\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/old.rithum.com\\\/au\\\/why-rithum\\\/customers\\\/jimmy-key\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/why-rithum\\\/customers\\\/jimmy-key\\\/#primaryimage\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Jimmy-Key-Blog-Image.png\",\"contentUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Jimmy-Key-Blog-Image.png\",\"width\":1200,\"height\":682},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/why-rithum\\\/customers\\\/jimmy-key\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jimmy Key\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/#website\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/au\\\/\",\"name\":\"Rithum\",\"description\":\"Drop Ship. 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