Today\u2019s consumer expects a flexible shopping experience. Marketplaces offer brands the opportunity to reach a wider audience. Brands can use marketplaces as a multichannel selling strategy. It\u2019s a rapid-growth channel in an otherwise anemic retail landscape, according to The Total Economic Impact study (TEI) by Forrester Consulting. The study examines the potential return on investment (ROI) brands can achieve by enhancing a multichannel presence, streamlining operations, and driving profitable growth through Rithum.<\/p>\n
\u201cWe\u2019ve heard from brands worldwide who are facing the same complexities in navigating consumer expectations while managing multiple sales channels that can fragment operations,\u201d said Pete Elmgren, Chief Revenue Officer at Rithum. \u201cWe commissioned the impact study with Forrester to go beyond the surface, unearthing the specific pain points brands face today and highlighting the solutions that can get them back on track to profitable growth. Because in today\u2019s retail marketplace, we know every click and conversion counts.\u201d<\/p>\n
Rithum commissioned \u201cThe Total Economic Impact of Rithum Managed Marketplaces\u201d study<\/a>, published in February 2024. Forrester interviewed four retail representatives with experience working with Rithum. In the study, Forrester combined the results into a single composite organization. It is a high-volume brand with $2.5 billion in companywide revenues and a growing marketplace business.<\/p>\n <\/p>\n