{"id":110070,"date":"2022-06-07T20:33:30","date_gmt":"2022-06-07T20:33:30","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-de\/best-practices-for-advertising-on-ebay\/"},"modified":"2023-12-15T18:39:22","modified_gmt":"2023-12-15T18:39:22","slug":"best-practices-for-advertising-on-ebay","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/de\/blog\/best-practices-for-advertising-on-ebay\/","title":{"rendered":"Best Practices f\u00fcr eBay-Werbung"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Dies ist der vierte Beitrag unserer w\u00f6chentlichen Reihe rund um das Thema Retail-Media-Werbung. Dieses Mal dreht sich alles um die Frage, wie Sie besonders effektiv auf eBay werben k\u00f6nnen. Sie haben die ersten drei Blogbeitr\u00e4ge verpasst? Lesen Sie hier\u00a0<\/span><a href=\"https:\/\/www.rithum.com\/blog\/digital-marketing\/retail-media-strategies-to-boost-sales-and-product-visibility-the-rise-of-retail-media\/\"><span style=\"font-weight: 400;\">Teil 1: Der Aufstieg von Retail Media<\/span><\/a><span style=\"font-weight: 400;\">,\u00a0<\/span><a href=\"https:\/\/www.rithum.com\/blog\/digital-marketing\/effective-advertising-strategies-to-unlock-retail-media-success\/\"><span style=\"font-weight: 400;\">Teil 2: Effektive Werbestrategien f\u00fcr Ihren Erfolg mit Retail Media<\/span><\/a><span style=\"font-weight: 400;\">\u00a0und\u00a0<\/span><a href=\"https:\/\/www.rithum.com\/blog\/digital-marketing\/best-practices-for-advertising-on-amazon\/\"><span style=\"font-weight: 400;\">Teil 3: Best Practices f\u00fcr Amazon-Werbung<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><strong>Werben auf eBay<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Amazon mag der Platzhirsch sein, ist aber nat\u00fcrlich nicht der einzige interessante Marktplatz. F\u00fcr die E-Commerce-Strategien vieler Marken und H\u00e4ndler spielt eBay ebenfalls eine wichtige Rolle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die Zahlen sprechen f\u00fcr sich \u2013 in diesem Jahr etwa erwirtschaftete eBay\u00a0\u2026<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">einen Bruttowarenwert von \u00a0<\/span><a href=\"https:\/\/investors.ebayinc.com\/fast-facts\/default.aspx\"><span style=\"font-weight: 400;\">19,4 Milliarden US-Dollar<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nettoeinnahmen in H\u00f6he von\u00a0<\/span><a href=\"https:\/\/investors.ebayinc.com\/fast-facts\/default.aspx\"><span style=\"font-weight: 400;\">2,5 Milliarden US-Dollar weltweit<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ums\u00e4tze aus eBay-Anzeigen in H\u00f6he von\u00a0<\/span><a href=\"https:\/\/investors.ebayinc.com\/fast-facts\/default.aspx\"><span style=\"font-weight: 400;\">222 Millionen US-Dollar<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Anders gesagt: Bei eBay erwartet H\u00e4ndler ein nach wie vor immenses E-Commerce-Potenzial.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Damit sichergestellt ist, dass Ihre Produkte auf diesem schnell wachsenden Marktplatz hervorstechen, sind geeignete Werbestrategien Pflicht.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><strong>Best Practices f\u00fcr eBay-Anzeigen<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Die Optimierung Ihrer Produkt-Listings ist enorm wichtig. Doch auch sie garantiert nicht, dass Ihre Artikel gefunden werden. Hier kommen die eBay-Anzeigen ins Spiel. Sie sorgen daf\u00fcr, dass Millionen aktive K\u00e4ufer beim St\u00f6bern Ihre Produkte angezeigt bekommen. Die Anzeigen k\u00f6nnen Ihre<\/span> <a href=\"https:\/\/pages.ebay.com\/seller-center\/listing-and-marketing\/promoted-listings.html\"><span style=\"font-weight: 400;\">Visibilit\u00e4t um bis zu 36\u00a0% steigern<\/span><\/a><span style=\"font-weight: 400;\">. eBay-Anzeigen stehen allen als \u00fcberdurchschnittlich oder erstklassig eingestuften Verk\u00e4ufern mit aktueller Verkaufsaktivit\u00e4t zur Verf\u00fcgung und arbeiten mit einer produktbasierten Gebotsstruktur. Das Beste an dem Format? Wenn sie nichts verkaufen, zahlen Sie auch nichts f\u00fcr die Werbung. Erst, wenn ein K\u00e4ufer auf eine Anzeige klickt und den Artikel binnen 30 Tagen kauft, wird Ihnen etwas berechnet.