{"id":100201,"date":"2021-05-14T19:59:22","date_gmt":"2021-05-14T19:59:22","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-cn\/razer-grew-marketplace-gmv-10x-heres-how-they-did-it\/"},"modified":"2023-12-15T18:12:41","modified_gmt":"2023-12-15T18:12:41","slug":"razer-grew-marketplace-gmv-10x-heres-how-they-did-it","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/cn\/blog\/razer-grew-marketplace-gmv-10x-heres-how-they-did-it\/","title":{"rendered":"\u96f7\u86c7\u7684\u5e02\u573a\u4ea4\u6613\u603b\u989d\u589e\u957f\u4e8610\u500d\u3002\u4e0b\u9762\u6211\u4eec\u5c06\u5206\u4eab\u4ed6\u4eec\u662f\u5982\u4f55\u5b9e\u73b0\u8fd9\u6837\u7684\u98de\u8dc3"},"content":{"rendered":"<p>\u9996\u5148\uff0c\u6e38\u620f\u5e02\u573a\u7684\u589e\u957f\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u6839\u636e\u7814\u7a76\u516c\u53f8\u5c3c\u5c14\u68ee\u7684\u6570\u636e\uff0c<\/span><a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2020\/3-2-1-go-video-gaming-is-at-an-all-time-high-during-covid-19\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">82%\u7684\u5168\u7403\u6d88\u8d39\u8005<\/span><\/a><span style=\"font-weight: 400;\">\u5728 COVID-19 \u5c01\u9501\u7684\u9ad8\u5cf0\u671f\u73a9\u8fc7\u7535\u5b50\u6e38\u620f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u63a5\u4e0b\u6765\u662f\u6301\u4e45\u7684\u5f71\u54cd\uff1a\u5230 2021 \u5e74\u521d\uff0c<\/span><a href=\"https:\/\/www.marketwatch.com\/amp\/story\/videogames-are-a-bigger-industry-than-sports-and-movies-combined-thanks-to-the-pandemic-11608654990\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">t\u6e38\u620f\u884c\u4e1a\u6709\u66f4\u5f3a\u7684\u76c8\u5229\u80fd\u529b<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5e76\u4e14\u5c06\u8d85\u8fc7\u4e86\u5168\u7403\u7535\u5f71\u548c\u5317\u7f8e\u4f53\u80b2\u884c\u4e1a\u7684\u603b\u548c\u3002<\/span><\/p>\n<p>\u9700\u6c42\u7684\u6fc0\u589e\u5bf9\u76f8\u5173\u7535\u5b50\u5546\u52a1\u4e2d\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u670d\u52a1\u7684\u54c1\u724c\u6765\u8bf4\u662f\u4e00\u4e2a\u798f\u97f3\u3002\u5bf9\u4e8e\u4e00\u5bb6\u9886\u5148\u7684\u6e38\u620f\u7b14\u8bb0\u672c\u7535\u8111\u548c\u914d\u4ef6\u5236\u9020\u5546\u6765\u8bf4\uff0c\u8fd9\u79cd\u9700\u6c42\u589e\u52a0\u6253\u5f00\u4e86\u4e00\u6247\u65b0\u7684\u5927\u95e8\u3002\u4e0d\u8fc7\uff0c\u8be5\u54c1\u724c\u7684\u7535\u5b50\u5546\u52a1\u56e2\u961f\u4e5f\u6ca1\u6709\u9884\u6599\u5230\u4f1a\u6709\u8fd9\u6837\u7684\u673a\u9047\u51fa\u73b0\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u7ec8\uff0c\u8be5\u516c\u53f8\u8d85\u51fa\u4e86\u81ea\u5df1\u7684\u9884\u671f\uff0c\u521b\u4e0b\u4e86 <\/span><a href=\"https:\/\/investor.razer.com\/pdf\/pre200826.