{"id":106945,"date":"2021-10-05T15:02:54","date_gmt":"2021-10-05T15:02:54","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-cn\/how-to-improve-your-amazon-order-defect-rate\/"},"modified":"2024-11-08T02:20:34","modified_gmt":"2024-11-08T07:20:34","slug":"how-to-improve-your-amazon-order-defect-rate","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/cn\/blog\/how-to-improve-your-amazon-order-defect-rate\/","title":{"rendered":"\u5982\u4f55\u63d0\u9ad8\u4f60\u7684\u4e9a\u9a6c\u900a\u8ba2\u5355\u7f3a\u9677\u7387\uff08ODR\uff09\uff1f"},"content":{"rendered":"<p>\u6bcf\u4e2a\u4e9a\u9a6c\u900a\u5356\u5bb6\u5e94\u8be5\u6301\u7eed\u76d1\u6d4b\u7684\u4e00\u4e2a\u6307\u6807\u662f\u4ec0\u4e48\uff1f<\/p>\n<p>\u5176\u4e2d\u6700\u76f4\u63a5\u5f71\u54cd\u5230\u5728\u4e9a\u9a6c\u900a\u4e0a\u9500\u552e\u7684\u672a\u6765\u524d\u666f\u7684\u662f\uff1a\u8ba2\u5355\u7f3a\u9677\u7387\uff08ODR\uff09\u3002\u8fd9\u4e2a\u6307\u6807\uff0c\u4e5f\u8bb8\u662f\u4e9a\u9a6c\u900a\u8ffd\u8e2a\u7684\u6700\u91cd\u8981\u7684\u8861\u91cf\u6807\u51c6\uff0c\u7528\u6765\u8861\u91cf\u4f60\u4f5c\u4e3a\u4e00\u4e2a\u5356\u5bb6\u7684\u5065\u5eb7\u72b6\u51b5\u3002<\/p>\n<p>\u5b83\u53ef\u4ee5\u51b3\u5b9a\u8c01\u5c06\u8d62\u5f97\uff08\u6216\u5931\u53bb\uff09\u6700\u91cd\u8981\u7684\u4e9a\u9a6c\u900a\u201c\u9ec4\u91d1\u8d2d\u7269\u8f66\u201d\u3002<\/p>\n<p>\u5b83\u6709\u65f6\u4f1a\u4f7f\u8d26\u6237\u88ab\u505c\u7528\u3002<\/p>\n<p>\u5b83\u4e00\u76f4\u5173\u6ce8\u54ea\u4e9b\u5356\u5bb6\u6b63\u5728\u63d0\u4f9b\u79ef\u6781\u7684\u6d88\u8d39\u8005\u4f53\u9a8c&#8211;\u4ee5\u53ca\u8c01\u6ca1\u6709\u6ee1\u8db3\u6d88\u8d39\u8005\u7684\u671f\u671b\u3002<\/p>\n<p>\u8fd9\u5f88\u4e25\u683c\uff0c\u4f46\u5e76\u975e\u5b8c\u5168\u4e0d\u53ef\u80fd\u638c\u63e1\u3002\u4e00\u65e6\u4f60\u5bf9\u4e9a\u9a6c\u900aODR\u7684\u5de5\u4f5c\u65b9\u5f0f\u6709\u4e86\u6df1\u523b\u7684\u7406\u89e3\uff0c\u4f1a\u5f88\u5bb9\u6613\u6210\u4e3a\u8fd9\u65b9\u9762\u7684\u4e13\u5bb6\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u6bcf\u4e2a\u5356\u5bb6\u9700\u8981\u77e5\u9053\u7684\u57fa\u672c\u60c5\u51b5\u3002<\/p>\n<h2>\u4e9a\u9a6c\u900aODR\u662f\u5982\u4f55\u5de5\u4f5c\u7684\uff1f<\/h2>\n<p>\u60a8\u7684ODR\u88ab\u4e9a\u9a6c\u900a\u7528\u6765\u8861\u91cf\u5ba2\u6237\u5728\u4e0b\u8ba2\u5355\u540e\u5bf9\u5356\u5bb6\u7684\u4f53\u9a8c\u3002\u572860\u5929\u8bc4\u8bba\u671f\u5185\u6536\u5230\u7684\u8d1f\u9762\u53cd\u9988\u4f1a\u5bfc\u81f4\u4f60\u7684ODR\u589e\u52a0\u3002ODR\u662f\u7528\u4e09\u4e2a\u5173\u952e\u90e8\u5206\u8ba1\u7b97\u7684\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u60a8\u7684A-Z\u7d22\u8d54\uff0c\u8fd9\u662f\u6d88\u8d39\u8005\u5728\u8ba2\u5355\u4e0d\u6ee1\u610f\u6216\u4ea4\u8d27\u592a\u6162\u65f6\u63d0\u51fa\u7684\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u4efb\u4f55\u8d1f\u9762\u53cd\u9988\uff0c\u5305\u62ec\u8bc4\u8bba\u548c\u8bc4\u5206\u3002<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u4f60\u7684\u4fe1\u7528\u5361\u6263\u6b3e\uff0c\u6216\u4f60\u9000\u6b3e\u7684\u6b21\u6570\u3002<\/li>\n<\/ul>\n<p>\u4e9a\u9a6c\u900a\u4f1a\u8ba1\u7b97\u4f60\u7684A-Z\u7d22\u8d54\u3001\u8d1f\u9762\u53cd\u9988\u548c\u4fe1\u7528\u5361\u9000\u6b3e\uff0c\u7136\u540e\u5c06\u5176\u9664\u4ee5\u7ed9\u5b9a\u768460\u5929\u5185\u7684\u8ba2\u5355\u603b\u6570\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u5982\u679c\u4f60\u5728\u6700\u8fd1\u768460\u5929\u5ba1\u67e5\u671f\u5185\uff0c\u5728\u603b\u5171100\u4e2a\u8ba2\u5355\u4e2d\u6536\u5230\u4e00\u4e2aA-Z\u7d22\u8d54\u548c\u4e24\u4e2a\u8d1f\u9762\u7684\u5ba2\u6237\u53cd\u9988\uff0c\u4f60\u7684ODR\u662f3%\u3002<\/p>\n<p>\u8fd9\u4e2a\u6570\