\u00a0<\/span><\/p>\n<p><strong>Wenn Sie in Sachen eBay-Anzeigen Neueinsteiger sind, sind hier ein paar Tipps, wie Sie mehr aus Ihren Kampagnen holen:\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Setzen Sie sich Ziele:<\/span><span style=\"font-weight: 400;\">\u00a0Zun\u00e4chst sollten Sie entscheiden, was Sie erreichen m\u00f6chten. Anschlie\u00dfend k\u00f6nnen Kampagnen f\u00fcr genau diese Ziele aufgesetzt werden. Sie wissen nicht, womit Sie anfangen sollen? Konzentrieren Sie sich am besten zun\u00e4chst auf spezifische Kategorien, Preisbereiche oder Saisons und setzen Sie in den f\u00fcr Ihre Marke wichtigen Aspekten Meilensteine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimieren Sie Ihren Content:<\/span><span style=\"font-weight: 400;\">\u00a0Wenn der Inhalt stimmt, f\u00fchren Werbeanzeigen zu mehr Verkaufsabschl\u00fcssen und damit zu h\u00f6heren Ums\u00e4tzen. \u00dcberzeugender Content, relevante Keywords und aussagekr\u00e4ftige, klare Fotos vor wei\u00dfen oder transparenten Hintergr\u00fcnden leisten hierzu einen wichtigen Beitrag.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nutzen Sie Empfehlungen:<\/span><span style=\"font-weight: 400;\">\u00a0Wenn Listings beim Start einer Kampagne als \u201eempfohlen\u201c gekennzeichnet sind, sollten Sie mit diesen beginnen. Die Listing-Empfehlungen richten sich nach aktuellen Trends und dem Einkaufsverhalten der Kunden. Sie bieten also ein gutes Potenzial!<\/span><\/p>\n<p><strong>Sie sind auf der Suche nach weiteren Tipps rund um eBay? Dann sprechen Sie mit unseren Spezialisten.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Das<\/span> <a href=\"https:\/\/www.rithum.com\/services\/managed-services\/\"><span style=\"font-weight: 400;\">Managed-Services-Team von Rithum<\/span><\/a> <span style=\"font-weight: 400;\">wird zur Erweiterung Ihres Teams und kombiniert jahrelange Erfahrung in der Branche mit modernsten technischen L\u00f6sungen. Vor allem aber denken wir strategisch: Gemeinsam mit Ihnen entwerfen wir langfristige Wachstumspl\u00e4ne, ob nun f\u00fcr eBay oder die zahlreichen anderen, attraktiven Online-Marktpl\u00e4tze. Das Beste daran: Als langj\u00e4hrige Partner von Amazon, eBay und anderen Plattformen wissen wir immer als Erste \u00fcber neue Entwicklungen und Chancen Bescheid. Dieses Wissen wollen wir mit Ihnen teilen.\u00a0<\/span><a href=\"https:\/\/www.rithum.com\/de\/about\/contact-us\/\"><span style=\"font-weight: 400;\">Nehmen Sie noch heute Kontakt auf<\/span><\/a><span style=\"font-weight: 400;\">, um mehr zu erfahren.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hiermit w\u00e4ren wir am Ende unserer Blog-Reihe zum Thema Retail Media Advertising angelangt. Schauen Sie bald wieder vorbei! In unserem Blog posten wir regelm\u00e4\u00dfig Beitr\u00e4ge zu aktuellen E-Commerce-Themen und -Trends.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dies ist der vierte Beitrag unserer w\u00f6chentlichen Reihe rund um das Thema Retail-Media-Werbung. Dieses Mal dreht sich alles um die Frage, wie Sie besonders effektiv auf eBay werben k\u00f6nnen. Sie haben die ersten drei Blogbeitr\u00e4ge verpasst? Lesen Sie hier\u00a0Teil 1: Der Aufstieg von Retail Media,\u00a0Teil 2: Effektive Werbestrategien f\u00fcr Ihren Erfolg mit Retail Media\u00a0und\u00a0Teil 3: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":109819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[9738,12407,12352,12406],"asset-type":[13742],"audience":[13412,13409],"bio":[],"topic":[3777,3793],"class_list":["post-110070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-advertising-strategy-uk-de","tag-marketplaces-best-practices-de","tag-retail-media-advertising-de","tag-uncategorized-de","asset-type-blog-de","audience-retailers-de","audience-brands-suppliers-de","topic-digital-marketing-de","topic-marketplaces-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Best Practices f\u00fcr eBay-Werbung - Rithum<\/title>\n<meta name=\"description\" content=\"To ensure your products stand out on this fast-growing marketplace, the right advertising strategies are key on eBay.