{"id":112764,"date":"2023-04-01T16:20:43","date_gmt":"2023-04-01T16:20:43","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-cn\/free-shipping-vs-discounted-price-which-fulfillment-pricing-strategy-is-better\/"},"modified":"2023-11-29T10:01:08","modified_gmt":"2023-11-29T10:01:08","slug":"free-shipping-vs-discounted-price-which-fulfillment-pricing-strategy-is-better","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/cn\/blog\/free-shipping-vs-discounted-price-which-fulfillment-pricing-strategy-is-better\/","title":{"rendered":"\u60a8\u7684\u9009\u62e9\uff1a\u514d\u90ae vs. \u4f4e\u4ef7"},"content":{"rendered":"

\u60a8\u66f4\u613f\u610f\u9009\u62e9\u4ee5\u4e0b\u54ea\u4e2a\u4ea7\u54c1\uff1a49 \u7f8e\u5143\u7684\u4ea7\u54c1\u514d\u8fd0\u8d39\uff0c\u8fd8\u662f\u540c\u6837\u7684\u4ea7\u54c1 39 \u7f8e\u5143\u52a0 10 \u7f8e\u5143\u7684\u8fd0\u8d39\uff1f<\/p>\n

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\u90a3\u4e48\uff0c\u5c06\u8fd0\u8d39\u4f5c\u4e3a\u514d\u8d39\u9001\u8d27\u7684\u4e00\u90e8\u5206\u8f6c\u5ac1\u7ed9\u6d88\u8d39\u8005\uff0c\u8fd8\u662f\u5c06\u4ea4\u6613\u660e\u7ec6\u9010\u9879\u5217\u51fa\u4ee5\u4fbf\u6d88\u8d39\u8005\u770b\u5230\u66f4\u4f4e\u7684\u5546\u54c1\u4ef7\u683c\u4ee5\u53ca\u589e\u52a0\u7684\u8fd0\u8d39\uff0c\u54ea\u4e00\u79cd\u65b9\u6848\u66f4\u597d\uff1f<\/p>\n

\u5728\u7ebf\u5b9a\u4ef7\u5fc3\u7406\u5b66<\/b><\/h2>\n

\u6211\u4eec\u88ab\u201c\u6298\u6263\u201d\u548c\u201c\u514d\u8d39\u201d\u4e4b\u7c7b\u7684\u8bcd\u6240\u5438\u5f15\u662f\u6709\u539f\u56e0\u7684\u3002\u9996\u5148\u6211\u4eec\u6ca1\u6709\u5728\u4f20\u7edf\u7684\u6210\u672c\u6548\u76ca\u5206\u6790\u4e2d\u5e73\u7b49\u5730\u6743\u8861\u5404\u9009\u9879\uff0c\u5176\u6b21\u4e5f\u6ca1\u6709\u8003\u8651\u4ea7\u54c1\u548c\u670d\u52a1\u514d\u8d39\u7684\u6f5c\u5728\u6210\u672c\u3002\u8fd9\u88ab<\/span>\u79f0\u4e3a\u96f6\u4ef7\u683c\u6548\u5e94<\/span><\/a>\uff0c\u6216\u83b7\u5f97\u514d\u8d39\u7269\u54c1\u7684\u975e\u7406\u6027\u51b2\u52a8\u3002\u5728\u8fd9\u79cd\u6a21\u5f0f\u4e0b\uff0c\u514d\u8d39\u9009\u9879\u603b\u662f\u83b7\u80dc\u3002<\/span><\/p>\n

