{"id":99944,"date":"2021-08-12T04:59:00","date_gmt":"2021-08-12T04:59:00","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-cn\/your-guide-to-leveraging-product-data-to-succeed-on-marketplaces\/"},"modified":"2024-11-08T02:23:30","modified_gmt":"2024-11-08T07:23:30","slug":"your-guide-to-leveraging-product-data-to-succeed-on-marketplaces","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/cn\/blog\/your-guide-to-leveraging-product-data-to-succeed-on-marketplaces\/","title":{"rendered":"\u5229\u7528\u4ea7\u54c1\u6570\u636e\u5728\u5e02\u573a\u4e0a\u53d6\u5f97\u6210\u529f\u7684\u6307\u5357"},"content":{"rendered":"<p>\u5728\u8fc7\u53bb\u7684\u4e8c\u5341\u5e74\u4e2d\uff0c\u7535\u5546\u5e73\u53f0\u6570\u91cf\u6210\u500d\u589e\u957f\u3002 2019\u5e74\uff0c\u5168\u7403\u524d100\u4e2a\u7ebf\u4e0a\u5e02\u573a\u7684\u6d88\u8d39\u989d\u4e3a<a 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href=\"https:\/\/www.oberlo.co.uk\/statistics\/top-ecommerce-companies\">\u53d7\u6b22\u8fce<\/a>\u7684\u5e02\u573a\u4e4b\u4e00\uff0c\u4e9a\u9a6c\u900a\u662f\u4e00\u4e2a\u4e0d\u9700\u8981\u4ecb\u7ecd\u7684\u540d\u5b57\u3002\u6211\u4eec\u90fd\u77e5\u9053\u4e9a\u9a6c\u900a\u5bf9\u4ea7\u54c1\u6570\u636e\u7684\u8981\u6c42\u6709\u591a\u4e25\u683c\uff0c\u800c\u8fd9\u53c8\u8fdb\u4e00\u6b65\u52a0\u5267\u4e86\u4e9a\u9a6c\u900a\u7684\u590d\u6742\u6027\uff0c\u56e0\u4e3a\u4e0d\u6e05\u695a\u4f60\u7684\u4ea7\u54c1\u5217\u8868\u4e2d\u54ea\u4e9b\u5185\u5bb9\u53ef\u4ee5\u5e2e\u52a9\u4f60\u8d62\u5f97\u201c\u9ec4\u91d1\u8d2d\u7269\u8f66\u201d\u3002<\/p>\n<p>\u4f46\u662f\uff0c\u8fd9\u4e0d\u5e94\u8be5\u963b\u6b62\u4f60\u5173\u6ce8\u4ea7\u54c1\u6570\u636e\u7684\u8d28\u91cf\uff0c\u5e76\u4e14\u6709\u51e0\u70b9\u9700\u8981\u5f97\u5230\u5c3d\u53ef\u80fd\u591a\u7684\u5173\u6ce8\u3002<\/p>\n<p>\u6211\u4eec\u5728\u8fd9\u91cc\u8981\u8c08\u8bba\u6807\u9898\u548c\u8981\u70b9\u3002<\/p>\n<p>\u6807\u9898\u6709\u52a9\u4e8e\u63d0\u9ad8\u81ea\u7136\u66dd\u5149\u7387\u548c\u4ed8\u8d39\u66dd\u5149\u7387\uff0c\u4f46\u8981\u70b9\u5219\u662f\u5438\u5f15\u7528\u6237\u5c06\u4ea7\u54c1\u6dfb\u52a0\u5230\u4ed6\u4eec\u7684\u8d2d\u7269\u8f66\u4e2d\u5e76\u5b8c\u6210\u8d2d\u4e70\uff0c\u6216\u63a8\u8fdf\u4ed6\u4eec\u7684\u8d2d\u4e70\uff0c\u5e76\u4f7f\u4ed6\u4eec\u53c2\u4e0e\u7ade\u4e89\u3002<\/p>\n<p>\u4e0e\u60a8\u5728\u7f51\u7ad9\u4e0a\u901a\u5e38\u5177\u6709\u8425\u9500\u6216\u9500\u552e\u57fa\u8c03\u7684\u9879\u76ee\u8981\u70b9\u76f8\u6bd4\uff0c\u5728\u4e9a\u9a6c\u900a\u4e0a\uff0c\u60a8\u9700\u8981\u5c06\u4e8b\u5b9e\u8981\u70b9\u7740\u91cd\u4e8e\u529f\u80fd\u800c\u975e\u6536\u76ca\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-46315 