{"id":112269,"date":"2022-06-07T20:33:30","date_gmt":"2022-06-07T20:33:30","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-cn\/best-practices-for-advertising-on-ebay\/"},"modified":"2023-11-29T10:01:20","modified_gmt":"2023-11-29T10:01:20","slug":"best-practices-for-advertising-on-ebay","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/cn\/blog\/best-practices-for-advertising-on-ebay\/","title":{"rendered":"\u5728\u6613\u8da3(eBay)\u4e0a\u6295\u653e\u5e7f\u544a\u7684\u6700\u4f73\u5b9e\u8df5"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u8fd9\u662f\u6211\u4eec\u6bcf\u5468\u5173\u4e8e\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u7cfb\u5217\u7684\u7b2c\u56db\u7bc7\u535a\u5ba2\uff0c\u91cd\u70b9\u4ecb\u7ecd\u5728\u6613\u8da3\uff08eBay\uff09\u4e0a\u6295\u653e\u5e7f\u544a\u7684\u6700\u4f73\u5b9e\u8df5\u3002\u9519\u8fc7\u4e86\u672c\u7cfb\u5217\u7684\u524d\u4e09\u7bc7\u535a\u5ba2\uff1f\u9605\u8bfb<\/span><a href=\"https:\/\/www.rithum.com\/blog\/digital-marketing\/retail-media-strategies-to-boost-sales-and-product-visibility-the-rise-of-retail-media\/\"><span style=\"font-weight: 400;\">\u96f6\u552e\u5a92\u4f53\u7684\u5174\u8d77<\/span><\/a><span style=\"font-weight: 400;\">\u3001<\/span><a href=\"https:\/\/www.rithum.com\/blog\/digital-marketing\/effective-advertising-strategies-to-unlock-retail-media-success\/\"><span style=\"font-weight: 400;\">\u5f00\u542f\u96f6\u552e\u5a92\u4f53\u6210\u529f\u7684\u6709\u6548\u5e7f\u544a\u7b56\u7565<\/span><\/a><span style=\"font-weight: 400;\">\u548c<\/span><a href=\"https:\/\/www.rithum.com\/blog\/digital-marketing\/best-practices-for-advertising-on-amazon\/\"><span style=\"font-weight: 400;\">\u5728\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u4e0a\u6295\u653e\u5e7f\u544a\u7684\u6700\u4f73\u5b9e\u8df5<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<h2><b><span style=\"font-weight: 400;\">\u5728\u6613\u8da3\uff08eBay\uff09\u4e0a\u6295\u653e\u5e7f\u544a<\/span><\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u53ef\u80fd\u662f\u7535\u5546\u5e73\u53f0\u91cc\u6700\u5927\u7684\uff0c\u4f46\u5b83\u80af\u5b9a\u4e0d\u662f\u552f\u4e00\u7684\u3002\u5bf9\u4e8e\u8bb8\u591a\u54c1\u724c\u548c\u96f6\u552e\u5546\u6765\u8bf4\uff0c\u6613\u8da3\uff08eBay\uff09\u5728\u7535\u5b50\u5546\u52a1\u6218\u7565\u4e2d\u626e\u6f14\u7740\u540c\u6837\u91cd\u8981\u7684\u89d2\u8272\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u8fd9\u4e00\u5e74\u91cc\uff0c\u6613\u8da3\uff08eBay\uff09\u53d6\u5f97\u4e86\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5168\u7403\u5546\u54c1\u603b\u503c(GMV)\uff1a<\/span><a