u5b57\u592a\u9ad8\u4e86\u3002\u4e3a\u4e86\u7ee7\u7eed\u5728\u4e9a\u9a6c\u900a\u4e0a\u9500\u552e\uff0c\u5356\u5bb6\u5fc5\u987b\u5c06ODR\u4fdd\u6301\u57281%\u4ee5\u4e0b\u3002<\/p>\n<p>\u7136\u800c\uff0c\u65e0\u8bba\u4f55\u65f6\uff0c\u4f60\u5728\u540c\u4e00\u8ba2\u5355\u4e2d\u6536\u5230\u4e00\u4e2aA-to-z\u7d22\u8d54\u548c\u4e00\u4e2a\u8d1f\u9762\u53cd\u9988\uff0c\u8fd9\u4e9b\u90fd\u88ab\u7b97\u4f5c\u4e00\u4e2a\u56e0\u7d20\uff0c\u800c\u4e0d\u662f\u4e24\u4e2a\u3002\u56e0\u6b64\uff0c\u5982\u679c\u4f60\u6ce8\u610f\u5230\u4f60\u7684ODR\u548cA-Z\u7d22\u8d54\u548c\u5ba2\u6237\u53cd\u9988\u7684\u603b\u6570\u4e4b\u95f4\u6709\u8f7b\u5fae\u7684\u5dee\u5f02\uff0c\u8fd9\u53ef\u80fd\u662f\u56e0\u4e3a\u540c\u4e00\u4e2a\u6d88\u8d39\u8005\u5728\u53d1\u5e03\u8d1f\u9762\u53cd\u9988\u524d\u4e0d\u4e45\u63d0\u51fa\u4e86A-Z\u7d22\u8d54\u3002<\/p>\n<p>\u4e0d\u8fc7\uff0c\u6bcf\u4e00\u4e2a\u8d1f\u9762\u53cd\u9988\u90fd\u662f\u4f60\u65e0\u6cd5\u627f\u53d7\u3002<\/p>\n<p>\u7a81\u7834\u8fd91%\u7684\u95e8\u69db\u662f\u6bd4\u8f83\u5371\u9669\u7684\u3002\u56e0\u6b64\uff0c\u5728\u6211\u4eec\u63a2\u8ba8\u6539\u5584ODR\u7684\u7b56\u7565\u4e4b\u524d\uff0c\u6709\u5fc5\u8981\u4e86\u89e3\u8fd9\u4e2a\u6307\u6807\u4e3a\u4f55\u5982\u6b64\u5173\u952e\u3002<\/p>\n<h2>\u5982\u679c\u4f60\u7684ODR\u8fbe\u52301%\u4f1a\u600e\u6837\uff1f<\/h2>\n<p>\u9996\u5148\uff0c\u5bf9\u4e8e\u4efb\u4f55\u4f60\u8d1f\u8d23\u8fd0\u8f93\u7684\u4ea7\u54c1\uff0c\u4f60\u4f1a\u81ea\u52a8\u5931\u53bb\u201c\u9ec4\u91d1\u8d2d\u7269\u8f66\u201d\u3002\u4e9a\u9a6c\u900a\u7684\u76ee\u6807\u662f\u4fdd\u62a4\u6d88\u8d39\u8005\u4f53\u9a8c\uff0c\u7ef4\u62a4\u4e70\u5bb6\u5bf9\u8d2d\u4e70\u7bb1\u7684\u4fe1\u4efb\u3002\u5982\u679c\u4f60\u7684\u8ba2\u5355\u6709\u95ee\u9898\uff0c\u4e9a\u9a6c\u900a\u7684\u58f0\u8a89\u5c31\u4f1a\u53d7\u5230\u5a01\u80c1\u3002<\/p>\n<p>\u5176\u6b21\uff0c\u4e9a\u9a6c\u900a\u53ef\u4ee5\u76f4\u63a5\u6682\u505c\u6216\u7ec8\u6b62\u4f60\u7684\u8d26\u6237\uff0c\u6263\u7559\u6b3e\u9879\u4ee5\u9000\u8fd8\u5ba2\u6237\u3002\u4e9a\u9a6c\u900a\u5bf9ODR\u975e\u5e38\u4e25\u683c\uff0c\u6240\u4ee5\u5f53\u4f60\u7684ODR\u8fbe\u52301%\u7684\u65f6\u5019\uff0c\u4f60\u4e0e\u4e9a\u9a6c\u900a\u7684\u5173\u7cfb\u5c31\u6709\u98ce\u9669\u4e86&#8211;\u4e0d\u7ba1\u4f60\u6709\u591a\u5927\uff0c\u591a\u6210\u529f\u3002<\/p>\n<p>\u5f53\u4f60\u7684ODR\u7565\u9ad8\u4e8e1%\u65f6\uff0c\u5c31\u4f1a\u51fa\u73b0\u6682\u505c\u3002\u5356\u5bb6\u7279\u6743\u88ab\u53d6\u6d88\u540e\uff0c\u4f60\u670917\u5929\u65f6\u95f4\u51c6\u5907\u884c\u52a8\u8ba1\u5212\u4ee5\u6062\u590d\u8d26\u6237\u3002<\/p>\n<p>\u4f46\u662f\uff0c\u5982\u679c\u4f60\u7684ODR\u5927\u5e45\u8d85\u8fc71%\uff0c\u4e9a\u9a6c\u900a\u8ba4\u4e3a\u8fd9\u8868\u660e\u5b58\u5728\u4e25\u91cd\u7684\u95ee\u9898&#8211;\u6bd4\u5982\u8fc7\u5ea6\u5ef6\u8fdf\u4ea4\u4ed8\u548c\u5927\u91cf\u53d6\u6d88\uff0c\u8fd9\u5bf9\u6d88\u8d39\u8005\u5982\u4f55\u770b\u5f85\u5e73\u53f0\u672c\u8eab\u6709\u76f4\u63a5\u5f71\u54cd\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u6211\u4eec\u524d\u9762\u63d0\u5230\u76843%\u53ef\u80fd\u662f\u707e\u96be\u6027\u7684\u3002\u4f60\u7684\u8d26\u6237\u53ef\u80fd\u4f1a\u88ab\u5b8c\u5168\u7ec8\u6b62\uff0c\u800c\u4e0d\u662f<\/span><a href=\"#\">\u6682\u65f6\u7684\u6682\u505c\u5e76\u6709\u4e0a\u8bc9\u7a0b\u5e8f<\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<h2>\u5982\u4f55\u76d1\u6d4bODR\uff1f<\/h2>\n<p>\u5982\u679c\u4f60\u4f7f\u7528Rithum\u7684\u4e9a\u9a6c\u900a\u4eea\u8868\u76d8\uff0c\u4f60\u53ef\u4ee5\u5728Rithum\u4e2d\u67e5\u770bSell &gt; Amazon