{"id":112065,"date":"2022-08-25T19:41:18","date_gmt":"2022-08-25T19:41:18","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-cn\/selling-on-multiple-marketplaces-you-need-these-7-tips\/"},"modified":"2023-11-29T10:01:17","modified_gmt":"2023-11-29T10:01:17","slug":"selling-on-multiple-marketplaces-you-need-these-7-tips","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/cn\/blog\/selling-on-multiple-marketplaces-you-need-these-7-tips\/","title":{"rendered":"\u5728\u4f17\u591a\u7535\u5546\u5e73\u53f0\u9500\u552e\uff1f\u60a8\u9700\u8981\u8fd9 7 \u4e2a\u79d8\u8bc0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u60a8\u4e00\u5b9a\u4e00\u904d\u53c8\u4e00\u904d\u5730\u542c\u5230\u8fc7\uff1a\u201c\u4f7f\u60a8\u7684\u6e20\u9053\u7ec4\u5408\u591a\u6837\u5316\u201d\u548c\u201c\u65e0\u8bba\u4e70\u5bb6\u8eab\u5904\u4f55\u65b9\u90fd\u628a\u4ed6\u4eec\u5438\u5f15\u8fc7\u6765\u201d\u3002\u4f46\u6709\u65f6\uff0c\u8bf4\u8d77\u6765\u5bb9\u6613\u505a\u8d77\u6765\u5374\u5f88\u96be\u3002\u52a0\u5165\u65b0\u7684\u7535\u5546\u5e73\u53f0\u4f1a\u5e26\u6765\u8bb8\u591a\u6311\u6218\uff0c\u4ece\u7f3a\u4e4f\u7279\u5b9a\u6e20\u9053\u7684\u4e13\u4e1a\u77e5\u8bc6\u5230\u5229\u6da6\u7387\u4e0b\u964d\u3002\u6b64\u5916\uff0c\u7535\u5b50\u5546\u52a1\u73af\u5883\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u5177\u7ade\u4e89\u6027\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u8fd9\u4e9b\u6311\u6218\u4e0d\u5e94\u8be5\u963b\u788d\u60a8\u4ece\u591a\u5e73\u53f0\u9500\u552e\u83b7\u5229\u3002\u6362\u8a00\u4e4b\uff0c\u5f81\u670d\u5b83\u4eec\u9700\u8981\u4e00\u4e9b<\/span><a href=\"https:\/\/www.rithum.com\/cn\/ecommerce-strategy\/brands\/\"><span style=\"font-weight: 400;\">\u5168\u9762\u7684\u65b9\u6848<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4f7f\u60a8\u7684\u7535\u5546\u5e73\u53f0\u6218\u7565\u4e0d\u4ec5\u4ec5\u662f\u4e0a\u67b6\u4ea7\u54c1\u800c\u5df2\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u4eec\u6700\u8fd1\u4e3e\u529e\u4e86\u4e00\u6b21\u7f51\u7edc\u7814\u8ba8\u4f1a\uff0c\u5176\u4e2d\u4ecb\u7ecd\u4e86<\/span><a href=\"https:\/\/go.rithum.com\/Successful-Multi-Marketplaces-Webinar.html\"><span style=\"font-weight: 400;\">\u6210\u529f\u8fdb\u884c\u591a\u4e2a\u7535\u5546\u5e73\u53f0\u9500\u552e\u7684 7 \u4e2a\u6b65\u9aa4<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4ee5\u5e2e\u52a9\u60a8\u5236\u5b9a\u4e00\u4e2a\u8fde\u8d2f\u7684\u8ba1\u5212\u6765\u7ba1\u7406\u591a\u4e2a\u5e10\u6237\uff0c\u800c\u53c8\u4e0d\u4f1a\u8017\u5c3d\u8d44\u6e90\u3002<\/span><\/p>\n<h2><b><span style=\"font-weight: 400;\">\u5982\u4f55\u5728\u4f17\u591a\u7535\u5546\u5e73\u53f0\u9500\u552e\u4e2d\u83b7\u80dc<\/span><\/b><b><\/b><\/h2>\n<h3><b>1. \u8ba9\u6bcf\u4e2a\u4eba\u90fd\u53c2\u4e0e\u8fdb\u6765<\/b><span style=\"font-weight: 