href=\"https:\/\/investors.ebayinc.com\/fast-facts\/default.aspx\"><span style=\"font-weight: 400;\">194 \u4ebf\u7f8e\u5143<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5168\u7403\u51c0\u6536\u5165\uff1a<\/span><a href=\"https:\/\/investors.ebayinc.com\/fast-facts\/default.aspx\"><span style=\"font-weight: 400;\">25 \u4ebf\u7f8e\u5143\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u63a8\u5e7f\u4ea7\u54c1\u5e7f\u544a\u6536\u5165\uff1a<a href=\"https:\/\/investors.ebayinc.com\/fast-facts\/default.aspx\"><span>2.22 \u4ebf\u7f8e\u5143<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6362\u8a00\u4e4b\uff0c\u6613\u8da3\uff08eBay\uff09\u6301\u7eed\u4e3a\u96f6\u552e\u5546\u63d0\u4f9b\u5de8\u5927\u7684\u7535\u5b50\u5546\u52a1\u6f5c\u529b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e3a\u4e86\u786e\u4fdd\u60a8\u7684\u4ea7\u54c1\u5728\u8fd9\u4e2a\u5feb\u901f\u589e\u957f\u7684\u7535\u5546\u5e73\u53f0\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u6b63\u786e\u7684\u5e7f\u544a\u7b56\u7565\u662f\u5173\u952e\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u5229\u7528\u6b63\u786e\u7684\u5de5\u5177\uff1a\u6807\u51c6\u63a8\u5e7f\u4ea7\u54c1\u5e7f\u544a\uff08Promoted Listings Standard\uff09\u548c\u9ad8\u7ea7\u63a8\u5e7f\u4ea7\u54c1\u5e7f\u544a\uff08Promoted Listings Advanced\uff09<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4e3a\u786e\u4fdd\u60a8\u7684\u6240\u6709\u4ea7\u54c1\u5728\u6570\u5341\u4ebf\u4e0a\u67b6\u4ea7\u54c1\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u6613\u8da3\uff08eBay\uff09\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5e7f\u544a\u9879\u76ee\uff0c\u5176\u4e2d\u5305\u62ec\u7b26\u5408\u60a8\u76ee\u6807\u7684\u63a8\u5e7f\u6d3b\u52a8\uff1a\u6807\u51c6\u63a8\u5e7f\u4ea7\u54c1\u5e7f\u544a\uff08Promoted Listings Standard\uff09\u548c\u9ad8\u7ea7\u63a8\u5e7f\u4ea7\u54c1\u5e7f\u544a\uff08Promoted Listings Advanced\uff09\uff0c\u8ba9\u6211\u4eec\u6765\u770b\u770b\u4ed6\u4eec\u7684\u7279\u70b9\uff1a<\/span><\/p>\n<p><strong>\u6807\u51c6\u63a8\u5e7f\u4ea7\u54c1\u5e7f\u544a\uff08Promoted Listings