size-medium\" src=\"https:\/\/siteproofs.com\/projects\/bluetext\/rithum-import\/wp-content\/uploads\/2021\/02\/image1-e1598264810403-300x141.jpg\" alt=\"\" width=\"300\" height=\"141\" \/><\/p>\n<p><strong>eBay<\/strong><\/p>\n<p>eBay\u662f\u5168\u7403\u6700\u53d7\u6b22\u8fce\u7684\u5e02\u573a\u4e4b\u4e00\u3002 \u5982\u679c\u60a8\u60f3\u5728eBay\u4e0a\u6210\u529f\u9500\u552e\u4ea7\u54c1\uff08\u65e0\u8bba\u662f\u7ffb\u65b0\u4ea7\u54c1\u8fd8\u662f\u65b0\u4ea7\u54c1\uff09\uff0c\u4f18\u5316\u4ea7\u54c1\u6570\u636e\u4ee5\u6ee1\u8db3eBay\u7684\u8981\u6c42\u5e76\u63d0\u9ad8\u66dd\u5149\u7387\u975e\u5e38\u91cd\u8981\u3002<\/p>\n<p>eBay\u4e8e2020\u5e74\u8fdb\u884c\u7684\u4e00\u9879\u7814\u7a76\u53d1\u73b0\uff0c\u7ea680\uff05\u7684\u4e70\u5bb6\u4f7f\u7528\u7b5b\u9009\u6765\u7f29\u5c0f\u641c\u7d22\u8303\u56f4\u3002 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href=\"https:\/\/www.ebay.co.uk\/help\/selling\/listings\/listing-tips\/optimising-listings-best-match?id=4166\">eBay\u6700\u4f73\u5339\u914d\u7b97\u6cd5<\/a>\u6df9\u6ca1\u3002<\/p>\n<p>\u5bf9\u4e8e\u8bb8\u591a\u7c7b\u522b\u6765\u8bf4\uff0c\u5305\u62ec\u65f6\u5c1a\uff0c\u5bb6\u5c45\uff0c\u82b1\u56ed\u548c\u7535\u5b50\u4ea7\u54c1\u7b49\uff0c\u90fd\u5fc5\u987b\u5bf9\u5546\u54c1\u7684\u7ec6\u8282\u8fdb\u884c\u63cf\u8ff0\uff0c\u800c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u5927\u591a\u6570\u7c7b\u522b\u53ef\u80fd\u90fd\u5fc5\u987b\u9075\u5b88\u8fd9\u4e00\u89c4\u5b9a\u3002<\/p>\n<p>\u6211\u4eec\u4e86\u89e3\u8fd9\u4e9b\u6570\u636e\u70b9\u5bf9\u4e1a\u7ee9\u7684\u5f71\u54cd\uff0c\u56e0\u6b64\u6211\u4eec\u52aa\u529b\u4e3a\u6240\u6709\u5ba2\u6237\u91c7\u7528\u8fd9\u4e9b\u6570\u636e\u70b9\u3002 \u6211\u4eec\u56e0\u91c7\u7eb3\u65b9\u9762\u7684\u6700\u4f73\u5356\u65b9\u53c2\u4e0e\u5ea6\u800c\u57282019\u5e74\u88ab\u6388\u4e88eBay\u5408\u4f5c\u4f19\u4f34\u5956\u2014\u2014\u8d85\u8fc780\uff05\u7684\u5217\u8868\u66f4\u65b0\u4e86\u5546\u54c1\u8be6\u7ec6\u4fe1\u606f\uff0c\u4ee5\u6700\u5927\u7a0b\u5ea6\u5730\u63d0\u9ad8\u5ba2\u6237\u7684\u9500\u552e\u989d\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-46316 