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices f\u00fcr eBay-Werbung\" \/>\n<meta property=\"og:description\" content=\"To ensure your products stand out on this fast-growing marketplace, the right advertising strategies are key on eBay.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.rithum.com\/de\/blog\/best-practices-for-advertising-on-ebay\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-07T20:33:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-15T18:39:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.rithum.com\/wp-content\/uploads\/2022\/06\/NA-Retail-Media-Blog-eBay-Phone-Banners_380x380.png\" \/>\n\t<meta property=\"og:image:width\" content=\"793\" \/>\n\t<meta property=\"og:image:height\" content=\"793\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"8347pwpadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"8347pwpadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/blog\\\/best-practices-for-advertising-on-ebay\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/blog\\\/best-practices-for-advertising-on-ebay\\\/\"},\"author\":{\"name\":\"8347pwpadmin\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/#\\\/schema\\\/person\\\/80792d02d04eff25186ea9ace95c9308\"},\"headline\":\"Best Practices f\u00fcr eBay-Werbung\",\"datePublished\":\"2022-06-07T20:33:30+00:00\",\"dateModified\":\"2023-12-15T18:39:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/blog\\\/best-practices-for-advertising-on-ebay\\\/\"},\"wordCount\":574,\"publisher\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/blog\\\/best-practices-for-advertising-on-ebay\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/NA-Retail-Media-Blog-eBay-Phone-Banners_380x380.png\",\"keywords\":[\"advertising strategy\",\"marketplaces best practices\",\"retail media advertising\"],\"articleSection\":[\"Digital Marketing\",\"Marktplaetze\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/blog\\\/best-practices-for-advertising-on-ebay\\\/\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/blog\\\/best-practices-for-advertising-on-ebay\\\/\",\"name\":\"Best Practices f\u00fcr eBay-Werbung - Rithum\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/blog\\\/best-practices-for-advertising-on-ebay\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/blog\\\/best-practices-for-advertising-on-ebay\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/NA-Retail-Media-Blog-eBay-Phone-Banners_380x380.png\",\"datePublished\":\"2022-06-07T20:33:30+00:00\",\"dateModified\":\"2023-12-15T18:39:22+00:00\",\"description\":\"To ensure your products stand out on this fast-growing marketplace, the right advertising strategies are key on eBay.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/blog\\\/best-practices-for-advertising-on-ebay\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/old.rithum.com\\\/de\\\/blog\\\/best-practices-for-advertising-on-ebay\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/blog\\\/best-practices-for-advertising-on-ebay\\\/#primaryimage\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/NA-Retail-Media-Blog-eBay-Phone-Banners_380x380.png\",\"contentUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/NA-Retail-Media-Blog-eBay-Phone-Banners_380x380.png\",\"width\":793,\"height\":793},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/blog\\\/best-practices-for-advertising-on-ebay\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best Practices f\u00fcr