Standard\uff09<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u63d0\u9ad8\u77e5\u540d\u5ea6\uff1a\u5728\u6613\u8da3\uff08eBay\uff09\u7f51\u7edc\u4e0a\u5c55\u793a\u60a8\u7684\u4e0a\u67b6\u4ea7\u54c1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4fdd\u6301\u76c8\u5229\u80fd\u529b\uff1a\u5f53\u4e70\u5bb6\u70b9\u51fb\u5e76\u8d2d\u4e70\u5e7f\u544a\u4ea7\u54c1\u65f6\uff0c\u60a8\u652f\u4ed8\u5e7f\u544a\u8d39 (CPS)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u83b7\u5f97\u7ee9\u6548\u6307\u5bfc\uff1a\u901a\u8fc7\u6307\u5bfc\u4f18\u5316\u6539\u8fdb\u7ee9\u6548<\/span><\/li>\n<\/ul>\n<p><strong>\u9ad8\u7ea7\u63a8\u5e7f\u4ea7\u54c1\u5e7f\u544a\uff08Promoted Listings Advanced\uff09<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9ad8\u7ea7\u5e03\u5c40\u5b9a\u4f4d\uff1a\u8c03\u6574\u6700\u9ad8\u4f18\u5148\u7ea7\u4ea7\u54c1\u7684\u51fa\u4ef7\uff0c\u4f7f\u5176\u663e\u793a\u5728\u641c\u7d22\u7ed3\u679c\u7684\u9876\u7aef\u4f4d\u7f6e<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9ad8\u7ea7\u7ba1\u7406\u529f\u80fd\uff1a\u5229\u7528\u5173\u952e\u5b57\uff0c\u6309\u5e7f\u544a\u7cfb\u5217\u5206\u914d\u9884\u7b97\uff0c\u5e76\u5236\u5b9a\u91cf\u8eab\u5b9a\u5236\u7684\u51fa\u4ef7\u7b56\u7565\u6765\u5b9a\u4f4d\u60a8\u7684\u5e7f\u544a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6309\u70b9\u51fb\u4ed8\u8d39 (PPC) \u5b9a\u4ef7\u6a21\u5f0f\uff1a\u4ec5\u5728\u60a8\u7684\u5e7f\u544a\u88ab\u70b9\u51fb\u65f6\u4ed8\u8d39<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e24\u79cd\u6d3b\u52a8\u7c7b\u578b\u90fd\u662f\u5f3a\u5927\u7684\u5de5\u5177\uff0c\u53ef\u8ba9\u60a8\u5728 \u6613\u8da3\uff08eBay\uff09\u8425\u9500\u6d3b\u52a8\u4e2d\u53d6\u5f97\u6210\u529f\uff0c\u4f46\u5b83\u4eec\u7684\u76ee\u6807\u622a\u7136\u4e0d\u540c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f53\u60a8\u7684\u4e3b\u8981\u76ee\u6807\u662f\u4ea7\u54c1\u77e5\u540d\u5ea6\uff0c\u5e76\u4e14\u60a8\u7684\u5e7f\u544a\u9884\u7b97\u548c\u8d44\u6e90\u6709\u9650\u65f6\uff0c\u6211\u4eec\u5efa\u8bae\u60a8\u4f7f\u7528\u6807\u51c6\u63a8\u5e7f\u4ea7\u54c1\u5e7f\u544a\uff08Promoted Listings Standard\uff09\u3002\u8fd9\u79cd\u5e7f\u544a\u6d3b\u52a8\u7c7b\u578b\u4e0d\u5141\u8bb8\u5bf9\u6027\u80fd\u8fdb\u884c\u592a\u591a\u63a7\u5236\uff0c\u4f46\u5728\u4e0d\u727a\u7272\u6295\u8d44\u56de\u62a5\u7684\u60c5\u51b5\u4e0b\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u77e5\u540d\u5ea6\u662f\u975e\u5e38\u68d2\u7684\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53e6\u4e00\u65b9\u9762\uff0c\u5982\u679c\u60a8\u7684\u76ee\u6807\u662f\u56f4\u7ed5\u9500\u552e\u589e\u957f\u548c\u5e7f\u544a\u652f\u51fa\u56de\u62a5\uff0c\u6211\u4eec\u5f3a\u70c8\u63a8\u8350\u9ad8\u7ea7\u63a8\u5e7f\u4ea7\u54c1\u5e7f\u544a\uff08Promoted