{"id":110320,"date":"2022-06-24T16:00:34","date_gmt":"2022-06-24T16:00:34","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-uk\/how-to-get-started-advertising-on-tiktok\/"},"modified":"2023-12-06T20:26:16","modified_gmt":"2023-12-06T20:26:16","slug":"how-to-get-started-advertising-on-tiktok","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/uk\/blog\/how-to-get-started-advertising-on-tiktok\/","title":{"rendered":"How to Get Started Advertising on TikTok"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you still haven\u2019t joined TikTok, you may be missing out on <\/span><a href=\"https:\/\/www.rithum.com\/blog\/digital-marketing\/how-to-capture-the-enormous-selling-potential-of-tiktok\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tremendous sales potential<\/span><\/a><span style=\"font-weight: 400;\">. That\u2019s because the popular social media app now reaches an incredible base of one billion users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While TikTok is still the place for short, quirky videos and viral challenges, it\u2019s also where many consumers go to seek the newest trends and latest products. In fact, <\/span><a href=\"https:\/\/www.emarketer.com\/content\/tiktok-commerce-2022\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">58% of users<\/span><\/a><span style=\"font-weight: 400;\"> even head straight to the app for shopping inspiration. With so much visibility and so many engaged users, it\u2019s a no brainer to advertise on the world&#8217;s <\/span><a href=\"https:\/\/www.forbes.com\/sites\/marisadellatto\/2021\/09\/27\/tiktok-hits-1-billion-monthly-active-users\/?sh=6b3384f244b6\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fastest-growing<\/span><\/a><span style=\"font-weight: 400;\"> social media platform.\u00a0\u00a0\u00a0<\/span><\/p>\n<h2>The TikTok Audience<\/h2>\n<p><span style=\"font-weight: 400;\">While TikTok\u2019s audience trends younger (almost half of its base is Gen Z), the social media platform also attracts millennials, Gen X and baby boomers. Women in the 18-24 age category account for nearly a quarter (24.7%) of TikTok\u2019s advertising audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok is the third-largest social media platform in the US with <\/span><a href=\"https:\/\/content-na1.emarketer.com\/us-social-media-usage-2022\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">94.1 million monthly users<\/span><\/a><span style=\"font-weight: 400;\">. The China-based app also has a large user base in countries like Indonesia, Thailand and Vietnam, making it a strong choice for advertisers looking to attract a global audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Small and large businesses can advertise on TikTok, but the app is best suited for brands looking for large, engaged audiences. Brands targeting customers 35 and younger (especially women) and hoping to build a strong presence in Asia and the Middle East will have the best chance for success advertising on TikTok.\u00a0<\/span><\/p>\n<h2>TikTok Ad Types<\/h2>\n<p><span style=\"font-weight: 400;\">TikTok ads are so effective that <\/span><a href=\"https:\/\/www.tiktok.com\/business\/en-US\/apps\/tiktok\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">92%<\/span><\/a><span style=\"font-weight: 400;\"> of users globally have taken an action after watching a TikTok. TikTok offers five primary ad types:\u00a0<\/span><\/p>\n<h3>In-Feed Ads<\/h3>\n<p><span style=\"font-weight: 400;\">In-feed ads are video ads up to 60 seconds long that are displayed within users\u2019 For You news feed. Because they are integrated into the native news feed, they blend well with user-generated content, making users less likely to avoid it. However, your content should be eye-catching and engaging enough to keep audiences from scrolling past. Users can then like, comment, interact and share your ad videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples of in-feed ads might include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Beauty brands featuring a quick tutorial<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Food brands offering quick recipes or preparation ideas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Athletic brands showcasing exercises to try<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">How effective is it?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">TikTok claims ads are embraced like native content, prompting 72% of users to say ads on the platform are inspiring. A study by Neuro-Insight study found TikTok In-Feed Ads achieve <\/span><a href=\"https:\/\/www.tiktok.com\/business\/en-US\/apps\/tiktok\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">23% higher<\/span><\/a><span style=\"font-weight: 400;\"> detail memory than TV ads.