{"id":108228,"date":"2022-03-03T20:26:10","date_gmt":"2022-03-03T20:26:10","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-cn\/why-cross-border-commerce-is-an-opportunity-you-cant-afford-to-pass-up\/"},"modified":"2023-12-15T20:22:17","modified_gmt":"2023-12-15T20:22:17","slug":"why-cross-border-commerce-is-an-opportunity-you-cant-afford-to-pass-up","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/cn\/blog\/why-cross-border-commerce-is-an-opportunity-you-cant-afford-to-pass-up\/","title":{"rendered":"\u4e3a\u4f55\u8de8\u5883\u7535\u5546\u662f\u4e00\u4e2a\u4e0d\u53ef\u9519\u5931\u7684\u673a\u9047"},"content":{"rendered":"<p>\u5168\u7403\u7535\u5b50\u5546\u52a1\u7684\u666e\u53ca\u6027\u8fbe\u5230\u4e86\u4e00\u4e2a\u65b0\u7684\u9ad8\u5ea6\u3002\u6839\u636e\u6b27\u777f\u4fe1\u606f\u54a8\u8be2\u6709\u9650\u516c\uff08Euromonitor International\uff09 \u57282021\u5e74\u505a\u7684\u8c03\u67e5\uff0c\u8de8\u5883\u7535\u5546\u7684\u9500\u552e\u989d\u8fbe\u5230\u4e86\u8fd13.2\u4e07\u4ebf\uff0c\u5e76\u4e14\u6b64\u6570\u5b57\u8fd8\u5728\u4e0d\u65ad\u589e\u957f\u3002\u7136\u800c\uff0c\u5c06\u5546\u54c1\u9500\u552e\u53bb\u5176\u4ed6\u56fd\u5bb6\u662f\u5177\u6709\u98ce\u9669\u5e76\u4e14\u56f0\u96be\u91cd\u91cd\u7684\u3002\u96f6\u552e\u5546\u5fc5\u987b\u7cbe\u5fc3\u7b56\u5212\u4ee5\u53ca\u4e25\u683c\u6267\u884c\u624d\u80fd\u591f\u4e8b\u534a\u529f\u500d\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u7535\u5546\u9500\u552e\u8005\u4eec\u53ef\u4ee5\u4ece Retail TouchPoints \u7684<\/span><a href=\"https:\/\/www.rithum.com\/resources\/library-webinars\/cross-border-commerce-how-to-tap-fast-growing-markets-with-the-right-partnerships\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u6700\u65b0\u62a5\u544a<\/span><\/a><span style=\"font-weight: 400;\">\u4e2d\u4e86\u89e3\u5230\u5f00\u5c55\u6d77\u5916\u4e1a\u52a1\u4f1a\u9047\u5230\u7684\u98ce\u9669\u3001\u7ec6\u5fae\u5dee\u522b\u4ee5\u53ca\u5e94\u77e5\u7684\u7ec6\u8282\u3002<\/span><\/p>\n<h2><b>\u8e0f\u4e0a\u8de8\u5883\u7535\u5546\u7684\u5f81\u7a0b<\/b><\/h2>\n<p>\u5982\u679c\u60a8\u5df2\u7ecf\u5728\u672c\u5730\u5e02\u573a\u83b7\u5f97\u4e86\u6210\u529f\uff0c\u5c06\u4e0b\u4e00\u4e2a\u76ee\u6807\u653e\u773c\u4e8e\u56fd\u9645\u5e02\u573a\u662f\u7406\u6240\u5f53\u7136\u7684\u3002\u8fd9\u4e2a\u65b0\u76ee\u6807\u4f1a\u7ed9\u4e88\u60a8\u8fdb\u5165\u84dd\u6d77\u5e02\u573a\u7684\u673a\u4f1a\uff0c\u5728\u62d3\u5c55\u5168\u7403\u8db