{"id":108726,"date":"2022-03-07T19:59:59","date_gmt":"2022-03-07T19:59:59","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-cn\/the-3-phases-of-a-winning-marketplace-strategy-for-brands\/"},"modified":"2023-11-29T10:01:25","modified_gmt":"2023-11-29T10:01:25","slug":"the-3-phases-of-a-winning-marketplace-strategy-for-brands","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/cn\/blog\/the-3-phases-of-a-winning-marketplace-strategy-for-brands\/","title":{"rendered":"\u54c1\u724c\u5236\u80dc\u7535\u5546\u5e73\u53f0\u6218\u7565\u7684\u4e09\u4e2a\u9636\u6bb5"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u6d88\u8d39\u8005\u6301\u7eed\u5728\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u3001\u6c83\u5c14\u739b\uff08Walmart\uff09\u3001Catch \u548c eBay \u7b49\u7535\u5546\u5e73\u53f0\u4e0a\u5bfb\u627e\u4ed6\u4eec\u6700\u559c\u6b22\u7684\u54c1\u724c \u2500\u2500 \u4f46\u8fd9\u4e9b\u5e76\u4e0d\u662f\u4ea7\u54c1\u9500\u552e\u552f\u4e00\u80fd\u76c8\u5229\u7684\u9009\u62e9\u3002\u6bcf\u4e2a\u7535\u5546\u5e73\u53f0\u90fd\u6709\u4e0d\u540c\u7684\u53d7\u4f17\u548c\u4e0d\u540c\u7684\u5546\u54c1\u4e0a\u67b6\u8981\u6c42\u3002 <\/span><a href=\"https:\/\/www.rithum.com\/au\/resources\/library-webinars\/the-3-phases-to-a-winning-marketplace-strategy-for-brands\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u5728\u4e0d\u540c\u7684\u7535\u5546\u5e73\u53f0\u53d6\u80dc<\/span><\/a><span style=\"font-weight: 400;\">\u9700\u8981\u4e09\u7ba1\u9f50\u4e0b\u7684\u65b9\u6cd5\uff1a<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u6210\u529f\u5f00\u5e97\u4e0e\u53d1\u5e03<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u5efa\u7acb\u5236\u80dc\u6218\u7565<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u634d\u536b\u54c1\u724c\u5730\u4f4d<\/li>\n<\/ol>\n<p>\u65e0\u8bba\u60a8\u7684\u54c1\u724c\u662f\u7535\u5546\u5e73\u53f0\u65b0\u624b\uff0c\u8fd8\u662f\u4e00\u76f4\u5728\u5bfb\u6c42\u6269\u5927\u60a8\u7684\u7ebf\u4e0a\u4e1a\u52a1\uff0c\u8fd9\u4e09\u4e2a\u9636\u6bb5\u90fd\u5c06\u5e2e\u52a9\u60a8\u4e3a\u7535\u5b50\u5546\u52a1\u7684\u6210\u529f\u505a\u597d\u51c6\u5907\u3002<\/p>\n<h2><b>\u6210\u529f\u5f00\u5e97\u4e0e\u53d1\u5e03<\/b><\/h2>\n<p>\u60f3\u5728\u65b0\u7535\u5546\u5e73\u53f0\u84ec\u52c3\u53d1\u5c55\uff0c\u91c7\u53d6\u6b63\u786e\u7684\u6b65\u9aa4\u975e\u5e38\u91cd\u8981\u3002\u4ece\u51c6\u5907\u60a8\u7684\u96f6\u552e\u7f51\u7edc\uff0c\u5230\u786e\u4fdd\u6570\u636e\u8d44\u6599\u7684\u51c6\u786e\u6027\uff0c\u6709\u51e0\u4e2a\u57fa\u672c\u8981\u7d20\u9700\u8981\u60a8\u4ece\u4e00\u5f00\u59cb\u5c31\u51c6\u5907\u597d\uff1a<\/p>\n<ol>\n<li><b>\u6ce8\u518c\u60a8\u7684\u54c1\u724c\u3002<\/b><span