400;\">\u3002<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u73b0\u5728\u592a\u591a\u7684\u54c1\u724c\u4ecd\u7136\u5728\u5b64\u519b\u4f5c\u6218\u3002\u4f46\u662f\uff0c\u534f\u8c03\u60a8\u7684\u56e2\u961f\uff0c\u4ece\u63a8\u5e7f\u5230\u9500\u552e\u518d\u5230\u8d22\u52a1\uff0c\u5bf9\u4e8e\u5f71\u54cd\u54c1\u724c\u589e\u957f\u7684\u7edf\u4e00\u6218\u7ebf\u90fd\u81f3\u5173\u91cd\u8981\u3002\u9009\u62e9\u4e00\u540d\u9879\u76ee\u7ecf\u7406\u6765\u76d1\u7763\u8fd9\u4e00\u8de8\u804c\u80fd\u6218\u7565\uff0c\u5e2e\u52a9\u8bbe\u5b9a\u76ee\u6807\uff0c\u8fdb\u884c\u7814\u7a76\uff0c\u5e76\u8ba9\u6bcf\u4e2a\u4eba\u90fd\u671d\u7740\u4e00\u4e2a\u5171\u540c\u76ee\u6807\u524d\u8fdb\u3002<\/span><\/p>\n<h3><b>2. \u52a0\u5f3a\u96f6\u552e\u5546\u5173\u7cfb\u3002<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5bf9\u4e8e\u60a8\u7684\u96f6\u552e\u5408\u4f5c\u4f19\u4f34\u6765\u8bf4\uff0c\u8de8\u7535\u5546\u5e73\u53f0\u6269\u5f20\u53ef\u80fd\u662f\u4e00\u4e2a\u68d8\u624b\u7684\u8bdd\u9898\u3002\u89e3\u51b3\u6b64\u95ee\u9898\u7684\u6700\u4f73\u65b9\u6cd5\u662f\u5728\u5408\u4f5c\u6d41\u7a0b\u7684\u65e9\u671f\u5c31\u4f20\u8fbe\u60a8\u7684\u9500\u552e\u610f\u56fe\u2014\u2014\u76f4\u9762\u6d88\u8d39\u200b\u200b\u8005\u9500\u552e\u3002\u8bf7\u52a1\u5fc5\u8bbe\u5b9a\u671f\u671b\u503c\uff0c\u5e76\u8ba9\u96f6\u552e\u5546\u77e5\u9053\u7535\u5546\u5e73\u53f0\u6269\u5f20\u5bf9\u4f60\u4eec\u7684\u6301\u7eed\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u610f\u5473\u7740\u4ec0\u4e48\u3002<\/span><\/p>\n<h3><b>3. \u7406\u6e05\u60a8\u7684\u4ea7\u54c1\u76ee\u5f55<\/b><span style=\"font-weight: 400;\">\u3002<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u60a8\u7684\u4ea7\u54c1\u5185\u5bb9\u5411\u8d2d\u7269\u8005\u5c55\u73b0\u4e86\u4ec0\u4e48\uff1f\u4ece\u4e00\u5f00\u59cb\u5c31\u901a\u8fc7\u6e05\u6670\u3001\u6709\u6761\u7406\u7684\u5185\u5bb9\u6765\u5438\u5f15\u8d2d\u7269\u8005\u800c\u4e0d\u662f\u8d76\u8d70\u4ed6\u4eec\uff0c\u4ece\u800c\u63d0\u9ad8\u60a8\u5728\u7535\u5546\u5e73\u53f0\u4e0a\u53d6\u5f97\u6210\u529f\u7684\u673a\u4f1a\u3002\u5c3d\u53ef\u80fd\u4e3a\u53d7\u4f17\u91cf\u8eab\u5b9a\u5236\u60a8\u7684\u4ea7\u54c1\u5185\u5bb9\uff0c\u5e76\u786e\u4fdd\u5305\u542b\u4ee5\u4e0b\u65b9\u9762\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6807\u9898<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4ea7\u54c1\u4ecb\u7ecd<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u56fe\u7247<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8981\u70b9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u89c4\u683c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4ef7\u683c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5173\u952e\u8bcd<\/span><\/li>\n<\/ul>\n<h3>4. \u9009\u62e9\u5408\u9002\u7684\u5e93\u5b58\u3002<\/h3>\n<p><span style=\"font-weight: 