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">4.47 \u4ebf\u7f8e\u5143\u7684\u6536\u5165\u7eaa\u5f55<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u540c\u6bd4\u589e\u957f25%\u3002\u4f46\u8fd9\u4e9b\u6536\u76ca\u4f34\u968f\u7740\u4e00\u7cfb\u5217\u72ec\u7279\u7684\u53d1\u5c55\u7684\u6311\u6218\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e3a\u4e86\u4e86\u89e3\u6e38\u620f\u786c\u4ef6\u5236\u9020\u5546\u96f7\u86c7\u662f\u5982\u4f55\u5229\u7528\u8fd9\u4e00\u524d\u6240\u672a\u6709\u7684\u673a\u4f1a\uff0c\u6211\u4eec\u5728<\/span><a href=\"https:\/\/www.rithum.com\/cn\/why-rithum\/customers\/razer\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u91c7\u8bbf\u8be5\u54c1\u724c\u7684\u7535\u5b50\u5546\u52a1\u56e2\u961f<\/span><\/a><span style=\"font-weight: 400;\">\u65f6\u4e86\u89e3\u4e86\u5e55\u540e\u60c5\u51b5\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u5728\u7535\u5b50\u5546\u52a1\u6e38\u620f\u4e2d\u9886\u5148<\/span><\/h2>\n<p>\u4f5c\u4e3a\u5168\u7403\u9886\u5148\u7684\uff0c\u6e38\u620f\u73a9\u5bb6\u6700\u559c\u7231\u7684\u54c1\u724c\uff0c\u96f7\u86c7\u7684\u4e09\u5934\u86c7\u5546\u6807\u662f\u5168\u7403\u6e38\u620f\u754c\u6700\u77e5\u540d\u7684\u6807\u5fd7\u4e4b\u4e00\u3002\u8be5\u516c\u53f8\u62e5\u6709\u904d\u5e03\u5404\u5927\u6d32\u7684 1 \u4ebf\u5fe0\u5b9e\u6d88\u8d39\u8005\uff0c\u4e3a\u72c2\u70ed\u7684\u6e38\u620f\u73a9\u5bb6\u63d0\u4f9b\u5c61\u83b7\u6b8a\u8363\u7684\u7b14\u8bb0\u672c\u7535\u8111\u3001\u914d\u4ef6\u548c\u8f6f\u4ef6\u3002<\/p>\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c\u5b83\u662f\u4eba\u4eec\u6240\u4fe1\u8d56\u7684\u51fa\u8272\u7684\u6e38\u620f\u4f53\u9a8c\u7684\u540d\u5b57\u3002\u56e0\u6b64\uff0c\u5f53\u6d88\u8d39\u8005\u8f6c\u5411\u7535\u5b50\u5546\u52a1\u6765\u6ee1\u8db3\u4ed6\u4eec\u7684\u8d2d\u7269\u9700\u6c42\u65f6\uff0c\u8be5\u516c\u53f8\u901a\u8fc7\u5728\u4e9a\u9a6c\u900a\u3001eBay\u548cCatch\u7b49\u5e02\u573a\u4e0a\u520a\u767b\u4ea7\u54c1\u4f5c\u51fa\u53cd\u5e94\u3002\u96f7\u86c7\u4ea7\u54c1\u9700\u6c42\u65fa\u76db\uff0c\u9500\u552e\u989d\u4e0a\u5347\uff0c\u76c8\u5229\u6f5c\u529b\u4e5f\u5f88\u53ef\u89c2\u3002<\/p>\n<p>\u4f46\u540e\u6765\u4e8b\u60c5\u53d8\u5f97\u590d\u6742\u4e86\uff0c\u5728\u7ebf\u56e2\u961f\u53d1\u73b0\uff0c\u7ef4\u6301\u4e00\u4e2a\u7a33\u56fa\u7684\u5e02\u573a\u5730\u4f4d\u662f\u5177\u6709\u6311\u6218\u6027\