Listings Advanced\uff09\u3002\u589e\u5f3a\u7684\u9884\u7b97\u63a7\u5236\u548c\u6218\u7565\u6027\u5173\u952e\u5b57\u9009\u62e9\u8ba9\u60a8\u53ef\u4ee5\u66f4\u597d\u5730\u63a7\u5236\u5e7f\u544a\u5e10\u6237\u5e76\u63d0\u9ad8\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u679c\u3002\u8bf7\u8bb0\u4f4f\uff0c\u8fd9\u79cd\u6d3b\u52a8\u6a21\u5f0f\u9700\u8981\u66f4\u9ad8\u7684\u6295\u8d44\u548c\u66f4\u591a\u7684\u8d44\u6e90\u5206\u914d\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u63a8\u5e7f\u4ea7\u54c1\u5e7f\u544a\uff08Promoted Listings\uff09\u7684\u6700\u4f73\u5b9e\u8df5<\/span><\/h2>\n<p><b>\u6df1\u601d\u4f60\u7684\u76ee\u6807\u3002<\/b><span style=\"font-weight: 400;\">\u9996\u5148\uff0c\u51b3\u5b9a\u4f60\u60f3\u8981\u8fbe\u5230\u7684\u76ee\u6807\uff0c\u7136\u540e\u8bbe\u7f6e\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u6765\u5b9e\u73b0\u8fd9\u4e9b\u76ee\u6807\u3002\u4e0d\u77e5\u9053\u5982\u4f55\u5f00\u59cb\uff1f\u4f60\u53ef\u4ee5\u5c1d\u8bd5\u4e13\u6ce8\u4e8e\u7279\u5b9a\u7c7b\u522b\u3001\u4ef7\u683c\u8303\u56f4\u6216\u5b63\u8282\uff0c\u4ee5\u786e\u5b9a\u60a8\u54c1\u724c\u5173\u952e\u9886\u57df\u7684\u91cc\u7a0b\u7891\u3002<\/span><\/p>\n<p><b>\u4f18\u5316\u60a8\u7684\u5185\u5bb9\u3002<\/b><span style=\"font-weight: 400;\">\u51c6\u786e\u7684\u5185\u5bb9\u5c06\u6709\u52a9\u4e8e\u786e\u4fdd\u60a8\u7684\u5e7f\u544a\u5e26\u6765\u5b9e\u9645\u7684\u9500\u552e\u548c\u6536\u5165\u3002\u6709\u7ade\u4e89\u529b\u7684\u5185\u5bb9\u3001\u76f8\u5173\u7684\u5173\u952e\u5b57\u548c\u5229\u7d22\u7684\u3001\u6e05\u6670\u7684\u767d\u8272\u6216\u900f\u660e\u80cc\u666f\u7167\u7247\u53ef\u4ee5\u8ba9\u60a8\u63a8\u8350\u7684\u4e0a\u67b6\u4ea7\u54c1\u8131\u9896\u800c\u51fa\u3002<\/span><\/p>\n<p><b>\u8fd0\u7528\u63a8\u8350\u7684\u4e0a\u67b6\u4ea7\u54c1\u3002<\/b><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u5728\u542f\u52a8\u5e7f\u544a\u6d3b\u52a8\u65f6\u770b\u5230\u6807\u8bb0\u4e3a\u201c\u63a8\u8350\u201d\u7684\u4e0a\u67b6\u4ea7\u54c1\uff0c\u90a3\u4e48\u8fd9\u4e9b\u53ef\u80fd\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u8d77\u70b9\u3002\u6839\u636e\u6700\u65b0\u8d8b\u52bf\u548c\u8d2d\u4e70\u884c\u4e3a\uff0c\u63a8\u8350\u7684\u4e0a\u67b6\u4ea7\u54c1\u5f80\u5f80\u5177\u6709\u5f88\u9ad8\u7684\u8868\u73b0\u6f5c\u529b\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u9ad8\u7ea7\u63a8\u5e7f\u4ea7\u54c1\u5e7f\u544a\uff08Promoted