400;\">\u60a8\u7684\u4e0a\u67b6\u4ea7\u54c1\u53ef\u4ee5\u800c\u4e14\u5e94\u8be5\u56e0\u7535\u5546\u5e73\u53f0\u800c\u5f02\u3002\u6709\u65f6\uff0c\u8fd9\u662f\u7531\u4e8e\u60a8\u4e0e\u6bcf\u4e2a\u5e73\u53f0\u8c08\u59a5\u7684\u534f\u8bae\u3002\u8bf7\u7814\u7a76\u8fd9\u4e9b\u5408\u540c\u534f\u8bae\u5e76\u5145\u5206\u9075\u5b88\u7b2c\u4e00\u65b9\u5e93\u5b58\u6cd5\u89c4\u3002\u60a8\u8fd8\u53ef\u4ee5\u81ea\u52a8\u5316\u60a8\u7684<\/span><a href=\"https:\/\/www.rithum.com\/au\/blog\/marketplaces\/how-to-manage-your-e-commerce-inventory\/\"><span style=\"font-weight: 400;\">\u5e93\u5b58\u7ba1\u7406<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u8fd9\u6837\u60a8\u5c31\u4e0d\u5fc5\u62c5\u5fc3\u8fc7\u5ea6\u9500\u552e\u6216\u9047\u5230\u4ea7\u54c1\u77ed\u7f3a\u7684\u60c5\u51b5\u3002<\/span><\/p>\n<h3><b>5. \u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u77e5\u540d\u5ea6<\/b><span style=\"font-weight: 400;\">\u3002<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u60a8\u662f\u5426\u77e5\u9053\u60a8\u7684\u4ea7\u54c1\u8be6\u60c5\u9875\u9762\u5c55\u793a\u4f4d\u7f6e\u4f1a\u5f71\u54cd\u9ad8\u8fbe 50% \u7684\u5e7f\u544a\u9500\u552e\uff1f\u7136\u800c\uff0c\u6bcf\u4e2a\u7535\u5546\u5e73\u53f0\u7684\u5e7f\u544a\u673a\u4f1a\u90fd\u662f\u4e0d\u540c\u7684\u3002\u5229\u7528\u8fd9\u4e9b\u5dee\u5f02\u4e3a\u7279\u5b9a\u53d7\u4f17\u5b9a\u5236\u5e7f\u544a\u3001\u8ddf\u8e2a\u6548\u76ca\u5e76\u8fdb\u884c\u66f4\u6539\uff0c\u8fbe\u5230\u8de8\u7535\u5546\u5e73\u53f0\u7684\u6700\u4f73\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u3002\u591a\u5143\u5316\u7684<\/span><a href=\"https:\/\/www.rithum.com\/cn\/solutions\/digital-marketing\/\"><span style=\"font-weight: 400;\">\u96f6\u552e\u5a92\u4f53<\/span><\/a><span style=\"font-weight: 400;\">\u65b9\u6cd5\u53ef\u4ee5\u6269\u5927\u60a8\u7684\u5f71\u54cd\u8303\u56f4\uff0c\u5e76\u4e3a\u8d2d\u7269\u8005\u63d0\u4f9b\u591a\u4e2a\u63a5\u89e6\u70b9\u6765\u4e0e\u60a8\u7684\u54c1\u724c\u8fdb\u884c\u4e92\u52a8\u3002<\/span><\/p>\n<h3><b>6. \u7b56\u7565\u6027\u5b9a\u4ef7\u3002<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5c06\u4ef7\u683c\u5b9a\u5f97\u592a\u9ad8\uff0c\u60a8\u7684\u4ea7\u54c1\u552e\u51fa\u673a\u4f1a\u53ef\u80fd\u4f1a\u88ab\u524a\u5f31\u3002\u4ef7\u683c\u8bbe\u7f6e\u5f97\u592a\u4f4e\uff0c\u60a8\u53ef\u80fd\u4f1a\u4e8f\u635f\u3002\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u627e\u5230\u5b9a\u4ef7\u201c\u6700\u4f73\u4f4d\u7f6e\u201d\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e86\u89e3\u5e76\u9075\u5b88\u60a8\u9884\u5b9a\u7684\u5b9a\u4ef7\u534f\u8bae<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8bc6\u522b\u4ef7\u683c\u6ce2\u52a8<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u76d1\u63a7\u7ade\u4e89\u5bf9\u624b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5c1d\u8bd5\u91c7\u7528\u4f18\u60e0\u3001\u4fc3\u9500\u548c\u6298\u6263\u6346\u7ed1\u7684\u65b9\u5f0f\u9500\u552e<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6ca1\u6709\u8db3\u591f\u65f6\u95f4\u6216\u4e13\u4e1a\u77e5\u8bc6\u6765\u624b\u52a8\u76d1\u63a7\u4ef7\u683c\uff1f\u5c1d\u8bd5\u4f7f\u7528<\/span><a