{"id":111372,"date":"2022-06-22T21:48:30","date_gmt":"2022-06-22T21:48:30","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-cn\/everything-you-want-to-know-about-selling-on-amazon\/"},"modified":"2023-11-29T10:01:17","modified_gmt":"2023-11-29T10:01:17","slug":"everything-you-want-to-know-about-selling-on-amazon","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/cn\/blog\/everything-you-want-to-know-about-selling-on-amazon\/","title":{"rendered":"\u60a8\u5728\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u4e0a\u9500\u552e\u7684\u987b\u77e5\u4e8b\u9879"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5f53\u4eca\u6d88\u8d39\u8005\u51e0\u4e4e\u4e0d\u8bb0\u5f97\u4ed6\u4eec\u5728\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u8d2d\u7269\u4e4b\u524d\u7684\u65f6\u5149\u3002\u5982\u4eca\uff0c<\/span><a href=\"https:\/\/www.rithum.com\/blog\/industry-trends\/how-have-shopper-perspectives-changed-survey-says\/\"><span style=\"font-weight: 400;\">54%<\/span><\/a><span style=\"font-weight: 400;\"> \u7684\u7f8e\u56fd\u6d88\u8d39\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u4f1a\u9996\u5148\u5728\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u4e0a\u641c\u7d22\u4ea7\u54c1\uff0c\u518d\u5bfb\u627e\u5176\u4ed6\u9014\u5f84\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f46\u662f\uff0c\u4e0e\u5168\u7403\u6700\u5927\u7684\u5728\u7ebf\u96f6\u552e\u5546\u5408\u4f5c\u5e76\u4e0d\u662f\u767e\u5206\u767e\u80fd\u4fdd\u8bc1\u6210\u529f\u7684\u3002\u5982\u679c\u6ca1\u6709\u7ade\u4e89\u4f18\u52bf\u5e76\u5c06\u4ea7\u54c1\u5448\u73b0\u5728\u8d2d\u7269\u8005\u9762\u524d\uff0c\u54c1\u724c\u548c\u96f6\u552e\u5546\u5c06\u65e0\u6cd5\u200b\u200b\u5728\u9ad8\u5ea6\u9971\u548c\u7684\u7535\u5546\u5e73\u53f0\u4e0a\u53d6\u5f97\u6210\u529f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7545\u8def\u9500\uff08Rithum\uff09\u6700\u8fd1\u53d1\u5e03\u4e86\u4e00\u4efd<\/span><a href=\"https:\/\/www.rithum.com\/resources\/library-webinars\/the-comprehensive-guide-to-amazon\/\"><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u7efc\u5408\u6307\u5357<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5176\u4e2d\u4ecb\u7ecd\u4e86\u6bcf\u4e2a\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u5356\u5bb6\u5728\u8fd9\u6837\u4e00\u4e2a\u7ade\u4e89\u6fc0\u70c8\u7684\u9886\u57df\u4e2d\u53d6\u5f97\u6210\u529f\u6240\u5e94\u91c7\u7528\u7684\u5fc5\u77e5\u7b56\u7565\u3002\u4ec0\u4e48\u4f1a\u662f\u60a8\u54c1\u724c\u7684\u4f18\u52bf\u548c\u52a3\u52bf\uff1f\u60a8\u80fd\u5426\u5438\u5f15\u8d2d\u7269\u8005\u7684\u6ce8\u610f\u529b\u5e76\u4ee5\u65e0\u7f1d\u7684\u5c65\u5355\u6765\u786e\u4fdd\u4ed6\u4eec\u7684\u5fe0\u8bda\u5ea6\uff1f\u6765\u770b\u770b\u54ea\u4e9b\u7b56\u7565\u8ba9\u60a8\u5728\u8fd9\u573a\u6e38\u620f\u4e2d\u9886\u5148\u3002<\/span><\/p>\n<h2>\u591a\u6e20\u9053\u589e\u957f\u98de\u8f6e<\/h2>\n<p><span style=\"font-weight: 