{"id":146181,"date":"2025-02-10T10:49:10","date_gmt":"2025-02-10T15:49:10","guid":{"rendered":"https:\/\/www.rithum.com\/?p=146181"},"modified":"2025-02-10T11:29:52","modified_gmt":"2025-02-10T16:29:52","slug":"how-gem-stone-king-manages-300000-skus-across-multiple-marketplaces-for-valentines-day","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/de\/blog\/how-gem-stone-king-manages-300000-skus-across-multiple-marketplaces-for-valentines-day\/","title":{"rendered":"How Gem Stone King Manages 300,000+ SKUs Across Multiple Marketplaces for Valentine\u2019s Day"},"content":{"rendered":"

How does Gem Stone King keep up with more than 300,000 SKUs listed on Amazon, Walmart, eBay, its own direct-to-consumer (D2C) website and other channels during peak selling for Valentine\u2019s Day? By using Rithum.<\/p>\n

\u201cAs we\u2019ve prepared for the busy Valentine\u2019s Day season, Rithum\u2019s platform has been an essential tool, ensuring our product listings remain accurate and up to date across multiple sales channels,\u201d said Gem Stone King E-Commerce PPC Manager Andrew Molchan<\/a>.<\/p>\n

Rithum provides support when consumer demand spikes during peak sales periods<\/h2>\n

Gem Stone King is managing a vast catalog across multiple marketplaces. Pivoting during the fast-paced sales event is the difference between conversions and empty carts.<\/p>\n

\u201cThe ability to push quick updates, adjust listings, and maintain pricing consistency across multiple platforms is critical during this time. Since consumer demand spikes during Valentine\u2019s Day, we can\u2019t afford to have outdated product information or stock inaccuracies.\u201d<\/p>\n

–\u00a0Andrew Molchan, E-Commerce PPC Manager, Gem Stone King<\/p><\/blockquote>\n

A curated collection and positive customer experience for Valentine\u2019s Day<\/h2>\n

Gem Stone King has the flexibility to curate collections for Valentine\u2019s Day<\/a>. Top-selling products include sophisticated gold and platinum jewelry, as well as lab-grown diamond jewelry<\/a>, heart-shaped<\/a> designs and stones<\/a>. Consumers can also customize pieces with their birthstones<\/a> or add custom engravings.<\/p>\n

Rithum enables Gem Stone King to create customized product feeds tailored to each marketplace channel\u2019s specific requirements. Powerful reporting tools provide valuable insights into performance trends, enabling the brand to make data-driven decisions and spot trends followed by reallocating resources to support those fluctuations in demand.<\/p>\n

\u201cOver the last year, we\u2019ve seen a huge improvement in how we manage our multichannel selling strategy and listings. The integrations with marketplaces have been significantly enhanced, allowing us to manage listings more efficiently,\u201d Molchan said.<\/p><\/blockquote>\n

Reach more Valentine’s Day shoppers through retail media ads<\/h2>\n

Brands and retailers using Rithum can adjust for content optimization and assist with advertising to reach consumers across the multiple sales channels they are shopping. Sponsored ad placements allow consumers to engage with brands and products, allowing advertisers to tell their story directly. According to Walmart first-party data, marketplace sellers who advertise with sponsored ads see, on average, $4 in attributed product sales for every $1 of ad spend.* Compared to non-ad exposed customers, those exposed to a brand’s Walmart Connect ads<\/a> were 6x more likely, on average, to buy brand items.**<\/p>\n

For more insights into how Rithum can help you elevate your multichannel selling strategy and ensure smooth operations during peak selling events, contact our team and schedule a demo today<\/a>.<\/p>\n

 <\/p>\n

* <\/i>Source: Walmart first-party data, Jan. 2019-Dec. 2023.<\/i>
\n<\/i><\/span><\/span>**Source: Walmart first-party data, Feb. 1, 2023 \u2013 July 31, 2024; ad-exposed customers during a 14-day window prior to conversion. \u00a0Includes all Walmart Sponsored Search, Walmart Onsite Display, and Walmart Offsite Media ads from 26 impact studies across Food & Beverage, Consumables, Entertainment, Toys & Seasonal, and Home & Hardlines categories. Ad spend measured across brands\u2019 full product portfolio.<\/i><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

How does Gem Stone King keep up with more than 300,000 SKUs listed on Amazon, Walmart, eBay, its own direct-to-consumer (D2C) website and other channels during peak selling for Valentine\u2019s Day? By using Rithum. \u201cAs we\u2019ve prepared for the busy Valentine\u2019s Day season, Rithum\u2019s platform has been an essential tool, ensuring our product listings remain […]<\/p>\n","protected":false},"author":167,"featured_media":146197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10141,10930,10841,10905],"asset-type":[13742,13584],"audience":[13412,13409],"bio":[15373],"topic":[15429,5345],"class_list":["post-146181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-amazon-de","tag-customer-success-de","tag-e-commerce-de-2","tag-marketplaces-de","asset-type-blog-de","asset-type-case-study-de","audience-retailers-de","audience-brands-suppliers-de","bio-rithum-team-de-2","topic-3p-commerce-de","topic-amazon-de"],"acf":[],"yoast_head":"\nHow Gem Stone King Manages 300,000+ SKUs Across Multiple Marketplaces for Valentine\u2019s Day - 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