{"id":143098,"date":"2024-06-11T14:19:39","date_gmt":"2024-06-11T14:19:39","guid":{"rendered":"https:\/\/www.rithum.com\/?p=143098"},"modified":"2024-11-08T00:25:44","modified_gmt":"2024-11-08T05:25:44","slug":"retail-media-explained-what-brands-and-retailers-need-to-know","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/cn\/blog\/retail-media-explained-what-brands-and-retailers-need-to-know\/","title":{"rendered":"\u96f6\u552e\u5a92\u4f53\u89e3\u6790\uff1a\u54c1\u724c\u548c\u96f6\u552e\u5546\u9700\u8981\u4e86\u89e3\u7684\u5173\u952e\u4fe1\u606f"},"content":{"rendered":"<p><span class=\"TextRun SCXW161821541 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW161821541 BCX0\">\u6839\u636e<\/span><\/span><span class=\"TextRun SCXW161821541 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW161821541 BCX0\">Rithum<\/span> <\/span><span class=\"TextRun SCXW161821541 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW161821541 BCX0\">\u548c\u5e02<\/span><\/span><span class=\"TextRun SCXW161821541 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW161821541 BCX0\">\u573a\u7814\u7a76\u516c\u53f8<\/span><\/span> <a class=\"Hyperlink SCXW161821541 BCX0\" href=\"https:\/\/www.rithum.com\/au\/blog\/4-trends-revealed-in-our-2023-consumer-survey\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW161821541 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW161821541 BCX0\">Dynata<\/span><\/span><\/a> <span class=\"TextRun SCXW161821541 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW161821541 BCX0\">\u7684<\/span><\/span><span class=\"TextRun SCXW161821541 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW161821541 BCX0\">2023<\/span><\/span><span class=\"TextRun SCXW161821541 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW161821541 BCX0\">\u5e74\u5168\u7403<\/span><\/span><span class=\"TextRun SCXW161821541 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW161821541 BCX0\">\u7ebf\u4e0a\u6d88\u8d39\u884c\u4e3a\u62a5\u544a\uff0c\u5168\u7403\u6709<\/span><\/span><span class=\"TextRun SCXW161821541 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW161821541 BCX0\">45%<\/span><\/span><span class=\"TextRun SCXW161821541 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW161821541 BCX0\">\u7684\u6d88<\/span><\/span><span class=\"TextRun SCXW161821541 BCX0\" lang=\"EN-US\" 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SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW235825501 BCX0\">\u96f6\u552e\u5a92\u4f53\u7f51<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW235825501 BCX0\">\u7edc\u662f\u96f6\u552e\u7535\u5546\u5728\u5176\u81ea\u6709\u6570\u5b57\u5e73\u53f0\u4e0a\u9500\u552e\u5e7f\u544a\u7a7a\u95f4\u7684\u5730\u65b9\uff0c\u5168\u7403\u7684\u589e\u957f\u7387\u7ee7\u7eed\u4e0a\u5347\u3002\u6839\u636e<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\"> eMarketer <\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\u7684\u6570\u636e\uff0c\u4ece<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">2020<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\u5e74\u5230<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">2025<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\u5e74\uff0c\u5168\u7403\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u652f\u51fa<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\u9884\u8ba1\u5c06\u589e<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\u52a0<\/span><\/span><a class=\"Hyperlink SCXW235825501 BCX0\" href=\"https:\/\/www.emarketer.com\/content\/worldwide-retail-media-ad-spending-forecast-2024\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\u8fd1<\/span><\/span><span class=\"TextRun Underlined SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">1000<\/span><\/span><span