400;\">\u4ec5\u4ec5\u5728\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u4e0a\u4e0a\u67b6\u60a8\u7684\u4ea7\u54c1\u5df2\u4e0d\u518d\u8db3\u591f\u4e86\u3002\u8fd9\u4e2a\u7535\u5546\u5e73\u53f0\u5df2\u7ecf\u62e5\u6709\u5168\u7403 190 \u4e07\u6d3b\u8dc3\u5356\u5bb6\u2014\u2014\u800c\u4ed6\u4eec\u90fd\u5728\u4e89\u593a\u6d88\u8d39\u8005\u7684\u6ce8\u610f\u529b\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.rithum.com\/resources\/library-webinars\/the-multichannel-growth-flywheel-for-brands\/\"><span style=\"font-weight: 400;\">\u589e\u957f\u98de\u8f6e<\/span><\/a><span style=\"font-weight: 400;\">\u662f\u4e00\u79cd\u6709\u6548\u7684\u9ad8\u7ea7\u7684\u601d\u7ef4\u6a21\u5f0f\uff0c\u5e2e\u52a9\u60a8\u5236\u5b9a\u6218\u7565\u4ee5\u5728\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u6216\u5176\u4ed6\u5730\u65b9\u53d6\u5f97\u6210\u529f\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-111374 size-full\" src=\"https:\/\/siteproofs.com\/projects\/bluetext\/rithum-import\/wp-content\/uploads\/2022\/06\/cn-flywheel.png\" alt=\"Flywheel China\" width=\"443\" height=\"458\" srcset=\"https:\/\/old.rithum.com\/wp-content\/uploads\/2022\/06\/cn-flywheel.png 443w, https:\/\/old.rithum.com\/wp-content\/uploads\/2022\/06\/cn-flywheel-290x300.png 290w, https:\/\/old.rithum.com\/wp-content\/uploads\/2022\/06\/cn-flywheel-435x450.png 435w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u98de\u8f6e\u6709\u52a9\u4e8e\u8bc4\u4f30\u548c\u5236\u5b9a\u4e94\u4e2a\u5173\u952e\u9886\u57df\u7684\u6218\u7565\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u60a8\u7684\u4ea7\u54c1\u4e0e\u6d88\u8d39\u8005\u5c06\u4f1a\u51c6\u786e\u65e0\u8bef\u5730<\/span><b>\u8fde\u63a5<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6709\u6548<\/span><b>\u8425\u9500<\/b><span style=\"font-weight: 400;\">\u60a8\u7684\u4ea7\u54c1\u4ee5\u63d0\u9ad8\u77e5\u540d\u5ea6\u548c\u9500\u552e\u91cf<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5728\u5173\u952e\u7684\u65f6\u523b\u5c06\u6d4f\u89c8\u8005\u8f6c\u6362\u4e3a\u4e70\u5bb6\u6765<\/span><b>\u9500\u552e<\/b><span style=\"font-weight: 400;\">\u60a8\u7684\u4ea7\u54c1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u901a\u8fc7\u5feb\u901f\u3001\u9ad8\u6548\u7684\u4ea4\u4ed8<\/span><b>\u6ee1\u8db3<\/b><span style=\"font-weight: 400;\">\u5ba2\u6237\u7684\u671f\u671b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4f18\u5316<\/b><span style=\"font-weight: 400;\">\u60a8\u7684\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u7b56\u7565\u4ee5\u4e0d\u65ad\u63d0\u9ad8\u4e1a\u7ee9<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u8ba9\u6211\u4eec\u6765\u770b\u770b\u6bcf\u4e2a\u9886\u57df\u5982\u4f55\u5e2e\u52a9\u60a8\u4e13\u6ce8\u4e8e\u8fd9\u4e9b\u57fa\u672c\u7684\u9500\u552e\u7b56\u7565\uff0c\u4ece\u800c\u6210\u4e3a\u6210\u529f\u7684\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u5356\u5bb6\u3002<\/span><\/p>\n<h2><b>\u5c06\u60a8\u7684\u4ea7\u54c1\u4e0e\u6d88\u8d39\u8005\u8054\u7cfb\u8d77\u6765<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u4f60\u60f3\u5982\u4f55\u5728\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u4e0a\u9500\u552e\u5462\uff1f\u4e3a\u60a8\u7684\u4e1a\u52a1\u9009\u62e9\u6700\u4f73\u6a21\u578b\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7b2c\u4e00\u65b9\uff081P\uff09\u5173\u7cfb<\/b><span