eBay-Werbung\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/\",\"name\":\"Rithum\",\"description\":\"The Heartbeat of Commerce\",\"publisher\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/#organization\",\"name\":\"Rithum\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Rithum-logo-1.png\",\"contentUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Rithum-logo-1.png\",\"width\":696,\"height\":696,\"caption\":\"Rithum\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/rithumcommerce\",\"https:\\\/\\\/x.com\\\/rithumcommerce\",\"https:\\\/\\\/instagram.com\\\/rithumcommerce\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rithumcommerce\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/rithumcommerce\",\"https:\\\/\\\/www.tiktok.com\\\/@rithumcommerce\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/#\\\/schema\\\/person\\\/80792d02d04eff25186ea9ace95c9308\",\"name\":\"8347pwpadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g\",\"caption\":\"8347pwpadmin\"},\"sameAs\":[\"https:\\\/\\\/support.pagely.com\"],\"url\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/blog\\\/author\\\/8347pwpadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Best Practices f\u00fcr eBay-Werbung - Rithum","description":"To ensure your products stand out on this fast-growing marketplace, the right advertising strategies are key on eBay.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"de_DE","og_type":"article","og_title":"Best Practices f\u00fcr eBay-Werbung","og_description":"To ensure your products stand out on this fast-growing marketplace, the right advertising strategies are key on eBay.","og_url":"https:\/\/old.rithum.com\/de\/blog\/best-practices-for-advertising-on-ebay\/","og_site_name":"Rithum","article_publisher":"https:\/\/facebook.com\/rithumcommerce","article_published_time":"2022-06-07T20:33:30+00:00","article_modified_time":"2023-12-15T18:39:22+00:00","og_image":[{"width":793,"height":793,"url":"https:\/\/old.rithum.com\/wp-content\/uploads\/2022\/06\/NA-Retail-Media-Blog-eBay-Phone-Banners_380x380.png","type":"image\/png"}],"author":"8347pwpadmin","twitter_card":"summary_large_image","twitter_creator":"@rithumcommerce","twitter_site":"@rithumcommerce","twitter_misc":{"Written by":"8347pwpadmin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/old.rithum.com\/de\/blog\/best-practices-for-advertising-on-ebay\/#article","isPartOf":{"@id":"https:\/\/old.rithum.com\/de\/blog\/best-practices-for-advertising-on-ebay\/"},"author":{"name":"8347pwpadmin","@id":"https:\/\/old.rithum.com\/de\/#\/schema\/person\/80792d02d04eff25186ea9ace95c9308"},"headline":"Best Practices f\u00fcr eBay-Werbung","datePublished":"2022-06-07T20:33:30+00:00","dateModified":"2023-12-15T18:39:22+00:00","mainEntityOfPage":{"@id":"https:\/\/old.rithum.com\/de\/blog\/best-practices-for-advertising-on-ebay\/"},"wordCount":574,"publisher":{"@id":"https:\/\/old.rithum.com\/de\/#organization"},"image":{"@id":"https:\/\/old.rithum.com\/de\/blog\/best-practices-for-advertising-on-ebay\/#primaryimage"},"thumbnailUrl":"https:\/\/old.rithum.com\/wp-content\/uploads\/2022\/06\/NA-Retail-Media-Blog-eBay-Phone-Banners_380x380.png","keywords":["advertising strategy","marketplaces best practices","retail media advertising"],"articleSection":["Digital Marketing","Marktplaetze"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https:\/\/old.rithum.com\/de\/blog\/best-practices-for-advertising-on-ebay\/","url":"https:\/\/old.rithum.com\/de\/blog\/best-practices-for-advertising-on-ebay\/","name":"Best Practices f\u00fcr eBay-Werbung - Rithum","isPartOf":{"@id":"https:\/\/old.rithum.