class=\"TextRun Underlined SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\u4ebf\u7f8e<\/span><\/span><span class=\"TextRun Underlined SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\u5143<\/span><\/span><\/a><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\u3002\u636e<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\"> eMarketer <\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\u79f0\uff0c\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u652f\u51fa<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\u9884\u8ba1\u4ec5\u5728<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">2024<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\u5e74\u5c31\u5c06\u589e<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\u957f<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">21.8%<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\uff0c<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW235825501 BCX0\">\u8d85<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW235825501 BCX0\">\u8fc7\u51e0\u4e4e\u6240\u6709\u5176\u4ed6\u7c7b\u578b\u5e7f\u544a\u652f\u51fa\u7684\u589e\u957f\u7387\u3002\u6839\u636e<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW235825501 BCX0\">Rithum<\/span><span class=\"NormalTextRun SCXW235825501 BCX0\"> 2023<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\u5e74<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">10<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\u6708\u7684<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\u9884\u6d4b\uff0c\u4e9a\u9a6c\u900a\uff08<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">Amazon<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\uff09\u5c06\u5360\u636e\u7f8e\u56fd\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u652f\u51fa\u7684<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">74.2%<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\u4efd<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\u989d\uff0c\u800c\u5728\u5168\u7403\u8303\u56f4\u5185\uff0c\u4e9a\u9a6c\u900a\uff08<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">Amazon<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\uff09\u7684\u4efd<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\u989d\u7ea6\u4e3a<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">42%<\/span><\/span><span class=\"TextRun SCXW235825501 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW235825501 BCX0\">\u3002<\/span><\/span><span class=\"EOP SCXW235825501 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<blockquote><p>\u5e0c\u671b\u901a\u8fc7\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u63d0\u5347\u9500\u552e\u7684\u54c1\u724c\uff0c\u53ef\u4ee5\u5229\u7528\u5b9d\u8d35\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u6765\u5b9e\u73b0\u3002\u8fd9\u4e9b\u5e7f\u544a\u662f\u4ec0\u4e48\uff0c\u4e0e\u5e7f\u544a\u4e3b\u5efa\u7acb\u8054\u7cfb\u5982\u4f55\u5e26\u6765\u65b0\u7684\u6536\u5165\u6765\u6e90\uff1f<\/p><\/blockquote>\n<p>\u968f\u7740\u7b2c\u4e09\u65b9 Cookie \u7684\u6d88\u5931\uff0c\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u4e3a\u5b9a\u5411\u5e7f\u544a\u63d0\u4f9b\u4e86\u4e00\u4e2a\u76c8\u5229\u9009\u9879\u3002\u5e0c\u671b\u901a\u8fc7\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u63d0\u5347\u9500\u552e\u7684\u54c1\u724c\uff0c\u53ef\u4ee5\u5229\u7528\u5b9d\u8d35\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u6765\u5b9e\u73b0\u3002\u4f46\u9996\u5148\uff0c\u9700\u8981\u4e86\u89e3\u8fd9\u4e9b\u5e7f\u544a\u662f\u4ec0\u4e48\uff0c\u4ee5\u53ca\u4e0e\u5e7f\u544a\u4e3b\u5efa\u7acb\u8054\u7cfb\u5982\u4f55\u5e26\u6765\u65b0\u7684\u6536\u5165\u6765\u6e90\u3002<\/p>\n<h2>\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