{"id":116844,"date":"2023-09-02T20:57:30","date_gmt":"2023-09-02T20:57:30","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-cn\/what-2023-global-retail-e-commerce-holds-according-to-emarketer\/"},"modified":"2023-11-29T10:12:58","modified_gmt":"2023-11-29T10:12:58","slug":"what-2023-global-retail-e-commerce-holds-according-to-emarketer","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/cn\/blog\/what-2023-global-retail-e-commerce-holds-according-to-emarketer\/","title":{"rendered":"eMarketer \u9884\u6d4b 2023 \u5e74\u5168\u7403\u96f6\u552e\u7535\u5b50\u5546\u52a1\u524d\u666f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">eMarketer \u5df2\u6b63\u5f0f\u786e\u8ba4\uff0c\u6211\u4eec\u6b63\u5728\u8fdb\u5165\u201c\u589e\u957f\u653e\u7f13\u65b0\u5e38\u6001\u201d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">eMarketer \u5728\u5176 <\/span><a href=\"https:\/\/www.rithum.com\/resources\/library-webinars\/emarketer-global-retail-e-commerce-forecast\/\"><span style=\"font-weight: 400;\">2023 \u5e74\u5168\u7403\u96f6\u552e\u7535\u5b50\u5546\u52a1\u9884\u6d4b<\/span><\/a><span style=\"font-weight: 400;\">\u4e2d\u9884\u4f30\uff0c\u4e0e 2022 \u5e74\u7684\u4f4e\u8ff7\u76f8\u6bd4\uff0c\u6570\u5b57\u96f6\u552e\u5546\u7684\u524d\u666f\u4f1a\u7a0d\u597d\u4e00\u4e9b\uff0c\u4f46 2010 \u5e74\u7684\u5e74\u5ea6\u4e24\u4f4d\u6570\u589e\u957f\u7387\u65e9\u5df2\u6210\u4e3a\u8fc7\u53bb\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u7ecf\u5386\u4e86\u4e00\u4e2a\u52a8\u8361\u7684\u65f6\u4ee3\u4e4b\u540e\uff0c\u672a\u6765\u51e0\u5e74\u7535\u5b50\u5546\u52a1\u96f6\u552e\u5546\u7684\u8868\u73b0\u5c06\u5982\u4f55\uff1f\u8fd9\u53d6\u51b3\u4e8e\u7535\u5b50\u8425\u9500\u4eba\u5458\u5728\u6d88\u8d39\u8005\u6700\u559c\u6b22\u7684\u7535\u5546\u5e73\u53f0\u3001\u5730\u533a\u548c\u6e20\u9053\u4e2d\u6ee1\u8db3\u6d88\u8d39\u8005\u9700\u6c42\u7684\u80fd\u529b\u3002<\/span><\/p>\n<h2><b>\u5168\u7403\u7535\u5b50\u5546\u52a1\u589e\u957f\u7387\u73b0\u5df2\u964d\u5230\u4e2a\u4f4d\u6570<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u770b\u6765\u5206\u6790\u5e08\u548c\u8425\u9500\u4eba\u5458\u90fd\u5fc5\u987b\u91cd\u65b0\u8c03\u6574\u4ed6\u4eec\u5bf9\u672a\u6765\u51e0\u5e74\u7684\u9884\u671f\u3002\u867d\u7136 eMarketer \u6700\u521d\u9884\u6d4b 2022 \u5e74\u7535\u5b50\u5546\u52a1\u589e\u957f\u7387\u4e3a 9.7%\uff0c\u4f46\u53bb\u5e74\u8be5\u884c\u4e1a\u7684\u589e\u957f\u7387\u4ec5\u8fbe\u5230 