3\u8ff9\u7684\u540c\u65f6\u60a8\u7684\u54c1\u724c\u4f1a\u83b7\u5f97\u66f4\u591a\u65b0\u5ba2\u6237\u7684\u559c\u7231\u3002\u8bdd\u867d\u5982\u6b64\uff0c\u4e0d\u53ef\u4ee5\u56e0\u4e00\u65f6\u7684\u51b2\u52a8\u800c\u51b3\u5b9a\u51fa\u6d77\u6269\u5c55\u3002\u8de8\u5883\u7535\u5546\u53ef\u4ee5\u6d88\u8017\u60a8\u76f8\u5f53\u591a\u7684\u91d1\u94b1\u4e0e\u65f6\u95f4\uff0c\u5982\u679c\u6ca1\u6709\u505a\u597d\u6709\u9488\u5bf9\u6027\u7684\u3001\u5408\u7406\u7684\u89c4\u5212\uff0c\u4ea7\u54c1\u9500\u552e\u53ef\u80fd\u4f1a\u662f\u4e00\u8e76\u4e0d\u632f\u5e76\u4e14\u4ee5\u5931\u8d25\u544a\u7ec8\u3002<\/p>\n<p>\u4e3a\u4e86\u8c0b\u6c42\u6210\u529f\uff0c\u7535\u5546\u56e2\u961f\u5728\u4ece\u4e8b\u56fd\u9645\u5546\u52a1\u7684\u65f6\u5019\u5fc5\u987b\u8003\u8651\u5230\u4ee5\u4e0b\u56db\u4e2a\u91cd\u8981\u56e0\u7d20\uff1a<\/p>\n<p style=\"padding-left: 40px;\"><b><\/b><b><\/b><b>1. \u4f30\u7b97\u9700\u6c42\u4ee5\u53ca\u4e86\u89e3\u81ea\u8eab\u7684\u4ef7\u503c\u5b9a\u4f4d<\/b><span style=\"font-weight: 400;\"><br \/>\n\u5bf9\u65b0\u5e02\u573a\u5177\u6709\u70ed\u60c5\u662f\u597d\u7684\uff0c\u4f46\u662f\u7f3a\u4e4f\u9002\u5f53\u8c03\u7814\u800c\u8349\u7387\u884c\u4e8b\u4f1a\u4ee5\u5931\u8d25\u544a\u7ec8\u3002\u9009\u62e9\u60a8\u8ba4\u4e3a\u6709\u673a\u4f1a\u6210\u529f\u7684\u56fd\u5916\u5e02\u573a\uff0c\u7136\u540e\u505a\u9700\u6c42\u5206\u6790\u6765\u786e\u8ba4\u60a8\u7684\u89c2\u70b9\u3002\u60a8\u6240\u8003\u8651\u7684\u56fd\u5bb6\u4e2d\u7684\u8f6c\u552e\u5e02\u573a\u53ef\u4ee5\u63d0\u4f9b\u76f8\u5f53\u4e0d\u9519\u7684\u6307\u5f15\u6765\u8ba9\u60a8\u4e86\u89e3\u6f5c\u5728\u9700\u6c42\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u66f4\u597d\u7684\u5ba2\u6237\u670d\u52a1\u548c\u4ea7\u54c1\u8d28\u91cf\u6765\u6ee1\u8db3\u8fd9\u4e9b\u9700\u6c42\u3002\u5982\u679c\u5728\u5f53\u5730\u5df2\u5b58\u5728\u7ade\u4e89\uff0c\u60a8\u9700\u8981\u8003\u8651\u7684\u5c31\u662f\u5982\u4f55\u8ba9\u54c1\u724c\u8131\u9896\u800c\u51fa\u3002<br \/>\n<\/span><b><\/b><\/p>\n<p style=\"padding-left: 40px;\"><b>2. \u627e\u5230\u53ef\u517c\u5bb9\u7684\u7535\u5546\u5e73\u53f0\u5408\u4f5c\u4f19\u4f34\uff0c\u5efa\u7acb\u521d\u59cb\u57fa\u7840<\/b><span style=\"font-weight: 400;\"><br \/>\n\u5373\u4f7f\u662f\u51c6\u5907\u6700\u5145\u5206\u7684\u96f6\u552e\u5546\uff0c\u4e5f\u4f1a\u7f3a\u4e4f\u5728\u5f53\u5730\u7ecf\u8425\u591a\u5e74\u7684\u516c\u53f8\u6240\u5177\u5907\u7684\u533a\u57df\u4e13\u4e1a\u77e5\u8bc6\u3002\u83b7\u5f97\u5728\u60a8\u60f3\u8981\u53d1\u5c55\u4e1a\u52a1\u7684\u56fd\u5bb6\u7684\u5408\u4f5c\u4f19\u4f34\u534f\u52a9\uff0c\u662f\u8ba9\u60a8\u53ef\u4ee5\u5728\u4e1a\u52a1\u91cd\u8981\u7ec6\u8282\u4e0a\u9886\u5148\u7684\u597d\u529e\u6cd5\uff0c\u4f8b\u5982\u5efa\u7acb\u6700\u540e\u4e00\u82f1\u91cc\u7269\u6d41\uff08last-mile logistics\uff09\uff0c\u4e86\u89e3\u8be5\u56fd\u7684\u96f6\u552e\u8d8b\u52bf\u548c\u5efa\u7acb\u54c1\u724c\u8ba4\u77e5\u5ea6\u7684\u6b65\u9aa4\u3002\u7531\u4e8e\u73b0\u6210\u7684\u6570\u5b57\u57fa\u7840\u8bbe\u65bd\u548c\u73b0\u6709\u7528\u6237\u7fa4\uff0c\u7535\u5546\u5e73\u53f0\u6210\u4e3a\u4e86\u51fa\u8272\u7684\u8de8\u5883\u5408\u4f5c\u4f19\u4f34\u3002\u5728\u9009\u62e9\u7535\u5546\u5e73\u53f0\u7684\u65f6\u5019\uff0c\u60a8\u9700\u8981\u6838\u5b9e\u6b64\u5e73\u53f0\u80fd\u7ed9\u4e88\u60a8\u591a\u5c11\u81ea\u4e3b\u63a7\u5236\u6743\u3002\u5f53\u4e2d\u4e00\u90e8\u5206\u5e73\u53f0\u5c06\u4ed6\u4eec\u7684\u63a7\u5236\u6743\u51cc\u9a7e\u4e8e\u54c1\u724c\u4e4b\u4e0a\uff0c\u7136\u800c\u5176\u5b83\u5e73\u53f0\uff0c\u5982\u4e2d\u56fd\u7684\u5929\u732b\uff08Tmall\uff09\uff0c\u8ba9\u54c1\u724c\u8bbe\u8ba1\u81ea\u5df1\u7684\u865a\u62df\u95e8\u9762\uff0c\u5e76\u5728\u6574\u4f53\u5ba2\u6237\u4f53\u9a8c\u4e2d\u62e5\u6709\u53d1\u8a00\u6743\u3002\u6b64\u5916\uff0c\u9009\u62e9\u4e0e\u60a8\u7684\u4ef7\u503c\u89c2\u4e00\u81f4\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u8fd9\u6837\u60a8\u4e0d\u4f1a\u4e3a\u60a8\u4eec\u5171\u540c\u5f00\u5c55\u4e1a\u52a1\u7684\u65b9\u5f0f\u800c\u611f\u5230\u610f\u5916\u3002<br \/>\n<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>3. \u4e86\u89e3\u5230\u5404\u7c7b\u6311\u6218\u5bf9\u5b9a\u4ef7\u7684\u5f71\u54cd<\/b><span style=\"font-weight: 400;\"><br \/>\n\u4ece\u4e8b\u8de8\u5883\u9500\u552e\u610f\u5473\u7740\u9700\u8981\u5904\u7406\u9519\u7efc\u590d\u6742\u7684\u7a0e\u6536\u3001\u6cd5\u89c4\u548c\u5176\u5b83\u8d39\u7528\u3002\u5982\u679c\u4f4e\u4f30\u4e86\u8fd9\u4e9b\u8d39\u7528\u5c06\u4f1a\u5bf9\u60a8\u7684\u76c8\u5229\u5e95\u7ebf\u9020\u6210\u4e25\u91cd\u51b2\u51fb\u3002\u5355\u7eaf\u7684\u5c06\u8d39\u7528\u8f6c\u5ac1\u7ed9\u5ba2\u6237\u4e5f\u662f\u4e0d\u53ef\u884c\u7684\uff0c\u56e0\u4e3a\u5ba2\u6237\u5f80\u5f80\u4f1a\u4e3a\u4e00\u9879\u610f\u5916\u7684\u8d39\u7528\u800c\u5728\u7ed3\u8d26\u65f6\u671b\u800c\u5374\u6b65\u3002\u76f8\u53cd\uff0c\u6295\u8d44\u5177\u6709\u81ea\u52a8\u8c03\u4ef7\u529f\u80fd\u7684\u6570\u5b57\u5de5\u5177\uff0c\u5e76\u901a\u8fc7\u6b64\u5de5\u5177\u8ba9\u4ef7\u683c\u900f\u660e\u5316\uff0c\u53ef\u4ee5\u8ba9\u5ba2\u6237\u5145\u5206\u4e86\u89e3\u5230\u5c06\u8981\u4ea7\u751f\u7684\u8d39\u7528\u3002<br \/>\n<\/span><\/p>\n<p style=\"padding-left: 40px;\">\u4e3e\u4e2a\u4f8b\u5b50\uff0cBling\u73e0\u5b9d <a href=\"https:\/\/www.rithum.com\/success-stories\/bling-jewelry\/\" target=\"_blank\" rel=\"noopener\">Bling Jewelry<\/a> \u901a\u8fc7\u7545\u8def\u9500\uff08Rithum\uff09\u7684\u81ea\u52a8\u5316\u529f\u80fd\u6765\u589e\u52a0\u6e05\u6670\u5ea6\uff0c\u5e2e\u52a9\u4ed6\u4eec\u5feb\u901f\u9002\u5e94\u4ea7\u54c1\u548c\u5b9a\u4ef7\u53d8\u5316\uff0c\u5c06\u8d27\u5e01\u5151\u6362\u5217\u5165\u9884\u7b97\uff0c\u51cf\u5c11\u9519\u8bef\u7b49\u7b49\u3002\u7545\u8def\u9500\uff08Rithum\uff09\u4e0d\u4ec5\u53ef\u4ee5\u5728\u540c\u4e00\u5730\u65b9\u5b8c\u6210\u4ef7\u683c\u8c03\u6574\uff0c\u8fd8\u80fd\u5728\u77ed\u65f6\u95f4\u5185\u81ea\u52a8\u5c06\u4ef7\u683c\u6362\u7b97\u6210\u5404\u7c7b\u8d27\u5e01\u3002<b><\/b><\/p>\n<p style=\"padding-left: 40px;\"><b>4. \u5c55\u671b\u4e2d\u56fd\u6210\u719f\u591a\u53d8\u7684\u5e02\u573a<\/b><span style=\"font-weight: 400;\"><br \/>\n\u6839\u636e\u4e2d\u56fd\u6d77\u5173\u6570\u636e\uff0c2020\u5e74\u4e2d\u56fd\u7535\u5b50\u5546\u52a1\u8fdb\u51fa\u53e3\u603b\u989d\u8fbe\u52302667\u4ebf\u3002\u5916\u56fd\u54c1\u724c\u5728\u4e2d\u56fd\u6d88\u8d39\u8005\u4e2d\u7684\u53d7\u6b22\u8fce\u7a0b\u5ea6\u4f7f\u4e2d\u56fd\u6210\u4e3a\u96f6\u552e\u5546\u5bfb\u6c42\u56fd\u9645\u589e\u957f\u7684\u91cd\u8981\u76ee\u6807\u3002\u7136\u800c\uff0c\u4e2d\u56fd\u662f\u4e00\u4e2a\u5feb\u8282\u594f\u7684\u5e02\u573a\uff0c\u9700\u8981\u4e0d\u65ad\u8c03\u6574\u624d\u53ef\u4ee5\u8ddf\u4e0a\u5ba2\u6237\u8d8b\u52bf\u548c\u65b0\u6cd5\u89c4\u3002\u867d\u7136\u6295\u8d44\u4e2d\u56fd\u5e02\u573a\u53ef\u80fd\u4f1a\u4ea7\u751f\u9ad8\u989d\u5229\u6da6\uff0c\u4f46\u96f6\u552e\u5546\u5fc5\u987b\u4e3a\u91c7\u53d6\u5feb\u901f\u53cd\u5e94\u65f6\u523b\u51c6\u5907\u7740\uff0c\u5e76\u4e14\u4f9d\u9760\u5408\u4f5c\u4f19\u4f34\u6240\u7ed9\u4e88\u7684\u5f53\u5730\u652f\u6301\u3002<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u7684\u9500\u552e\u5df2\u7ecf\u904d\u5e03\u5168\u7403\u4e86\u5417\uff1f\u7545\u8def\u9500\uff08Rithum\uff09<\/span><a href=\"https:\/\/www.rithum.com\/au\/about\/newsroom\/rithum-achieves-new-milestone-to-help-fuel-global-e-commerce-growth-for-brands\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u6700\u65b0\u516c\u5e03<\/span><\/a><span