{"id":146726,"date":"2025-05-27T09:00:02","date_gmt":"2025-05-27T13:00:02","guid":{"rendered":"https:\/\/www.rithum.com\/?p=146726"},"modified":"2025-06-17T12:30:10","modified_gmt":"2025-06-17T16:30:10","slug":"rithums-q2-product-launches-whats-new-for-retailers-and-brands","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/cn\/blog\/rithums-q2-product-launches-whats-new-for-retailers-and-brands\/","title":{"rendered":"Rithum\u2019s Q2 Product Launches: What\u2019s New for Retailers and Brands"},"content":{"rendered":"

Rithum rolled out a slate of new product features in Q2 aimed at improving performance, control, and efficiency across the board. These launches give retailers more ways to improve operations and enforce standards without slowing down suppliers. And brands get faster access to high-impact sales channels and automation tools that remove friction from scaling.<\/span>\u00a0<\/span><\/p>\n

Below, we break out the updates by audience, so you can go straight to what\u2019s relevant for you.<\/span>\u00a0<\/span><\/p>\n

For Retailers: Faster supplier management, smarter data, more control<\/span><\/b>\u00a0<\/span><\/h2>\n

Retailer Edit and Error Resolver<\/span><\/b>\u00a0<\/span><\/p>\n

Catalog cleanup no longer depends on supplier response time. Retailer Edit lets retailers fix product info directly\u2014no waiting. Fix color naming, titles, and other inconsistencies on the fly. Combine this with Error Resolver, which flags bad formatting or missing details before listings go live. The result is faster SKUs to site and better catalog accuracy.<\/span>\u00a0<\/span><\/p>\n

Price Change Requests<\/span><\/b>\u00a0<\/span><\/p>\n

Suppliers now submit pricing updates through a centralized system. This tool removes messy email threads and supports bulk price changes efficiently. Plus, we\u2019ve added smart automation, what we call \u201cguardrails,\u201d so you can automatically reject any requests that don\u2019t align with your pricing policies as well as automatically accept requests if they meet your standards.<\/span>\u00a0<\/span><\/p>\n

Promotions<\/span><\/b>\u00a0<\/span><\/p>\n

With Rithum\u2019s Promotions feature, suppliers can submit their own discount campaigns, but only within parameters you control. Set rules once, then let the system handle approvals and execution. Suppliers get speed. You keep oversight.<\/span>\u00a0<\/span><\/p>\n

Rithum\u2019s promotions help suppliers grow their business through self-serve tools\u2014while also driving more conversions for your brand.<\/span>\u00a0<\/span><\/p>\n

Data Extracts<\/span><\/b>\u00a0<\/span><\/p>\n

Retailers with in-house analytics teams can now access raw files with deeper performance data. This data supplements first-party data and fills in gaps that internal systems may miss. One retailer used them to uncover blind spots in 25% of its dropship business.<\/span>\u00a0<\/span><\/p>\n

Unified Insights<\/span><\/b>\u00a0<\/span><\/p>\n

Unified Insights provides performance scorecards for each supplier. Both parties see the same data, which makes it easier to spot problems and resolve them. Metrics include ship times, order accuracy, and fulfillment speed.<\/span>\u00a0<\/span><\/p>\n

For Brands: Channel Expansion, AI Automation, and Faster Delivery<\/span><\/b>\u00a0<\/span><\/h2>\n

Price Protection<\/b><\/p>\n

Imagine accidentally pricing a product at one cent instead of $25. Orders flood in by the thousands, systems scramble to keep up, and your team is forced to cancel everything. Situations like this can damage both revenue and reputation\u2014and they\u2019re more common than you\u2019d think.\u00a0Rithum\u2019s new Price Protection feature helps prevent costly pricing mistakes before they reach the customer. It automatically blocks errors to avoid cancellations, marketplace penalties, and fulfillment at a loss.<\/p>\n

Rithum\u2019s solution is built for speed and control, quickly flagging pricing problems before they are sent to the channel.This native safeguard reduces manual work and keeps errors from slipping through. Brands can scale to new channels and product lines knowing protections are already in place.<\/p>\n

Walmart Integration Upgrades<\/span><\/b>\u00a0<\/span><\/p>\n

Rithum\u2019s status as a preferred Walmart integration partner gives brands access to more tools and reach. New updates include:<\/span>\u00a0<\/span><\/p>\n