u662f\u4ec0\u4e48\uff1f<\/h2>\n<p>\u54c1\u724c\u5728\u96f6\u552e\u5546\u7684\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u6216\u5e94\u7528\u4e0a\u6295\u653e\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\uff0c\u65e8\u5728\u5438\u5f15\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u65f6\u7684\u6ce8\u610f\u3002\u5e0c\u671b\u63a5\u89e6\u65b0\u7684\u6d88\u8d39\u8005\u548c\u76f8\u5173\u6d88\u8d39\u8005\u7684\u54c1\u724c\uff0c\u4f1a\u4e0e\u96f6\u552e\u5546\u5efa\u7acb\u8054\u7cfb\uff0c\u5171\u540c\u521b\u5efa\u5e7f\u544a\u6d3b\u52a8\u3002\u8fd9\u4f7f\u5f97\u54c1\u724c\u80fd\u591f\u589e\u52a0\u66dd\u5149\u5ea6\uff0c\u5e76\u6709\u53ef\u80fd\u63d0\u5347\u5728\u7ebf\u9500\u552e\u3002<\/p>\n<p><span class=\"TextRun SCXW59315761 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59315761 BCX0\">\u6d88<\/span><\/span><span class=\"TextRun SCXW59315761 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59315761 BCX0\">\u8d39\u8005\u4e0e\u54c1\u724c\u7684\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u4e92\u52a8\u65f6\uff0c\u6216\u5728\u7ebf\u4e0a\u5546\u5e97\u8d2d\u7269\u65f6\uff0c\u7b2c\u4e00\u65b9\u6570\u636e\u5728\u8fd9\u4e9b\u65f6\u523b\u88ab\u6536\u96c6\uff0c\u8986\u76d6\u6574\u4e2a\u9500\u552e\u6f0f\u6597\u3002\u8fd9\u4e9b\u6570\u636e\u968f\u540e\u88ab\u7535\u5546\u5e73\u53f0\u5438\u6536\uff0c\u5e76\u901a\u8fc7\u6709\u673a\u548c\u4ed8\u8d39\u5e7f\u544a\u5411\u9500\u552e\u6f0f\u6597\u7684\u6bcf\u4e2a\u9636\u6bb5\u7684\u6d88\u8d39\u8005\u4f20\u8fbe\u3002\u8fd9\u4e9b\u4fe1\u606f\u5e2e\u52a9\u54c1<\/span><\/span><span class=\"TextRun SCXW59315761 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59315761 BCX0\">\u724c\u66f4\u597d\u5730\u4e86\u89e3\u6d88<\/span><\/span><span class=\"TextRun SCXW59315761 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59315761 BCX0\">\u8d39\u8005\u7684\u8d2d\u7269\u6a21\u5f0f\u548c\u4e60\u60ef\u3002\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u54c1\u724c\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u89c1\u89e3\u6765\u8c03\u6574\u4ea7\u54c1\u7ec4\u5408\u548c<\/span><\/span><span class=\"TextRun SCXW59315761 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59315761 BCX0\">\/<\/span><\/span><span class=\"TextRun SCXW59315761 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW59315761 BCX0\">\u6216\u5e7f\u544a\u4fe1\u606f\uff0c\u4ee5\u589e\u52a0<\/span><\/span><span class=\"TextRun SCXW59315761 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW59315761 BCX0\">\u8f6c\u5316\u7387<\/span><\/span><span class=\"TextRun SCXW59315761 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW59315761 BCX0\">\u3002<\/span><\/span><span class=\"EOP SCXW59315761 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h2><span class=\"TextRun SCXW177338640 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW177338640 BCX0\">\u7b2c\u4e00\u65b9\u6570\u636e\u7684\u4ef7<\/span><\/span><span class=\"TextRun SCXW177338640 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW177338640 BCX0\">\u503c<\/span><\/span><span class=\"EOP SCXW177338640 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h2>\n<p>\u4e3a\u4e86\u5728\u6d88\u8d39\u8005\u8d2d\u7269\u7684\u5730\u65b9\u63a5\u89e6\u4ed6\u4eec\uff0cRithum\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u4e0e\u5176\u5e9e\u5927\u7684 40,000 \u5bb6\u96f6\u552e\u5546\u3001\u54c1\u724c\u548c\u4f9b\u5e94\u5546\u7f51\u7edc\u5efa\u7acb\u8054\u7cfb\u3002\u6211\u4eec\u7684\u89e3\u51b3\u65b9\u6848\u901a\u8fc7\u5c06\u4ea7\u54c1\u7ec6\u8282\u4e0e\u76f8\u5173\u5e7f\u544a\u6d3b\u52a8\u8fde\u63a5\u8d77\u6765\uff0c\u4f18\u5316\u60a8\u7684\u96f6\u552e\u5e7f\u544a\u6d3b\u52a8\u3002\u8fd9\u662f\u901a\u8fc7\u4f7f\u7528\u60a8\u81ea\u5df1\u7684\u5e93\u5b58\u6570\u636e\u5b8c\u6210\u7684\uff0c\u53ef\u4ee5\u63d0\u5347\u4ea7\u54c1\u5229\u6da6\u7387\u3002<\/p>\n<div id=\"attachment_143107\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-143107\" class=\"wp-image-143107 size-large\" src=\"https:\/\/www.rithum.