Marketplace\uff0c\u968f\u65f6\u67e5\u770b\u4f60\u7684\u4fe1\u606f\u3002ODR\u663e\u793a\u4e3a\u60a8\u8d26\u6237\u5065\u5eb7\u72b6\u6001\u7684\u4e00\u90e8\u5206\u3002<\/p>\n<p>\u4f60\u8fd8\u53ef\u4ee5\u76d1\u6d4b\u4f60\u8fc7\u53bb12\u4e2a\u6708\u7684 &#8220;\u957f\u671f\u8868\u73b0&#8221;\uff0c\u5305\u62ec\u767e\u5206\u6bd4\u548c\u4ef7\u503c\u3002\u56e0\u4e3a\u8fd9\u662f\u4e9a\u9a6c\u900a\u76d1\u6d4b\u4e1a\u7ee9\u7684\u65b9\u5f0f\uff0c\u5bf9\u4e8e\u5356\u5bb6\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u79cd\u6709\u4ef7\u503c\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u51c6\u786e\u5730\u4e86\u89e3\u4e9a\u9a6c\u900a\u662f\u5982\u4f55\u770b\u5f85\u4ed6\u4eec\u7684\u3002<\/p>\n<h2>\u5982\u4f55\u80fd\u6539\u5584\u4f60\u7684ODR\uff1f<\/h2>\n<p>\u867d\u7136\u6709\u5e7f\u6cdb\u7684\u8425\u9500\u3001\u9500\u552e\u548c\u5c65\u5355\u6d3b\u52a8\u9700\u8981\u8003\u8651\uff0c\u4f46\u5f53\u6d89\u53ca\u5230\u4f60\u7684\u4e9a\u9a6c\u900aODR\u65f6\uff0c\u6709\u51e0\u4e2a\u5173\u952e\u56e0\u7d20\u9700\u8981\u8003\u8651\u3002<\/p>\n<p>\u9996\u5148\uff0c\u8bc4\u4f30\u548c\u5904\u7406\u53cd\u9988\u3002\u6211\u4eec\u5f3a\u70c8\u5efa\u8bae\u4ed4\u7ec6\u9605\u8bfb\u6240\u6709A-Z\u7d22\u8d54\u548c\u5ba2\u6237\u53cd\u9988&#8211;\u4f60\u7684ODR\u7684\u4e3b\u8981\u9a71\u52a8\u56e0\u7d20&#8211;\u4ee5\u53d1\u73b0\u9020\u6210\u5b83\u4eec\u7684\u539f\u56e0\u3002\u662f\u5ef6\u8fdf\u53d1\u8d27\u3001\u53d6\u6d88\u8ba2\u5355\u8fd8\u662f\u4e0d\u5339\u914d\u7684\u671f\u671b\uff1f<\/p>\n<p>\u5982\u679c\u4f60\u53d1\u73b0\u4e00\u4e2a\u53cd\u590d\u51fa\u73b0\u7684\u95ee\u9898\uff0c\u628a\u5b83\u4f5c\u4e3a\u9996\u8981\u4efb\u52a1\u3002\u4f60\u8d8a\u65e9\u5904\u7406\u6389\u4efb\u4f55\u95ee\u9898\uff0c\u5b83\u4eec\u5f71\u54cd\u4f60\u8bc4\u7ea7\u7684\u673a\u4f1a\u5c31\u8d8a\u5c0f\u3002\u5982\u679c\u4f60\u5728\u6d77\u5916\u9500\u552e\uff0c\u786e\u4fdd\u4f60\u80fd\u7ffb\u8bd1\u548c\u7406\u89e3\u6240\u6709A-Z\u7d22\u8d54\u548c\u5ba2\u6237\u53cd\u9988\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u6709\u65f6\uff0c\u4f60\u53ef\u80fd\u4f1a\u9047\u5230\u5305\u62ec\u6deb\u79fd\u8bed\u8a00\u6216\u4e2a\u4eba\u8eab\u4efd\u4fe1\u606f\u7684\u5ba2\u6237\u53cd\u9988\u3002\u6216\u8005\u4f60\u53ef\u80fd\u4f1a\u53d1\u73b0\u4e00\u4e2a\u9519\u8bef\u7684\u8bc4\u8bba\uff0c\u5b83\u662f\u9488\u5bf9\u4ea7\u54c1\u672c\u8eab\u7684\uff0c\u6216\u8005\u662f\u9488\u5bf9\u7531\u4e9a\u9a6c\u900a\u5b8c\u6210\u7684\u8ba2\u5355\u7684\u95ee\u9898\u3002\u5728\u8fd9\u4e9b\u60c5\u51b5\u4e0b\uff0c\u53ea\u9700\u8981\u6c42\u4e9a\u9a6c\u900a\uff08\u901a\u8fc7\u5356\u5bb6\u4e2d\u5fc3\uff09\u7f16\u8f91\u53cd\u9988\uff0c\u8fd9\u6837\u5c31\u4e0d\u4f1a\u5f71\u54cd\u4f60\u7684ODR\u3002\u5982\u679c\u4e70\u5bb6\u4ece\u4ed6\u4eec\u7684\u8ba2\u5355\u4e2d\u5220\u9664\u8d1f\u9762\u53cd\u9988\uff0c\u5b83\u4e0d\u4f1a\u88ab\u8ba1\u5165\u4f60\u7684\u6574\u4f53ODR\uff0c\u4f46\u53ef\u80fd\u9700\u898148\u5c0f\u65f6\u624d\u80fd\u4ece\u4f60\u7684\u5206\u6570\/\u4eea\u8868\u76d8\u4e2d\u5220\u9664\u3002\u540c\u6837\uff0c\u5982\u679c\u4f60\u4f5c\u4e3a\u5356\u5bb6\uff0c\u5bf9A-z\u7d22\u8d54\u63d0\u51fa\u4e0a\u8bc9\uff0c\u5e76\u4e14\u4e9a\u9a6c\u900a\u786e\u5b9a\u4f60\u6ca1\u6709\u8fc7\u9519\uff0c\u8be5\u7d22\u8d54\u5c06\u4ece\u4f60\u7684ODR\u4e2d\u5220\u9664\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5176\u6b21\uff0c\u628a\u5feb\u901f\u548c\u514d\u8d39\u8fd0\u9001\u4f5c\u4e3a\u9996\u8981\u4efb\u52a1\u3002\u5982\u679c\u6709\u4e00\u4ef6\u4e8b\u4e00\u5b9a\u4f1a\u5bfc\u81f4\u8d1f\u9762\u53cd\u9988\uff0c\u90a3\u5c31\u662f\u4ea4\u8d27\u5ef6\u8fdf\u3002\u65e0\u8bba\u4f60\u662f\u5728\u5185\u90e8\u5b8c\u6210\u8ba2\u5355\u8fd8\u662f\u4f9d\u9760\u7b2c\u4e09\u65b9\u7269\u6d41\uff0c\u90fd\u8981\u52aa\u529b\u786e\u4fdd\u6700\u5feb\u4f46\u51c6\u786e\u7684\u5904\u7406\u65f6\u95f4\u548c\u53ef\u9760\u3001\u51c6\u65f6\u7684\u8d27\u7269\u8ddf\u8e2a\u4e0a\u4f20\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u4e9b\u5356\u5bb6\u5728ODR\u5f15\u8d77\u7684\u8d26\u6237\u6682\u505c\u540e\u9009\u62e9\u4f7f\u7528<a