style=\"font-weight: 400;\">\u8fd9\u662f\u786e\u4fdd\u6d88\u8d39\u8005\u6536\u5230\u60a8\u4ea7\u54c1\u51c6\u786e\u4fe1\u606f\u7684\u7b2c\u4e00\u6b65\u3002\u53c2\u4e0e\u54c1\u724c\u9a8c\u8bc1\u4e0e\u6ce8\u518c\u8ba1\u5212\u53ef\u4ee5\u66f4\u597d\u5730\u7ba1\u63a7\u60a8\u7684\u4e0a\u67b6\u4ea7\u54c1\u3002<\/span><\/li>\n<li><b>\u5904\u7406\u597d\u60a8\u7684\u96f6\u552e\u7f51\u7edc\u3002<\/b><span style=\"font-weight: 400;\">\u7545\u8def\u9500 \uff08Rithum\uff09\u901a\u8fc7\u4e00\u7cfb\u5217\u89e3\u51b3\u65b9\u6848\u7b80\u5316\u4e86\u8fd9\u4e00\u8fc7\u7a0b\u3002\u4f8b\u5982\uff0c <\/span><a href=\"https:\/\/www.rithum.com\/cn\/solutions\/where-to-buy-online\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u7ebf\u4e0a\u53bb\u54ea\u513f\u8d2d\uff08 Where to Buy Online\uff09<\/span><\/a><span style=\"font-weight: 400;\">, \u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5c06\u6d88\u8d39\u8005\u76f4\u63a5\u4ece\u60a8\u7684\u7f51\u7ad9\u5f15\u6d41\u81f3\u4f18\u9009\u96f6\u552e\u5546\u7684\u4e0a\u67b6\u5546\u54c1\u3002\u8fd8\u6709<a href=\"https:\/\/www.rithum.com\/cn\/solutions\/brand-analytics\/\">\u54c1\u724c\u5206\u6790\uff08Brand Analytics\uff09<\/a>\u8fd9\u4e00\u89e3\u51b3\u65b9\u6848\u5e2e\u52a9\u60a8\u7ba1\u7406\u5728\u7ebf\u5206\u9500\u3001\u589e\u52a0\u9500\u91cf\u548c\u4fdd\u62a4\u60a8\u7684\u54c1\u724c\u58f0\u671b\u3002<\/span><\/li>\n<li><b>\u6ee1\u8db3\u6570\u636e\u8d44\u6599\u7684\u8981\u6c42\u3002<\/b><span style=\"font-weight: 400;\">\u6bcf\u4e2a\u7535\u5546\u5e73\u53f0\u90fd\u6709\u81ea\u5df1\u72ec\u7279\u7684\u7ed3\u6784\u3002\u4e3a\u4e86\u9075\u5faa\u5b83\u4eec\uff0c\u60a8\u5fc5\u987b\u8f6c\u6362\u73b0\u6709\u7684\u6570\u636e\u4ee5\u6ee1\u8db3\u6bcf\u4e2a\u5e73\u53f0\u7684\u89c4\u8303\u8981\u6c42\u3002\u8fd9\u5305\u62ec\u53d1\u9001\u4ea7\u54c1\u4fe1\u606f\u548c\u63a5\u6536\u8ba2\u5355\u6570\u636e\u3002 <\/span><a href=\"https:\/\/www.rithum.com\/cn\/solutions\/product-feed-management\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u7545\u8def\u9500\u4ea7\u54c1\u6570\u636e\u9988\u9001\u7ba1\u7406\uff08Rithum Product Feed Management \uff09<\/span><\/a><span style=\"font-weight: 400;\">\u80fd\u591f\u5e2e\u52a9\u60a8\u6ee1\u8db3\u8fd9\u4e9b\u8981\u6c42\uff0c\u5b83\u4ee5\u5404\u79cd\u683c\u5f0f\u4f20\u8f93\u6570\u636e\u5e76\u4f1a\u8ffd\u8e2a\u4ea7\u54c1\u8d44\u6599\u7684\u6210\u529f\u8f93\u9001\u3002<\/span><\/li>\n<li><b>\u89e3\u51b3\u4e0a\u67b6\u9519\u8bef<span style=\"font-weight: 400;\">\u3002<\/span><\/b><span style=\"font-weight: 