{"id":146670,"date":"2025-05-15T09:00:09","date_gmt":"2025-05-15T13:00:09","guid":{"rendered":"https:\/\/www.rithum.com\/?p=146670"},"modified":"2025-05-15T09:01:10","modified_gmt":"2025-05-15T13:01:10","slug":"rithums-2025-global-returns-profit-impact-report","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/cn\/blog\/rithums-2025-global-returns-profit-impact-report\/","title":{"rendered":"Rithum\u2019s 2025 Global Returns &amp; Profit Impact Report Uncovers Consumer Expectations and Strategic Opportunities for Retailers and Brands Struggling with Returns Management"},"content":{"rendered":"<p><b><span data-contrast=\"auto\">ATLANTA, <\/span><\/b><b><span data-contrast=\"auto\">May 15, 2025 \u2013<\/span><\/b> <span data-contrast=\"none\">Rithum<\/span><span data-contrast=\"auto\">, a leading global commerce solutions provider, today released its 2025 Global Returns &amp; Profit Impact Report, which uncovers how return policies are increasingly shaping purchasing decisions. With insights broken down across countries, product categories, consumer age groups, and more, the report highlights what brands and retailers can do to reclaim margin in a return-heavy economy.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Returns have become deeply ingrained in the online shopping journey with 60% of global consumers making a return in the past 12 months and apparel and electronics leading all categories. Yet returns are not merely reactive: 36% of consumers globally admit to overbuying with the intention to return, signaling a shift toward strategic return behaviors.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<blockquote><p><span data-contrast=\"auto\">\u201cReturns are no longer a post-purchase afterthought\u2014they\u2019re shaping buying decisions,\u201d said <a href=\"https:\/\/www.linkedin.com\/in\/lou-keyes-94734b3\" target=\"_blank\" rel=\"noopener\">Lou Keyes<\/a>, CEO at Rithum. \u201cFor brands and retailers, the return experience has become a critical business lever, not just a logistical function. The businesses that adapt can turn them from a cost center into a competitive advantage.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/blockquote>\n<p><span data-contrast=\"auto\">This report surveyed more than 6,000 global consumers across the US, Canada, UK, France, and Germany. Some key insights shaping returns in 2025 include:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Online product presentation makes or breaks post-purchase satisfaction.<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">As digital shopping becomes more visual and distributed across platforms, inaccurate product listings fuel returns.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">61% of consumers cite poor fit as the main reason for returning items<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">33% returned products that didn\u2019t match their online description or images<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Half of shoppers rely heavily on customer reviews when buying clothing or shoes<\/span><br \/>\n<span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><b><span data-contrast=\"auto\">Return policies are deal breakers\u2014and brand loyalty hinges on them. <\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">Consumers are increasingly using return policies as a deciding factor in where they shop.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">88% expect free returns as a standard offering<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">41% say they consider return policies before making a purchase<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">47% have stopped shopping at a retailer because of an unfavorable return policy<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><b><span data-contrast=\"auto\">Return behavior varies by region, underscoring the need for localized strategies.<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">With return rates differing by as much as 20 percentage points between countries, brands can\u2019t afford a one-size-fits-all approach.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">57% of German consumers and 64% of French consumers consider a return window of 14 days or less to be reasonable, compared to much longer expectations in North America<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Over 60% of fashion items are refunded in parts of Europe, where shoppers frequently order multiple sizes or colors with the intention of returning<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">54% of electronics are returned in Germany and 51% in the UK, while beauty and personal care returns are more frequent in North America<\/span><br \/>\n<span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2><b><span data-contrast=\"auto\">The fashion industry continues to lead in return volume\u2014and intentional overbuying is widespread.<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">The apparel sector experiences the highest return volume, with many shoppers bracketing purchases.