size-medium\" src=\"https:\/\/siteproofs.com\/projects\/bluetext\/rithum-import\/wp-content\/uploads\/2021\/02\/image2-300x148.jpg\" alt=\"\" width=\"300\" height=\"148\" \/><\/p>\n<p><strong>Fruugo<\/strong><\/p>\n<p>Fruugo\u662f\u4e3a\u60a8\u7684\u8de8\u56fd\u6218\u7565\u63d0\u4f9b\u5e2e\u52a9\u7684\u7edd\u4f73\u5e02\u573a\u3002\u8fd9\u4e2a\u5e02\u573a\u4e0d\u4ec5\u6709\u5de8\u5927\u7684\u5f71\u54cd\u529b\uff08\u5728\u8d85\u8fc7<a href=\"#\">43<\/a>\u4e2a\u56fd\u5bb6\u5b8c\u5168\u672c\u5730\u5316\uff09\uff0c\u800c\u4e14\u8fd8\u53ef\u4ee5\u5e2e\u52a9\u60a8\u89e3\u51b3\u4e00\u4e9b\u7e41\u7410\u7684\u4ea7\u54c1\u6570\u636e\u7ffb\u8bd1\u95ee\u9898\u3002 Fruugo\u5141\u8bb8\u60a8\u63d0\u4f9b\u5355\u4e00\u8bed\u8a00\u7684\u4ea7\u54c1\u6570\u636e\uff0c\u7136\u540e\u5b83\u4f7f\u7528\u8fd9\u4e9b\u6570\u636e\u4e3a\u5176\u4ed6\u8bed\u8a00\u8fdb\u884c\u672c\u5730\u5316\uff0c\u4ece\u800c\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u4f18\u5316\u6570\u636e\u4ee5\u9002\u5e9443\u4e2a\u76ee\u7684\u5730\u6240\u9700\u7684\u65f6\u95f4\u548c\u8d44\u6e90\u3002<\/p>\n<p>\u5982\u679c\u60a8\u5df2\u7ecf\u901a\u8fc7\u8c37\u6b4c\u8d2d\u7269\u5e7f\u544a\u6210\u529f\u9500\u552e\uff0c\u5219Fruugo\u662f\u4e00\u4e2a\u5f88\u5bb9\u6613\u88ab\u4f7f\u7528\u7684\u5e02\u573a\u3002 \u5982\u679c\u60a8\u4e0d\u719f\u6089\u6709\u5173\u8c37\u6b4c\u8d2d\u7269\u4ea7\u54c1\u6570\u636e\u7684\u6700\u4f73\u505a\u6cd5\uff0c\u6211\u4eec\u53ef\u4ee5\u4e3a\u60a8\u63d0\u4f9b\u5e2e\u52a9\uff01<\/p>\n<p>\u786e\u4fdd\u4f7f\u7528\u91cd\u8981\u7684\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\uff0c\u4f8b\u5982\u5c5e\u6027\uff08\u54c1\u724c\u540d\u79f0\uff0c\u5e74\u9f84\u6bb5\uff0c\u6027\u522b\uff0c\u5c3a\u5bf8\u7b49\uff09\u6765\u63d0\u5347\u4ea7\u54c1\u6807\u9898\uff0c\u5e76\u5c06\u91cd\u8981\u7684\u8be6\u7ec6\u4fe1\u606f\u653e\u5728\u4ea7\u54c1\u6807\u9898\u7684\u524d\u9762\u3002<\/p>\n<p>\u53e6\u4e00\u4e2a\u8981\u505a\u597d\u7684\u91cd\u8981\u6570\u636e\u70b9\u662f\u4ea7\u54c1\u7c7b\u578b\u3002 \u5728\u9488\u5bf9Fruugo\u8fdb\u884c\u4f18\u5316\u65f6\uff0c\u8d8a\u8be6\u7ec6\u8d8a\u597d\u2014\u2014\u786e\u4fdd\u60a8\u5728\u9ad8\u610f\u5411\u641c\u7d22\u4e2d\u83b7\u5f97\u597d\u7684\u6392\u540d\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-46313 