style=\"font-weight: 400;\">\uff0c\u5373\u60a8\u901a\u8fc7\u4f9b\u5e94\u5546\u4e2d\u5fc3\uff08Vendor Central\uff09\u5411\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u9500\u552e\u4ea7\u54c1\u3002\u60a8\u5c06\u8d1f\u8d23\u5e7f\u544a\u3001\u4fc3\u9500\u5e76\u5411\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u8fd0\u9001\u4ea7\u54c1\uff0c\u7136\u800c\u7531\u4ed6\u4eec\u63a7\u5236\u5b9a\u4ef7\u548c\u5e93\u5b58\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7b2c\u4e09\u65b9\uff083P\uff09\u5173\u7cfb<\/b><span style=\"font-weight: 400;\">\uff0c\u5373\u60a8\u901a\u8fc7\u5356\u5bb6\u4e2d\u5fc3\uff08Seller Central\uff09\u76f4\u63a5\u5411\u6d88\u8d39\u200b\u200b\u8005\u9500\u552e\u4ea7\u54c1\u3002\u60a8\u63a7\u5236\u5e7f\u544a\u3001\u5b9a\u4ef7\u3001\u5e93\u5b58\u548c\u4efb\u4f55\u5c65\u5355\u6216\u7269\u6d41\u3002<\/span><\/li>\n<\/ul>\n<p>\u4e00\u65e6\u60a8\u51b3\u5b9a\u4e86\u5982\u4f55\u9500\u552e\uff0c\u60a8\u5373\u53ef\u8fdb\u9a7b\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u5e76\u51c6\u786e\u65e0\u8bef\u5730\u4e0a\u67b6\u4ea7\u54c1\u3002\u8bc0\u7a8d\u662f\u6ee1\u8db3\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u7684\u4e0a\u67b6\u8981\u6c42\uff0c\u540c\u65f6\u4f18\u5316\u5b83\u4eec\u4ee5\u5438\u5f15\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u3002\u4f46\u662f\uff0c\u60a8\u9500\u552e\u7684\u6bcf\u4e2a\u7535\u5546\u5e73\u53f0\u90fd\u662f\u4e0d\u540c\u7684\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5bfc\u81f4\u4e0a\u67b6\u9519\u8bef\uff0c\u4ece\u800c\u5bfc\u81f4\u60a8\u7684\u4ea7\u54c1\u663e\u793a\u4e0d\u6b63\u786e\u6216\u6839\u672c\u65e0\u6cd5\u663e\u793a\u3002\u901a\u8fc7\u786e\u4fdd\u60a8\u7684\u4ea7\u54c1\u6570\u636e\u6574\u6d01\u3001\u6709\u6761\u7406\u5e76\u7b26\u5408\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u7684\u6807\u51c6\uff0c\u786e\u4fdd\u60a8\u7684\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u8fde\u63a5\u6ca1\u6709\u7455\u75b5\u3002<\/p>\n<h2>\u6709\u6548\u8425\u9500\u4ee5\u63a8\u52a8\u9500\u552e<\/h2>\n<p>\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u5e7f\u544a\u5e2e\u52a9\u5356\u5bb6\u63d0\u9ad8\u6d88\u8d39\u8005\u7684\u8ba4\u77e5\u5ea6\u5e76\u589e\u52a0\u9500\u552e\u989d\u3002\u4f46\u662f\u6709\u8fd9\u4e48\u591a\u5356\u5bb6\u8981\u4e0e\u4e4b\u7ade\u4e89\uff0c\u4e00\u4e2a\u7b80\u5355\u7684\u624b\u52a8\u8425\u9500\u6d3b\u52a8\u4e0d\u592a\u53ef\u80fd\u6210\u529f\u3002\u6700\u6210\u529f\u7684\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u5356\u5bb6\u4f1a\u6839\u636e\u5e7f\u544a\u7c7b\u578b\u8fdb\u884c\u8425\u9500\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5546\u54c1\u63a8\u5e7f \uff08Sponsored Products\uff09<\/b><span style=\"font-weight: 400;\">\u2014\u2014\u5173\u952e\u8bcd\u9a71\u52a8\u7684\u5e7f\u544a\uff0c\u5b83\u51fa\u73b0\u5728\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u65c1\u8fb9\uff0c\u4ee5\u5ba3\u4f20\u5355\u4e2a\u4e0a\u67b6\u4ea7\u54c1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u54c1\u724c\u63a8\u5e7f \uff08Sponsored Brands\uff09<\/b><span style=\"font-weight: 400;\">\u2014\u2014\u9875\u9762\u9876\u7f6e\u5e7f\u544a\uff0c\u5e2e\u52a9\u5728\u8d2d\u7269\u6d4f\u89c8\u8005\u4e2d\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5c55\u793a\u578b\u5e7f\u544a\u63a8\u5e7f \uff08Sponsored Display Ads\uff09<\/b><span style=\"font-weight: 400;\">\u2014\u2014\u5b83\u51fa\u73b0\u5728\u4ea7\u54c1\u8be6\u60c5\u9875\u9762\u3001\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u4e3b\u9875\u6216\u7b2c\u4e09\u65b9\u5e94\u7528\u7a0b\u5e8f\u548c\u7f51\u7ad9\u4e0a<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6295\u8d44\u591a\u79cd\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u5e7f\u544a\u7c7b\u578b\u53ef\u786e\u4fdd\u4e0d\u540c\u7684\u6d88\u8d39\u8005\u5728\u4e0d\u540c\u9636\u6bb5\u770b\u5230\u60a8\u7684\u4ea7\u54c1\u3002\u4e0d\u77e5\u9053\u4ece\u54ea\u91cc\u5f00\u59cb\uff1f \u7545\u8def\u9500\uff08Rithum\uff09\u63d0\u4f9b<\/span><a href=\"https:\/\/www.rithum.com\/advertising-analysis\/\"><span style=\"font-weight: 400;\">\u514d\u8d39\u7684\u5e7f\u544a\u5206\u6790<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u6211\u4eec\u7684\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u4e13\u5bb6\u5c06\u6d4f\u89c8\u60a8\u7684\u4e9a\u9a6c\u900a\u5e7f\u544a\uff08Amazon Advertising\uff09\u8d26\u6237\uff0c\u4ee5\u786e\u5b9a\u9700\u8981\u4f18\u5316\u7684\u65b9\u9762\u3002<\/span><\/p>\n<h2><b>\u9002\u65f6\u5356\u51fa<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u73b0\u5728\uff0c\u8d8a\u6765\u8d8a\u591a (<\/span><a href=\"https:\/\/www.rithum.com\/blog\/industry-trends\/how-have-shopper-perspectives-changed-survey-says\/\"><span style=\"font-weight: 400;\">41%<\/span><\/a><span style=\"font-weight: 400;\">) \u7684\u6d88\u8d39\u8005\u5f00\u59cb\u5728\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u4e0a\u641c\u7d22\u65f6\uff0c\u4ed6\u4eec\u7684\u76ee\u7684\u53ea\u662f\u4e3a\u4e86\u6536\u96c6\u4fe1\u606f\u3002\u60a8\u7684\u4e0a\u67b6\u4ea7\u54c1\u4fe1\u606f\u8d8a\u51c6\u786e\uff0c\u5c31\u8d8a\u80fd\u5728\u987e\u5ba2\u7684\u8003\u8651\u9636\u6bb5\u5efa\u7acb\u66f4\u591a\u4fe1\u4efb\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u64b0\u5199\u4ea7\u54c1\u63cf\u8ff0\u65f6\uff0c\u8bf7\u8bbe\u8eab\u5904\u5730\u4e3a\u6d88\u8d39\u8005\u7740\u60f3\u3002\u4ed6\u4eec\u60f3\u77e5\u9053\u4ec0\u4e48\u5462\uff1f\u4ed6\u4eec\u5c06\u5982\u4f55\u641c\u7d22\u5e76\u627e\u5230\u60a8\u7684\u4ea7\u54c1\uff1f\u5e76\u4e14\u7814\u7a76\u7c7b\u4f3c\u7684\u4ea7\u54c1\uff0c\u770b\u770b\u7ade\u4e89\u5bf9\u624b\u600e\u4e48\u63cf\u8ff0\uff0c\u5e