7.1%\uff0c\u5360\u96f6\u552e\u603b\u989d\u7684\u4efd\u989d\u51e0\u4e4e\u6301\u5e73\u3002\u5bf9\u6b64\uff0c\u5206\u6790\u5e08\u4e0b\u8c03\u4e86\u5bf9\u672a\u6765\u51e0\u5e74\u7684\u9884\u6d4b\uff0c\u5305\u62ec\u4eca\u5e74 6 \u4e07\u4ebf\u7f8e\u5143\u7684\u7535\u5b50\u5546\u52a1\u9500\u552e\u989d\u9884\u6d4b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f46\u8fd9\u4e5f\u4e0d\u5168\u662f\u574f\u6d88\u606f\u3002\u5c3d\u7ba1\u7ecf\u6d4e\u73af\u5883\u4f4e\u8ff7\uff0c\u4f46\u9884\u8ba1\u4eca\u5e74\u7ecf\u6d4e\u73af\u5883\u5c06\u8d8b\u4e8e\u7a33\u5b9a\uff0c\u96f6\u552e\u4e1a\u4e5f\u5c06\u968f\u4e4b\u589e\u957f\u3002\u4e8b\u5b9e\u4e0a\uff0c\u4eca\u5e74\u5168\u7403\u9500\u552e\u989d\u4ecd\u5c06\u589e\u957f4830\u4ebf\u7f8e\u5143\uff0c\u8fd9\u6bd42017\u5e74\u6574\u4e2a\u7f8e\u56fd\u5e02\u573a\u8fd8\u8981\u591a\u3002<\/span><\/p>\n<h2><b>\u7535\u5b50\u5546\u52a1\u548c\u96f6\u552e\u4e4b\u95f4\u7684\u5dee\u8ddd\u5df2\u7ecf\u7f29\u5c0f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u53bb\u5e74\uff0c\u6d88\u8d39\u8005\u5f25\u8865\u4e862020\u5e74\u51e0\u4e4e\u65e0\u6cd5\u8fdb\u884c\u7684\u5e97\u5185\u96f6\u552e\u3002\u968f\u7740\u5927\u6d41\u884c\u65f6\u4ee3\u7684\u9650\u5236\u9010\u6e10\u6d88\u5931\uff0c\u6d88\u8d39\u8005\u7eb7\u7eb7\u8fd4\u56de\u5b9e\u4f53\u5546\u5e97\uff0c\u4f7f\u5f97\u7535\u5b50\u5546\u52a1\u548c\u96f6\u552e\u9500\u552e\u589e\u957f\u7684\u5dee\u8ddd\u4ec5\u4e3a0.2\u4e2a\u767e\u5206\u70b9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u53bb\u5e74\uff0c\u7535\u5b50\u5546\u52a1\u5728\u4e16\u754c\u5404\u56fd\u5931\u53bb\u4e86\u5e02\u573a\uff0c\u7279\u522b\u662f\u5728\u897f\u6b27\u548c\u4e1c\u4e9a\u3002\u53d7\u7ecf\u6d4e\u5f62\u52bf\u4e0d\u4f73\u3001\u4e4c\u514b\u5170\u6218\u4e89\u3001\u901a\u8d27\u81a8\u80c0\u3001\u80fd\u6e90\u5371\u673a\u3001\u6c47\u7387\u5f02\u5e38\u4ee5\u53ca\u5e97\u5185\u4ef7\u683c\u4e0b\u964d\u7b49\u56e0\u7d20\u5f71\u54cd\uff0c\u897f\u6b27\u6574\u4f53\u7535\u5546\u5e02\u573a\u4e0b\u964d\u4e863.9%\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u5f53\u7136\u5e76\u4e0d\u610f\u5473\u7740\u7535\u5b50\u5546\u52a1\u5df2\u7ecf\u5931\u53bb\u4e86\u5bf9\u6d88\u8d39\u8005\u7684\u5438\u5f15\u529b\u3002\u5728\u7ebf\u96f6\u552e\u4ecd\u5c06\u4f18\u4e8e\u5b9e\u4f53\u96f6\u552e\uff0c\u4f46\u7a0b\u5ea6\u8f83\u5c0f\u3002\u7535\u5b50\u5546\u52a1\u96f6\u552e\u5546\u9700\u8981\u901a\u8fc7\u6700\u6709\u9488\u5bf9\u6027\u7684\u7b56\u7565\u5728\u6700\u6709\u524d\u666f\u7684\u5e02\u573a\u4e0a\u5438\u5f15\u53d7\u4f17\u3002<\/span><\/p>\n<h2><b>\u7535\u5b50\u5546\u52a1\u9500\u552e\u589e\u957f\u6700\u5feb\u7684\u56fd\u5bb6\/\u5730\u533a\u4e2d\uff0c\u4e9a\u592a\u5730\u533a\u5360 