href=\"https:\/\/www.rithum.com\/blog\/brands\/5-differences-between-fulfillment-by-amazon-and-seller-fulfilled-prime\/\" target=\"_blank\" rel=\"noopener\">FBA\uff08\u4e9a\u9a6c\u900a\u63d0\u4f9b\u7684\u5c65\u5355\u670d\u52a1\uff09<\/a> \uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u4fdd\u8bc1\u6ee1\u8db3\u4e9a\u9a6c\u900a\u7684\u4e25\u683c\u8981\u6c42\uff0c\u5e76\u53ef\u4ee5\u5e2e\u52a9\u4ea7\u54c1\u8fc5\u901f\u91cd\u65b0\u51fa\u73b0\u5728\u8d2d\u4e70\u6846\u4e2d\u3002\u5728\u9650\u5236\u65f6\u95f4\u91cc\uff0c\u4f60\u751a\u81f3\u53ef\u4ee5\u4e3a\u4f60\u4e00\u90e8\u5206\u7684\u7545\u9500\u4ea7\u54c1\u4f7f\u7528\u5b83\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53e6\u5916\u8bf7\u8bb0\u4f4f\uff0c\u8bb8\u591a\u5ba2\u6237\u57281\u6708\u4efd\u7531\u4e8e\u5723\u8bde\u8282\u671f\u95f4\u5ef6\u8fdf\u4ea4\u8d27\u800c\u53d1\u5e03A-Z\u7d22\u8d54\u548c\u8d1f\u9762\u53cd\u9988\u3002\u4f60\u7684ODR\u53ef\u80fd\u5168\u5e74\u90fd\u8fdc\u4f4e\u4e8e1%\uff0c\u5982\u679c\u4f60\u4e0d\u80fd\u4e3a\u5e74\u5e95\u7684\u5047\u65e5\u9ad8\u5cf0\u63d0\u524d\u8ba1\u5212\uff0c\u90a3\u4e48\u4f60\u7684ODR\u5c31\u4f1a\u7a81\u7136\u66b4\u6da8\u3002\u51fa\u4e8e\u8fd9\u4e2a\u539f\u56e0\uff0c<\/span><a href=\"https:\/\/www.rithum.com\/blog\/marketplaces\/preparing-your-marketplace-business-for-the-holidays-during-a-global-shipping-crisis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u5728\u8282\u5047\u65e5\u671f\u95f4\u4f18\u5316\u4f60\u7684\u5c65\u5355\u60c5\u51b5<\/span><\/a><span style=\"font-weight: 400;\">\u662f\u7279\u522b\u5fc5\u8981\u7684\u3002<\/span><\/p>\n<p>\u5728\u4e9a\u9a6c\u900a\uff0c\u6c38\u8fdc\u8981\u4f18\u5148\u8003\u8651\u4f60\u7684ODR\u3002\u65e0\u8bba\u4f60\u662f\u5728\u52aa\u529b\u626d\u8f6c\u9ad8\u989d\u7684ODR\uff0c\u8fd8\u662f\u5c06\u5176\u4fdd\u6301\u57281%\u4ee5\u4e0b\uff0c\u8fd9\u4e9b\u63d0\u793a\u90fd\u4f1a\u6709\u6240\u5e2e\u52a9\u3002<\/p>\n<h2>\u4f9d\u9760\u4e9a\u9a6c\u900a\u4e13\u5bb6<\/h2>\n<p>\u4f5c\u4e3a\u60a8\u7684\u5185\u90e8\u56e2\u961f\u7684\u5ef6\u4f38\uff0cRithum\u7684\u7ba1\u7406\u670d\u52a1\u56e2\u961f\u5c06\u6211\u4eec\u7684\u6280\u672f\u4f18\u52bf\u4e0e\u6211\u4eec\u65e0\u4e0e\u4f26\u6bd4\u7684\u884c\u4e1a\u4e13\u4e1a\u77e5\u8bc6\u76f8\u7ed3\u5408\u3002\u6211\u4eec\u7684\u7ba1\u7406\u670d\u52a1\u56e2\u961f\u7684\u5ba2\u6237\u7b56\u7565\u7ecf\u7406\uff08CSM\uff09\u5168\u5e74\u5e2e\u52a9\u76d1\u6d4b\u5ba2\u6237\u7684ODR\uff0c\u4ee5\u53ca\u8d26\u6237\u5065\u5eb7\u95ee\u9898\uff0c\u4ee5\u5e2e\u52a9\u786e\u4fdd\u5728\u4e9a\u9a6c\u900a\u5e02\u573a\u4e0a\u53d6\u5f97\u6210\u529f\u3002\u5728\u6218\u7565\u7535\u8bdd\u4e2d\uff0cCSM\u4f1a\u5904\u7406\u4efb\u4f55\u6f5c\u5728\u7684\u98ce\u9669\u56e0\u7d20\uff0c\u5e76\u63d0\u4f9b\u5982\u4f55\u89e3\u51b3\u548c\/\u6216\u4e3b\u52a8\u901a\u77e5\u4e9a\u9a6c\u900a\u4efb\u4f55\u672a\u51b3\u95ee\u9898\u7684\u6307\u5bfc\u65b9\u9488\u3002\u6211\u4eec\u7684\u7ba1\u7406\u670d\u52a1\u56e2\u961f\u4e0d\u4f1a\u62e5\u6709\u4efb\u4f55\u4e0a\u8bc9\u6743\uff0c\u4f46\u6211\u4eec\u53ef\u4ee5\u63d0\u4f9b\u6307\u5bfc\u548c\u6700\u4f73\u5b9e\u8df5\u5efa\u8bae\u3002\u867d\u7136\u8fd9\u4e9b\u670d\u52a1\u662f\u5168\u5e74\u5f00\u653e\u7684\uff0c\u4f46\u5728\u7b2c\u56db\u5b63\u5ea6\u7684\u5047\u671f\u671f\u95f4\u4e5f\u8d8a\u6765\u8d8a\u53d7\u5230\u5173\u6ce8\u3002<\/p>\n<p><a href=\"https:\/\/www.rithum.com\/cn\/contact-us\/\"><span