u7684\u3002\u6709\u5e93\u5b58\u9700\u8981\u7ba1\u7406\uff0c\u5e93\u5b58\u6c34\u5e73\u9700\u8981\u8ddf\u8e2a\uff0c\u4ea7\u54c1\u5217\u8868\u9700\u8981\u5fae\u8c03\u3002\u968f\u7740\u66f4\u591a\u65b0\u5e02\u573a\u7684\u5165\u9a7b\uff0c\u8fd9\u4e2a\u8fc7\u7a0b\u53d8\u5f97\u66f4\u52a0\u590d\u6742\u3002<\/p>\n<p>\u8be5\u56e2\u961f\u77e5\u9053\u4ed6\u4eec\u9700\u8981\u4e00\u4e2a\u597d\u7684\u89e3\u51b3\u65b9\u6848\u3002\u56e0\u6b64\uff0c\u4ed6\u4eec\u7740\u624b\u5bfb\u627e\u4e00\u79cd\u53ef\u4ee5\u63d0\u9ad8\u7535\u5546\u5e73\u53f0\u7ba1\u7406\u6548\u7387\u7684\u65b9\u6848\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u5728<\/span><a href=\"https:\/\/www.rithum.com\/cn\/services\/managed-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u7545\u8def\u9500\uff08Rithum\uff09\u5e02\u573a\u6258\u7ba1\u670d\u52a1<\/span><\/a><span style=\"font-weight: 400;\"> \u4e13\u5bb6\u7684\u5e2e\u52a9\u4e0b\uff0c\u96f7\u86c7\u80fd\u591f\u5b9e\u73b0\u6570\u636e\u4f20\u8f93\u7684\u81ea\u52a8\u5316\uff0c\u5236\u5b9a\u6709\u7ade\u4e89\u529b\u7684\u5b9a\u4ef7\u7b56\u7565\u7b49\u3002<\/span><\/p>\n<p>\u6570\u5b57\u4e13\u5bb6 Hueyming Koh \u8868\u793a\uff1a\u201c\u7545\u8def\u9500\uff08Rithum\uff09\u8ba9\u6211\u4eec\u4e0e\u6bcf\u4e2a\u5e02\u573a\u4fdd\u6301\u8054\u7cfb\uff0c\u5e76\u8ba9\u6211\u4eec\u7684\u56e2\u961f\u80fd\u591f\u817e\u51fa\u66f4\u591a\u65f6\u95f4\u6765\u5f00\u5c55\u9ad8\u4ef7\u503c\u7684\u6d3b\u52a8\u3002\u201d \u201c\u8be5\u5e73\u53f0\u4f7f\u4e00\u5207\u90fd\u53d8\u5f97\u66f4\u52a0\u5bb9\u6613\u4e86\u3002\u201d<\/p>\n<p>\u5979\u8865\u5145\u8bf4\uff0c\u7545\u8def\u9500\uff08Rithum\uff09 \u72ec\u7279\u7684\u7535\u5b50\u5546\u52a1\u4e13\u4e1a\u77e5\u8bc6\u548c\u5148\u8fdb\u7684\u6280\u672f\u7684\u7ed3\u5408\u6709\u52a9\u4e8e\u786e\u4fdd\u96f7\u86c7\u4e0d\u4f1a\u9519\u8fc7\u65b0\u7684\u673a\u4f1a\u3002<\/p>\n<p>\u201c\u4ed6\u4eec\u8ba9\u6211\u4eec\u53ca\u65f6\u4e86\u89e3\u5404\u4e2a\u5e02\u573a\u7684\u66f4\u65b0\uff0c\u5e76\u8d76\u5728\u6cd5\u5f8b\u548c\u6cd5\u89c4\u53d8\u5316\u4e4b\u524d\u505a\u51fa\u53cd\u5e94\u2014\u2014\u4f8b\u5982\u82f1\u56fd\u8131\u6b27\u5bfc\u81f4\u7684\u589e\u503c\u7a0e (VAT) \u53d8\u5316\uff0c\u201d\u5979\u8bf4\u3002<\/p>\n<h2><span style=\"font-weight: 400;\">\u5b9e\u73b0\u65b0\u7684\u589e\u957f\u548c\u6536\u5165\u76ee\u6807<\/span><\/h2>\n<p>\u81ea\u4ece\u4ece\u4eba\u5de5\u76d1\u7ba1\u8f6c\u4e3a\u7535\u5b50\u5546\u52a1\u81ea\u52a8\u5316\u4ee5\u6765\uff0c\u96f7\u86c7\u5df2\u7ecf\u80fd\u591f\u6269\u5c55\u2026\u2026<\/p>\n<p>\u518d\u6269\u5c55\u2026\u2026<\/p>\n<p>\u518d\u6269\u5c55\u4e00\u4e9b\u3002<\/p>\n<p>\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u8be5\u54c1\u724c\u5df2\u6210\u529f\u5730\u5c06\u5176\u9500\u552e\u7684\u5e02\u573a\u6570\u91cf\u589e\u52a0\u4e86\u4e00\u500d\uff0c\u5e02\u573a\u4ea4\u6613\u603b\u989d\u63d0\u9ad8\u4e86 