Listings Advanced\uff09\u7684\u6700\u4f73\u5b9e\u8df5<\/span><\/h2>\n<p><b>\u6218\u7565\u6027\u5730\u5efa\u7acb\u60a8\u7684\u5e7f\u544a\u7ec4\u5408\u3002<\/b><span style=\"font-weight: 400;\">\u6839\u636e\u76f8\u540c\u7684\u6807\u51c6\u7ec4\u7ec7\u60a8\u7684\u5e7f\u544a\u7ec4\u5408\uff0c\u65e0\u8bba\u662f\u7c7b\u76ee\u8fd8\u662f\u5171\u540c\u76ee\u6807\u3002\u8fd9\u5c06\u5141\u8bb8\u60a8\u4f7f\u7528\u76f8\u540c\u7684\u5173\u952e\u5b57\u5b9a\u4f4d\u4e0a\u67b6\u4ea7\u54c1\u3002<\/span><\/p>\n<p><b>\u5229\u7528\u5173\u952e\u5b57\u5efa\u8bae<\/b><span style=\"font-weight: 400;\">\u3002\u5c06\u5efa\u8bae\u7684\u641c\u7d22\u5b57\u8bcd\u6dfb\u52a0\u5230\u60a8\u7684\u5e7f\u544a\u7ec4\u5408\u4e2d\uff0c\u4ee5\u5b9a\u4f4d\u6b63\u5728\u79ef\u6781\u641c\u7d22\u76f8\u5173\u4ea7\u54c1\u7684\u4e70\u5bb6\u3002 \u6613\u8da3\uff08eBay\uff09\u6839\u636e\u76f8\u5173\u6027\u548c\u5386\u53f2\u6570\u636e\u6765\u8bc6\u522b\u548c\u8bc4\u4f30\u8fd9\u4e9b\u672f\u8bed\u3002<\/span><\/p>\n<p><b>\u5b9a\u671f\u68c0\u67e5\u60a8\u7684\u51fa\u4ef7\u7b56\u7565<\/b><span style=\"font-weight: 400;\">\u3002\u786e\u4fdd\u60a8\u7684\u6295\u6807\u5177\u6709\u7ade\u4e89\u529b\u5e76\u7b26\u5408\u5e02\u573a\u8d8b\u52bf\uff0c\u4fdd\u6301\u77e5\u540d\u5ea6\u548c\u76c8\u5229\u80fd\u529b\u4e4b\u95f4\u7684\u9002\u5f53\u5e73\u8861\u3002 \u6613\u8da3\uff08eBay\uff09\u4f1a\u4e3a\u60a8\u63d0\u4f9b\u51fa\u4ef7\u5efa\u8bae\u548c\u51fa\u4ef7\u8303\u56f4\u4ee5\u5b9e\u73b0\u6700\u4f73\u7ed3\u679c\u3002<\/span><\/p>\n<p><b>\u5b9a\u671f\u8fdb\u884c\u5e7f\u544a\u7cfb\u5217\u4f18\u5316<\/b><span style=\"font-weight: 400;\">\u3002\u4e3a\u786e\u4fdd\u5e7f\u544a\u6d3b\u52a8\u7684\u6709\u6548\u6027\u548c\u6574\u4f53\u5e7f\u544a\u5e10\u6237\u7684\u6210\u529f\uff0c\u8bf7\u6839\u636e\u7ee9\u6548\u5b9a\u671f\u76d1\u63a7\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u5bfb\u627e\u66f4\u591a\u5e7f\u544a\u5efa\u8bae\uff1f\u4f9d\u9760\u6613\u8da3\uff08eBay\uff09\u4e13\u5bb6\u3002<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u7545\u8def\u9500\uff08Rithum\uff09\u7684\u6258\u7ba1\u670d\u52a1\u56e2\u961f\u662f\u60a8\u5185\u90e8\u56e2\u961f\u7684\u5ef6\u4f38\uff0c\u56e2\u961f\u5c06\u6211\u4eec\u7684\u6280\u672f\u4f18\u52bf\u4e0e\u6211\u4eec\u65e0\u4e0e\u4f26\u6bd4\u7684\u884c\u4e1a\u4e13\u4e1a\u77e5\u8bc6\u76f8\u