style=\"font-weight: 400;\">\u4eca\u5929\u5c31\u8054\u7cfb\u6211\u4eec<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4e86\u89e3\u6211\u4eec\u5982\u4f55\u5e2e\u52a9\u7ba1\u7406\u60a8\u7684\u4e9a\u9a6c\u900aODR\u3002<\/span><\/p>\n<p>\u7f16\u8005\u6ce8\uff1a\u8fd9\u7bc7\u6587\u7ae0\u6700\u521d\u53d1\u8868\u4e8e2017\u5e748\u6708\uff0c\u5e76\u4e8e2021\u5e7410\u6708\u66f4\u65b0\uff0c\u4ee5\u4fdd\u8bc1\u51c6\u786e\u6027\u548c\u5168\u9762\u6027\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Winning the Buy Box on Amazon is one of the most sought after achievements for retailers. The Buy Box accounts for almost 70% of Amazon\u2019s sales and can be a real revenue driver for online sellers. However, Amazon has strict eligibility for the winning the Buy Box and retailers who do not meet these requirements [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":94576,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[8328,11875,11876,11877,11878,11879],"asset-type":[13743],"audience":[13406,13413],"bio":[14200],"topic":[7787],"class_list":["post-106945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-amazon-cn","tag-amazon-success-tips-cn","tag-buy-box-cn","tag-odr-cn","tag-order-defect-rate-cn","tag-sku-cn","asset-type-blog-cn","audience-brands-suppliers-cn","audience-retailers-cn","bio-rithum-team-cn","topic-marketplaces-cn"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u5982\u4f55\u63d0\u9ad8\u4f60\u7684\u4e9a\u9a6c\u900a\u8ba2\u5355\u7f3a\u9677\u7387\uff08ODR\uff09\uff1f - Rithum<\/title>\n<meta name=\"description\" content=\"The one that most directly affects any prospects of selling on Amazon: the Order Defect Rate (ODR). Here are the basics that every seller needs to know.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5982\u4f55\u63d0\u9ad8\u4f60\u7684\u4e9a\u9a6c\u900a\u8ba2\u5355\u7f3a\u9677\u7387\uff08ODR\uff09\uff1f\" \/>\n<meta property=\"og:description\" content=\"The one that most directly affects any prospects of selling on Amazon: the Order Defect Rate (ODR). Here are the basics that every seller needs to know.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.rithum.com\/cn\/blog\/how-to-improve-your-amazon-order-defect-rate\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-05T15:02:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T07:20:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.rithum.com\/wp-content\/uploads\/2020\/12\/amazon-box-logo-stock_1020.0-1-e1505422380292.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"380\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"8347pwpadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"8347pwpadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/how-to-improve-your-amazon-order-defect-rate\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/how-to-improve-your-amazon-order-defect-rate\\\/\"},\"author\":{\"name\":\"8347pwpadmin\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/#\\\/schema\\\/person\\\/80792d02d04eff25186ea9ace95c9308\"},\"headline\":\"\u5982\u4f55\u63d0\u9ad8\u4f60\u7684\u4e9a\u9a6c\u900a\u8ba2\u5355\u7f3a\u9677\u7387\uff08ODR\uff09\uff1f\",\"datePublished\":\"2021-10-05T15:02:54+00:00\",\"dateModified\":\"2024-11-08T07:20:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/how-to-improve-your-amazon-order-defect-rate\\\/\"},\"wordCount\":56,\"publisher\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/how-to-improve-your-amazon-order-defect-rate\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/amazon-box-logo-stock_1020.0-1-e1505422380292.jpg\",\"keywords\":[\"amazon\",\"amazon