href=\"https:\/\/www.rithum.com\/cn\/solutions\/repricing-solutions\/\"><span style=\"font-weight: 400;\">\u81ea\u52a8\u91cd\u65b0\u5b9a\u4ef7\u5668<\/span><\/a><span style=\"font-weight: 400;\">\u4e3a\u60a8\u6267\u884c\u6b64\u64cd\u4f5c\u3002<\/span><\/p>\n<h3><b>7. \u5feb\u901f\u4e14\u7ecf\u6d4e\u5730\u64cd\u4f5c\u3002<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5feb\u901f\u3001<\/span><a href=\"https:\/\/www.rithum.com\/blog\/marketplaces\/8-steps-to-improve-your-e-commerce-order-fulfillment-process\/\"><span style=\"font-weight: 400;\">\u53ef\u9760\u7684\u5c65\u5355<\/span><\/a><span style=\"font-weight: 400;\">\u662f\u5982\u6b64\u91cd\u8981\uff0c\u4ee5\u81f3\u4e8e\u5b83\u73b0\u5728\u4e0e\u5ba2\u6237\u6ee1\u610f\u5ea6<\/span><a href=\"https:\/\/retailwire.com\/discussion\/survey-says-consumers-want-online-orders-shipped-fast-and-free\/?initialSessionID=apay%3D131-2827587-5756630&amp;ld=NSGoogle&amp;ldStackingCodes=NSGoogle\"><span style=\"font-weight: 400;\">\u76f4\u63a5\u76f8\u5173<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u4e3a\u786e\u4fdd\u5ba2\u6237\u6309\u65f6\u6536\u5230\u8d27\u7269\uff0c\u8bf7\u4ed4\u7ec6\u5ba1\u67e5\u60a8\u7684\u7b2c\u4e09\u65b9\u7269\u6d41 (3PL) \u63d0\u4f9b\u5546\uff0c\u4ee5\u4fbf\u60a8\u77e5\u9053\u53ef\u4ee5\u91c7\u7528\u4ed6\u4eec\u6765\u8fbe\u5230\u914d\u9001\u671f\u671b\u503c\u3002\u7ba1\u7406\u8de8\u7535\u5546\u5e73\u53f0\u7684\u5c65\u5355\u53d8\u5f97\u8d8a\u6765\u8d8a\u590d\u6742\uff0c\u4f46\u8bb8\u591a\u5e73\u53f0\u90fd\u63d0\u4f9b\u5176\u4e13\u5c5e\u670d\u52a1\uff0c\u5305\u62ec<\/span><a href=\"https:\/\/www.rithum.com\/au\/blog\/marketplaces\/how-does-fulfillment-by-amazon-work-everything-you-need-to-know\/\"><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a\u7269\u6d41 (Fulfilment by Amazon \uff08FBA\uff09\uff09<\/span><\/a><span style=\"font-weight: 400;\"> \u548c<\/span><a href=\"https:\/\/www.rithum.com\/au\/blog\/marketplaces\/deliver-satisfaction-with-walmart-fulfillment-services\/\"><span style=\"font-weight: 400;\">\u6c83\u5c14\u739b\u7269\u6d41\u670d\u52a1\uff08Walmart Fulfilment Services\uff09<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0a\u8fd9\u4e9b\u79d8\u8bc0\u5176\u5b9e\u8fd8\u4e0d\u5230\u6211\u4eec\u7545\u8def\u9500 \uff08Rithum\uff09\u4e13\u5bb6\u5728\u6211\u4eec\u6700\u8fd1\u7684\u7f51\u7edc\u7814\u8ba8\u4f1a\u4e0a\u5206\u4eab\u7684\u6218\u7565\u5efa\u8bae\u7684\u4e00\u534a\u3002\u6839\u636e\u60a8\u7684\u9700\u6c42<\/span><a href=\"https:\/\/go.rithum.com\/Successful-Multi-Marketplaces-Webinar.html\"><span style=\"font-weight: 400;\">\u67e5\u770b\u8bb0\u5f55<\/span><\/a><span style=\"font-weight: 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