size-medium\" src=\"https:\/\/siteproofs.com\/projects\/bluetext\/rithum-import\/wp-content\/uploads\/2021\/02\/unnamed-1-e1598264747464-300x131.jpg\" alt=\"\" width=\"300\" height=\"131\" \/><\/p>\n<p><strong>La Redoute<\/strong><\/p>\n<p>La Redoute\u662f\u4e00\u5bb6\u591a\u6e20\u9053\u96f6\u552e\u5546\uff0c\u572826\u4e2a\u56fd\u5bb6\u5f00\u5c55\u4e1a\u52a1\uff0c\u62e5\u6709\u8d85\u8fc7<a href=\"https:\/\/www.laredoute-corporate.com\/en\/identity\/facts-figures\/\">1000 \u4e07<\/a> \u6d3b\u8dc3\u987e\u5ba2\u3002 \u5b83\u662f\u6cd5\u56fd\u7b2c\u4e8c\u5927\u5973\u88c5\u9500\u552e\u5546\u548c\u7b2c\u4e09\u5927\u9ebb\u5236\u54c1\u9500\u552e\u5546\u3002<\/p>\n<p>\u90a3\u4e48\uff0c\u54ea\u4e9b\u5173\u952e\u6570\u636e\u70b9\u53ef\u5e2e\u52a9\u60a8\u63d0\u9ad8\u5728\u8be5\u5e02\u573a\u4e0a\u7684\u66dd\u5149\u5ea6\uff0c\u4ece\u800c\u786e\u4fdd\u60a8\u5438\u5f15\u9ad8\u610f\u5411\u7528\u6237\u5462\uff1f<\/p>\n<p>\u60a8\u7684\u6570\u636e\u9700\u8981\u6ee1\u8db3\u6240\u6709\u4ea7\u54c1\u7684\u7279\u5b9a\u6807\u51c6\uff0c\u4f46\u5f53\u6d89\u53ca\u5230\u5bf9\u641c\u7d22\u7684\u4ea7\u54c1\u7684\u66dd\u5149\u5ea6\u4ea7\u751f\u6700\u5927\u5f71\u54cd\u65f6\uff0c\u6807\u9898\u662f\u8fc4\u4eca\u4e3a\u6b62\u6700\u91cd\u8981\u7684\u3002<\/p>\n<p>\u8bb8\u591a\u5e0c\u671b\u5728\u5e02\u573a\u4e0a\u9500\u552e\u7684\u54c1\u724c\u8ba4\u4e3a\uff0c\u4f7f\u7528\u7f51\u7ad9\u4ea7\u54c1\u6807\u9898\u5c31\u8db3\u591f\u4e86\u3002\u7136\u800c\uff0c\u8fd9\u4e9b\u6807\u9898\u7f3a\u5c11\u6570\u636e\u70b9\uff0c\u8fd9\u4e9b\u6570\u636e\u70b9\u5728\u7f51\u7ad9\u4e0a\u662f\u6ca1\u6709\u610f\u4e49\u7684\uff0c\u4f46\u5bf9\u4e8e\u50cfLa Redoute\u8fd9\u6837\u7684\u5e02\u573a\u6765\u8bf4\u7edd\u5bf9\u662f\u81f3\u5173\u91cd\u8981\u7684\uff0c\u56e0\u4e3a\u7528\u6237\u641c\u7d22\u7684\u662f\u4ea7\u54c1\u800c\u4e0d\u662f\u54c1\u724c\u3002 \u5373\u4f7f\u4ed6\u4eec\u5728\u5bfb\u627e\u60a8\u7684\u54c1\u724c\uff0c\u5982\u679c\u6807\u9898\u4e2d\u672a\u5305\u542b\u54c1\u724c\u540d\u79f0\uff0c\u4ed6\u4eec\u53c8\u5c06\u5982\u4f55\u627e\u5230\u60a8\uff1f<\/p>\n<p>\u901a\u8fc7\u4f18\u5316\u6807\u9898\uff0c\u4f7f\u5176\u5305\u542b\u54c1\u724c\u540d\u79f0\u3001\u5c3a\u5bf8\u3001\u4ea7\u54c1\u6b3e