{"id":146899,"date":"2025-07-29T09:00:56","date_gmt":"2025-07-29T13:00:56","guid":{"rendered":"https:\/\/www.rithum.com\/?p=146899"},"modified":"2025-07-29T09:01:54","modified_gmt":"2025-07-29T13:01:54","slug":"three-brands-three-continents-one-challenge-scale-marketplace-operations","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/cn\/blog\/three-brands-three-continents-one-challenge-scale-marketplace-operations\/","title":{"rendered":"Three Brands, Three Continents, One Challenge: Scale Marketplace Operations"},"content":{"rendered":"<p><a href=\"https:\/\/www.rithum.com\/cn\/blog\/marketplace-integration\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Marketplace expansion<\/span><\/a><span data-contrast=\"auto\"> is often cause for celebration, but can quickly turn into chaos. Without the right systems, growing merchants face delayed listings, out-of-sync inventories, and frustrated customers. These challenges force many brands to sacrifice agility for scalability, adding costly tools and personnel to meet increased demand.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Three brands\u2014<\/span><a href=\"https:\/\/www.rithum.com\/cn\/why-rithum\/customers\/boardriders\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Boardriders<\/span><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/www.rithum.com\/cn\/why-rithum\/customers\/jimmy-key\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Jimmy Key<\/span><\/a><span data-contrast=\"auto\">, and <\/span><a href=\"https:\/\/www.rithum.com\/cn\/why-rithum\/customers\/smartbuyglasses\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">SmartBuyGlasses<\/span><\/a><span data-contrast=\"auto\">\u2014faced these problems at different points in their growth. Instead of cutting into revenue and cluttering processes with additional people or tools, they cured their growing pains by streamlining operations. Here\u2019s how.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Boardriders: 35% growth from 50 new channels<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><a href=\"https:\/\/www.boardriders.eu\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Boardriders<\/span><\/a><span data-contrast=\"auto\">, the global action sports and lifestyle company behind brands like Quiksilver and Billabong, faced a major challenge: coordinating 12 marketplaces and 15 countries while still looking to grow into more channels. Managing listings, updates, and performance at this scale became increasingly complex and inefficient. To take control, Boardriders turned to Rithum.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">By centralizing its marketplace operations onto a single platform, the company simplfied workflows and gained visibility across all channels. This allowed them to<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">increase their active channel count from 140 to 190 in just one year, without adding more staff or tools. The result? <\/span><b><span data-contrast=\"auto\">A 35% increase in ecommerce growth <\/span><\/b><span data-contrast=\"auto\">with the ability to expand further across Europe and the U.S.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.rithum.com\/cn\/why-rithum\/customers\/boardriders\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Read the full case study<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Jimmy Key: Exceeded revenue goals by 300% in under one year<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Turkish fashion brand <\/span><a href=\"https:\/\/www.jimmykey.com\/en?srsltid=AfmBOopo1M-4Tv28WiPYGurVhPTym-3557opH3FttAQ0afy5Gb-l5h5H\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Jimmy Key<\/span><\/a><span data-contrast=\"auto\"> had ambitious goals for European expansion, but siloed inventory systems and delayed listings were holding them back. Launching on new marketplaces meant long lead times and coordination headaches.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Partnering with Rithum cleared the roadblocks in Jimmy Key\u2019s way. With Rithum powering their listings through Zalando&#8217;s <\/span><a href=\"https:\/\/www.zeos.eu\/our-ecosystem\/integrator\/rithum\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">ZEOS<\/span> <span data-contrast=\"none\">platform<\/span><\/a><span data-contrast=\"auto\">, Jimmy Key rapidly scaled operations and launched on four major marketplaces. <\/span><b><span data-contrast=\"auto\">Within 11 months, they were live in seven countries across Europe and exceeded their revenue targets by 300%.<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.rithum.com\/cn\/why-rithum\/customers\/jimmy-key\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Read the full case study<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">SmartBuyGlasses: 90%+ faster listing time with 10x catalog expansion<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><a href=\"https:\/\/www.smartbuyglasses.com\/?srsltid=AfmBOoqngBiHyvudM2sUCnuZNikKBIBDaXnr91lRgsuksw0IA9M_obCW\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">SmartBuyGlasses<\/span><\/a><span data-contrast=\"auto\">, a Hong Kong-based eyewear retailer, looked to scale its catalog and marketplace reach, but exhaustive API builds stood in the way. Every update required extensive manual support; listing new products for <\/span><a href=\"https:\/\/www.rithum.com\/cn\/blog\/five-tips-to-grow-your-cross-border-e-commerce\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">cross-border ecommerce<\/span><\/a><span data-contrast=\"auto\"> was too time-consuming for expansion to be feasible.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">By switching to Rithum&#8217;s self-service platform, SmartBuyGlasses eliminated the need for manual builds and increased team productivity by 150x, dramatically accelerating time to market and supercharging growth. <\/span><b><span data-contrast=\"auto\">The team expanded their catalog from 1,500 to 15,000 SKUs and cut listing time by over 90%,<\/span><\/b><span data-contrast=\"auto\"> giving them the agility to move faster, sell more, and enter new marketplaces without upending their operations.