<\/span><\/p>\n<h3>Brand Takeover<\/h3>\n<p><span style=\"font-weight: 400;\">A Brand Takeover ad appears right as TikTok users open the app, \u201ctaking over\u201d the screen for a few seconds and ending as an in-feed video. The ads are highly exclusive, offering positions to only one brand per category and country per day, and are more expensive than other ad options. However, the ad type drives mass awareness and sales since it puts your brand directly in your target audiences\u2019 line of sight.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">How effective is it?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Brand Takeover ads are highly effective because they dominate users\u2019 screens without the worry of competing ads. Each ad engagement lasts 24 hours.\u00a0<\/span><\/p>\n<h3>TopView<\/h3>\n<p><span style=\"font-weight: 400;\">TopView ads are similar to brand takeovers, but slightly delayed. They appear in a user\u2019s For You feed after three seconds and take up the full screen with up to 60 seconds of video with autoplay and sound.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">How effective is it?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">According to TikTok, 71% of users say TopView grabs their attention. For CPG brands, TikTok ads achieve 67% higher sales effectiveness compared to total paid TikTok. When combined with In-Feed Ads, TopView has proven to be TikTok&#8217;s most effective ad type in driving sales impact.<\/span><\/p>\n<h3>Branded Hashtag Challenge<\/h3>\n<p><span style=\"font-weight: 400;\">Branded Hashtag Challenges are exclusive to TikTok. They encourage users to generate content featuring sponsored hashtags that spark new trends and cultural movements by issuing participatory challenges.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">How effective is it?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">TikTok claims Branded Hashtag Challenges have a median engagement rate of <\/span><a href=\"https:\/\/www.tiktok.com\/business\/en-US\/blog\/branded-hashtag-challenge-harness-the-power-of-participation\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">17.5%<\/span><\/a><span style=\"font-weight: 400;\">, and more than half of the ads have achieved ROAS greater than $5 for the CPG industry. A <\/span><a href=\"https:\/\/www.tiktok.com\/business\/en-US\/blog\/grow-your-business-with-tiktok-media-mix-modeling\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">recent Nielsen MMx study<\/span><\/a><span style=\"font-weight: 400;\"> also revealed that organic engagement doubled ROAS for the CPG industry when measured with Branded Hashtag Challenge.\u00a0<\/span><\/p>\n<h3>Branded Effects<\/h3>\n<p><span style=\"font-weight: 400;\">Branded Effects or filters are custom augmented reality video lenses users can activate to generate unique, shareable content. They allow brands to add customisable games, stickers, filters and special effects to users\u2019 video content and can be live for up to 10 days.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">How effective is it?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The most effective Branded Effects are fun and engaging, sparking viral and shareable content that boosts brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TikTok also offers merchants a suite of commerce solutions to boost sales, including in-app storefronts, product links, collection ads, dynamic showcase ads and live shopping. The app has also announced <\/span><a href=\"https:\/\/www.emarketer.com\/content\/tiktok-commerce-2022\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">more livestream shopping opportunities<\/span><\/a><span style=\"font-weight: 400;\"> in the US in 2022. American adult shoppers rated watching livestreams as the top social commerce feature they currently use and plan to use more this year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also wise to partner with influencers related to your brand and products. Find influencers who make sense for your brand and products through the <\/span><a href=\"https:\/\/creatormarketplace.tiktok.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Creator Marketplace<\/span><\/a><span style=\"font-weight: 400;\">. Choose from thousands of influencers and let TikTok recommend the best one for your audience based on data-driven insights. Then, use the <\/span><a href=\"https:\/\/seller-id.tiktok.com\/account\/welcome\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TikTok Selling Center<\/span><\/a><span style=\"font-weight: 400;\"> to collaborate with them, set up a promotion plan and share affiliate links.