success tips\",\"buy box\",\"odr\",\"order defect rate\",\"SKU\"],\"articleSection\":[\"\u7535\u5546\u5e73\u53f0\"],\"inLanguage\":\"cn\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/how-to-improve-your-amazon-order-defect-rate\\\/\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/how-to-improve-your-amazon-order-defect-rate\\\/\",\"name\":\"\u5982\u4f55\u63d0\u9ad8\u4f60\u7684\u4e9a\u9a6c\u900a\u8ba2\u5355\u7f3a\u9677\u7387\uff08ODR\uff09\uff1f - Rithum\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/how-to-improve-your-amazon-order-defect-rate\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/how-to-improve-your-amazon-order-defect-rate\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/amazon-box-logo-stock_1020.0-1-e1505422380292.jpg\",\"datePublished\":\"2021-10-05T15:02:54+00:00\",\"dateModified\":\"2024-11-08T07:20:34+00:00\",\"description\":\"The one that most directly affects any prospects of selling on Amazon: the Order Defect Rate (ODR). Here are the basics that every seller needs to know.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/how-to-improve-your-amazon-order-defect-rate\\\/#breadcrumb\"},\"inLanguage\":\"cn\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/how-to-improve-your-amazon-order-defect-rate\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cn\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/how-to-improve-your-amazon-order-defect-rate\\\/#primaryimage\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/amazon-box-logo-stock_1020.0-1-e1505422380292.jpg\",\"contentUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/amazon-box-logo-stock_1020.0-1-e1505422380292.jpg\",\"width\":380,\"height\":380},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/how-to-improve-your-amazon-order-defect-rate\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u4e3b\u9875\",\"item\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u5982\u4f55\u63d0\u9ad8\u4f60\u7684\u4e9a\u9a6c\u900a\u8ba2\u5355\u7f3a\u9677\u7387\uff08ODR\uff09\uff1f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/#website\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/\",\"name\":\"Rithum\",\"description\":\"The Heartbeat of Commerce\",\"publisher\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cn\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/#organization\",\"name\":\"Rithum\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cn\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Rithum-logo-1.png\",\"contentUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Rithum-logo-1.png\",\"width\":696,\"height\":696,\"caption\":\"Rithum\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/rithumcommerce\",\"https:\\\/\\\/x.com\\\/rithumcommerce\",\"https:\\\/\\\/instagram.com\\\/rithumcommerce\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rithumcommerce\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/rithumcommerce\",\"https:\\\/\\\/www.tiktok.com\\\/@rithumcommerce\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/#\\\/schema\\\/person\\\/80792d02d04eff25186ea9ace95c9308\",\"name\":\"8347pwpadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cn\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g\",\"caption\":\"8347pwpadmin\"},\"sameAs\":[\"https:\\\/\\\/support.pagely.com\"],\"url\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/author\\\/8347pwpadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u5982\u4f55\u63d0\u9ad8\u4f60\u7684\u4e9a\u9a6c\u900a\u8ba2\u5355\u7f3a\u9677\u7387\uff08ODR\uff09\uff1f - Rithum","description":"The one that most directly affects any prospects of selling on Amazon: the Order Defect Rate (ODR). Here are the basics that every seller needs to know.