10 \u500d\u3002\u800c\u4ed6\u4eec\u5728\u505a\u5230\u8fd9\u4e00\u5207\u7684\u540c\u65f6\uff0c\u5728\u7f51\u4e0a\u9500\u552e\u6d3b\u52a8\u4e0a\u82b1\u8d39\u7684\u65f6\u95f4\u5374\u66f4\u5c11\u3002<\/p>\n<p>\u201c\u5de5\u4f5c\u6548\u7387\u63d0\u9ad8\u4e86\u7ea6 50%\uff0c\u201d\u5728\u7ebf\u9500\u552e\u8fd0\u8425\u9ad8\u7ea7\u7ecf\u7406\u827e\u6069-\u5361\u96f7\u5c14-\u963f\u96f7\u5965\u62c9\u8bf4\u3002 \u201c\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u4e00\u4e2a\u9002\u7528\u4e8e\u6240\u6709\u5e02\u573a\u7684\u901a\u7528\u6a21\u677f\u8f7b\u677e\u5730\u5217\u51fa\u4ea7\u54c1\uff0c\u5e76\u4e14\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u7545\u8def\u9500\uff08Rithum\uff09\u4eea\u8868\u677f\u5feb\u901f\u6536\u96c6\u4fe1\u606f\u3002\u201d<\/p>\n<p><span style=\"font-weight: 400;\">\u96f7\u86c7\u7684\u6545\u4e8b\u662f\u54c1\u724c\u80fd\u591f\u5728\u5408\u9002\u7684\u65f6\u95f4\u5c06\u4ea7\u54c1\u5448\u73b0\u5728\u5408\u9002\u7684\u5ba2\u6237\u9762\u524d\u65f6\u53d6\u5f97\u6210\u5c31\u7684\u53c8\u4e00\u4e2a\u5178\u8303\u3002\u5982\u9700\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u52a1\u5fc5 <\/span><a href=\"https:\/\/www.rithum.com\/cn\/why-rithum\/customers\/razer\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u9605\u8bfb\u5b8c\u6574\u7684\u6545\u4e8b<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u6216\u8005\uff0c\u60a8\u66f4\u53ef\u4ee5\u6d4f\u89c8\u7545\u8def\u9500\uff08Rithum\uff09\u7684\u5168\u90e8\u6210\u529f\u6848\u4f8b\u5e93\uff0c\u4ee5\u4e86\u89e3\u5176\u4ed6<\/span><a href=\"https:\/\/www.rithum.com\/cn\/why-rithum\/customer-outcomes\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u54c1\u724c\u548c\u96f6\u552e\u5546\u662f\u5982\u4f55\u589e\u52a0\u6536\u5165\u548c\u63d0\u5347\u9500\u552e\u989d<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9996\u5148\uff0c\u6e38\u620f\u5e02\u573a\u7684\u589e\u957f\u3002 \u6839\u636e\u7814\u7a76\u516c\u53f8\u5c3c\u5c14\u68ee\u7684\u6570\u636e\uff0c82%\u7684\u5168\u7403\u6d88\u8d39\u8005\u5728 COVID-19 \u5c01\u9501\u7684\u9ad8\u5cf0\u671f\u73a9\u8fc7\u7535\u5b50\u6e38\u620f\u3002 \u63a5\u4e0b\u6765\u662f\u6301\u4e45\u7684\u5f71\u54cd\uff1a\u5230 2021 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