{"id":142775,"date":"2024-04-29T00:00:45","date_gmt":"2024-04-29T00:00:45","guid":{"rendered":"https:\/\/www.rithum.com\/?p=142775"},"modified":"2024-07-17T20:57:02","modified_gmt":"2024-07-17T20:57:02","slug":"how-to-manage-multiple-marketplaces-profitably","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/de\/blog\/how-to-manage-multiple-marketplaces-profitably\/","title":{"rendered":"How to Manage Multiple Marketplaces Profitably\u202f"},"content":{"rendered":"

Reaching consumers where they shop requires brands to sell products in the channels customers want. \u201cThe Total Economic Impact of Rithum Managed Marketplaces\u201d study<\/a>, by Forrester Consulting, published in February 2024, found that interviewees\u2019 marketplace strategies revolved around putting products in front of customers in their channels of choice. The Forrester study examines the potential return on investment (ROI) brands can achieve with a <\/span>mul<\/span>ti<\/span>channel presence, automation, and driving profitable growth through <\/span>Rithum<\/span>.\u202f<\/span>\u202f<\/span><\/span>\u00a0<\/span><\/p>\n

\u201cIt\u2019s not up to the brand or retailer to dictate where a consumer should shop,\u201d said the VP of global digital product and consumer experience at a footwear retailer.\u00a0\u201cIf a consumer wants to shop somewhere, we should be present in the channel in which that consumer is shopping. We should not be dictating where they find our product. They should be dictating where we show up for them. Rithum offers that opportunity for us.\u201d<\/p>\n

\u201cIt\u2019s not up to the brand or retailer to dictate where a consumer should shop. [The brand or retailer] should be dictating where we show up for them. Rithum offers that opportunity for us.\u201d<\/p>\n

– VP of global digital product and consumer experience at a footwear retailer<\/p>\n

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Brands experience sales growth during first three years with multichannel selling strategy using Rithum<\/h2>\n

Rithum Commerce Solutions allowed the composite organization to reach new buyers in their channels of choice, according to the study. The organization was also able to improve its Amazon Featured Offer win percentage, use reporting and analytics to make better decisions and protect its margins.<\/p>\n

The result? In the first three years of investment, the composite organization realized the following sales growth by selling through multiple marketplaces:<\/p>\n

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