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"\u5982\u4f55\u63d0\u9ad8\u4f60\u7684\u4e9a\u9a6c\u900a\u8ba2\u5355\u7f3a\u9677\u7387\uff08ODR\uff09\uff1f","og_description":"The one that most directly affects any prospects of selling on Amazon: the Order Defect Rate (ODR). Here are the basics that every seller needs to know.","og_url":"https:\/\/old.rithum.com\/cn\/blog\/how-to-improve-your-amazon-order-defect-rate\/","og_site_name":"Rithum","article_publisher":"https:\/\/facebook.com\/rithumcommerce","article_published_time":"2021-10-05T15:02:54+00:00","article_modified_time":"2024-11-08T07:20:34+00:00","og_image":[{"width":380,"height":380,"url":"https:\/\/old.rithum.com\/wp-content\/uploads\/2020\/12\/amazon-box-logo-stock_1020.0-1-e1505422380292.jpg","type":"image\/jpeg"}],"author":"8347pwpadmin","twitter_card":"summary_large_image","twitter_creator":"@rithumcommerce","twitter_site":"@rithumcommerce","twitter_misc":{"Written by":"8347pwpadmin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/old.rithum.com\/cn\/blog\/how-to-improve-your-amazon-order-defect-rate\/#article","isPartOf":{"@id":"https:\/\/old.rithum.com\/cn\/blog\/how-to-improve-your-amazon-order-defect-rate\/"},"author":{"name":"8347pwpadmin","@id":"https:\/\/old.rithum.com\/cn\/#\/schema\/person\/80792d02d04eff25186ea9ace95c9308"},"headline":"\u5982\u4f55\u63d0\u9ad8\u4f60\u7684\u4e9a\u9a6c\u900a\u8ba2\u5355\u7f3a\u9677\u7387\uff08ODR\uff09\uff1f","datePublished":"2021-10-05T15:02:54+00:00","dateModified":"2024-11-08T07:20:34+00:00","mainEntityOfPage":{"@id":"https:\/\/old.rithum.com\/cn\/blog\/how-to-improve-your-amazon-order-defect-rate\/"},"wordCount":56,"publisher":{"@id":"https:\/\/old.rithum.com\/cn\/#organization"},"image":{"@id":"https:\/\/old.rithum.com\/cn\/blog\/how-to-improve-your-amazon-order-defect-rate\/#primaryimage"},"thumbnailUrl":"https:\/\/old.rithum.com\/wp-content\/uploads\/2020\/12\/amazon-box-logo-stock_1020.0-1-e1505422380292.jpg","keywords":["amazon","amazon success tips","buy box","odr","order defect rate","SKU"],"articleSection":["\u7535\u5546\u5e73\u53f0"],"inLanguage":"cn"},{"@type":"WebPage","@id":"https:\/\/old.rithum.com\/cn\/blog\/how-to-improve-your-amazon-order-defect-rate\/","url":"https:\/\/old.rithum.com\/cn\/blog\/how-to-improve-your-amazon-order-defect-rate\/","name":"\u5982\u4f55\u63d0\u9ad8\u4f60\u7684\u4e9a\u9a6c\u900a\u8ba2\u5355\u7f3a\u9677\u7387\uff08ODR\uff09\uff1f - Rithum","isPartOf":{"@id":"https:\/\/old.rithum.com\/cn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/old.rithum.com\/cn\/blog\/how-to-improve-your-amazon-order-defect-rate\/#primaryimage"},"image":{"@id":"https:\/\/old.rithum.com\/cn\/blog\/how-to-improve-your-amazon-order-defect-rate\/#primaryimage"},"thumbnailUrl":"https:\/\/old.rithum.com\/wp-content\/uploads\/2020\/12\/amazon-box-logo-stock_1020.0-1-e1505422380292.jpg","datePublished":"2021-10-05T15:02:54+00:00","dateModified":"2024-11-08T07:20:34+00:00","description":"The one that most directly affects any prospects of selling on Amazon: the Order Defect Rate (ODR). Here are the basics that every seller needs to