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-10-at-4.19.11\u202fPM-1024x423.png\" alt=\"Rithum retail media dashboard\" width=\"1024\" height=\"423\" srcset=\"https:\/\/old.rithum.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-10-at-4.19.11\u202fPM-1024x423.png 1024w, https:\/\/old.rithum.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-10-at-4.19.11\u202fPM-300x124.png 300w, https:\/\/old.rithum.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-10-at-4.19.11\u202fPM-768x318.png 768w, https:\/\/old.rithum.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-10-at-4.19.11\u202fPM.png 1306w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-143107\" class=\"wp-caption-text\">Rithum \u4f5c\u4e3a\u60a8\u8fde\u63a5\u5230\u6240\u6709\u96f6\u552e\u5a92\u4f53\u6e20\u9053\u7684\u4e00\u7ad9\u5f0f\u5e73\u53f0\uff0c\u5305\u542b\u6570\u636e\u548c\u5de5\u4f5c\u6d41\u7a0b\u3002<\/p><\/div>\n<p>Rithum \u7684\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u7b56\u7565\u4e13\u6ce8\u4e8e\u4e1a\u7ee9\u589e\u957f\u3002\u5e7f\u544a\u6d3b\u52a8\u4f1a\u968f\u7740\u5e93\u5b58\u6c34\u5e73\u7684\u53d8\u5316\u8fdb\u884c\u8c03\u6574\u3002\u76f8\u53cd\uff0c\u70ed\u9500\u4ea7\u54c1\u4f1a\u88ab\u8c03\u6574\u5230\u4f18\u5148\u5e7f\u544a\u6d3b\u52a8\u4e2d\u3002<\/p>\n<p>\u5e7f\u544a\u7cfb\u7edf\u8fd8\u5e2e\u52a9\u54c1\u724c\u5728\u7ade\u4ef7\u65b9\u9762\u8282\u7701\u6210\u672c\uff0c\u7ade\u4ef7\u662f\u54c1\u724c\u4e3a\u6bcf\u6b21\u70b9\u51fb\u652f\u4ed8\u7684\u8d39\u7528\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4ea7\u54c1\u6807\u8bb0\u4e3a\u6e05\u4ed3\u7529\u5356\uff0cRithum \u7684\u7cfb\u7edf\u63d0\u4f9b\u7b5b\u9009\u5668\uff0c\u5c06\u5e7f\u544a\u6295\u653e\u5230\u4f18\u5148\u7ea7\u8f83\u4f4e\u548c\u7ade\u4ef7\u8f83\u4f4e\u7684\u7fa4\u4f53\u4e2d\u3002<\/p>\n<p>Rithum\u5f97\u5230\u4ee5\u4e0b\u5a92\u4f53\u7f51\u7ad9\u7684\u652f\u6301\uff1a<\/p>\n<p><a href=\"https:\/\/www.rithum.com\/cn\/resources\/rithum-managed-services-for-amazon-advertising\/\"><b><span data-contrast=\"none\">\u4e9a\u9a6c\u900a\uff08<\/span><\/b><b><span data-contrast=\"none\">Amazon<\/span><\/b><b><span data-contrast=\"none\">\uff09\u5e7f\u544a<\/span><\/b><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">\u8d5e\u52a9\u4ea7<\/span><span data-contrast=\"none\">\u54c1<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">\u8d5e\u52a9\u54c1<\/span><span data-contrast=\"none\">\u724c<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">\u8d5e\u52a9\u5c55\u793a\u4e0e\u9001\u8d27\u670d\u52a1\u5408\u4f5c\u4f19\u4f34\uff08<\/span><span data-contrast=\"none\">DSP<\/span><span data-contrast=\"none\">\uff09<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">\u6613<\/span><\/b><b><span data-contrast=\"none\">\u8d1d<\/span><\/b><b><span data-contrast=\"none\">\uff08<\/span><\/b><a href=\"https:\/\/www.rithum.com\/cn\/why-rithum\/partners\/ebay-2\/\"><b><span data-contrast=\"none\">eBay<\/span><\/b><b><span data-contrast=\"none\">\uff09\u5e7f\u544a<\/span><\/b><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">\u63a8\u5e7f\u5217\u8868\uff08<\/span><span data-contrast=\"none\">\u6807\u51c6<\/span><span data-contrast=\"none\">\uff09<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">\u63a8\u5e7f\u5217\u8868\uff08\u9ad8<\/span><span data-contrast=\"none\">\u7ea7<\/span><span