style=\"font-weight: 400;\">\u4e86\u5bf9<\/span><a href=\"https:\/\/www.rithum.com\/channels-we-support\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u5168\u7403\u8d85\u8fc7300\u4e2a\u5e73\u53f0<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u652f\u6301\u3002\u8054\u7cfb\u6211\u4eec\u5e76\u4e14<\/span><a href=\"https:\/\/www.rithum.com\/cn\/request-a-demo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u7533\u8bf7\u4ea7\u54c1\u6f14\u793a<\/span><\/a><span style=\"font-weight: 400;\"> \uff0c\u60a8\u53ef\u4ee5\u4e86\u89e3\u5230\u5982\u4f55\u5728\u84ec\u52c3\u53d1\u5c55\u7684\u56fd\u9645\u5e02\u573a\u4e0a\u83b7\u53d6\u5148\u673a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u5916\uff0c\u4e0b\u8f7d\u4e00\u4efd<\/span><a href=\"https:\/\/www.rithum.com\/resources\/library-webinars\/cross-border-commerce-how-to-tap-fast-growing-markets-with-the-right-partnerships\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u5b8c\u6574\u62a5\u544a<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4e86\u89e3\u4e0b\u4e00\u4e2a\u8de8\u5883\u673a\u9047\u5c06\u4f1a\u5728\u54ea\u4e00\u7247\u5927\u9646\u4e3a\u60a8\u5448\u73b0\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5168\u7403\u7535\u5b50\u5546\u52a1\u7684\u666e\u53ca\u6027\u8fbe\u5230\u4e86\u4e00\u4e2a\u65b0\u7684\u9ad8\u5ea6\u3002\u6839\u636e\u6b27\u777f\u4fe1\u606f\u54a8\u8be2\u6709\u9650\u516c\uff08Euromonitor International\uff09 \u57282021\u5e74\u505a\u7684\u8c03\u67e5\uff0c\u8de8\u5883\u7535\u5546\u7684\u9500\u552e\u989d\u8fbe\u5230\u4e86\u8fd13.2\u4e07\u4ebf\uff0c\u5e76\u4e14\u6b64\u6570\u5b57\u8fd8\u5728\u4e0d\u65ad\u589e\u957f\u3002\u7136\u800c\uff0c\u5c06\u5546\u54c1\u9500\u552e\u53bb\u5176\u4ed6\u56fd\u5bb6\u662f\u5177\u6709\u98ce\u9669\u5e76\u4e14\u56f0\u96be\u91cd\u91cd\u7684\u3002\u96f6\u552e\u5546\u5fc5\u987b\u7cbe\u5fc3\u7b56\u5212\u4ee5\u53ca\u4e25\u683c\u6267\u884c\u624d\u80fd\u591f\u4e8b\u534a\u529f\u500d\u3002 \u7535\u5546\u9500\u552e\u8005\u4eec\u53ef\u4ee5\u4ece Retail TouchPoints \u7684\u6700\u65b0\u62a5\u544a\u4e2d\u4e86\u89e3\u5230\u5f00\u5c55\u6d77\u5916\u4e1a\u52a1\u4f1a\u9047\u5230\u7684\u98ce\u9669\u3001\u7ec6\u5fae\u5dee\u522b\u4ee5\u53ca\u5e94\u77e5\u7684\u7ec6\u8282\u3002 \u8e0f\u4e0a\u8de8\u5883\u7535\u5546\u7684\u5f81\u7a0b 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