know.","breadcrumb":{"@id":"https:\/\/old.rithum.com\/cn\/blog\/how-to-improve-your-amazon-order-defect-rate\/#breadcrumb"},"inLanguage":"cn","potentialAction":[{"@type":"ReadAction","target":["https:\/\/old.rithum.com\/cn\/blog\/how-to-improve-your-amazon-order-defect-rate\/"]}]},{"@type":"ImageObject","inLanguage":"cn","@id":"https:\/\/old.rithum.com\/cn\/blog\/how-to-improve-your-amazon-order-defect-rate\/#primaryimage","url":"https:\/\/old.rithum.com\/wp-content\/uploads\/2020\/12\/amazon-box-logo-stock_1020.0-1-e1505422380292.jpg","contentUrl":"https:\/\/old.rithum.com\/wp-content\/uploads\/2020\/12\/amazon-box-logo-stock_1020.0-1-e1505422380292.jpg","width":380,"height":380},{"@type":"BreadcrumbList","@id":"https:\/\/old.rithum.com\/cn\/blog\/how-to-improve-your-amazon-order-defect-rate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u4e3b\u9875","item":"https:\/\/old.rithum.com\/cn\/"},{"@type":"ListItem","position":2,"name":"\u5982\u4f55\u63d0\u9ad8\u4f60\u7684\u4e9a\u9a6c\u900a\u8ba2\u5355\u7f3a\u9677\u7387\uff08ODR\uff09\uff1f"}]},{"@type":"WebSite","@id":"https:\/\/old.rithum.com\/cn\/#website","url":"https:\/\/old.rithum.com\/cn\/","name":"Rithum","description":"The Heartbeat of Commerce","publisher":{"@id":"https:\/\/old.rithum.com\/cn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/old.rithum.com\/cn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cn"},{"@type":"Organization","@id":"https:\/\/old.rithum.com\/cn\/#organization","name":"Rithum","url":"https:\/\/old.rithum.com\/cn\/","logo":{"@type":"ImageObject","inLanguage":"cn","@id":"https:\/\/old.rithum.com\/cn\/#\/schema\/logo\/image\/","url":"https:\/\/www.rithum.com\/wp-content\/uploads\/2023\/12\/Rithum-logo-1.png","contentUrl":"https:\/\/www.rithum.com\/wp-content\/uploads\/2023\/12\/Rithum-logo-1.png","width":696,"height":696,"caption":"Rithum"},"image":{"@id":"https:\/\/old.rithum.com\/cn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/rithumcommerce","https:\/\/x.com\/rithumcommerce","https:\/\/instagram.com\/rithumcommerce","https:\/\/www.linkedin.com\/company\/rithumcommerce","https:\/\/www.youtube.com\/channel\/rithumcommerce","https:\/\/www.tiktok.com\/@rithumcommerce"]},{"@type":"Person","@id":"https:\/\/old.rithum.com\/cn\/#\/schema\/person\/80792d02d04eff25186ea9ace95c9308","name":"8347pwpadmin","image":{"@type":"ImageObject","inLanguage":"cn","@id":"https:\/\/secure.gravatar.com\/avatar\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g","caption":"8347pwpadmin"},"sameAs":["https:\/\/support.pagely.com"],"url":"https:\/\/old.rithum.com\/cn\/blog\/author\/8347pwpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/old.rithum.com\/cn\/wp-json\/wp\/v2\/posts\/106945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.rithum.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.rithum.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.rithum.com\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/old.rithum.com\/cn\/wp-json\/wp\/v2\/comments?post=106945"}],"version-history":[{"count":0,"href":"https:\/\/old.rithum.com\/cn\/wp-json\/wp\/v2\/posts\/106945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.rithum.com\/cn\/wp-json\/wp\/v2\/media\/94576"}],"wp:attachment":[{"href":"https:\/\/old.rithum.com\/cn\/wp-json\/wp\/v2\/media?parent=106945"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.rithum.com\/cn\/wp-json\/wp\/v2\/tags?post=106945"},{"taxonomy":"asset-type","embeddable":true,"href":"https:\/\/old.rithum.com\/cn\/wp-json\/wp\/v2\/asset-type?post=106945"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/old.rithum.com\/cn\/wp-json\/wp\/v2\/audience?post=106945"},{"taxonomy":"bio","embeddable":true,"href":"https:\/\/old.rithum.com\/cn\/wp-json\/wp\/v2\/bio?post=106945"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/old.rithum.com\/cn\/wp-json\/wp\/v2\/topic?post=106945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}