{"id":141977,"date":"2023-12-18T22:35:25","date_gmt":"2023-12-18T22:35:25","guid":{"rendered":"https:\/\/www.rithum.com\/blog\/rithum-cyber-5\/"},"modified":"2023-12-18T22:35:25","modified_gmt":"2023-12-18T22:35:25","slug":"rithum-cyber-5","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/de\/blog\/rithum-cyber-5\/","title":{"rendered":"Rithum Cyber 5 2023 sales set new GMV records"},"content":{"rendered":"<p>Cyber 5 period key takeaways:<\/p>\n<ul>\n<li>2023 Global retailers and marketplaces sales growth reached 7% YoY.<\/li>\n<li>U.S. combined sales growth reached 5% YoY.<\/li>\n<\/ul>\n<p>Despite concerns about inflationary pressure on consumer discretionary spending, consumers showed no signs of slowing their spending. Rithum, which connects over 40,000 global retailers and brands with more than $50 billion in gross merchandise value annually, saw a record-high combined $1.55 billion in GMV transacted on its platform during the Cyber 5 shopping event.<\/p>\n<p>Reports warned of a muted holiday season, but consumer demand was high. Increased spending was driven by new demand, not higher prices due to inflation, according to Adobe Analytics holiday data.<\/p>\n<p>Rithum global retailer and marketplaces reflected this trend, as both grew 7% year over year. In the U.S., combined sales grew 5% year over year during the Cyber 5 shopping period.<\/p>\n<h2><strong>U.S. consumers opted to spend throughout the Cyber 5 period<\/strong><\/h2>\n<p>U.S. consumers shopped throughout the Cyber 5 period to take advantage of holiday deals. The Cyber 5 period includes the five days between Thanksgiving and Cyber Monday. On Black Friday, consumers spent $9.8 billion in U.S. online sales, an increase of 7.5% compared with the year prior, according to Adobe, which uses a different methodology than Rithum. Cyber Monday beat that, with total U.S. online sales reaching $12.4 billion, up 9.6% year over year.<\/p>\n<h2><strong>2023 year over year GMV growth outpaces 2022<\/strong><\/h2>\n<p>Both global and U.S. retailers and marketplaces experienced year over year growth each day during the Cyber 5 shopping event, according to Rithum data. Global marketplaces GMV grew a cumulative 12% year over year during the 5-day shopping event. U.S. retailers and marketplaces GMV grew a cumulative 8% year over year. <a href=\"https:\/\/www.rithum.com\/de\/?page_id=137088\" target=\"_blank\" rel=\"noopener\">Rithum supports marketplace channels<\/a> including Amazon.com Inc., Walmart Marketplace, eBay, Target, Macy\u2019s, and others.<\/p>\n<p>The Cyber 5 online shopping period is a worldwide event. Global consumers spent more in 2023 each day compared with 2022.<\/p>\n<h3>Global retailers and marketplaces GMV growth year over year by day:<\/h3>\n<ul>\n<li>Thanksgiving \u2013 14%<\/li>\n<li>Black Friday \u2013 10%<\/li>\n<li>Cyber Saturday \u2013 12%<\/li>\n<li>Cyber Sunday \u2013 16%<\/li>\n<li>Cyber Monday \u2013 10%<\/li>\n<\/ul>\n<p>According to Rithum data, U.S. consumers didn\u2019t wait until Black Friday to start shopping. On Thanksgiving Day 2023, U.S. retailers and marketplace sales grew 13% year over year.<\/p>\n<h3>U.S. retailers and marketplaces GMV growth year over year by day:<\/h3>\n<ul>\n<li>Thanksgiving \u2013 13%<\/li>\n<li>Black Friday \u2013 5%<\/li>\n<li>Cyber Saturday \u2013 8%<\/li>\n<li>Cyber Sunday \u2013 10%<\/li>\n<li>Cyber Monday \u2013 7%<\/li>\n<\/ul>\n<h2><strong>Consumers respond to holiday deals<\/strong><\/h2>\n<p>Even with inflation at higher levels and higher borrowing costs, consumers spent at record levels over the Cyber 5 period, says Pete Elmgren, Chief Revenue Officer.<\/p>\n<p>\u201cConsumers have seized the opportunity to purchase essentials \u2013 especially when they see an opportunity for savings,\u201d Elmgren said.<\/p>\n<p>\u201cA large reason for this is the deals that have been offered to consumers,\u201d he said. \u201cWe have seen that clothing, electronics, and home goods seem to be some of the largest sellers of categories of products sold.\u201d<\/p>\n<h2><strong>Marketplace top categories reflect practical purchases<\/strong><\/h2>\n<p>In 2023, Cyber 5 best-selling marketplace categories reflected a trend toward buying essential merchandise. Instead of toys and televisions topping the list, consumers chose to spend on clothing items, which dominated the top 10 selling global marketplace categories for both men and women.<\/p>\n<h3>Global top 10 best-selling marketplace categories during Cyber 5:<\/h3>\n<ol>\n<li>Work boots and shoes<\/li>\n<li>Women\u2019s coats and jackets<\/li>\n<li>Cell phones and smartphones<\/li>\n<li>Men\u2019s coats and jackets<\/li>\n<li>PC laptops and notebooks<\/li>\n<li>Men\u2019s athletic shoes<\/li>\n<li>Women\u2019s boots<\/li>\n<li>Vacuum cleaners<\/li>\n<li>Women\u2019s tops and blouses<\/li>\n<li>Artificial Christmas trees<\/li>\n<\/ol>\n<h3>U.S. top 10 best-selling marketplace categories during Cyber 5:<\/h3>\n<ol>\n<li>Work boots and shoes<\/li>\n<li>PC laptops and notebooks<\/li>\n<li>Men\u2019s athletic shoes<\/li>\n<li>Artificial Christmas trees<\/li>\n<li>Women\u2019s boots<\/li>\n<li>Car tires<\/li>\n<li>Cell phones and smartphones<\/li>\n<li>Men\u2019s pants<\/li>\n<li>Women\u2019s athletic shoes<\/li>\n<li>Beds and bed frames<\/li>\n<\/ol>\n<p>Consumers planned for holiday deals during Cyber 5. 