\u00a0<\/span><\/p>\n<h2><b>Get Started with TikTok Advertising<\/b><\/h2>\n<p><a href=\"https:\/\/www.tiktok.com\/business\/en-US\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TikTok for Business<\/span><\/a><span style=\"font-weight: 400;\"> offers brands the ability to run ads, connect with influencers, analyse campaign data and more. You can get started advertising on TikTok with a few simple steps:<\/span><\/p>\n<ol>\n<li><b>Start a <\/b><a href=\"https:\/\/ads.tiktok.com\/i18n\/signup\" target=\"_blank\" rel=\"noopener\"><b>TikTok Ads account<\/b><\/a><span style=\"font-weight: 400;\">. If you have an existing account, you can use it to sign up for TikTok Ads.<\/span><\/li>\n<li><b>Install the TikTok Pixel<\/b><span style=\"font-weight: 400;\">. A pixel is code you install on your website to help monitor visitors\u2019 activity, sales and other events to help you find the right audience for your TikTok ads. That way, you can target the users who will be most responsive to your ads.<\/span><\/li>\n<li><b>Set up a campaign. <\/b><span style=\"font-weight: 400;\">Log in to the TikTok Ads Manager and specify your campaign objectives, name and budget.\u00a0<\/span><\/li>\n<li><b>Create an ad group <\/b><span style=\"font-weight: 400;\">to start selecting your ad placements, audiences, targets, goals, schedule and bids.<\/span><\/li>\n<li><b>Start creating content. <\/b><span style=\"font-weight: 400;\">Upload images or videos to start catching eyes and attracting customers.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Be sure to check out <\/span><a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=9552\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TikTok\u2019s ad guidelines<\/span><\/a><span style=\"font-weight: 400;\"> and specs to ensure total compliance.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><b>Rithum Helps You Win at TikTok<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Need help? Rithum began supporting TikTok advertising in April 2022, offering managed support to help you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Streamline campaign creation, management and reporting across ad types<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transform and optimise product data and automate feed delivery<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Activate cross-channel insights across social commerce and digital marketing campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage costs and uncover revenue-increasing opportunities\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Help scale your social commerce presence<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Get started <\/span><a href=\"https:\/\/www.rithum.com\/uk\/blog\/digital-marketing\/how-to-capture-the-enormous-selling-potential-of-tiktok\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">selling on TikTok<\/span><\/a><span style=\"font-weight: 400;\"> with guidance from <\/span><a href=\"https:\/\/www.rithum.com\/uk\/services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Rithum Managed Services<\/span><\/a><span style=\"font-weight: 400;\"> by <\/span><a href=\"https:\/\/www.rithum.com\/uk\/contact-us\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">contacting us today<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you still haven\u2019t joined TikTok, you may be missing out on tremendous sales potential. That\u2019s because the popular social media app now reaches an incredible base of one billion users.\u00a0 While TikTok is still the place for short, quirky videos and viral challenges, it\u2019s also where many consumers go to seek the newest trends [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":110248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[9751,10599,9277,12475],"asset-type":[13745],"audience":[13408,13411],"bio":[14209],"topic":[6681],"class_list":["post-110320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-managed-services-uk","tag-social-commerce-uk","tag-social-media-uk","tag-tiktok-uk","asset-type-blog-uk","audience-brands-suppliers-uk","audience-retailers-uk","bio-rithum-team-uk","topic-digital-marketing-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Get Started Advertising on TikTok - Rithum<\/title>\n<meta name=\"description\" content=\"Learn how to increase your selling potential on social media with TikTok advertising.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get Started Advertising on TikTok\" \/>\n<meta property=\"og:description\" content=\"Learn how to increase your selling potential on social media with TikTok advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.rithum.com\/uk\/blog\/how-to-get-started-advertising-on-tiktok\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-24T16:00:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-06T20:26:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.rithum.com\/wp-content\/uploads\/2022\/06\/NA-TikTok-Blog-Graphic-Q22022_380x380.png\" \/>\n\t<meta property=\"og:image:width\" content=\"738\" \/>\n\t<meta