{"id":146441,"date":"2025-04-03T06:00:09","date_gmt":"2025-04-03T10:00:09","guid":{"rendered":"https:\/\/www.rithum.com\/?p=146441"},"modified":"2025-04-09T10:20:53","modified_gmt":"2025-04-09T14:20:53","slug":"you-asked-weve-answered-the-top-3-questions-from-our-3p-commerce-webinar","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/de\/blog\/you-asked-weve-answered-the-top-3-questions-from-our-3p-commerce-webinar\/","title":{"rendered":"You Asked, We\u2019ve Answered \u2013 The Top 3 Questions from Our 3P Commerce Webinar"},"content":{"rendered":"<p><a href=\"https:\/\/www.rithum.com\/de\/?p=146309\" target=\"_blank\" rel=\"noopener\">While Rithum\u2019s experts broke down<\/a> key challenges of multichannel selling in our recent <em>The Rise of 3P Commerce: Why Multichannel Selling Is the Future of E-Commerce<\/em> <a href=\"https:\/\/www.rithum.com\/resources\/3p-marketplace-webinar\/\" target=\"_blank\" rel=\"noopener\">webinar<\/a>, it became clear from audience questions that brands and retailers are feeling the pressure. From tighter margins, shifting fulfillment models, and the challenges of building meaningful retail partnerships, here\u2019s how your peers are thinking about 3P commerce as they\u2019re scaling online and facing profitability challenges (and our experts\u2019 advice).<\/p>\n<h2>Q1. Where does dropship end and marketplace begin? And what does that mean for retailers and brands?<\/h2>\n<p>\u201cRetailers are expanding assortments at a rapid pace through dropship and private marketplace investments to meet customer demand,\u201d said <a href=\"https:\/\/www.linkedin.com\/in\/johnfobare\/\" target=\"_blank\" rel=\"noopener\">John Fobare<\/a>, Vice President, Client Partnerships. \u201cAt the same time, brands are using public marketplaces to test new products and enter new markets without relying solely on wholesale or DTC.\u201d<\/p>\n<p>\u201c3P gives you the ability to run a hybrid strategy. You can reach new customers through marketplaces while using your owned channels to protect and serve your most loyal ones. The two don\u2019t have to compete, they can complement,\u201d said <a href=\"https:\/\/www.linkedin.com\/in\/jameslang2025\" target=\"_blank\" rel=\"noopener\">James Lang<\/a>, Vice President, Client Partnerships.<\/p>\n<p><strong>Ultimately, the question isn\u2019t where one model ends and the next begins\u2014it\u2019s how you use each one strategically.<\/strong><\/p>\n<p>For retailers, dropship and private marketplaces are third-party (3P) business models that offer flexibility to meet consumer demand.<\/p>\n<ul>\n<li><strong>Dropship<\/strong> allows retailers to expand assortments without holding inventory. Suppliers ship directly to consumers on the retailer\u2019s behalf, and retailers only pay for what sells. It\u2019s great for reducing risk but comes with tighter margins and less control over the customer experience.<\/li>\n<li><strong>Private marketplace<\/strong> (also known as curated marketplace) gives selected sellers more autonomy, including handling pricing, shipping, customer support, and returns. Retailers maintain oversight and can scale more easily by setting global seller terms instead of managing contracts individually.<\/li>\n<li>A <strong>hybrid<\/strong> model allows retailers to use dropship to build out a 3P commerce program to offer more assortment without buying and stocking the inventory themselves. This allows you to be flexible because you can shift high-performing dropship items to your wholesale model, increasing your product margins. Test new products and categories with low risk \u2013 and those that perform well can be moved to your dropship program.<\/li>\n<\/ul>\n<p>For brands, marketplaces offer direct access to consumers across multiple platforms, and many are embracing them as a core part of their revenue strategy.<\/p>\n<ul>\n<li><strong>3P commerce helps brands extend their owned inventory to unowned channels.<\/strong> This enables brands to reach more consumers through a multichannel selling strategy.<\/li>\n<li>According to the State of 3P Commerce Report, <strong>nearly one-third of global executives say over 50% of their total revenue now comes from 3P sales channels.<\/strong> That\u2019s how important these business models are for brands looking to scale without relying solely on wholesale or owned direct-to-consumer channels.<\/li>\n<\/ul>\n<h3>The key takeaway:<\/h3>\n<p>Brands and retailers are increasingly turning to hybrid models. Dropship enables retailers to build assortment and test demand. Marketplaces allow sellers to scale with lower overhead costs and more automation. Rithum\u2019s unified commerce solution helps retailers and brands manage these models in one platform, reducing complexity and driving better ROI.<\/p>\n<h2>Q2. How do brands stay connected to retailers as 3P grows? Doesn\u2019t it shift the balance out of control?<\/h2>\n<p>This is a concern we hear often, and it&#8217;s a fair one. As fulfillment shifts to suppliers and brands take more ownership in 3P environments, it can feel like traditional retail relationships are fading.