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.rithum.com\/cn\/why-rithum\/customers\/smartbuyglasses\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Read the full case study<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">All three brands faced the same underlying problem: operational inefficiency that limited marketplace growth. But with <\/span><a href=\"https:\/\/www.rithum.com\/brands-suppliers\/commerce-solutions\/marketplaces\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Rithum<\/span><\/a><span data-contrast=\"auto\">, Boardriders, Jimmy Key, and SmartBuyGlasses unlocked a new level of scalability without overwhelming their teams or sacrificing their bottom lines.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Whatever your growth goals, expanding efficiently starts with a strong <\/span><a href=\"https:\/\/www.rithum.com\/cn\/retailers\/commerce-solutions\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">multichannel strategy<\/span><\/a><span data-contrast=\"auto\">. Schedule a <\/span><a href=\"https:\/\/www.rithum.com\/cn\/request-a-demo\/\"><span data-contrast=\"none\">demo<\/span><\/a><span data-contrast=\"auto\"> to see how Rithum can support your next move.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/davidmonterroso\" target=\"_blank\" rel=\"noopener\"><i><span data-contrast=\"none\">David Monterroso<\/span><\/i><\/a><i><span data-contrast=\"auto\"> is Director, Sales Engineering, at Rithum.<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketplace expansion is often cause for celebration, but can quickly turn into chaos. Without the right systems, growing merchants face delayed listings, out-of-sync inventories, and frustrated customers. These challenges force many brands to sacrifice agility for scalability, adding costly tools and personnel to meet increased demand.\u00a0\u00a0 Three brands\u2014Boardriders, Jimmy Key, and SmartBuyGlasses\u2014faced these problems at [&hellip;]<\/p>\n","protected":false},"author":167,"featured_media":146895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[15592,13361,10891,8256,12225],"asset-type":[13743,13583],"audience":[13406,13413],"bio":[15622],"topic":[10880,15507,6641],"class_list":["post-146899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-case-study-cn","tag-cross-border-trade-cn","tag-e-commerce-cn","tag-marketplaces-cn","tag-multichannel-au-cn","asset-type-blog-cn","asset-type-case-study-cn","audience-brands-suppliers-cn","audience-retailers-cn","bio-david-monterroso-cn","topic-cross-border-trade-uk-au-cn","topic-marketplaces-cn-2","topic-international-e-commerce-cn"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Three Brands, Three Continents, One Challenge: Scale Marketplace Operations - Rithum<\/title>\n<meta name=\"description\" content=\"Marketplace expansion can quickly turn into chaos. 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Learn how Boardriders, Jimmy Key, and SmartBuyGlasses streamlined their operations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.rithum.com\/cn\/blog\/three-brands-three-continents-one-challenge-scale-marketplace-operations\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-29T13:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-29T13:01:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.rithum.com\/wp-content\/uploads\/2025\/07\/Three-Brands-Three-Continents-One-Challenge-Scale-Marketplace-Operations-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gretchen Salois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gretchen Salois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/three-brands-three-continents-one-challenge-scale-marketplace-operations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/three-brands-three-continents-one-challenge-scale-marketplace-operations\\\/\"},\"author\":{\"name\":\"Gretchen Salois\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/#\\\/schema\\\/person\\\/cf7b8988d399570a4ce07c8298f19fd4\"},\"headline\":\"Three Brands, Three Continents, One Challenge: Scale Marketplace Operations\",\"datePublished\":\"2025-07-29T13:00:56+00:00\",\"dateModified\":\"2025-07-29T13:01:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/three-brands-three-continents-one-challenge-scale-marketplace-operations\\\/\"},\"wordCount\":493,\"publisher\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/three-brands-three-continents-one-challenge-scale-marketplace-operations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Three-Brands-Three-Continents-One-Challenge-Scale-Marketplace-Operations-.png\",\"keywords\":[\"case study\",\"cross-border trade\",\"E-commerce\",\"marketplaces\",\"multichannel\"],\"inLanguage\":\"cn\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/three-brands-three-continents-one-challenge-scale-marketplace-operations\\\/\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/three-brands-three-continents-one-challenge-scale-marketplace-operations\\\/\",\"name\":\"Three Brands, Three Continents, One Challenge: Scale Marketplace Operations - Rithum\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/three-brands-three-continents-one-challenge-scale-marketplace-operations\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/cn\\\/blog\\\/three-brands-three-continents-one-challenge-scale-marketplace-operations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Three-Brands-Three-Continents-One-Challenge-Scale-Marketplace-Operations-.png\",\"datePublished\":\"2025-07-29T13:00:56+00:00\",\"dateModified\":\"2025-07-29T13:01:54+00:00\",\"description\":\"Marketplace expansion can quickly turn into chaos. 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