76\u5c3d\u53ef\u80fd\u4f7f\u7528\u6700\u51c6\u786e\u3001\u6700\u8be6\u7ec6\u7684\u5173\u952e\u8bcd\u6765\u4f18\u5316\u60a8\u7684\u63cf\u8ff0\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u60a8\u8fd8\u53ef\u4ee5\u901a\u8fc7\u4fdd\u6301\u4ef7\u683c\u7ade\u4e89\u529b\u6765\u63d0\u9ad8\u9500\u552e\u989d\u2014\u2014\u4f46\u6ca1\u6709\u4eba\u4f1a\u6709\u65f6\u95f4\u624b\u52a8\u76d1\u63a7\u6570\u767e\u4e2a\u53ef\u6bd4\u5356\u5bb6\u7684\u4ef7\u683c\u53d8\u5316\u3002<\/span><a href=\"https:\/\/www.rithum.com\/cn\/solutions\/repricing-solutions\/\"><span style=\"font-weight: 400;\">\u81ea\u52a8\u91cd\u65b0\u5b9a\u4ef7\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\">\u4f1a\u81ea\u52a8\u8c03\u6574\u60a8\u7684\u4ef7\u683c\u4ee5\u4fdd\u6301\u7ade\u4e89\u529b\uff0c\u5e76\u4e0e\u60a8\u7684\u76ee\u6807\u4fdd\u6301\u4e00\u81f4\u3002\u60a8\u53ef\u4ee5\u9009\u62e9<\/span><a href=\"https:\/\/www.rithum.com\/blog\/marketplaces\/pricing-for-profit-how-to-leverage-automated-repricers-for-higher-sales\/\"><span style=\"font-weight: 400;\">\u5e02\u573a\u91cd\u65b0\u5b9a\u4ef7\u5668<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5b83\u4f7f\u7528\u7b97\u6cd5\u5b9a\u4ef7\u6280\u672f\u5e2e\u52a9\u60a8\u4ee5\u5c3d\u53ef\u80fd\u9ad8\u7684\u4ef7\u683c\u8d62\u5f97\u9ec4\u91d1\u8d2d\u7269\u8f66\uff08Buy Box\uff09 \u6216\u6700\u4f4e\u62a5\u4ef7\uff08Best Offer\uff09 \u4f4d\u7f6e\uff0c\u6216\u8005\u9009\u62e9<\/span><a href=\"https:\/\/www.rithum.com\/blog\/marketplaces\/pricing-for-profit-how-to-leverage-automated-repricers-for-higher-sales\/\"><span style=\"font-weight: 400;\">\u901f\u7387\u91cd\u65b0\u5b9a\u4ef7\u5668<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4ef7\u683c\u4f1a\u6839\u636e\u60a8\u7684\u76ee\u6807\u81ea\u52a8\u8c03\u6574\u2014\u2014\u65e0\u8bba\u60a8\u662f\u60f3\u5728\u5feb\u9500\u4ea7\u54c1\u4e2d\u83b7\u5f97\u66f4\u591a\u5229\u6da6\uff0c\u8fd8\u662f\u5728\u9500\u552e\u653e\u6162\u65f6\u964d\u4f4e\u4ef7\u683c\u3002<\/span><\/p>\n<h2><b>\u6ee1\u8db3\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u4e70\u5bb6\u4e0d\u65ad\u589e\u957f\u7684\u671f\u671b<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u6d88\u8d39\u8005\u9009\u62e9\u4e9a\u9a6c\u900a\u91d1\u724c\u670d\u52a1\uff08Amazon\u00a0 Prime\uff09\u662f\u56e0\u4e3a\u5b83\u5feb\u901f\u3001\u65b9\u4fbf\u7684\u4e24\u65e5\u8fd0\u8f93\uff0c\u4ed6\u4eec\u73b0\u5728\u671f\u671b\u8de8\u6e20\u9053\u7684\u5356\u5bb6\u8ddf\u4e0a\u8282\u594f\u3002\u5e78\u8fd0\u7684\u662f\uff0c\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u63d0\u4f9b\u4e86\u4e24\u4e2a\u9009\u9879\u6765\u5b9e\u73b0\u5feb\u901f\u548c\u65e0\u7f1d\u7684\u5c65\u5355\uff1a<\/span><\/p>\n<ul>\n<li><b>\u4e9a\u9a6c\u900a\u7269\u6d41 (FBA)<\/b><span style=\"font-weight: 400;\">\u3002\u5c06\u60a8\u7684\u4e00\u90e8\u5206\u5e93\u5b58\u53d1\u9001\u5230\u4e9a\u9a6c\u900a\uff08Amazon\uff09\uff0c\u4f59\u4e0b\u7684\u5c06\u7531\u4ed6\u4eec\u5904\u7406\u3002 FBA \u8fd8\u7ba1\u7406\u5ba2\u6237\u670d\u52a1\u652f\u6301\u548c\u9000\u8d27\uff0c\u4e3a\u60a8\u7684\u56e2\u961f\u6d88\u9664\u9ebb\u70e6\u3002<\/span><\/li>\n<li><b>\u5356\u5bb6\u4ed3\u50a8\u4f1a\u5458\uff08Seller Fulfilled Prime\uff09<\/b><span style=\"font-weight: 400;\">\u3002\u60a8\u4f7f\u7528\u4e9a\u9a6c\u900a\u91d1\u724c\u670d\u52a1\uff08Amazon Prime \uff09\u7684\u540d\u4e49\u548c\u8fd0\u8f93\u4fdd\u8bc1\u6765\u5438\u5f15\u5ba2\u6237\uff0c\u4f46\u5728\u5305\u88c5\u548c\u8fd0\u8f93\u65b9\u9762\u4eab\u6709\u4e3b\u52a8\u6743\u3002\u60a8\u8fd8\u8d1f\u8d23\u9000\u8d27\uff0c\u8fd9\u662f\u7531\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u81ea\u52a8\u6388\u6743\u7684\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u60f3\u66f4\u597d\u5730\u4e86\u89e3\u4e9a\u9a6c\u900aAmazon\uff09\u5c65\u5355\u7684\u4f18\u7f3a\u70b9\u5417\uff1f\u67e5\u770b<\/span><a href=\"https:\/\/www.rithum.com\/cn\/blog\/brands\/5-differences-between-fulfillment-by-amazon-and-seller-fulfilled-prime\/\"><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a\u7269\u6d41\u4e0e\u5356\u5bb6\u4ed3\u50a8\u4f1a\u5458\u4e4b\u95f4\u7684\u8fd9 5 \u4e2a\u5dee\u5f02<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<h2><b>\u4f18\u5316\u4ee5\u6539\u5584\u7ed3\u679c<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u73b0\u5728\uff0c<\/span><a href=\"https:\/\/www.insiderintelligence.com\/chart\/251064\/purchases-which-us-internet-users-pay-attention-toread-reviews-may-2021-of-respondents\"><span style=\"font-weight: 400;\">\u5927\u591a\u6570\u6d88\u8d39\u8005<\/span><\/a><span style=\"font-weight: 400;\">\u5728\u8fdb\u884c\u5728\u7ebf\u8d2d\u4e70\u4e4b\u524d\u90fd\u4f1a\u67e5\u770b\u8bc4\u8bba\u3002\u8fd9\u610f\u5473\u7740\u60a8\u7684\u5ba2\u6237\u6ee1\u610f\u5ea6\u8bc4\u7ea7\u548c\u8bc4\u8bba\u5fc5\u987b\u51c6\u786e\u53cd\u6620\u60a8\u7684\u4ea7\u54c1\u4ee5\u5438\u5f15\u65b0\u4e70\u5bb6\u3002\u901a\u8fc7\u76d1\u63a7\u5173\u952e\u6307\u6807\uff08\u4f8b\u5982\u8ba2\u5355\u7f3a\u9677\u7387\u3001\u9000\u8d27\u4e0d\u6ee1\u610f\u7387\u548c\u5ef6\u8fdf\u53d1\u8d27\u7387\uff09\uff0c\u59cb\u7ec8\u638c\u63e1\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002\u4e00\u65e6\u60a8\u6210\u4e3a\u8ba4\u8bc1\u5356\u5bb6\uff0c\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u4f1a\u63d0\u4f9b\u5927\u91cf\u6570\u636e\u6765\u5e2e\u52a9\u60a8\u76d1\u63a7\u8fd9\u4e9b\u7c7b\u522b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u73b0\u5728\uff0c<\/span><a href=\"https:\/\/www.insiderintelligence.com\/chart\/251064\/purchases-which-us-internet-users-pay-attention-toread-reviews-may-2021-of-respondents\"><span style=\"font-weight: 400;\">\u5927\u591a\u6570\u6d88\u8d39\u8005<\/span><\/a><span style=\"font-weight: 