\u5f0f\uff08\u8863\u9886\u7c7b\u578b\u3001\u8896\u957f\u7b49\uff09\u7b49\u5173\u952e\u4fe1\u606f\uff0c\u4ee5\u53ca\u5176\u4ed6\u91cd\u8981\u7684\u4ea7\u54c1\u5c5e\u6027&#8211;\u5728\u6ca1\u6709\u989d\u5916\u4fc3\u9500\u6216\u6298\u6263\u7684\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u7684\u5ba2\u6237\u770b\u5230\u4e86\u6d41\u91cf\u548c\u9500\u552e\u989d\u7684\u589e\u957f\u3002<\/p>\n<p>\u603b\u4e4b\uff0c\u5bf9\u4e8eLa Redoute\u6765\u8bf4\uff0c\u8bf7\u786e\u4fdd\u4f7f\u7528\u4ea7\u54c1\u5c5e\u6027\u6765\u4f18\u5316\u548c\u63d0\u5347\u4f60\u7684\u6807\u9898\uff0c\u4ee5\u63d0\u9ad8\u66dd\u5149\u7387\u5e76\u63d0\u9ad8\u4e1a\u7ee9\u3002<\/p>\n<p><strong><img decoding=\"async\" class=\"alignnone size-medium wp-image-30859\" src=\"https:\/\/siteproofs.com\/projects\/bluetext\/rithum-import\/wp-content\/uploads\/2021\/02\/walmart-logo-form-300x103.jpg\" alt=\"\" width=\"300\" height=\"103\" \/>\u6c83\u5c14\u739b<\/strong><\/p>\n<p>\u4f5c\u4e3a\u5168\u7403\u6536\u5165\u6700\u9ad8\u7684\u5728\u7ebf\u96f6\u552e\u5546\u4e4b\u4e00\uff0c\u6c83\u5c14\u739b\u6bcf\u6708\u5438\u5f15\u4e86\u4ee4\u4eba\u96be\u4ee5\u7f6e\u4fe1\u7684<a href=\"https:\/\/www.statista.com\/statistics\/714568\/web-visits-to-walmartcom\/\">3.85\u4ebf<\/a> \u8bbf\u5ba2\u3002 \u73b0\u5728\uff0c\u8fd9\u662f\u60a8\u6269\u5c55\u7535\u5b50\u5546\u52a1\u7684\u6700\u6709\u5e0c\u671b\u7684\u673a\u4f1a\u4e4b\u4e00\u3002 \u81ea2019\u5e74\u5411\u56fd\u9645\u5356\u5bb6\u655e\u5f00\u5927\u95e8\u4ee5\u6765\uff0c\u8fd9\u4e2a\u6807\u5fd7\u6027\u7684\u5e02\u573a\u5df2\u5c06\u6570\u767e\u4e2a\u54c1\u724c\u548c\u96f6\u552e\u5546\u4e0e\u6570\u767e\u4e07\u5fe0\u5b9e\u7684\u8d2d\u7269\u8005\u8054\u7cfb\u5728\u4e00\u8d77\u3002\u51ed\u501f\u4e0d\u65ad\u6269\u5927\u7684\u5546\u54c1\u79cd\u7c7b\u8303\u56f4\u548c\u5177\u6709\u7ade\u4e89\u529b\u7684\u8fd0\u8f93\u9009\u62e9\uff0c\u6c83\u5c14\u739b\u7684\u5e02\u573a\u524d\u666f\u5e7f\u9614\uff0c\u8de8\u5883\u8d38\u6613\u6f5c\u529b\u5de8\u5927\u3002<\/p>\n<p>\u5728\u6c83\u5c14\u739b\u5e02\u573a\u4e0a\u8bbe\u7f6e\u5546\u54c1\u53ef\u80fd\u4e0e\u5176\u4ed6\u5e73\u53f0\u6709\u6240\u4e0d\u540c\u3002 \u8bf7\u786e\u4fdd\u9075\u5faa\u4ea7\u54c1\u540d\u79f0\uff0c\u4e3b\u8981\u7279\u5f81\u548c\u63cf\u8ff0\u4e0a\u7684 <a