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/old.rithum.com\/de\/blog\/best-practices-for-advertising-on-ebay\/#primaryimage"},"image":{"@id":"https:\/\/old.rithum.com\/de\/blog\/best-practices-for-advertising-on-ebay\/#primaryimage"},"thumbnailUrl":"https:\/\/old.rithum.com\/wp-content\/uploads\/2022\/06\/NA-Retail-Media-Blog-eBay-Phone-Banners_380x380.png","datePublished":"2022-06-07T20:33:30+00:00","dateModified":"2023-12-15T18:39:22+00:00","description":"To ensure your products stand out on this fast-growing marketplace, the right advertising strategies are key on eBay.","breadcrumb":{"@id":"https:\/\/old.rithum.com\/de\/blog\/best-practices-for-advertising-on-ebay\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/old.rithum.com\/de\/blog\/best-practices-for-advertising-on-ebay\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/old.rithum.com\/de\/blog\/best-practices-for-advertising-on-ebay\/#primaryimage","url":"https:\/\/old.rithum.com\/wp-content\/uploads\/2022\/06\/NA-Retail-Media-Blog-eBay-Phone-Banners_380x380.png","contentUrl":"https:\/\/old.rithum.com\/wp-content\/uploads\/2022\/06\/NA-Retail-Media-Blog-eBay-Phone-Banners_380x380.png","width":793,"height":793},{"@type":"BreadcrumbList","@id":"https:\/\/old.rithum.com\/de\/blog\/best-practices-for-advertising-on-ebay\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/old.rithum.com\/de\/"},{"@type":"ListItem","position":2,"name":"Best Practices f\u00fcr eBay-Werbung"}]},{"@type":"WebSite","@id":"https:\/\/old.rithum.com\/de\/#website","url":"https:\/\/old.rithum.com\/de\/","name":"Rithum","description":"The Heartbeat of Commerce","publisher":{"@id":"https:\/\/old.rithum.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/old.rithum.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/old.rithum.com\/de\/#organization","name":"Rithum","url":"https:\/\/old.rithum.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/old.rithum.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.rithum.com\/wp-content\/uploads\/2023\/12\/Rithum-logo-1.png","contentUrl":"https:\/\/www.rithum.com\/wp-content\/uploads\/2023\/12\/Rithum-logo-1.png","width":696,"height":696,"caption":"Rithum"},"image":{"@id":"https:\/\/old.rithum.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/rithumcommerce","https:\/\/x.com\/rithumcommerce","https:\/\/instagram.com\/rithumcommerce","https:\/\/www.linkedin.com\/company\/rithumcommerce","https:\/\/www.youtube.com\/channel\/rithumcommerce","https:\/\/www.tiktok.com\/@rithumcommerce"]},{"@type":"Person","@id":"https:\/\/old.rithum.com\/de\/#\/schema\/person\/80792d02d04eff25186ea9ace95c9308","name":"8347pwpadmin","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/secure.gravatar.com\/avatar\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g","caption":"8347pwpadmin"},"sameAs":["https:\/\/support.pagely.com"],"url":"https:\/\/old.rithum.com\/de\/blog\/author\/8347pwpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/old.rithum.com\/de\/wp-json\/wp\/v2\/posts\/110070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.rithum.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.rithum.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.rithum.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/old.rithum.com\/de\/wp-json\/wp\/v2\/comments?post=110070"}],"version-history":[{"count":0,"href":"https:\/\/old.rithum.com\/de\/wp-json\/wp\/v2\/posts\/110070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.rithum.com\/de\/wp-json\/wp\/v2\/media\/109819"}],"wp:attachment":[{"href":"https:\/\/old.rithum.com\/de\/wp-json\/wp\/v2\/media?parent=110070"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.rithum.com\/de\/wp-json\/wp\/v2\/tags?post=110070"},{"taxonomy":"asset-type","embeddable":true,"href":"https:\/\/old.rithum.com\/de\/wp-json\/wp\/v2\/asset-type?post=110070"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/old.rithum.com\/de\/wp-json\/wp\/v2\/audience?post=110070"},{"taxonomy":"bio","embeddable":true,"href":"https:\/\/old.rithum.com\/de\/wp-json\/wp\/v2\/bio?post=110070"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/old.rithum.com\/de\/wp-json\/wp\/v2\/topic?post=110070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}