7ed3\u5408\u3002\u6211\u4eec\u7684\u4e13\u5bb6\u5c06\u4e0e\u60a8\u4e00\u8d77\u5236\u5b9a\u6218\u7565\uff0c\u4ee5\u91cf\u8eab\u5b9a\u5236\u60a8\u7684\u8ba1\u5212\u65b9\u6848\u2014\u2014\u65e0\u8bba\u8fd9\u610f\u5473\u7740\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u60a8\u5728\u6613\u8da3\uff08eBay\uff09\u4e0a\u7684\u5f71\u54cd\u529b\uff0c\u8fd8\u662f\u9009\u62e9\u5408\u9002\u7684\u5176\u4ed6\u7535\u5546\u5e73\u53f0\u8fdb\u884c\u6269\u5f20\u3002\u7531\u4e8e\u6211\u4eec\u4e0e\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u3001\u6613\u8da3\uff08eBay\uff09\u3001\u6c83\u5c14\u739b\uff08Walmart\uff09\u4ee5\u53ca\u5176\u4ed6\u516c\u53f8\u7684\u957f\u671f\u5408\u4f5c\u5173\u7cfb\uff0c\u60a8\u5c06\u4f1a\u7b2c\u4e00\u65f6\u95f4\u4e86\u89e3\u5230\u8fd9\u4e9b\u65b0\u673a\u9047\u3002\u5982\u679c\u60a8\u6709\u5174\u8da3\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7<\/span><a href=\"https:\/\/www.rithum.com\/cn\/contact-us\/\"><span style=\"font-weight: 400;\">\u8054\u7cfb\u6211\u4eec<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5173\u4e8e\u5bf9\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u7684\u6df1\u5165\u5206\u6790\uff0c\u6211\u4eec\u5dee\u4e0d\u591a\u6765\u5230\u4e86\u8fd9\u4e00\u65c5\u7a0b\u7684\u6700\u540e\u4e00\u7ad9\u3002\u8bf7\u7ee7\u7eed\u5173\u6ce8\u4e0b\u5468\u6709\u5173<\/span><a href=\"https:\/\/www.rithum.com\/blog\/digital-marketing\/best-practices-for-advertising-on-walmart\/\"><span style=\"font-weight: 400;\">\u5728\u6c83\u5c14\u739b\uff08Walmart\uff09\u6295\u653e\u5e7f\u544a\u7684\u6700\u4f73\u5b9e\u8df5<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u66f4\u591a\u4fe1\u606f\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u8fd9\u662f\u6211\u4eec\u6bcf\u5468\u5173\u4e8e\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u7cfb\u5217\u7684\u7b2c\u56db\u7bc7\u535a\u5ba2\uff0c\u91cd\u70b9\u4ecb\u7ecd\u5728\u6613\u8da3\uff08eBay\uff09\u4e0a\u6295\u653e\u5e7f\u544a\u7684\u6700\u4f73\u5b9e\u8df5\u3002\u9519\u8fc7\u4e86\u672c\u7cfb\u5217\u7684\u524d\u4e09\u7bc7\u535a\u5ba2\uff1f\u9605\u8bfb\u96f6\u552e\u5a92\u4f53\u7684\u5174\u8d77\u3001\u5f00\u542f\u96f6\u552e\u5a92\u4f53\u6210\u529f\u7684\u6709\u6548\u5e7f\u544a\u7b56\u7565\u548c\u5728\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u4e0a\u6295\u653e\u5e7f\u544a\u7684\u6700\u4f73\u5b9e\u8df5\u3002 \u5728\u6613\u8da3\uff08eBay\uff09\u4e0a\u6295\u653e\u5e7f\u544a \u4e9a\u9a6c\u900a\uff08Amazon\uff09\u53ef\u80fd\u662f\u7535\u5546\u5e73\u53f0\u91cc\u6700\u5927\u7684\uff0c\u4f46\u5b83\u80af\u5b9a\u4e0d\u662f\u552f\u4e00\u7684\u3002\u5bf9\u4e8e\u8bb8\u591a\u54c1\u724c\u548c\u96f6\u552e\u5546\u6765\u8bf4\uff0c\u6613\u8da3\uff08eBay\uff09\u5728\u7535\u5b50\u5546\u52a1\u6218\u7565\u4e2d\u626e\u6f14\u7740\u540c\u6837\u91cd\u8981\u7684\u89d2\u8272\u3002 \u5728\u8fd9\u4e00\u5e74\u91cc\uff0c\u6613\u8da3\uff08eBay\uff09\u53d6\u5f97\u4e86\uff1a \u5168\u7403\u5546\u54c1\u603b\u503c(GMV)\uff1a194 \u4ebf\u7f8e\u5143 \u5168\u7403\u51c0\u6536\u5165\uff1a25 \u4ebf\u7f8e\u5143\u00a0 \u63a8\u5e7f\u4ea7\u54c1\u5e7f\u544a\u6536\u5165\uff1a2.22 \u4ebf\u7f8e\u5143 \u6362\u8a00\u4e4b\uff0c\u6613\u8da3\uff08eBay\uff09\u6301\u7eed\u4e3a\u96f6\u552e\u5546\u63d0\u4f9b\u5de8\u5927\u7684\u7535\u5b50\u5546\u52a1\u6f5c\u529b\u3002 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Advanced\uff09\uff0c\u8ba9\u6211\u4eec\u6765\u770b\u770b\u4ed6\u4eec\u7684\u7279\u70b9\uff1a \u6807\u51c6\u63a8\u5e7f\u4ea7\u54c1\u5e7f\u544a\uff08Promoted Listings Standard\uff09 \u63d0\u9ad8\u77e5\u540d\u5ea6\uff1a\u5728\u6613\u8da3\uff08eBay\uff09\u7f51\u7edc\u4e0a\u5c55\u793a\u60a8\u7684\u4e0a\u67b6\u4ea7\u54c1 \u4fdd\u6301\u76c8\u5229\u80fd\u529b\uff1a\u5f53\u4e70\u5bb6\u70b9\u51fb\u5e76\u8d2d\u4e70\u5e7f\u544a\u4ea7\u54c1\u65f6\uff0c\u60a8\u652f\u4ed8\u5e7f\u544a\u8d39 (CPS) \u83b7\u5f97\u7ee9\u6548\u6307\u5bfc\uff1a\u901a\u8fc7\u6307\u5bfc\u4f18\u5316\u6539\u8fdb\u7ee9\u6548 \u9ad8\u7ea7\u63a8\u5e7f\u4ea7\u54c1\u5e7f\u544a\uff08Promoted Listings Advanced\uff09 \u9ad8\u7ea7\u5e03\u5c40\u5b9a\u4f4d\uff1a\u8c03\u6574\u6700\u9ad8\u4f18\u5148\u7ea7\u4ea7\u54c1\u7684\u51fa\u4ef7\uff0c\u4f7f\u5176\u663e\u793a\u5728\u641c\u7d22\u7ed3\u679c\u7684\u9876\u7aef\u4f4d\u7f6e 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Advanced\uff09\u3002\u589e\u5f3a\u7684\u9884\u7b97\u63a7\u5236\u548c\u6218\u7565\u6027\u5173\u952e\u5b57\u9009\u62e9\u8ba9\u60a8\u53ef\u4ee5\u66f4\u597d\u5730\u63a7\u5236\u5e7f\u544a\u5e10\u6237\u5e76\u63d0\u9ad8\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u679c\u3002\u8bf7\u8bb0\u4f4f\uff0c\u8fd9\u79cd\u6d3b\u52a8\u6a21\u5f0f\u9700\u8981\u66f4\u9ad8\u7684\u6295\u8d44\u548c\u66f4\u591a\u7684\u8d44\u6e90\u5206\u914d\u3002 \u63a8\u5e7f\u4ea7\u54c1\u5e7f\u544a\uff08Promoted Listings\uff09\u7684\u6700\u4f73\u5b9e\u8df5 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