data-contrast=\"none\">\uff09<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">\u63a8\u5e7f\u5217\u8868\uff08\u5feb\u901f\uff09<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\">\u79bb\u7ad9\u5e7f\u544a<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"none\">\u6c83<\/span><\/b><b><span data-contrast=\"none\">\u5c14<\/span><\/b><b><span data-contrast=\"none\">\u739b<\/span><\/b><b><span data-contrast=\"none\">\uff08<\/span><\/b><a href=\"https:\/\/www.rithum.com\/cn\/resources\/rithum-support-for-walmart-advertising\/\"><b><span data-contrast=\"none\">Walmart<\/span><\/b><b><span data-contrast=\"none\">\uff09<\/span><\/b><b><span data-contrast=\"none\"> Connect<\/span><\/b><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">\u641c\u7d22\u7f51\u683c\u4f4d\u7f6e<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">\u8d70<\/span><span data-contrast=\"none\">\u9a6c\u706f\u4f4d<\/span><span data-contrast=\"none\">\u7f6e<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">\u9ec4\u91d1<\/span><span data-contrast=\"none\">\u8d2d\u7269\u8f66\u4f4d<\/span><span data-contrast=\"none\">\u7f6e<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.rithum.com\/uk\/resources\/secrets-to-retail-media-success-strategies-for-advertising-on-amazon-ebay-and-walmart\/\"><b><span data-contrast=\"none\">ZMS<\/span><\/b><b><span data-contrast=\"none\">\uff08<\/span><\/b><b><span data-contrast=\"none\">Zalando Marketing Services<\/span><\/b><b><span data-contrast=\"none\">\uff09<\/span><\/b><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">\u52a8\u6001\u8d5e\u52a9\u4ea7<\/span><span data-contrast=\"none\">\u54c1<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">\u4f18\u9009\u8d5e\u52a9\u4ea7<\/span><span data-contrast=\"none\">\u54c1<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">\u52a8\u6001\u4ea7\u54c1\u9009\u62e9<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/www.rithum.com\/cn\/why-rithum\/partners\/criteo\/\">Criteo\u5e7f\u544a<\/a><\/strong><\/p>\n<p><span class=\"TextRun SCXW66493057 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW66493057 BCX0\">\u4e86\u89e3\u5982\u4f55\u901a<\/span><\/span><span class=\"TextRun SCXW66493057 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW66493057 BCX0\">\u8fc7<\/span><\/span><span class=\"TextRun SCXW66493057 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW66493057 BCX0\">Rithum<\/span> <\/span><span class=\"TextRun SCXW66493057 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW66493057 BCX0\">\u521b\u5efa\u3001\u76d1\u63a7\u548c\u7ba1\u7406\u6240\u6709\u7535\u5546\u5e73\u53f0\u548c\u96f6\u552e\u7f51\u7ad9\u5e7f\u544a\uff0c\u4ee5\u8ba9\u66f4\u591a\u6d88\u8d39\u8005\u4e86\u89e3\u60a8\u7684\u4ea7\u54c1\u3002\u70b9\u51fb<\/span><\/span><a class=\"Hyperlink SCXW66493057 BCX0\" href=\"https:\/\/www.rithum.com\/cn\/brands-suppliers\/marketing-solutions\/retail-media\/?utm_source=web&amp;utm_medium=blog&amp;utm_campaign=retail-media-networks-explained&amp;utm_term=Q224\" target=\"_blank\" 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\u7684\u6570\u636e\uff0c\u4ece2020\u5e74\u52302025\u5e74\uff0c\u5168\u7403\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u652f\u51fa\u9884\u8ba1\u5c06\u589e\u52a0\u8fd11000\u4ebf\u7f8e\u5143\u3002\u636e eMarketer \u79f0\uff0c\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u652f\u51fa\u9884\u8ba1\u4ec5\u57282024\u5e74\u5c31\u5c06\u589e\u957f21.8%\uff0c\u8d85\u8fc7\u51e0\u4e4e\u6240\u6709\u5176\u4ed6\u7c7b\u578b\u5e7f\u544a\u652f\u51fa\u7684\u589e\u957f\u7387\u3002\u6839\u636e Rithum 2023\u5e7410\u6708\u7684\u9884\u6d4b\uff0c\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u5c06\u5360\u636e\u7f8e\u56fd\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u652f\u51fa\u768474.2%\u4efd\u989d\uff0c\u800c\u5728\u5168\u7403\u8303\u56f4\u5185\uff0c\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u7684\u4efd\u989d\u7ea6\u4e3a42%\u3002\u00a0 