property=\"og:image:height\" content=\"738\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"8347pwpadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"8347pwpadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/how-to-get-started-advertising-on-tiktok\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/how-to-get-started-advertising-on-tiktok\\\/\"},\"author\":{\"name\":\"8347pwpadmin\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/#\\\/schema\\\/person\\\/80792d02d04eff25186ea9ace95c9308\"},\"headline\":\"How to Get Started Advertising on TikTok\",\"datePublished\":\"2022-06-24T16:00:34+00:00\",\"dateModified\":\"2023-12-06T20:26:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/how-to-get-started-advertising-on-tiktok\\\/\"},\"wordCount\":1110,\"publisher\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/how-to-get-started-advertising-on-tiktok\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/NA-TikTok-Blog-Graphic-Q22022_380x380.png\",\"keywords\":[\"managed services\",\"social commerce\",\"social media\",\"TikTok\"],\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/how-to-get-started-advertising-on-tiktok\\\/\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/how-to-get-started-advertising-on-tiktok\\\/\",\"name\":\"How to Get Started Advertising on TikTok - Rithum\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/how-to-get-started-advertising-on-tiktok\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/how-to-get-started-advertising-on-tiktok\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/NA-TikTok-Blog-Graphic-Q22022_380x380.png\",\"datePublished\":\"2022-06-24T16:00:34+00:00\",\"dateModified\":\"2023-12-06T20:26:16+00:00\",\"description\":\"Learn how to increase your selling potential on social media with TikTok advertising.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/how-to-get-started-advertising-on-tiktok\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/how-to-get-started-advertising-on-tiktok\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/how-to-get-started-advertising-on-tiktok\\\/#primaryimage\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/NA-TikTok-Blog-Graphic-Q22022_380x380.png\",\"contentUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/NA-TikTok-Blog-Graphic-Q22022_380x380.png\",\"width\":738,\"height\":738,\"caption\":\"TikTok partn\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/how-to-get-started-advertising-on-tiktok\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Get Started Advertising on TikTok\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/\",\"name\":\"Rithum\",\"description\":\"The Heartbeat of Commerce\",\"publisher\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/#organization\",\"name\":\"Rithum\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Rithum-logo-1.png\",\"contentUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Rithum-logo-1.png\",\"width\":696,\"height\":696,\"caption\":\"Rithum\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/rithumcommerce\",\"https:\\\/\\\/x.com\\\/rithumcommerce\",\"https:\\\/\\\/instagram.com\\\/rithumcommerce\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rithumcommerce\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/rithumcommerce\",\"https:\\\/\\\/www.tiktok.com\\\/@rithumcommerce\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/#\\\/schema\\\/person\\\/80792d02d04eff25186ea9ace95c9308\",\"name\":\"8347pwpadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g\",\"caption\":\"8347pwpadmin\"},\"sameAs\":[\"https:\\\/\\\/support.pagely.com\"],\"url\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/author\\\/8347pwpadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Get Started Advertising on TikTok - Rithum","description":"Learn how to increase your selling potential on social media with TikTok advertising.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"How to Get Started Advertising on TikTok","og_description":"Learn how to increase your selling potential on social media with TikTok advertising.","og_url":"https:\/\/old.rithum.com\/uk\/blog\/how-to-get-started-advertising-on-tiktok\/","og_site_name":"Rithum","article_publisher":"https:\/\/facebook.com\/rithumcommerce","article_published_time":"2022-06-24T16:00:34+00:00","article_modified_time":"2023-12-06T20:26:16+00:00","og_image":[{"width":738,"height":738,"url":"https:\/\/old.rithum.com\/wp-content\/uploads\/2022\/06\/NA-TikTok-Blog-Graphic-Q22022_380x380.png","type":"image\/png"}],"author":"8347pwpadmin","twitter_card":"summary_large_image","twitter_creator":"@rithumcommerce","twitter_site":"@rithumcommerce","twitter_misc":{"Written by":"8347pwpadmin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/old.rithum.com\/uk\/blog\/how-to-get-started-advertising-on-tiktok\/#article","isPartOf":{"@id":"https:\/\/old.rithum.com\/uk\/blog\/how-to-get-started-advertising-on-tiktok\/"},"author":{"name":"8347pwpadmin","@id":"https:\/\/old.rithum.com\/uk\/#\/schema\/person\/80792d02d04eff25186ea9ace95c9308"},"headline":"How