\u53e6\u5916\uff0c\u4eba\u4eec\u4e5f\u503e\u5411\u4e8e\u5c06\u66f4\u9ad8\u7684\u4ef7\u683c\u4e0e\u66f4\u597d\u7684\u4ef7\u503c\u548c\u8d28\u91cf\u8054\u7cfb\u8d77\u6765\u3002\u9500\u552e\u7b56\u7565\u9886\u57df\u4e13\u5bb6\u7f57\u4f2f\u7279\u2022B\u2022\u897f\u5965\u8fea\u5c3c\uff08Robert B. Cialdini\uff09 \u5728\u4ed6\u7684\u8457\u4f5c\u300a\u5f71\u54cd\u529b\uff1a\u8bf4\u670d\u5fc3\u7406\u5b66\u300b\uff08The Psychology of Persuasion\uff09\u4e2d\u63cf\u8ff0\u4e86\u8fd9\u79cd\u73b0\u8c61\uff1a
\n\u201c\u6211\u4eec\u60f3\u60f3\uff0c\u73e0\u5b9d\u5e97\u5ba2\u6237\u66fe\u6709\u8fc7\u8fd9\u6837\u5947\u602a\u7684\u884c\u4e3a\u3002\u5728\u73e0\u5b9d\u88ab\u4e0d\u5c0f\u5fc3\u9519\u8bef\u5730\u6807\u4e0a\u539f\u4ef7\u7684\u4e24\u500d\u51fa\u552e\u65f6\uff0c\u5ba2\u6237\u7a81\u7136\u8d2d\u4e70\u4e86\u8fd9\u4e00\u6279\u7eff\u677e\u77f3\u3002\u56e0\u4e3a\u5ba2\u6237\u4f7f\u7528\u4e86\u6807\u51c6\u539f\u5219\u6765\u6307\u5bfc\u8d2d\u4e70\u884c\u4e3a\uff1a\u8d35\u7b49\u4e8e\u597d\u3002\u201d<\/p>\n

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\u6d88\u8d39\u8005\u5bf9\u8fd0\u8d39\u7684\u770b\u6cd5<\/b><\/h2>\n

\u9009\u62e9\u4f4e\u8fd0\u8d39\u4e0e\u9009\u62e9\u514d\u8d39\u9001\u8d27\u7684\u6d88\u8d39\u8005\u7684\u6570\u91cf\u5dee\u522b\u5e76\u4e0d\u5927\u3002\u6839\u636e\u6700\u8fd1\u7684<\/span>Shippo\u62a5\u544a<\/span><\/a>\uff0c49% \u7684\u6d88\u8d39\u8005\u9009\u62e9\u4f4e\u6210\u672c\u914d\u9001\uff0c\u800c 40% \u7684\u6d88\u8d39\u8005\u9009\u62e9\u514d\u8d39\u9001\u8d27\u3002 \uff08\u5269\u4e0b\u7684 11% \u5e0c\u671b\u5feb\u901f\u9001\u8d27\u3002\uff09\u7136\u800c\uff0c\u5f53\u5728\u514d\u8d39\u9001\u8d27\u548c\u5feb\u901f\u9001\u8d27\u4e4b\u95f4\u8fdb\u884c\u9009\u62e9\u65f6\uff0c\u538b\u5012\u6027\u573083% \u7684\u4eba\u66f4\u559c\u6b22\u514d\u8d39\u9001\u8d27\u3002<\/span><\/p>\n

\u8be5\u62a5\u544a\u8fd8\u6307\u51fa\uff0c21.5% \u7684\u5546\u5bb6\u73b0\u5728\u4e00\u76f4\u63d0\u4f9b\u514d\u8d39\u9001\u8d27\u670d\u52a1\uff0c\u800c 31% \u7684\u5546\u5bb6\u6839\u672c\u4e0d\u63d0\u4f9b\u8fd9\u79cd\u9009\u62e9\u3002\u6839\u636e\u6d88\u8d39\u8005\u7684\u53cd\u5e94\uff0c\u96f6\u552e\u5546\u53ef\u80fd\u6ca1\u6709\u8fbe\u5230\u76ee\u6807\uff0c\u56e0\u4e3a\u8d8a\u6765\u8d8a\u591a\u7684\u8d2d\u7269\u8005\u53ea\u4f1a\u5728\u6709\u514d\u8d39\u9001\u8d27\u670d\u52a1\u7684\u60c5\u51b5\u4e0b\u624d\u7f51\u8d2d\uff0c\u6709\u4e9b\u4eba\u751a\u81f3\u4f1a\u66f4\u6362\u5e97\u94fa\u6765\u5bfb\u627e\u8fd9\u79cd\u670d\u52a1\u3002<\/span><\/p>\n

\"\"

Source: Shippo, 2021<\/a><\/p><\/div>\n

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\u8fdb\u884c\u6210\u672c\u6548\u76ca\u5206\u6790<\/b><\/h3>\n

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\u8003\u8651\u7535\u5546\u5e73\u53f0<\/b><\/h3>\n