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\u6d88\u8d39\u8005\u4e0e\u54c1\u724c\u7684\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u4e92\u52a8\u65f6\uff0c\u6216\u5728\u7ebf\u4e0a\u5546\u5e97\u8d2d\u7269\u65f6\uff0c\u7b2c\u4e00\u65b9\u6570\u636e\u5728\u8fd9\u4e9b\u65f6\u523b\u88ab\u6536\u96c6\uff0c\u8986\u76d6\u6574\u4e2a\u9500\u552e\u6f0f\u6597\u3002\u8fd9\u4e9b\u6570\u636e\u968f\u540e\u88ab\u7535\u5546\u5e73\u53f0\u5438\u6536\uff0c\u5e76\u901a\u8fc7\u6709\u673a\u548c\u4ed8\u8d39\u5e7f\u544a\u5411\u9500\u552e\u6f0f\u6597\u7684\u6bcf\u4e2a\u9636\u6bb5\u7684\u6d88\u8d39\u8005\u4f20\u8fbe\u3002\u8fd9\u4e9b\u4fe1\u606f\u5e2e\u52a9\u54c1\u724c\u66f4\u597d\u5730\u4e86\u89e3\u6d88\u8d39\u8005\u7684\u8d2d\u7269\u6a21\u5f0f\u548c\u4e60\u60ef\u3002\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u54c1\u724c\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u89c1\u89e3\u6765\u8c03\u6574\u4ea7\u54c1\u7ec4\u5408\u548c\/\u6216\u5e7f\u544a\u4fe1\u606f\uff0c\u4ee5\u589e\u52a0\u8f6c\u5316\u7387\u3002\u00a0 \u7b2c\u4e00\u65b9\u6570\u636e\u7684\u4ef7\u503c\u00a0 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\u7684\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u7b56\u7565\u4e13\u6ce8\u4e8e\u4e1a\u7ee9\u589e\u957f\u3002\u5e7f\u544a\u6d3b\u52a8\u4f1a\u968f\u7740\u5e93\u5b58\u6c34\u5e73\u7684\u53d8\u5316\u8fdb\u884c\u8c03\u6574\u3002\u76f8\u53cd\uff0c\u70ed\u9500\u4ea7\u54c1\u4f1a\u88ab\u8c03\u6574\u5230\u4f18\u5148\u5e7f\u544a\u6d3b\u52a8\u4e2d\u3002 \u5e7f\u544a\u7cfb\u7edf\u8fd8\u5e2e\u52a9\u54c1\u724c\u5728\u7ade\u4ef7\u65b9\u9762\u8282\u7701\u6210\u672c\uff0c\u7ade\u4ef7\u662f\u54c1\u724c\u4e3a\u6bcf\u6b21\u70b9\u51fb\u652f\u4ed8\u7684\u8d39\u7528\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4ea7\u54c1\u6807\u8bb0\u4e3a\u6e05\u4ed3\u7529\u5356\uff0cRithum \u7684\u7cfb\u7edf\u63d0\u4f9b\u7b5b\u9009\u5668\uff0c\u5c06\u5e7f\u544a\u6295\u653e\u5230\u4f18\u5148\u7ea7\u8f83\u4f4e\u548c\u7ade\u4ef7\u8f83\u4f4e\u7684\u7fa4\u4f53\u4e2d\u3002 Rithum\u5f97\u5230\u4ee5\u4e0b\u5a92\u4f53\u7f51\u7ad9\u7684\u652f\u6301\uff1a \u4e9a\u9a6c\u900a\uff08Amazon\uff09\u5e7f\u544a\u00a0 \u8d5e\u52a9\u4ea7\u54c1\u00a0 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\u521b\u5efa\u3001\u76d1\u63a7\u548c\u7ba1\u7406\u6240\u6709\u7535\u5546\u5e73\u53f0\u548c\u96f6\u552e\u7f51\u7ad9\u5e7f\u544a\uff0c\u4ee5\u8ba9\u66f4\u591a\u6d88\u8d39\u8005\u4e86\u89e3\u60a8\u7684\u4ea7\u54c1\u3002\u70b9\u51fb\u8fd9\u91cc\u5b89\u6392\u4e00\u6b21\u6f14\u793a\u3002\u00a0<\/p>\n","protected":false},"author":167,"featured_media":143133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[12172,15418],"asset-type":[13743],"audience":[13406,13413],"bio":[15387],"topic":[15414,6640],"class_list":["post-143098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-retail-media-au-cn","tag-retailmedia","asset-type-blog-cn","audience-brands-suppliers-cn","audience-retailers-cn","bio-rithum-team-cn-2","topic-retail-media-advertising-cn","topic-digital-marketing-cn"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Retail Media Explained: What Brands and Retailers Need to Know<\/title>\n<meta name=\"description\" content=\"Retail media ads offer a profitable option for targeted advertising. Brands looking to boost sales can do so by leveraging first-party data.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u96f6\u552e\u5a92\u4f53\u89e3\u6790\uff1a\u54c1\u724c\u548c\u96f6\u552e\u5546\u9700\u8981\u4e86\u89e3\u7684\u5173\u952e\u4fe1\u606f\" \/>\n<meta property=\"og:description\" content=\"Retail media ads offer a profitable option for targeted advertising. 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