{"id":115995,"date":"2023-05-30T14:57:51","date_gmt":"2023-05-30T14:57:51","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-cn\/what-is-price-erosion-and-how-you-can-stop-it\/"},"modified":"2023-11-29T10:01:01","modified_gmt":"2023-11-29T10:01:01","slug":"what-is-price-erosion-and-how-you-can-stop-it","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/cn\/blog\/what-is-price-erosion-and-how-you-can-stop-it\/","title":{"rendered":"\u4ec0\u4e48\u662f\u4ef7\u683c\u4fb5\u8680\u4ee5\u53ca\u5982\u4f55\u963b\u6b62\u5b83"},"content":{"rendered":"<p>\u54c1\u724c\u5546\u548c\u96f6\u552e\u5546\u6bd4\u4efb\u4f55\u4eba\u90fd\u6e05\u695a\u2014\u2014\u4e00\u9897\u8001\u9f20\u5c4e\uff0c\u574f\u4e86\u6574\u9505\u7ca5\u3002<\/p>\n<p>\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\uff0c\u6d88\u8d39\u8005\u53ef\u4ee5\u5373\u65f6\u6bd4\u8f83\u5e76\u8d2d\u4e70\u4ef7\u683c\u6700\u4f18\u60e0\u7684\u4ea7\u54c1\uff0c\u56e0\u6b64\u6fc0\u52b1\u5356\u5bb6\u63d0\u4f9b\u6700\u5177\u7ade\u4e89\u529b\u7684\u4ef7\u683c\u3002\u4f46\u5b9a\u4ef7\u662f\u54c1\u724c\u3001\u96f6\u552e\u5546\u548c\u6d88\u8d39\u8005\u4e4b\u95f4\u5fae\u5999\u7684\u5e73\u8861\uff0c\u4ece\u800c\u786e\u4fdd\u4ef7\u503c\u516c\u5141\u3001\u5229\u6da6\u5408\u7406\u548c\u4ea7\u54c1\u8d28\u91cf\u9ad8\u3002<\/p>\n<p>\u60a8\u53ef\u4ee5\u505a\u4e9b\u4ec0\u4e48\u6765\u9632\u6b62\u5927\u5e45\u6298\u6263\u6700\u7ec8\u5bfc\u81f4\u4ea7\u54c1\u4e0b\u67b6\uff1f\u8fd9\u91cc\u60a8\u5c06\u83b7\u53d6\u6240\u6709\u76f8\u5173\u4fe1\u606f\uff0c\u4e86\u89e3\u4ef7\u683c\u4fb5\u8680\u4ee5\u53ca\u5982\u4f55\u9632\u6b62\u5b83\u7684\u53d1\u751f\u3002<\/p>\n<h2><b>\u4ec0\u4e48\u662f\u4ef7\u683c\u4fb5\u8680\uff1f<\/b><\/h2>\n<p>\u4ef7\u683c\u4fb5\u8680\u662f\u6307\u96f6\u552e\u5546\u6216\u7535\u5546\u5e73\u53f0\u5356\u5bb6\u5c06\u4ea7\u54c1\u6253\u6298\u81f3\u65b0\u7684\u5e02\u573a\u6700\u4f4e\u4ef7\uff08\u6700\u4f4e\u4ef7\u4e5f\u610f\u5473\u7740\u8be5\u5546\u54c1\u8fbe\u5230\u4e86\u6700\u4f73\u5728\u7ebf\u4ef7\u683c\uff09\uff0c\u5f15\u53d1\u8fde\u9501\u53cd\u5e94\uff0c\u4f7f\u5f97\u5176\u4ed6\u5356\u5bb6\u5728\u8fd9\u4e2a\u201c\u9010\u5e95\u7ade\u4e89\u201d\u4e2d\u4e5f\u964d\u4f4e\u4ef7\u683c\u3002\u8fd9\u6700\u7ec8\u5bfc\u81f4\u4e86\u8be5\u4ea7\u54c1\u7684\u6240\u6709\u5356\u5bb6\u90fd\u8499\u53d7\u5229\u6da6\u635f\u5931\uff0c\u4e5f\u6f5c\u5728\u5730\u7834\u574f\u4e86\u8be5\u54c1\u724c\u4e0e\u5176\u96f6\u552e\u5546\u4e4b\u95f4\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