400;\">\u5728\u8fdb\u884c\u5728\u7ebf\u8d2d\u4e70\u4e4b\u524d\u90fd\u4f1a\u67e5\u770b\u8bc4\u8bba\u3002\u8fd9\u610f\u5473\u7740\u60a8\u7684\u5ba2\u6237\u6ee1\u610f\u5ea6\u8bc4\u7ea7\u548c\u8bc4\u8bba\u5fc5\u987b\u51c6\u786e\u53cd\u6620\u60a8\u7684\u4ea7\u54c1\u4ee5\u5438\u5f15\u65b0\u4e70\u5bb6\u3002\u901a\u8fc7\u76d1\u63a7\u5173\u952e\u6307\u6807\uff08\u4f8b\u5982\u8ba2\u5355\u7f3a\u9677\u7387\u3001\u9000\u8d27\u4e0d\u6ee1\u610f\u7387\u548c\u5ef6\u8fdf\u53d1\u8d27\u7387\uff09\uff0c\u59cb\u7ec8\u638c\u63e1\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002\u4e00\u65e6\u60a8\u6210\u4e3a\u8ba4\u8bc1\u5356\u5bb6\uff0c\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u4f1a\u63d0\u4f9b\u5927\u91cf\u6570\u636e\u6765\u5e2e\u52a9\u60a8\u76d1\u63a7\u8fd9\u4e9b\u7c7b\u522b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0d\u8981\u53ea\u5728\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u4e0a\u4e0a\u67b6\u3002 \u7545\u8def\u9500\uff08Rithum\uff09\u89e3\u51b3\u65b9\u6848\u53ef\u5e2e\u52a9\u60a8\u6267\u884c\u98de\u8f6e\u6218\u7565\uff0c\u5728\u5168\u7403\u6700\u53d7\u6b22\u8fce\u7684\u7535\u5546\u5e73\u53f0\u548c <\/span><a href=\"https:\/\/www.rithum.com\/channels-we-support\/\"><span style=\"font-weight: 400;\">350 \u591a\u4e2a\u5176\u4ed6\u6e20\u9053<\/span><\/a><span style=\"font-weight: 400;\">\u4e2d\u53d6\u5f97\u6210\u529f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u6211\u4eec\u65b0\u7684<\/span><a href=\"https:\/\/www.rithum.com\/resources\/library-webinars\/the-comprehensive-guide-to-amazon\/\"><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u7efc\u5408\u6307\u5357<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u548c\u7f51\u7edc\u7814\u8ba8\u4f1a<\/span><a href=\"https:\/\/go.rithum.com\/Comprehensive-Approach-to-Amazon.html\"><span style=\"font-weight: 400;\">\u53d1\u5c55\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u7efc\u5408\u65b9\u6cd5\uff1a\u7535\u5546\u5e73\u53f0\u6210\u529f\u7684\u7b56\u7565\u548c\u6280\u5de7<\/span><\/a><span style=\"font-weight: 400;\">\u4e2d\u83b7\u53d6\u66f4\u591a\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u9500\u552e\u6280\u5de7\u548c\u6700\u4f73\u5b9e\u8df5\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5f53\u4eca\u6d88\u8d39\u8005\u51e0\u4e4e\u4e0d\u8bb0\u5f97\u4ed6\u4eec\u5728\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u8d2d\u7269\u4e4b\u524d\u7684\u65f6\u5149\u3002\u5982\u4eca\uff0c54% \u7684\u7f8e\u56fd\u6d88\u8d39\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u4f1a\u9996\u5148\u5728\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u4e0a\u641c\u7d22\u4ea7\u54c1\uff0c\u518d\u5bfb\u627e\u5176\u4ed6\u9014\u5f84\u3002 \u4f46\u662f\uff0c\u4e0e\u5168\u7403\u6700\u5927\u7684\u5728\u7ebf\u96f6\u552e\u5546\u5408\u4f5c\u5e76\u4e0d\u662f\u767e\u5206\u767e\u80fd\u4fdd\u8bc1\u6210\u529f\u7684\u3002\u5982\u679c\u6ca1\u6709\u7ade\u4e89\u4f18\u52bf\u5e76\u5c06\u4ea7\u54c1\u5448\u73b0\u5728\u8d2d\u7269\u8005\u9762\u524d\uff0c\u54c1\u724c\u548c\u96f6\u552e\u5546\u5c06\u65e0\u6cd5\u200b\u200b\u5728\u9ad8\u5ea6\u9971\u548c\u7684\u7535\u5546\u5e73\u53f0\u4e0a\u53d6\u5f97\u6210\u529f\u3002 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