70%<\/b><\/h2>\n<p>2023 \u5e74\u7535\u5b50\u5546\u52a1\u9500\u552e\u589e\u957f\u524d 10 \u4f4d\u7684\u56fd\u5bb6\u4e2d\uff0c\u6709 7 \u4e2a\u4f4d\u4e8e\u4e9a\u592a\u5730\u533a\u3002\u672a\u6765\u4e09\u5e74\uff0c\u83f2\u5f8b\u5bbe\u548c\u5370\u5ea6\u4f4d\u5c45\u699c\u9996\uff0c\u9a6c\u6765\u897f\u4e9a\u548c\u6cf0\u56fd\u5219\u5f98\u5f8a\u5728\u524d\u4e94\u540d\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u5370\u5ea6\u7684\u6570\u5b57\u8d2d\u7269\u8005\u4eca\u5e74\u7684\u652f\u51fa\u5c06\u6bd4\u53bb\u5e74\u589e\u52a0 217 \u4ebf\u7f8e\u5143\uff0c\u800c\u5370\u5ea6\u5c3c\u897f\u4e9a\u7684\u652f\u51fa\u5c06\u589e\u52a0 161.9 \u4ebf\u7f8e\u5143\u3002\u5982\u679c\u60a8\u7684\u7535\u5b50\u5546\u52a1\u6218\u7565\u662f\u5168\u7403\u6027\u7684\uff0ceMarketer \u5efa\u8bae\u9664\u4e86\u58a8\u897f\u54e5\u548c\u5df4\u897f\u4e4b\u5916\uff0c\u8fd8\u8981\u5bfb\u627e\u8fd9\u4e9b\u70ed\u70b9\u5730\u533a\u7684\u5546\u673a\u3002\u8fd9\u56db\u4e2a\u65b0\u5174\u5e02\u573a\u6709\u671b\u5728\u4eca\u5e74\u5b9e\u73b0\u4e24\u4f4d\u6570\u7684\u5de8\u5927\u89c4\u6a21\u589e\u957f\u3002<\/span><\/p>\n<h2><b>\u4ee5\u591a\u6e20\u9053\u654f\u6377\u6027\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">eMarketer \u7684\u8c03\u67e5\u7ed3\u679c\u6700\u91cd\u8981\u7684\u7ed3\u8bba\u662f\u4ec0\u4e48\uff1f\u8c03\u6574\u5bf9\u672a\u6765\u51e0\u5e74\u7684\u671f\u671b\uff0c\u5e76\u91cd\u65b0\u805a\u7126\u4e8e\u7a33\u59a5\u7684\u6295\u8d44\u3002\u627e\u5230\u51cf\u5c11\u6469\u64e6\u548c\u63d0\u9ad8\u654f\u6377\u6027\u7684\u65b9\u6cd5\u4e5f\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u52a0\u91cd\u8981<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rithum \u9996\u5e2d\u8425\u6536\u5b98 Peter Elmgren \u8868\u793a\uff1a\u201c\u4e3a\u4e86\u63d0\u9ad8\u654f\u6377\u6027\u5e76\u5e94\u5bf9\u4e0d\u53ef\u9884\u6d4b\u7684\u5b8f\u89c2\u73af\u5883\uff0c\u8bb8\u591a\u54c1\u724c\u548c\u96f6\u552e\u5546\u6b63\u5728\u8fdb\u4e00\u6b65\u503e\u5411\u4e8e\u6570\u5b57\u5316\u6218\u7565\uff0c\u5e76\u4e13\u6ce8\u4e8e\u7535\u5b50\u5546\u52a1\u521b\u65b0\uff0c\u4ee5\u66f4\u597d\u5730\u5229\u7528\u6570\u636e\u8fdb\u884c\u5b9e\u65f6\u51b3\u7b56\u3002\u201d <\/span><\/p>\n<p><a href=\"https:\/\/www.rithum.com\/cn\/blog\/scot\/a-letter-to-rithum-rithum-customers\/\"><span