3002<\/p>\n<p>\u867d\u7136\u6d88\u8d39\u8005\u53ef\u80fd\u4f1a\u5728\u77ed\u671f\u5185\u4ece\u8f83\u4f4e\u7684\u4ef7\u683c\u4e2d\u53d7\u76ca\uff0c\u4f46\u4ef7\u683c\u4e0b\u964d\u53ef\u80fd\u4f1a\u5bfc\u81f4\u8d28\u91cf\u4e0b\u964d\u6216\u4ea7\u54c1\u5728\u672a\u6765\u88ab\u5b8c\u5168\u6dd8\u6c70\u3002<\/p>\n<p>\u7531\u4e8e\u5356\u5bb6\u4f17\u591a\uff0c\u9ad8\u6d41\u91cf\u7535\u5546\u5e73\u53f0\u53ef\u80fd\u6210\u4e3a\u6f5c\u5728\u4ef7\u683c\u4fb5\u8680\u7684\u70ed\u95e8\u5730\u3002\u5356\u5bb6\uff0c\u65e0\u8bba\u662f\u5426\u83b7\u5f97\u6388\u6743\uff0c\u90fd\u53ef\u4ee5\u7ade\u4e89\u4e0a\u67b6\u4ea7\u54c1\u4ee5\u63d0\u4f9b\u5c3d\u53ef\u80fd\u6700\u597d\u7684\u4ef7\u683c\u3002\u5176\u4ed6\u7535\u5546\u5e73\u53f0\u4e0a\u7684\u96f6\u552e\u5546\u548c\u5356\u5bb6\u53ef\u4ee5\u5c1d\u8bd5\u5339\u914d\u5e76\u91c7\u7528\u8fd9\u4e2a\u65b0\u4ef7\u683c,\u6216\u8005\u66f4\u7cdf\u7684\u60c5\u51b5\u662f\uff0c\u4ee5\u66f4\u4f4e\u7684\u4ef7\u683c\u9500\u552e\u3002\u5373\u4f7f\u60a8\u7684\u96f6\u552e\u5546\u7b7e\u7f72\u4e86\u6700\u4f4e\u5e7f\u544a\u5b9a\u4ef7 (MAP) \u653f\u7b56\uff0c\u4e5f\u53ef\u80fd\u4f1a\u53d1\u751f\u8fd9\u79cd\u60c5\u51b5\u3002\u8981\u4e48\u4ed6\u4eec\u6545\u610f\u8fdd\u53cd\u8be5\u653f\u7b56\uff0c\u8981\u4e48\u4ed6\u4eec\u62e5\u6709\u4e0d\u8bbe\u7f6e\u5e95\u4ef7\u7684\u81ea\u52a8\u91cd\u65b0\u5b9a\u4ef7\u5668\u3002<\/p>\n<h2><b>\u4e3a\u4ec0\u4e48\u4ef7\u683c\u4fb5\u8680\u662f\u4e0d\u597d\u7684\uff1f<\/b><\/h2>\n<p>\u6709\u4e00\u70b9\u70b9\u7ade\u4e89\u6709\u4ec0\u4e48\u4e0d\u597d\uff1f\u4e0d\u597d\u7684\u5730\u65b9\u6709\u5f88\u591a\u2014\u2014\u5c24\u5176\u662f\u5f53\u4ef7\u683c\u4f4e\u5230\u6ca1\u6709\u8d62\u5bb6\u7684\u65f6\u5019\u3002\u9664\u4e86\u5728\u8fd9\u91cc\u6216\u90a3\u91cc\u5931\u53bb\u9500\u552e\u5916\uff0c\u6240\u6709\u76f8\u5173\u65b9\u90fd\u4f1a\u53d7\u5230\u4ef7\u683c\u4fb5\u8680\u7684\u957f\u671f\u5f71\u54cd\u5e26\u6765\u7684\u4f24\u5bb3\u3002\u5305\u62ec\uff1a<\/p>\n<ul>\n<li aria-level=\"1\"><b>\u5b83\u8d2c\u4f4e\u4e86\u4ea7\u54c1\u548c\u54c1\u724c\u4ef7\u503c\u3002<\/b><span style=\"font-weight: 400;\">\u5927\u5e45\u6253\u6298\u7684\u4ea7\u54c1\u7ed9\u4eba\u7684\u5370\u8c61\u662f\u4fbf\u5b9c\u4e14\u5931\u53bb\u4e86\u72ec\u7279\u6027\uff0c\u635f\u5bb3\u4e86\u5962\u4f88\u54c1\u724c\u548c\u90a3\u4e9b\u6807\u699c\u9ad8\u54c1\u8d28\u7684\u54c1\u724c\u3002<\/span><\/li>\n<li aria-level=\"1\"><b>\u5b83\u6291\u5236\u4e86\u96f6\u552e\u5546\u7684\u79ef\u6781\u6027\u3002<\/b><span