400;\">\u65e0\u8bba\u60a8\u5728\u54ea\u4e2a\u7535\u5546\u5e73\u53f0\uff0c\u6d88\u8d39\u8005\u90fd\u5e0c\u671b\u80fd\u4ece\u60a8\u7684\u54c1\u724c\u4e2d\u83b7\u5f97\u6b63\u9762\u4f53\u9a8c\u3002\u4f46\u662f\u4e0a\u67b6\u9519\u8bef\u53ef\u80fd\u4f1a\u5bfc\u81f4\u4ea7\u54c1\u51fa\u73b0\u9519\u8bef\u2500\u2500\u6216\u8005\u6839\u672c\u4e0d\u663e\u793a\u3002\u4e00\u4e2a\u80fd\u6807\u8bb0\u548c\u89e3\u51b3\u9519\u8bef\u7684\u7cfb\u7edf\uff0c\u5c06\u786e\u4fdd\u60a8\u7684\u4e0a\u67b6\u4ea7\u54c1\u5728\u4efb\u4f55\u5feb\u8282\u594f\u7684\u7ebf\u4e0a\u9500\u552e\u73af\u5883\u4e2d\u90fd\u53ef\u88ab\u8d2d\u4e70\u5e76\u88ab\u663e\u793a\u3002<\/span><\/li>\n<\/ol>\n<h2><b>\u5efa\u7acb\u5236\u80dc\u7b56\u7565<\/b><\/h2>\n<p>\u65e2\u7136\u60a8\u5df2\u7ecf\u542f\u52a8\u5e76\u8fd0\u884c\uff0c\u90a3\u4e48\u662f\u65f6\u5019\u5728\u7535\u5546\u5e73\u53f0\u4e0a\u53d6\u80dc\u5e76\u5728\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\u4e86\u3002\u8fd9\u9700\u8981\u5145\u5206\u4e86\u89e3\u4e3b\u8981\u9500\u552e\u6e20\u9053\u4e2d\u5b58\u5728\u7684\u7ade\u4e89\u60c5\u51b5\uff0c\u4ee5\u77e5\u6089\u5176\u4ed6\u5356\u5bb6\u5982\u4f55\u63a8\u5e7f\u548c\u5b9a\u4f4d\u4ed6\u4eec\u7684\u4ea7\u54c1\u3002\u5728\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u4e0a\u5c24\u5176\u5982\u6b64\uff0c\u5728\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u4e0a\u53d1\u73b0\u7684\u5fae\u5c0f\u53d8\u200b\u200b\u5316\u53ef\u80fd\u4f1a\u4ea7\u751f\u91cd\u5927\u7684\u5f71\u54cd\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u7535\u5546\u5e73\u53f0\u7ade\u4e89\u4e2d\u6700\u91cd\u8981\u7684\u56e0\u7d20\u4e4b\u4e00\u662f\u4ef7\u683c\u3002\u7136\u800c\uff0c\u54c1\u724c\u5f88\u96be\u5728\u4fdd\u62a4\u96f6\u552e\u7f51\u7edc\u7684\u540c\u65f6\u8fdb\u884c\u6709\u7ade\u4e89\u529b\u7684\u5b9a\u4ef7\u3002\u4e3a\u4e86\u63d0\u4f9b\u5e2e\u52a9\uff0c<\/span><a href=\"https:\/\/www.rithum.com\/au\/blog\/marketplaces\/pricing-for-profit-how-to-leverage-automated-repricers-for-higher-sales\/\"><span style=\"font-weight: 400;\">\u81ea\u52a8\u91cd\u65b0\u5b9a\u4ef7\u5668\uff08automated repricers\uff09<\/span><\/a><span style=\"font-weight: 400;\">\u5141\u8bb8\u60a8\u56f4\u7ed5\u4ef7\u503c\u4ef7\u683c\u8bbe\u7f6e\u53c2\u6570\uff0c\u540c\u65f6\u9632\u6b62\u524a\u5f31\u96f6\u552e\u5546\u4e0a\u67b6\u5546\u54c1\u7684\u53ef\u80fd\u6027\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6210\u529f\u7684\u7535\u5546\u5e73\u53f0\u6218\u7565\u8fd8\u9700\u8981\u901a\u8fc7\u5e7f\u544a\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u4ea7\u54c1\u77e5\u540d\u5ea6\u3002 \u7545\u8def\u9500\uff08Rithum\uff09 \u7684<\/span><a href=\"https:\/\/www.rithum.com\/resources\/library-webinars\/rithum-retail-media-services\/\"><span style=\"font-weight: 400;\">\u96f6\u552e\u5a92\u4f53\u670d\u52a1\uff08Retail Media Services\uff09<\/span><\/a><span style=\"font-weight: 400;\">\u501f\u52a9\u7535\u5b50\u5546\u52a1\u4e13\u4e1a\u56e2\u961f\u7684\u4e13\u4e1a\u77e5\u8bc6\uff0c\u5e2e\u52a9\u60a8\u5c06\u4ea7\u54c1\u4e0e\u7535\u5546\u5e73\u53f0\u548c\u96f6\u552e\u7f51\u7ad9\u4e0a\u7684\u66f4\u591a\u6d88\u8d39\u8005\u8054\u7cfb\u8d77\u6765\u3002\u8fd9\u4e9b\u4e13\u5bb6\u63d0\u4f9b\u6070\u5f53\u7684\u652f\u6301\uff0c\u4ee5\u786e\u4fdd\u4e0d\u4f1a\u9519\u8fc7\u4efb\u4f55\u673a\u4f1a\uff0c\u5e76\u4e14\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u5c06\u6267\u884c\u5f97\u66f4\u7b26\u5408\u6210\u672c\u6548\u76ca\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u540e\uff0c\u5c06\u591a\u4e2a\u5c65\u5355\u89e3\u51b3\u65b9\u6848\u6574\u5408\u5230\u60a8\u7684\u6218\u7565\u4e2d\uff0c\u53ef\u4ee5\u8ba9\u60a8\u6784\u5efa\u66f4\u5177\u5f39\u6027\u7684\u5c65\u5355\u64cd\u4f5c\u3002 \u7545\u8def\u9500\uff08Rithum \uff09\u5e73\u53f0\u65e8\u5728\u5b9e\u73b0\u6700\u5927\u9650\u5ea6\u7684\u7075\u6d3b\u6027\uff0c\u652f\u6301\u5e7f\u6cdb\u7684\u5c65\u5355\u9009\u9879\uff0c\u5305\u62ec\u81ea\u6709\u4ed3\u5e93\u3001\u4e9a\u9a6c\u900a\u914d\u9001 (FBA) \u3001\u6c83\u5c14\u739b\u914d\u9001\u670d\u52a1 (WFS) \u4ee5\u53ca\u7b2c\u4e09\u65b9\u7269\u6d41 (3PL)\u3002<\/span><\/p>\n<h2><b>\u634d\u536b\u60a8\u7684\u54c1\u724c\u5730\u4f4d<\/b><\/h2>\n<p>\u4e00\u65e6\u60a8\u5728\u7535\u5546\u5e73\u53f0\u4e0a\u84ec\u52c3\u53d1\u5c55\uff0c\u4fdd\u6301\u8b66\u60d5\u4ee5\u634d\u536b\u81ea\u5df1\u7684\u5730\u4f4d\u662f\u975e\u5e38\u91cd\u8981\u7684\u3002\u505a\u5230\u8fd9\u4e00\u70b9\u7684\u6700\u4f73\u65b9\u6cd5\u4e4b\u4e00\u662f\u57fa\u51c6\u5206\u6790\uff08benchmarking\uff09\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u57fa\u51c6\u5206\u6790\u5de5\u5177\u4ece\u5728\u7ebf\u5206\u9500\u6e20\u9053\u6536\u96c6\u548c\u76d1\u63a7\u5f97\u6765\u7684\u6570\u636e\u6539\u8fdb\u6d41\u7a0b\u3001\u52a0\u5f3a\u96f6\u552e\u8054\u7cfb\u5e76\u589e\u52a0\u8425\u6536\u3002\u60a8\u53ef\u4ee5\u8003\u8651\u76d1\u63a7\u7684\u7c7b\u76ee\u5982\u4e0b\uff1a<\/p>\n<ul>\n<li><strong>\u5206\u7c7b\u548c\u5e93\u5b58<\/strong>\uff0c\u4ee5\u786e\u4fdd\u4ea7\u54c1\u5728\u6b63\u786e\u7684\u5730\u65b9\u9500\u552e<\/li>\n<li><strong>\u4ef7\u683c\u548c\u4fc3\u9500\uff0c<\/strong>\u4ee5\u4e86\u89e3\u60a8\u7684\u5728\u7ebf\u96f6\u552e\u7f51\u7edc\u7684\u5b9a\u4ef7\u52a8\u6001<\/li>\n<li><strong>\u641c\u7d22\u529f\u80fd\u548c\u6570\u5b57\u8d27\u67b6<\/strong>\uff0c\u4ee5\u786e\u4fdd\u5ba2\u6237\u5728\u4efb\u4f55\u9500\u552e\u5730\u65b9\u90fd\u80fd\u627e\u5230\u60a8\u7684\u4ea7\u54c1<\/li>\n<li><strong>\u5185\u5bb9\u548c\u8bc4\u8bba<\/strong>\u4ee5\u6700\u4f73\u65b9\u5f0f\u5c55\u793a\u60a8\u7684\u54c1\u724c\n<p>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u57fa\u51c6\u5206\u6790\uff08benchmarking\uff09\u4e4b\u5916\uff0c<\/span><a href=\"https:\/\/www.rithum.com\/cn\/solutions\/brand-analytics\/\"><span style=\"font-weight: 400;\">\u7545\u8def\u9500\u54c1\u724c\u5206\u6790\uff08Rithum Brand Analytics)<\/span><\/a><span style=\"font-weight: 400;\">\u8fd8\u4e3a\u60a8\u7684\u54c1\u724c\u63d0\u4f9b\u6700\u6709\u7528\u3001\u6700\u76f4\u89c2\u7684\u4eea\u8868\u76d8\uff0c\u4ee5\u53ca\u5173\u4e8e\u5bfc\u51fa\u548c\u63d0\u53d6\u8d44\u6599\u3001\u7535\u5b50\u90ae\u4ef6\u901a\u77e5\u7b49\u65b9\u9762\u7684\u89c1\u89e3\u3002\u7531\u4e8e\u7ebf\u4e0a\u9500\u552e\u9700\u8981\u8bfb\u61c2\u8bb8\u591a\u7ec6\u5fae\u6570\u636e\u4ee5\u53ca\u5982\u4f55\u53cd\u9988\uff0c\u62e5\u6709\u4e00\u4f4d\u5177\u6709\u591a\u5e74\u7535\u5b50\u5546\u52a1\u4e13\u4e1a\u77e5\u8bc6\u7684\u4e13\u5bb6\u548c\u4e00\u5957\u9002\u7528\u4e8e\u60a8\u54c1\u724c\u5404\u4e2a\u7ea7\u522b\u7684\u5de5\u5177\u4f1a\u8ba9\u4e00\u5207\u53d8\u5f97\u4e0d\u540c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0b\u8f7d\u6211\u4eec\u7684\u767d\u76ae\u4e66<\/span><a href=\"https:\/\/www.rithum.com\/au\/resources\/library-webinars\/the-3-phases-to-a-winning-marketplace-strategy-for-brands\/\"><span style=\"font-weight: 400;\">\u300a\u54c1\u724c\u5236\u80dc\u7535\u5546\u5e73\u53f0\u6218\u7565\u7684\u4e09\u4e2a\u9636\u6bb5\u300b<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u83b7\u53d6\u66f4\u591a\u5728\u7535\u5546\u5e73\u53f0\u4e2d\u83b7\u80dc\u7684\u6280\u5de7<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u73b0\u5df2\u51c6\u5907\u597d\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u7533\u8bf7<\/span><a href=\"https:\/\/www.rithum.com\/cn\/request-a-demo\/\"><span style=\"font-weight: 400;\">\u4ea7\u54c1\u6f14\u793a<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4e86\u89e3\u7545\u8def\u9500\uff08Rithum\uff09\u5982\u4f55\u5e2e\u52a9\u60a8\u5728\u5f53\u4eca\u7684\u7535\u5b50\u5546\u52a1\u73af\u5883\u4e2d\u8301\u58ee\u6210\u957f\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6d88\u8d39\u8005\u6301\u7eed\u5728\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u3001\u6c83\u5c14\u739b\uff08Walmart\uff09\u3001Catch \u548c eBay 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