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\u4f7f\u7528\u81ea\u52a8\u91cd\u65b0\u5b9a\u4ef7\u5668<\/b><\/h3>\n

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\u7545\u8def\u9500\uff08Rithum\uff09 \u63d0\u4f9b<\/span>\u5c65\u5355\u670d\u52a1<\/span><\/a>\u548c<\/span>\u91cd\u65b0\u5b9a\u4ef7\u6280\u672f<\/span><\/a>\u4ee5\u81ea\u52a8\u5316\u60a8\u7684\u7535\u5b50\u5546\u52a1\u6d41\u7a0b\u5e76\u5e2e\u52a9\u60a8\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u7b56\u3002\u5f53\u60a8\u7f3a\u4e4f\u4e13\u95e8\u7684\u8d44\u6e90\u6765\u6301\u7eed\u76d1\u63a7\u7ade\u4e89\u5bf9\u624b\u7684\u4ef7\u683c\uff0c\u6216\u8005\u60a8\u53ea\u662f\u4e0d\u786e\u5b9a\u8981\u91c7\u53d6\u4ec0\u4e48\u65b9\u5411\u65f6\uff0c\u91cd\u65b0\u5b9a\u4ef7\u5668\u53ef\u4ee5\u6d88\u9664\u6b64\u9ebb\u70e6\uff0c\u540c\u65f6\u4ecd\u7136\u4e3a\u60a8\u63d0\u4f9b\u6700\u5927\u7684\u56de\u62a5\u3002\u60a8\u53ef\u4ee5\u4f18\u5316\u60a8\u7684\u5c65\u5355\uff0c\u5b9e\u73b0\u6700\u5feb\u3001\u6700\u5177\u6210\u672c\u6548\u76ca\u7684\u914d\u9001\u3002<\/span><\/p>\n

\u4ecd\u7136\u4e0d\u786e\u5b9a\u54ea\u79cd\u5c65\u5355\u5b9a\u4ef7\u6a21\u5f0f\u6700\u9002\u5408\u60a8\u7684\u4e1a\u52a1\uff1f <\/span>\u7545\u8def\u9500\u6258\u7ba1\u670d\u52a1\uff08Rithum Managed Services\uff09<\/span><\/a> \u53ef\u4ee5\u5e2e\u52a9\u60a8\u5b9a\u5236\u8ba1\u5212\uff0c\u4ee5\u5fae\u8c03\u548c\u81ea\u52a8\u5316\u60a8\u7684\u7b56\u7565\u3002<\/span><\/p>\n

Editor\u2019s note: This blog post was originally published in June 2020 and was updated in July 2022 for accuracy and comprehensiveness.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