style=\"font-weight: 400;\">\u5f53\u4ed6\u4eec\u7684\u5229\u6da6\u7387\u7f29\u6c34\u5e76\u8f93\u7ed9\u7ade\u4e89\u5bf9\u624b\u65f6\uff0c\u96f6\u552e\u5546\u6ca1\u6709\u7406\u7531\u7ee7\u7eed\u9500\u552e\u4ef7\u683c\u88ab\u4fb5\u8680\u7684\u4ea7\u54c1\u3002\u5f53\u6388\u6743\u96f6\u552e\u5546\u4e0d\u80fd\u4ee5\u4f4e\u4e8e\u6700\u4f4e\u5e7f\u544a\u5b9a\u4ef7\uff08MAP\uff09 \u89c4\u8303\u7684\u4ef7\u683c\u4e0e\u8fdd\u89c4\u5356\u5bb6\u7ade\u4e89\u65f6\uff0c\u5c24\u5176\u5982\u6b64\u3002<\/span><\/li>\n<li aria-level=\"1\"><b>\u5b83\u4f7f\u54c1\u724c\u603b\u6536\u5165\u9762\u4e34\u98ce\u9669\u3002<\/b><span style=\"font-weight: 400;\">\u5982\u679c\u65e0\u6cd5\u83b7\u5f97\u7406\u60f3\u7684\u5229\u6da6\u7387\uff0c\u96f6\u552e\u5546\u53ef\u80fd\u4f1a\u8981\u6c42\u9000\u6b3e\u6216\u964d\u4ef7\uff0c\u4ece\u800c\u524a\u51cf\u54c1\u724c\u6536\u5165\u3002\u6b64\u5916\uff0c\u6d88\u8d39\u8005\u53ef\u80fd\u4f1a\u5f00\u59cb\u671f\u5f85\u6298\u6263\uff0c\u62d2\u7edd\u8d2d\u4e70\u5168\u4ef7\u5546\u54c1\u6216\u6839\u672c\u4e0d\u8d2d\u4e70\u3002<\/span><\/li>\n<li aria-level=\"1\"><b>\u5b83\u635f\u5bb3\u4e86\u96f6\u552e\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3002<\/b><span style=\"font-weight: 400;\">\u4ef7\u683c\u4fb5\u8680\u4e0d\u80fd\u5e2e\u52a9\u60a8\u4e0e\u90a3\u4e9b\u62e5\u6709\u66f4\u4f18\u60e0\u5b9a\u4ef7\u653f\u7b56\u7684\u96f6\u552e\u5546\u7ade\u4e89\u5bf9\u624b\u5efa\u7acb\u5408\u4f5c\u5173\u7cfb\uff0c\u53cd\u800c\u4f1a\u8feb\u4f7f\u96f6\u552e\u5546\u4e0e\u60a8\u7684\u54c1\u724c\u65ad\u7edd\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u66f4\u7cdf\u7cd5\u7684\u662f\uff0c\u4ef7\u683c\u4e0b\u8dcc\u5e76\u975e\u7535\u5b50\u5546\u52a1\u7279\u6709\uff0c\u5b83\u4e5f\u53ef\u4ee5\u6e17\u900f\u5230\u5b9e\u4f53\u9500\u552e\u4e2d\u3002\u867d\u7136\u8fd9\u4e9b\u5546\u5e97\u4ecd\u7136\u53ef\u4ee5\u901a\u8fc7\u63d0\u4f9b\u4f18\u60e0\u5238\u548c\u4ef7\u683c\u5339\u914d\u8ba1\u5212\u6765\u786e\u4fdd\u9500\u552e\uff0c\u4f46\u5b83\u4f1a\u56e0\u8865\u5dee\u4ef7\u800c\u5bfc\u81f4\u5229\u6da6\u635f\u5931\u3002<\/span><\/p>\n<h2><b>\u5982\u4f55\u907f\u514d\u4ef7\u683c\u4fb5\u8680\uff1f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u4ef7\u683c\u4fb5\u8680\u4e0d\u662f\u4e00\u4e2a\u5feb\u901f\u7b80\u5355\u7684\u65b9\u6848\u5c31\u80fd\u89e3\u51b3\u7684\u95ee\u9898\u3002\u4f46\u662f\uff0c\u60a8\u53ef\u4ee5\u91c7\u53d6\u79ef\u6781\u63aa\u65bd\u6765\u904f\u5236\u5176\u5f71\u54cd\u3002<\/span><\/p>\n<h3><b>\u521b\u5efa