style=\"font-weight: 400;\">Rithum \u548c \u7545\u8def\u9500\uff08Rithum\uff09<\/span><\/a><span style=\"font-weight: 400;\"> \u5171\u540c\u63d0\u4f9b\u4e1a\u754c\u9886\u5148\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u7528\u4e8e<\/span><a href=\"https:\/\/www.rithum.com\/channels-we-support\/\"><span style=\"font-weight: 400;\">\u62d3\u5c55\u65b0\u5e02\u573a<\/span><\/a><span style=\"font-weight: 400;\">\u3001\u63a8\u51fa\u65b0\u6e20\u9053\u548c\u6267\u884c\u5148\u8fdb\u7684\u7535\u5b50\u5546\u52a1\u6218\u7565\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0b\u8f7d <\/span><a href=\"https:\/\/www.rithum.com\/resources\/library-webinars\/emarketer-global-retail-e-commerce-forecast\/\"><span style=\"font-weight: 400;\">eMarketer \u5b8c\u6574\u7684 2023 \u5e74\u5168\u7403\u96f6\u552e\u7535\u5b50\u5546\u52a1\u9884\u6d4b<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4e86\u89e3\u6709\u5173\u5168\u7403\u5e02\u573a\u589e\u957f\u7684\u66f4\u591a\u6570\u636e\u70b9\u3001\u56fe\u8868\u548c\u8be6\u7ec6\u4fe1\u606f\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>eMarketer \u5df2\u6b63\u5f0f\u786e\u8ba4\uff0c\u6211\u4eec\u6b63\u5728\u8fdb\u5165\u201c\u589e\u957f\u653e\u7f13\u65b0\u5e38\u6001\u201d\u3002 eMarketer \u5728\u5176 2023 \u5e74\u5168\u7403\u96f6\u552e\u7535\u5b50\u5546\u52a1\u9884\u6d4b\u4e2d\u9884\u4f30\uff0c\u4e0e 2022 \u5e74\u7684\u4f4e\u8ff7\u76f8\u6bd4\uff0c\u6570\u5b57\u96f6\u552e\u5546\u7684\u524d\u666f\u4f1a\u7a0d\u597d\u4e00\u4e9b\uff0c\u4f46 2010 \u5e74\u7684\u5e74\u5ea6\u4e24\u4f4d\u6570\u589e\u957f\u7387\u65e9\u5df2\u6210\u4e3a\u8fc7\u53bb\u3002 \u5728\u7ecf\u5386\u4e86\u4e00\u4e2a\u52a8\u8361\u7684\u65f6\u4ee3\u4e4b\u540e\uff0c\u672a\u6765\u51e0\u5e74\u7535\u5b50\u5546\u52a1\u96f6\u552e\u5546\u7684\u8868\u73b0\u5c06\u5982\u4f55\uff1f\u8fd9\u53d6\u51b3\u4e8e\u7535\u5b50\u8425\u9500\u4eba\u5458\u5728\u6d88\u8d39\u8005\u6700\u559c\u6b22\u7684\u7535\u5546\u5e73\u53f0\u3001\u5730\u533a\u548c\u6e20\u9053\u4e2d\u6ee1\u8db3\u6d88\u8d39\u8005\u9700\u6c42\u7684\u80fd\u529b\u3002 \u5168\u7403\u7535\u5b50\u5546\u52a1\u589e\u957f\u7387\u73b0\u5df2\u964d\u5230\u4e2a\u4f4d\u6570 \u770b\u6765\u5206\u6790\u5e08\u548c\u8425\u9500\u4eba\u5458\u90fd\u5fc5\u987b\u91cd\u65b0\u8c03\u6574\u4ed6\u4eec\u5bf9\u672a\u6765\u51e0\u5e74\u7684\u9884\u671f\u3002\u867d\u7136 eMarketer \u6700\u521d\u9884\u6d4b 2022 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