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">68% of consumers returned clothing or footwear in the past year<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">36% admitted to \u201cbracketing\u201d: intentionally buying multiples to try on at home and return<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">50% of shoppers under 35 say they commonly buy more items than they need with the intent to return<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\u201c<\/span><span data-contrast=\"none\">As consumers look to get more for their money, they want to trust that they&#8217;ll get what they paid for<\/span><span data-contrast=\"auto\">,\u201d said <a href=\"https:\/\/www.linkedin.com\/in\/swold\" target=\"_blank\" rel=\"noopener\">Suzin Wold<\/a>, CMO at Rithum. \u201cWhen product content and return policies don\u2019t match the actual experience, it breaks that trust. Today\u2019s shoppers expect accurate, detailed listings\u2014and anything less risks both returns and lost loyalty.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Rithum empowers brands and retailers to turn returns from a margin drain into a business advantage. With solutions that support accurate product listings, AI-driven categorization, SKU-level profitability insights, and localized return policy management, Rithum helps retailers get ahead of returns before they happen.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To view Rithum\u2019s full 2025 Global Returns &amp; Profit Impact Report, visit <a href=\"https:\/\/www.rithum.com\/resources\/returns-report\/?utm_campaign=brand+awareness&#038;utm_medium=referral&#038;utm_source=business+wire&#038;utm_content=returns+report+-+link+to+report+inside+press+release+-+q22025&#038;utm_term=offer-gatedasset&#038;personalization=\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">About Rithum<\/span><\/b><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/www.rithum.com\/cn\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Rithum<\/span><\/a><span data-contrast=\"auto\"> (formerly CommerceHub and ChannelAdvisor) is one of the industry\u2019s most influential and trusted commerce networks, helping brands, retailers, and suppliers work together to deliver third-party (3P) commerce experiences. The Rithum platform helps brands and retailers accelerate growth, optimize operations across channels, scale product offerings and enhance margins. Using its commerce, marketing, delivery and discovery solutions, Rithum customers create optimized consumer shopping journeys from beginning to end. More than 40,000 global brands trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Rithum processes an average of 2.4 billion transactions every day for retailers like Best Buy, Adidas, The Home Depot, and more.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Media contact:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Walker Sands, for Rithum<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">rithum@walkersands.com<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ATLANTA, May 15, 2025 \u2013 Rithum, a leading global commerce solutions provider, today released its 2025 Global Returns &amp; Profit Impact Report, which uncovers how return policies are increasingly shaping purchasing decisions. With insights broken down across countries, product categories, consumer age groups, and more, the report highlights what brands and retailers can do to [&hellip;]<\/p>\n","protected":false},"author":167,"featured_media":146666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"asset-type":[15555,13743],"audience":[13406,13413],"bio":[],"topic":[8669],"class_list":["post-146670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","asset-type-press-release-cn","asset-type-blog-cn","audience-brands-suppliers-cn","audience-retailers-cn","topic-e-commerce-au-cn"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rithum\u2019s 2025 Global Returns &amp; Profit Impact Report Uncovers Consumer Expectations and Strategic Opportunities for Retailers and Brands Struggling with Returns Management - Rithum<\/title>\n<meta name=\"description\" content=\"Rithum\u2019s new returns report shows nearly half of consumers have stopped shopping with a retailer over a return policy, and 88% expect free returns.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rithum\u2019s 2025 Global Returns &amp; Profit Impact Report Uncovers Consumer Expectations and Strategic Opportunities for Retailers and Brands Struggling with Returns Management\" \/>\n<meta property=\"og:description\" content=\"Rithum\u2019s new returns report shows nearly half of consumers have stopped shopping with a retailer over a return policy, and 88% expect free returns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.rithum.com\/cn\/blog\/rithums-2025-global-returns-profit-impact-report\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-15T13:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-15T13:01:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.rithum.com\/wp-content\/uploads\/2025\/05\/image-26.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gretchen Salois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gretchen Salois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/rithums-2025-global-returns-profit-impact-report\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/rithums-2025-global-returns-profit-impact-report\\\/\"},\"author\":{\"name\":\"Gretchen Salois\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/#\\\/schema\\\/person\\\/cf7b8988d399570a4ce07c8298f19fd4\"},\"headline\":\"Rithum\u2019s 2025 Global Returns &amp; 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