\u60a8\u66f4\u613f\u610f\u9009\u62e9\u4ee5\u4e0b\u54ea\u4e2a\u4ea7\u54c1\uff1a49 \u7f8e\u5143\u7684\u4ea7\u54c1\u514d\u8fd0\u8d39\uff0c\u8fd8\u662f\u540c\u6837\u7684\u4ea7\u54c1 39 \u7f8e\u5143\u52a0 10 \u7f8e\u5143\u7684\u8fd0\u8d39\uff1f \u514d\u8d39\u9001\u8d27\u66fe\u7ecf\u662f\u7535\u5b50\u5546\u52a1\u7684\u5feb\u901f\u53d1\u5c55\u8d8b\u52bf\u3002\u5f53\u4eca\uff0c\u6d88\u8d39\u8005\u9884\u671f\u6bcf\u6b21\u5728\u7ebf\u8d2d\u7269\u90fd\u80fd\u83b7\u5f97\u514d\u8fd0\u3002\u4f46\u662f\u514d\u8fd0\u5b9e\u9645\u5fc5\u987b\u6709\u4eba\u6765\u652f\u4ed8\u5b83\u3002 \u90a3\u4e48\uff0c\u5c06\u8fd0\u8d39\u4f5c\u4e3a\u514d\u8d39\u9001\u8d27\u7684\u4e00\u90e8\u5206\u8f6c\u5ac1\u7ed9\u6d88\u8d39\u8005\uff0c\u8fd8\u662f\u5c06\u4ea4\u6613\u660e\u7ec6\u9010\u9879\u5217\u51fa\u4ee5\u4fbf\u6d88\u8d39\u8005\u770b\u5230\u66f4\u4f4e\u7684\u5546\u54c1\u4ef7\u683c\u4ee5\u53ca\u589e\u52a0\u7684\u8fd0\u8d39\uff0c\u54ea\u4e00\u79cd\u65b9\u6848\u66f4\u597d\uff1f \u5728\u7ebf\u5b9a\u4ef7\u5fc3\u7406\u5b66 \u6211\u4eec\u88ab\u201c\u6298\u6263\u201d\u548c\u201c\u514d\u8d39\u201d\u4e4b\u7c7b\u7684\u8bcd\u6240\u5438\u5f15\u662f\u6709\u539f\u56e0\u7684\u3002\u9996\u5148\u6211\u4eec\u6ca1\u6709\u5728\u4f20\u7edf\u7684\u6210\u672c\u6548\u76ca\u5206\u6790\u4e2d\u5e73\u7b49\u5730\u6743\u8861\u5404\u9009\u9879\uff0c\u5176\u6b21\u4e5f\u6ca1\u6709\u8003\u8651\u4ea7\u54c1\u548c\u670d\u52a1\u514d\u8d39\u7684\u6f5c\u5728\u6210\u672c\u3002\u8fd9\u88ab\u79f0\u4e3a\u96f6\u4ef7\u683c\u6548\u5e94\uff0c\u6216\u83b7\u5f97\u514d\u8d39\u7269\u54c1\u7684\u975e\u7406\u6027\u51b2\u52a8\u3002\u5728\u8fd9\u79cd\u6a21\u5f0f\u4e0b\uff0c\u514d\u8d39\u9009\u9879\u603b\u662f\u83b7\u80dc\u3002 \u53e6\u5916\uff0c\u4eba\u4eec\u4e5f\u503e\u5411\u4e8e\u5c06\u66f4\u9ad8\u7684\u4ef7\u683c\u4e0e\u66f4\u597d\u7684\u4ef7\u503c\u548c\u8d28\u91cf\u8054\u7cfb\u8d77\u6765\u3002\u9500\u552e\u7b56\u7565\u9886\u57df\u4e13\u5bb6\u7f57\u4f2f\u7279\u2022B\u2022\u897f\u5965\u8fea\u5c3c\uff08Robert B. Cialdini\uff09 \u5728\u4ed6\u7684\u8457\u4f5c\u300a\u5f71\u54cd\u529b\uff1a\u8bf4\u670d\u5fc3\u7406\u5b66\u300b\uff08The Psychology of Persuasion\uff09\u4e2d\u63cf\u8ff0\u4e86\u8fd9\u79cd\u73b0\u8c61\uff1a \u201c\u6211\u4eec\u60f3\u60f3\uff0c\u73e0\u5b9d\u5e97\u5ba2\u6237\u66fe\u6709\u8fc7\u8fd9\u6837\u5947\u602a\u7684\u884c\u4e3a\u3002\u5728\u73e0\u5b9d\u88ab\u4e0d\u5c0f\u5fc3\u9519\u8bef\u5730\u6807\u4e0a\u539f\u4ef7\u7684\u4e24\u500d\u51fa\u552e\u65f6\uff0c\u5ba2\u6237\u7a81\u7136\u8d2d\u4e70\u4e86\u8fd9\u4e00\u6279\u7eff\u677e\u77f3\u3002\u56e0\u4e3a\u5ba2\u6237\u4f7f\u7528\u4e86\u6807\u51c6\u539f\u5219\u6765\u6307\u5bfc\u8d2d\u4e70\u884c\u4e3a\uff1a\u8d35\u7b49\u4e8e\u597d\u3002\u201d \u4f46\u662f\uff0c\u4eba\u4eec\u4f1a\u4e0d\u4f1a\u8ba4\u4e3a\u8d27\u8fd0\u4e5f\u56e0\u4ef7\u683c\u4e0d\u540c\u800c\u5177\u6709\u4e0d\u540c\u7684\u8d28\u91cf\u6c34\u5e73\u5462\uff1f \u6d88\u8d39\u8005\u5bf9\u8fd0\u8d39\u7684\u770b\u6cd5 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\u81ea\u52a8\u91cd\u65b0\u5b9a\u4ef7\u5de5\u5177\u8fd8\u53ef\u4ee5\u5e2e\u52a9\u60a8\u638c\u63e1\u4e0d\u65ad\u53d8\u5316\u7684\u53d8\u91cf\u3002\u65e0\u8bba\u60a8\u662f\u60f3\u8d62\u5f97\u9ec4\u91d1\u8d2d\u7269\u8f66\uff08Buy Box \uff09\u8fd8\u662f\u53ea\u662f\u8f6c\u79fb\u79ef\u538b\u7684\u5e93\u5b58\uff0c\u60a8\u90fd\u53ef\u4ee5\u5229\u7528\u7b97\u6cd5\u6216\u5229\u7528\u57fa\u4e8e\u89c4\u5219\u7684\u5b9a\u4ef7\u6765\u786e\u4fdd\u6700\u4f73\u62a5\u4ef7\uff0c\u5e76\u4e14\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5229\u6da6\u3002\u60a8\u751a\u81f3\u53ef\u4ee5\u5728\u5236\u5b9a\u7b56\u7565\u4e4b\u524d\u9884\u6d4b\u60a8\u7684\u91cd\u65b0\u5b9a\u4ef7\u89c4\u5219\u5c06\u5982\u4f55\u4e0e\u5176\u4ed6\u96f6\u552e\u5546\u8fdb\u884c\u6bd4\u8f83\u3002 \u7545\u8def\u9500\uff08Rithum\uff09 \u63d0\u4f9b\u5c65\u5355\u670d\u52a1\u548c\u91cd\u65b0\u5b9a\u4ef7\u6280\u672f\u4ee5\u81ea\u52a8\u5316\u60a8\u7684\u7535\u5b50\u5546\u52a1\u6d41\u7a0b\u5e76\u5e2e\u52a9\u60a8\u505a\u51fa\u66f4\u660e\u667a\u7684\u51b3\u7b56\u3002\u5f53\u60a8\u7f3a\u4e4f\u4e13\u95e8\u7684\u8d44\u6e90\u6765\u6301\u7eed\u76d1\u63a7\u7ade\u4e89\u5bf9\u624b\u7684\u4ef7\u683c\uff0c\u6216\u8005\u60a8\u53ea\u662f\u4e0d\u786e\u5b9a\u8981\u91c7\u53d6\u4ec0\u4e48\u65b9\u5411\u65f6\uff0c\u91cd\u65b0\u5b9a\u4ef7\u5668\u53ef\u4ee5\u6d88\u9664\u6b64\u9ebb\u70e6\uff0c\u540c\u65f6\u4ecd\u7136\u4e3a\u60a8\u63d0\u4f9b\u6700\u5927\u7684\u56de\u62a5\u3002\u60a8\u53ef\u4ee5\u4f18\u5316\u60a8\u7684\u5c65\u5355\uff0c\u5b9e\u73b0\u6700\u5feb\u3001\u6700\u5177\u6210\u672c\u6548\u76ca\u7684\u914d\u9001\u3002 \u4ecd\u7136\u4e0d\u786e\u5b9a\u54ea\u79cd\u5c65\u5355\u5b9a\u4ef7\u6a21\u5f0f\u6700\u9002\u5408\u60a8\u7684\u4e1a\u52a1\uff1f \u7545\u8def\u9500\u6258\u7ba1\u670d\u52a1\uff08Rithum Managed Services\uff09 \u53ef\u4ee5\u5e2e\u52a9\u60a8\u5b9a\u5236\u8ba1\u5212\uff0c\u4ee5\u5fae\u8c03\u548c\u81ea\u52a8\u5316\u60a8\u7684\u7b56\u7565\u3002 Editor\u2019s note: This blog […]<\/p>\n","protected":false},"author":1,"featured_media":111164,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[12987,1394,12171,8256,12988],"asset-type":[13743],"audience":[13406,13413],"bio":[],"topic":[7787],"class_list":["post-112764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-algorithmic-repricing-cn","tag-fulfillment","tag-fulfillment-au-cn","tag-marketplaces-cn","tag-pricing-strategies-cn","asset-type-blog-cn","audience-brands-suppliers-cn","audience-retailers-cn","topic-marketplaces-cn"],"acf":[],"yoast_head":"\n\u60a8\u7684\u9009\u62e9\uff1a\u514d\u90ae vs. \u4f4e\u4ef7 - Rithum<\/title>\n<meta name=\"description\" content=\"Understand consumer preferences behind free 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