The shopper journey is becoming increasingly complex, but full of opportunities. Paths to purchase may vary for every individual and every product, but there is one common touchpoint for 68% of shoppers: retail websites and apps. \u00a0More and more consumers go straight to a retail website when they want to purchase a product, and Criteo offers exclusive access to the largest global retail media inventory for marketers to reach shoppers at the point of sale. \u00a0Investing now in Retail Media with Criteo\u2019s transparent network is the opportunity to capture the full potential of your e-commerce presence.<\/p>\n
Rithum is a member of Criteo\u2019s API partner program which grants Rithum access to Criteo\u2019s global industry-leading retail media network and Criteo\u2019s advanced retail media AI. <\/span>Brands can seamlessly activate and manage executions directly in the Rithum platform with the added benefit of Rithum\u2019s proprietary front-end technology. I<\/span>n a nutshell:\u00a0<\/span><\/p>\n The shopper journey is becoming increasingly complex, but full of opportunities. Paths to purchase may vary for every individual and every product, but there is one common touchpoint for 68% of shoppers: retail websites and apps. \u00a0More and more consumers go straight to a retail website when they want to purchase a product, and Criteo […]<\/p>\n","protected":false},"featured_media":0,"template":"","asset-type":[],"channel":[12196,7728],"nation":[8734,9843,8818,7774,8819,8822,8824,9863,8828,9869,8832],"partner_category":[7752,6767,6759],"region":[6761,6762,6763,6765],"class_list":["post-108860","partner","type-partner","status-publish","hentry","channel-digital-marketing-uk","channel-sell-on-marketplaces-uk","nation-australia-uk","nation-belgium-uk","nation-canada-uk","nation-france-uk","nation-germany-uk","nation-japan-uk","nation-netherlands-uk","nation-portugal-uk","nation-spain-uk","nation-switzerland-uk","nation-united-kingdom-uk","partner_category-data-analytics","partner_category-e-commerce-platforms","partner_category-marketplace","region-asia-uk","region-europe-uk","region-north-america-uk","region-south-america-uk"],"acf":[],"yoast_head":"\n\n
\n<\/span>Brands can connect the dots between their media investment and their point of sales performances. Build transparent reporting for each retail partner, up to product-level details.\u00a0<\/span><\/li>\n
\n<\/span>Brands can choose from multiple bidding options and optimization models, as well as flexible attribution settings.<\/span><\/li>\n
\n<\/span>Brands can better control their spend and make sure that they run ads on the inventory they\u2019re the most interested in while benefitting from product management tools and bid caps.\u00a0<\/span><\/li>\n
\n<\/span>Power campaigns with deterministic retailer intent and purchase data that doesn\u2019t rely on 3rd party cookies.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"