href=\"https:\/\/marketplace.walmart.com\/wp-content\/uploads\/2019\/06\/walmart-marketplace-quickstart-item-setup-content-policies.pdf\">\u590d\u5236\u6807\u51c6<\/a>\uff1a<\/p>\n<p>\u8bf7\u4e0d\u8981\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u6709\u5173\u60a8\u6216\u60a8\u7684\u516c\u53f8\u7684\u4fe1\u606f<\/li>\n<li>\u4efb\u4f55\u7279\u6b8a\u5b57\u7b26\uff08\u2122\uff0c\u00bd\uff0c@\uff0c^\uff0c*\uff0c\u5fc3\u5f62\u6216\u5176\u4ed6\u5f62\u72b6\uff09<\/li>\n<li>\u6709\u5173\u4ea7\u54c1\u7684\u96f6\u552e\u5546\u7279\u5b9a\u4fe1\u606f\uff08\u7279\u4ef7\u9500\u552e\uff0c\u4fdd\u8bc1\u53d1\u8d27\u65f6\u95f4\uff09<\/li>\n<li>\u4efb\u4f55\u9500\u552e\u4fe1\u606f\uff08\u8fd0\u8f93\u4fe1\u606f\uff0c\u4ea7\u54c1\u6210\u672c\uff0c\u4fc3\u9500\u6d3b\u52a8\u7b49\uff09<\/li>\n<li>\u672a\u7ecf\u8bc1\u5b9e\u7684\uff0c\u6a21\u7cca\u7684\u8425\u9500\u7528\u8bed\uff08\u6392\u540d\u7b2c\u4e00\uff0c\u6700\u7545\u9500\uff0c\u9ad8\u8d28\u91cf\u7b49\uff09<\/li>\n<li>\u4ea7\u54c1\u5c5e\u6027\uff08\u4ef7\u683c\uff0c\u8d28\u91cf\uff0c\u91cd\u91cf\uff0c\u6750\u8d28\u7b49\uff09<\/li>\n<li>\u5e02\u573a\u8425\u9500\u77ed\u8bed\uff08\u6392\u540d\u7b2c\u4e00\uff0c\u6700\u7545\u9500\uff0c\u9ad8\u8d28\u91cf\u7b49\uff09<\/li>\n<li>\u5bf9\u5176\u4ed6\u5e02\u573a\u7684\u4efb\u4f55\u5f15\u7528\uff08\u5728\u4e9a\u9a6c\u900a\u4e0a\u9500\u552e\uff0c\u5728eBay\uff0cAlexa\u7b49\u4e0a\u51fa\u552e\uff09<\/li>\n<\/ul>\n<p>\u5173\u4e8e\u56fe\u7247\uff0c\u6240\u6709\u7684\u4ea7\u54c1\u5217\u8868\u5fc5\u987b\u81f3\u5c11\u5305\u542b\u4e24\u5f20\u9700\u8981\u4e13\u4e1a\u7167\u660e\u548c\u62cd\u7167\u7684\u56fe\u50cf\u3002 <a href=\"https:\/\/sellerhelp.walmart.com\/seller\/s\/error?article=000009378\">\u4ee5\u4e0b<\/a> \u662f\u6c83\u5c14\u739b\u5173\u4e8e\u56fe\u50cf\u7684\u8be6\u7ec6\u6307\u5357\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-46314 size-medium\" src=\"https:\/\/siteproofs.com\/projects\/bluetext\/rithum-import\/wp-content\/uploads\/2021\/02\/unnamed-4-e1598264793604-300x125.png\" alt=\"\" width=\"300\" height=\"125\" \/><\/p>\n<p><strong>\u624e\u5170\u591a\uff08Zalando\uff09<\/strong><\/p>\n<p>\u624e\u5170\u591a\uff08Zalando\uff09\u662f\u6b27\u6d32<a