to Get Started Advertising on TikTok","datePublished":"2022-06-24T16:00:34+00:00","dateModified":"2023-12-06T20:26:16+00:00","mainEntityOfPage":{"@id":"https:\/\/old.rithum.com\/uk\/blog\/how-to-get-started-advertising-on-tiktok\/"},"wordCount":1110,"publisher":{"@id":"https:\/\/old.rithum.com\/uk\/#organization"},"image":{"@id":"https:\/\/old.rithum.com\/uk\/blog\/how-to-get-started-advertising-on-tiktok\/#primaryimage"},"thumbnailUrl":"https:\/\/old.rithum.com\/wp-content\/uploads\/2022\/06\/NA-TikTok-Blog-Graphic-Q22022_380x380.png","keywords":["managed services","social commerce","social media","TikTok"],"articleSection":["Digital Marketing"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/old.rithum.com\/uk\/blog\/how-to-get-started-advertising-on-tiktok\/","url":"https:\/\/old.rithum.com\/uk\/blog\/how-to-get-started-advertising-on-tiktok\/","name":"How to Get Started Advertising on TikTok - Rithum","isPartOf":{"@id":"https:\/\/old.rithum.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/old.rithum.com\/uk\/blog\/how-to-get-started-advertising-on-tiktok\/#primaryimage"},"image":{"@id":"https:\/\/old.rithum.com\/uk\/blog\/how-to-get-started-advertising-on-tiktok\/#primaryimage"},"thumbnailUrl":"https:\/\/old.rithum.com\/wp-content\/uploads\/2022\/06\/NA-TikTok-Blog-Graphic-Q22022_380x380.png","datePublished":"2022-06-24T16:00:34+00:00","dateModified":"2023-12-06T20:26:16+00:00","description":"Learn how to increase your selling potential on social media with TikTok advertising.","breadcrumb":{"@id":"https:\/\/old.rithum.com\/uk\/blog\/how-to-get-started-advertising-on-tiktok\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/old.rithum.com\/uk\/blog\/how-to-get-started-advertising-on-tiktok\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/old.rithum.com\/uk\/blog\/how-to-get-started-advertising-on-tiktok\/#primaryimage","url":"https:\/\/old.rithum.com\/wp-content\/uploads\/2022\/06\/NA-TikTok-Blog-Graphic-Q22022_380x380.png","contentUrl":"https:\/\/old.rithum.com\/wp-content\/uploads\/2022\/06\/NA-TikTok-Blog-Graphic-Q22022_380x380.png","width":738,"height":738,"caption":"TikTok partn"},{"@type":"BreadcrumbList","@id":"https:\/\/old.rithum.com\/uk\/blog\/how-to-get-started-advertising-on-tiktok\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/old.rithum.com\/uk\/"},{"@type":"ListItem","position":2,"name":"How to Get Started Advertising on TikTok"}]},{"@type":"WebSite","@id":"https:\/\/old.rithum.com\/uk\/#website","url":"https:\/\/old.rithum.com\/uk\/","name":"Rithum","description":"The Heartbeat of Commerce","publisher":{"@id":"https:\/\/old.rithum.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/old.rithum.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/old.rithum.com\/uk\/#organization","name":"Rithum","url":"https:\/\/old.rithum.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/old.rithum.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.rithum.com\/wp-content\/uploads\/2023\/12\/Rithum-logo-1.png","contentUrl":"https:\/\/www.rithum.com\/wp-content\/uploads\/2023\/12\/Rithum-logo-1.png","width":696,"height":696,"caption":"Rithum"},"image":{"@id":"https:\/\/old.rithum.com\/uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/rithumcommerce","https:\/\/x.com\/rithumcommerce","https:\/\/instagram.com\/rithumcommerce","https:\/\/www.linkedin.com\/company\/rithumcommerce","https:\/\/www.youtube.com\/channel\/rithumcommerce","https:\/\/www.tiktok.com\/@rithumcommerce"]},{"@type":"Person","@id":"https:\/\/old.rithum.com\/uk\/#\/schema\/person\/80792d02d04eff25186ea9ace95c9308","name":"8347pwpadmin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b69dcda7b5ae5bb69354c463afd8b38fd398a5535966b1e67e87513fbbf70029?s=96&d=mm&r=g","caption":"8347pwpadmin"},"sameAs":["https:\/\/support.pagely.com"],"url":"https:\/\/old.rithum.com\/uk\/blog\/author\/8347pwpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/posts\/110320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/comments?post=110320"}],"version-history":[{"count":0,"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/posts\/110320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/media\/110248"}],"wp:attachment":[{"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/media?parent=110320"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/tags?post=110320"},{"taxonomy":"asset-type","embeddable":true,"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/asset-type?post=110320"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/audience?post=110320"},{"taxonomy":"bio","embeddable":true,"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/bio?post=110320"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/topic?post=110320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}