70% of online shoppers anticipated better deals on Black Friday and Cyber Monday, according to Rithum&#8217;s \u201cHoliday Shopping Trends 2023\u201d <a href=\"https:\/\/www.rithum.com\/blog\/4-trends-revealed-in-our-2023-consumer-survey\/\" target=\"_blank\" rel=\"noopener\">consumer survey<\/a>\u00a0published earlier this year.<\/p>\n<p>National Retail Federation data confirmed that consumers waited to shop deals during the Cyber 5 2023 period. 55% confirmed their purchases were specifically driven by sales and promotions, up from 52% in 2022. And 31% were enticed by a limited-time sales or promotion to make a purchase they were hesitant about, up from 29% in 2022, according to NRF\u2019s Annual 2023 Thanksgiving Weekend Consumer Survey. The survey, conducted by Prosper Insights &amp; Analytics, included insights from 3,498 adult U.S. consumers between Nov. 22 and 26.<\/p>\n<p>Consumers are looking for convenience and savings, Elmgren said. That includes rising expectations for options available to pay, how they want their products delivered to them, and\/or how they pick them up with services such as buy online, pickup in store (BOPIS).<\/p>\n<p><em>Rithum&#8217;s 2023 Thanksgiving \u2013 Cyber Monday data is based on gross merchandise value (GMV) in U.S. dollars.<\/em><em>\u00a0<\/em><\/p>\n<p><em>Adobe Analytics gathers its data by analyzing one trillion visits to U.S. retail websites, 18 product categories and 100 million unique items. It does not track brick-and-mortar retail transactions.<\/em><\/p>\n<p>To learn more about Rithum solutions to power you through the holiday season and beyond, please <a href=\"https:\/\/www.rithum.com\/de\/about\/contact-us\/\" target=\"_blank\" rel=\"noopener\">contact us<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cyber 5 period key takeaways: 2023 Global retailers and marketplaces sales growth reached 7% YoY. U.S. combined sales growth reached 5% YoY. Despite concerns about inflationary pressure on consumer discretionary spending, consumers showed no signs of slowing their spending. Rithum, which connects over 40,000 global retailers and brands with more than $50 billion in gross [&hellip;]<\/p>\n","protected":false},"author":167,"featured_media":139831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"asset-type":[13742],"audience":[13412,13409],"bio":[15395],"topic":[15224,3793],"class_list":["post-141977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","asset-type-blog-de","audience-retailers-de","audience-brands-suppliers-de","bio-gretchen-salois-de","topic-brands-de-2","topic-marketplaces-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rithum Cyber 5 2023 sales set new GMV records - Rithum<\/title>\n<meta name=\"description\" content=\"Despite concerns about inflationary pressure on consumer discretionary spending, consumers showed no signs of slowing their spending.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rithum Cyber 5 2023 sales set new GMV records\" \/>\n<meta property=\"og:description\" content=\"Despite concerns about inflationary pressure on consumer discretionary spending, consumers showed no signs of slowing their spending.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.rithum.com\/de\/blog\/rithum-cyber-5\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-18T22:35:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.rithum.com\/wp-content\/uploads\/2023\/12\/HolidayBlogGraphic.png\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gretchen Salois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gretchen Salois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/blog\\\/rithum-cyber-5\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/blog\\\/rithum-cyber-5\\\/\"},\"author\":{\"name\":\"Gretchen Salois\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/#\\\/schema\\\/person\\\/cf7b8988d399570a4ce07c8298f19fd4\"},\"headline\":\"Rithum Cyber 5 2023 sales set new GMV records\",\"datePublished\":\"2023-12-18T22:35:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/blog\\\/rithum-cyber-5\\\/\"},\"wordCount\":812,\"publisher\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/blog\\\/rithum-cyber-5\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/HolidayBlogGraphic.png\",\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/blog\\\/rithum-cyber-5\\\/\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/de\\\/blog\\\/rithum-cyber-5\\\/\",\"name\":\"Rithum Cyber 5 2023 sales set new GMV records - 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