<\/p>\n<p>But the data\u2014and the discussion\u2014tell a different story.<\/p>\n<p>\u201cRetailers and brands are starting to treat 3P as an extension of the 1P relationship,\u201d Fobare said. \u201cWhat\u2019s happening now is more collaboration because both sides know they need each other to meet the customer where they are.\u201d<\/p>\n<p>Staying connected means:<\/p>\n<ul>\n<li><strong>Bringing data to the table:<\/strong> Brands can use performance insights from marketplaces to guide assortment decisions and pitch new opportunities to retail partners.<\/li>\n<li><strong>Participating in retail media:<\/strong> With <a href=\"https:\/\/www.rithum.com\/de\/blog\/the-state-of-3p-commerce-report\/\" target=\"_blank\" rel=\"noopener\">85% of executives confident in retail media as a growth lever<\/a>, collaboration on campaigns and promotions is now essential.<\/li>\n<li><strong>Aligning on customer experience:<\/strong> Brands that maintain strong service level agreements (SLAs), consistent content, and reliable fulfillment earn more trust and more visibility \u2013 on both sides.<\/li>\n<\/ul>\n<p>\u201cTo maintain control over the customer experience, you\u2019ve got to partner with the right platforms and set clear standards. High-quality product data, consistent branding, accurate listings are how brands stay front and center,\u201d Lang said.<\/p>\n<h3>The key takeaway:<\/h3>\n<p>The future isn\u2019t about control, it\u2019s about collaboration. Whether it\u2019s a 1P or 3P relationship, the brands and retailers who win are the ones who work together to deliver the best customer experience.<\/p>\n<h2>Q3. How can Rithum help brands create new relationships with e-retailers?<\/h2>\n<p>Retailers are doubling down on 3P models\u2014whether dropship, curated private marketplaces, or something hybrid. Brands, on the other hand, are looking for scalable access to new sales channels without starting from scratch each time. But the real challenge is connection: <strong>how do you find the right partner, the right model, at the right time<\/strong>?<\/p>\n<p>That\u2019s where Rithum comes in.<\/p>\n<p>\u201cWe partner with over 40,000 brands, suppliers and retailers to expand into new channels like marketplaces, increase marketing ROI, and launch dropship and private marketplace programs,\u201d said <a href=\"https:\/\/www.linkedin.com\/in\/brandon-robert-klein\" target=\"_blank\" rel=\"noopener\">Brandon Klein<\/a>, Director of Product Marketing at Rithum. \u201cThere isn\u2019t much of the buying journey that we don\u2019t touch.\u201d<\/p>\n<p>For brands, Rithum helps surface the right retailers and platforms to match your category, operational readiness, and growth goals. For retailers, Rithum simplifies onboarding and helps scale assortment with trusted suppliers fast.<\/p>\n<p>\u201cBrands and retailers benefit from being in more places at once,\u201d Fobare said. \u201c3P is one of the fastest ways to expand your presence and grow revenue.\u201d<\/p>\n<h3>The key takeaway:<\/h3>\n<p>3P commerce isn\u2019t a single strategy. It\u2019s a flexible, high-growth model that brands and retailers are using to reach new customers, test new products, and reduce risk. But it\u2019s not without its complexity.<\/p>\n<p>The key is knowing which model to use when and how to scale each one with the right infrastructure, data, and partnerships.<\/p>\n<p>\u201cThe goal is simple. Owned inventory and 3P should work together, not against each other,\u201d Lang said.<\/p>\n<p>Whether you\u2019re a retailer expanding a private marketplace or a brand launching on Amazon, Rithum\u2019s unified commerce platform helps you connect, scale, and grow smarter. Learn more by watching the full webinar <a href=\"https:\/\/www.rithum.com\/resources\/3p-marketplace-webinar\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p><span style=\"font-size: 10pt;\">\u00a0<em>(Some quotes have been lightly edited for context and clarity.)\u00a0<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While Rithum\u2019s experts broke down key challenges of multichannel selling in our recent The Rise of 3P Commerce: Why Multichannel Selling Is the Future of E-Commerce webinar, it became clear from audience questions that brands and retailers are feeling the pressure. From tighter margins, shifting fulfillment models, and the challenges of building meaningful retail partnerships, [&hellip;]<\/p>\n","protected":false},"author":167,"featured_media":146437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[15540,10841,10842,10905,12103],"asset-type":[13742,3757],"audience":[13412,13409],"bio":[15538],"topic":[15429,15265,7789,15513],"class_list":["post-146441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-dropship-de","tag-e-commerce-de-2","tag-fulfillment-de-2","tag-marketplaces-de","tag-multichannel-de-2","asset-type-blog-de","asset-type-webinar-de","audience-retailers-de","audience-brands-suppliers-de","bio-zach-bradt-de","topic-3p-commerce-de","topic-dropship-de","topic-e-commerce-de","topic-marketplaces-de-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 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