href=\"https:\/\/www.zalando.co.uk\/about-us\/\">\u6700\u5927\u7684<\/a>\u5728\u7ebf\u670d\u88c5\uff0c\u978b\u7c7b\u548c\u914d\u9970\u9009\u62e9\u5730\uff0c\u4e5f\u662f\u6d88\u8d39\u8005\u7684\u6700\u7231\uff0c\u4ed6\u4eec\u79cd\u7c7b\u7e41\u591a\u7684\u5546\u54c1\u76ee\u5f55\u4ee5\u53ca\u4f18\u60e0\u7684\u9001\u8d27\u548c\u9000\u8d27\u653f\u7b56\u6df1\u53d7\u6d88\u8d39\u8005\u7684\u559c\u7231\u3002\u624e\u5170\u591a\uff08Zalando\uff09\u4e3b\u8981\u4e13\u6ce8\u4e8e\u65f6\u5c1a\uff0c\u662f\u6210\u5343\u4e0a\u4e07\u4e2a\u54c1\u724c\u9996\u9009\u7684\u9500\u552e\u6e20\u9053\uff0c\u4e5f\u662f\u5176\u9500\u552e\u6e20\u9053\u7ec4\u5408\u4e2d\u7684\u91cd\u8981\u5e02\u573a\u3002<\/p>\n<p>\u624e\u5170\u591a\uff08Zalando\uff09\u91c7\u7528\u4e86\u4e0e\u4e9a\u9a6c\u900a\u7c7b\u4f3c\u7684\u6a21\u5f0f\u2014\u2014\u5c06\u54c1\u724c\u4f53\u9a8c\u4f5c\u4e3a\u91cd\u4e2d\u4e4b\u91cd\u3002\u624e\u5170\u591a\uff08Zalando\uff09\u4e86\u89e3\u5230\uff0c\u4e3a\u4e86\u5438\u5f15\u9886\u5148\u54c1\u724c\uff0c\u5185\u5bb9\u5fc5\u987b\u7b26\u5408\u5176\u9ad8\u6807\u51c6\u624d\u80fd\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u65e0\u7f1d\u4f53\u9a8c\uff0c\u65e0\u8bba\u4ed6\u4eec\u662f\u4ece\u624e\u5170\u591a\uff08Zalando\uff09\u8fd8\u662f\u7b2c\u4e09\u65b9\u5356\u5bb6\u5904\u8d2d\u4e70\u4ea7\u54c1\u3002<\/p>\n<p>\u56fe\u50cf\u5fc5\u987b\u7b26\u5408\u624e\u5170\u591a\uff08Zalando\uff09\u7684\u786e\u5207\u8981\u6c42\uff0c\u5426\u5219\u4ea7\u54c1\u5c06\u81ea\u52a8\u4e0d\u88ab\u6279\u51c6\uff08\u5c3d\u7ba1\u5728\u5927\u6d41\u884c\u75c5\u671f\u95f4\u5df2\u6682\u65f6\u53d6\u6d88\u4e86\u6b64\u89c4\u5219\uff09\u3002 \u5728\u56fe\u50cf\u65c1\u8fb9\uff0c\u63cf\u8ff0\u9700\u8981\u7531\u6709\u5173\u4ea7\u54c1\u7684\u67d0\u4e9b\u4fe1\u606f\u7ec4\u6210\uff0c\u5177\u4f53\u53d6\u51b3\u4e8e\u4ea7\u54c1\u7c7b\u578b\u3002 \u63cf\u8ff0\u662f\u4f7f\u7528\u4ea7\u54c1\u7684\u7279\u70b9\u800c\u4e0d\u662f\u8425\u9500\u63cf\u8ff0\u6765\u6784\u5efa\u7684\uff0c\u5206\u4e3a\u4e24\u4e2a\u90e8\u5206\uff1a<\/p>\n<p>1. \u6750\u6599\uff08\u6709\u5173\u4ea7\u54c1\u5916\u90e8\u548c\u5185\u90e8\u7684\u8be6\u7ec6\u4fe1\u606f\uff09<br \/>\n2. \u4fdd\u517b\u548c\u7ec6\u8282<\/p>\n<p>\u63d0\u4f9b\u63cf\u8ff0\u90e8\u5206\u6240\u9700\u7684\u5b8c\u6574\u4fe1\u606f\u5bf9\u4e8e\u8bb8\u591a\u54c1\u724c\u800c\u8a00\u53ef\u80fd\u4f1a\u9762\u4e34\u6311\u6218\uff0c\u56e0\u4e3a\u5176\u6570\u636e\u4e0d\u662f\u4f7f\u7528<a 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