MAP \u548c\u5176\u4ed6\u5356\u5bb6\u534f\u8bae<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u8fd8\u6ca1\u6709\u5236\u5b9a<\/span><a href=\"https:\/\/www.rithum.com\/blog\/marketplaces\/what-is-a-map-pricing-policy\/\"><span style=\"font-weight: 400;\">\u6700\u4f4e\u5e7f\u544a\u4ef7\u683c (MAP)<\/span><\/a><span style=\"font-weight: 400;\"> \u653f\u7b56\uff0c\u5219\u5fc5\u987b\u5148\u521b\u5efa\u4e00\u4e2a\uff0c\u7136\u540e\u518d\u91c7\u53d6\u8fdb\u4e00\u6b65\u884c\u52a8\u3002\u5982\u679c\u60a8\u6ca1\u6709 MAP \u89c4\u5219\uff0c\u60a8\u7684\u5356\u5bb6\u7f51\u7edc\u5c31\u4e0d\u80fd\u6709\u6cd5\u53ef\u4f9d\u3002\u60a8\u8fd8\u53ef\u4ee5\u8bbe\u8ba1\u4e00\u4efd\u7ecf\u9500\u5546\u534f\u8bae\uff0c\u5728\u5f00\u59cb\u5efa\u7acb\u5173\u7cfb\u4e4b\u524d\u6982\u8ff0\u60a8\u7684\u6240\u6709\u671f\u671b\u3002\u8fd9\u4e9b\u89c4\u5219\u5728\u4ee5\u540e\u9700\u8981\u91c7\u53d6\u7eaa\u5f8b\u5904\u5206\u751a\u81f3\u6cd5\u5f8b\u884c\u52a8\u65f6\u8d4b\u4e88\u60a8\u6743\u5229\u3002\u8bf7\u6ce8\u610f\uff0c<\/span><a href=\"https:\/\/www.rithum.com\/blog\/marketplaces\/what-is-a-map-pricing-policy\/\"><span style=\"font-weight: 400;\">MAP\u653f\u7b56<\/span><\/a><span style=\"font-weight: 400;\">\u5728\u7f8e\u56fd\u5883\u5916\u901a\u5e38\u662f\u975e\u6cd5\u7684\u3002<\/span><\/p>\n<h3><b>\u660e\u667a\u5730\u9009\u62e9\u96f6\u552e\u5546<\/b><\/h3>\n<p>\u96f6\u552e\u5546\u8d8a\u591a\u8d8a\u597d\uff0c\u5bf9\u5427\uff1f\u4e0d\u5e78\u7684\u662f\uff0c\u4ef7\u683c\u4e0b\u8dcc\u7684\u4e3b\u8981\u539f\u56e0\u4e4b\u4e00\u5c31\u662f\u5206\u9500\u8303\u56f4\u592a\u5e7f\uff0c\u5356\u5bb6\u592a\u591a\u3002\u9664\u4e86\u614e\u9009\u9500\u552e\u5408\u4f5c\u4f19\u4f34\u4e4b\u5916\uff0c\u8fd8\u53ef\u4ee5\u901a\u8fc7\u6218\u7565\u6027\u5730\u63a7\u5236\u9500\u552e\u6e20\u9053\u548c\u4e0a\u67b6\u7684\u7535\u5546\u5e73\u53f0\u6765\u5b9e\u73b0\u5bf9\u60a8\u4ea7\u54c1\u7684\u8bbf\u95ee\u7ba1\u63a7\u3002\u521b\u5efa\u5ba1\u6279\u6d41\u7a0b\u5e76\u9009\u62e9\u5177\u6709\u4ee5\u4e0b\u6761\u4ef6\u7684\u7ecf\u9500\u5546\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u76f8\u4f3c\u7684\u54c1\u724c\u4ef7\u503c\u89c2\u548c\u8df5\u884c\u8bda\u4fe1\u7684\u4eba\u5458<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u9ad8\u8bc4\u4ef7<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u79ef\u6781\u53ef\u9760\u7684\u5728\u7ebf\u5f62\u8c61<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