{"id":142709,"date":"2024-04-22T00:00:11","date_gmt":"2024-04-22T00:00:11","guid":{"rendered":"https:\/\/www.rithum.com\/?p=142709"},"modified":"2024-07-17T20:56:20","modified_gmt":"2024-07-17T20:56:20","slug":"why-scale-to-a-new-marketplace","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/de\/blog\/why-scale-to-a-new-marketplace\/","title":{"rendered":"Why Scale to a New Marketplace?\u202f"},"content":{"rendered":"

The benefits of expanding into marketplaces are significant. However, attempting to do so in-house can be cost prohibitive. Brands needed a single platform allowing them to expand to new markets and help them effectively manage their growing omnichannel presences. Four brands needed integrations with marketplace partners to be as seamless as possible and to be quickly launchable, according to \u201cThe Total Economic Impact of Rithum Managed Marketplaces\u201d study, published in February 2024.<\/p>\n

Rithum allows organization to improve speed to market by 50%<\/h2>\n

In the study, Forrester combined the results into a single composite organization<\/a>. It is a high-volume brand with $2.5 billion in companywide revenues and expanding marketplace business. These organizations needed to manage the expansion without adding additional employees. The VP of omnichannel at a fashion retailer said:<\/p>\n

\u201cWe had a roadmap to get to the first $100 million in total sales for [e-commerce] and then to eventually grow our global footprint to roughly be about 35% [of revenue]. And what we realized in doing so was that we needed to find efficiencies of scale. We realized it was not realistic to manage [marketplaces] 100% in-house because of cost, so we looked for vendor partners that can hire and staff up more quickly and that can scale with our business. [Rithum] helps us reach those goals.\u201d<\/p>\n

The three-year, risk-adjusted present value (PV) quantified benefits for the composite organization include increased speed of scaling to new marketplaces by 50%.<\/p>\n

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