u5408\u89c4\u7684\u9000\u8d27\u653f\u7b56<\/li>\n<\/ul>\n<p>\u4ece\u4e0a\u9762\u5f00\u59cb\u7740\u624b\uff0c\u4e0e\u60a8\u7684\u6388\u6743\u5356\u5bb6\u4fdd\u6301\u5bc6\u5207\u8054\u7cfb\uff0c\u5e76\u5b9a\u671f\u5ba1\u6838\u5df2\u6279\u51c6\u7684\u5408\u4f5c\u4f19\u4f34\u540d\u5355\u4ee5\u786e\u4fdd\u8bda\u4fe1\u5ea6\u3002<\/p>\n<h3><b>\u5b9a\u671f\u8bc4\u4f30\u60a8\u7684\u5b9a\u4ef7<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u5e02\u573a\u4e0d\u65ad\u5728\u53d8\u5316\uff0c\u60a8\u9700\u8981\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u4fee\u6539\u4ef7\u683c\u548c\u95e8\u69db\u3002\u5b9e\u9645\u5730\u5bf9\u5f85\u60a8\u7684 MAP \u653f\u7b56\uff0c\u4ee5\u4fbf\u96f6\u552e\u5546\u80fd\u591f\u9075\u5b88\u3002\u5982\u679c MAP 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href=\"https:\/\/www.rithum.com\/au\/resources\/library-webinars\/maximizing-retailer-partnerships-with-brand-analytics\/\"><span style=\"font-weight: 400;\">\u6700\u5927\u7a0b\u5ea6\u5730\u63d0\u9ad8\u60a8\u7684\u5229\u6da6\u7387<\/span><\/a><span style=\"font-weight: 400;\">\u3002 20 \u591a\u5e74\u6765\uff0c\u6211\u4eec\u5df2\u901a\u8fc7<\/span><a href=\"https:\/\/www.rithum.com\/au\/solutions\/\"><span style=\"font-weight: 400;\">\u6210\u719f\u7684\u6280\u672f<\/span><\/a><span style=\"font-weight: 400;\">\u548c\u7a33\u56fa\u7684\u6218\u7565\u5e2e\u52a9\u5ba2\u6237\u6253\u8d62\u4ef7\u683c\u6218\u3002\u8ba9\u6211\u4eec\u5e2e\u52a9\u60a8\u6267\u884c\u6700\u4f73\u7684\u91cd\u65b0\u5b9a\u4ef7\u9009\u9879\u4ee5\u5b9e\u73b0\u60a8\u7684\u76ee\u6807\uff0c\u5e76\u968f\u7740\u884c\u60c5\u7684\u53d8\u5316\u6301\u7eed\u76d1\u63a7\u7ee9\u6548\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7acb\u5373<\/span><a href=\"https:\/\/www.rithum.com\/cn\/contact-us\/\"><span style=\"font-weight: 400;\">\u8054\u7cfb\u6211\u4eec<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u6216\u8981\u6c42\u6211\u4eec\u7684\u7535\u5b50\u5546\u52a1\u4e13\u5bb6\u56e2\u961f<\/span><a href=\"https:\/\/www.rithum.com\/cn\/request-a-demo\/\"><span style=\"font-weight: 400;\">\u8fdb\u884c\u6f14\u793a<\/span><\/a><span style=\"font-weight: 400;\">\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u54c1\u724c\u5546\u548c\u96f6\u552e\u5546\u6bd4\u4efb\u4f55\u4eba\u90fd\u6e05\u695a\u2014\u2014\u4e00\u9897\u8001\u9f20\u5c4e\uff0c\u574f\u4e86\u6574\u9505\u7ca5\u3002 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