{"id":110374,"date":"2022-06-20T20:33:30","date_gmt":"2022-06-20T20:33:30","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-uk\/best-practices-for-advertising-on-ebay\/"},"modified":"2023-11-29T11:07:26","modified_gmt":"2023-11-29T11:07:26","slug":"best-practices-for-advertising-on-ebay","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/uk\/blog\/best-practices-for-advertising-on-ebay\/","title":{"rendered":"Best Practices for Advertising on eBay"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This is the fourth blog in our weekly series on retail media advertising and focuses on best practices for advertising on eBay. Missed the first three blogs in this series? Read <\/span><a href=\"https:\/\/www.rithum.com\/uk\/blog\/digital-marketing\/retail-media-strategies-to-boost-sales-and-product-visibility-the-rise-of-retail-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Rise of Retail Media<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.rithum.com\/uk\/blog\/digital-marketing\/effective-advertising-strategies-to-unlock-retail-media-success\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Effective Advertising Strategies to Unlock for Retail Media Success<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.rithum.com\/uk\/blog\/digital-marketing\/best-practices-for-advertising-on-amazon\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Best Practices for Advertising on Amazon<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Advertising on eBay<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Amazon may be the biggest marketplace game in town, but it\u2019s certainly not the only one. For many brands and retailers, eBay plays an equally important role in e-commerce strategies.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within this year, eBay has achieved:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Global GMV: <\/span><a href=\"https:\/\/investors.ebayinc.com\/fast-facts\/default.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$19.4 billion<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Global net revenue: <\/span><a href=\"https:\/\/investors.ebayinc.com\/fast-facts\/default.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$2.5 billion<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revenue from Promoted Listings: <\/span><a href=\"https:\/\/investors.ebayinc.com\/fast-facts\/default.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$222 million<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In other words, eBay continues to offer immense e-commerce potential for retailers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To ensure your products stand out on this fast-growing marketplace, the right advertising strategies are key.<\/span><\/p>\n<h2><b>Best Practices for Promoted Listings<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Optimising your product listings is essential \u2014 but it won\u2019t guarantee that your items get found. That\u2019s where eBay Promoted Listings come in. These ads help ensure your products are seen by millions of active buyers as they\u2019re browsing and can <\/span><a href=\"https:\/\/pages.ebay.com\/seller-center\/listing-and-marketing\/promoted-listings.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">boost visibility by up to 36%<\/span><\/a><span style=\"font-weight: 400;\">. They\u2019re available to Above Standard and Top Rated sellers with recent sales activity and work on a product-based bidding structure. Best of all: If you don\u2019t sell, you don\u2019t pay. You\u2019re only charged when a buyer clicks on your promoted listing and purchases the item within 30 days.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When getting started with Promoted Listings, several key tips can help you make the most of every campaign.\u00a0<\/span><\/p>\n<p><b>Reflect on your goals.<\/b><span style=\"font-weight: 400;\"> First, decide what you want to achieve. Then set up your campaigns to reflect those goals. Not sure how to begin? Try focusing on specific categories, price ranges or seasons to identify milestones in key areas for your brand.\u00a0<\/span><\/p>\n<p><b>Optimise your content.<\/b><span style=\"font-weight: 400;\"> Accurate content will help ensure your ads lead to actual sales and revenue. Competitive content, relevant keywords and crisp, clear photos with white or transparent backgrounds can go a long way in making your promoted listings stand out.\u00a0<\/span><\/p>\n<p><b>Use recommendations.<\/b><span style=\"font-weight: 400;\"> If you see listings flagged as \u201crecommended\u201d when launching a campaign, these can be a great place to start. Recommended listings tend to have a high potential of performing well based on the latest trends and buying behaviours.<\/span><\/p>\n<h2><b>Looking for more advertising advice? Rely on the eBay experts.\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.rithum.com\/uk\/services\/\" target=\"_blank\" rel=\"noopener\">Rithum Managed Services<\/a> team acts as an extension of your internal team and combines the strengths of our technology with our unmatched industry expertise. Our experts will strategise with you to customise an action plan for growth \u2014 whether that means maximis<\/span><span style=\"font-weight: 400;\">ing your presence on eBay or choosing the right mix of additional marketplaces for expansion. And thanks to our long-standing relationships with Amazon, eBay, Walmart and others, you\u2019ll be first to know about new opportunities as they emerge. <\/span><a href=\"https:\/\/www.rithum.com\/uk\/contact-us\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> if you\u2019re interested in learning more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re nearly at the last stop of this journey in our in-depth review of retail media advertising. Stay tuned to learn more about Walmart advertising best practices next week.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is the fourth blog in our weekly series on retail media advertising and focuses on best practices for advertising on eBay. Missed the first three blogs in this series? Read The Rise of Retail Media, Effective Advertising Strategies to Unlock for Retail Media Success and Best Practices for Advertising on Amazon. Advertising on eBay [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":109817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[9618,12500,12490,9693],"asset-type":[13745],"audience":[13408,13411],"bio":[14209],"topic":[6681,6685],"class_list":["post-110374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-advertising-strategy-uk","tag-marketplaces-best-practices-uk","tag-retail-media-advertising-uk","tag-uncategorized","asset-type-blog-uk","audience-brands-suppliers-uk","audience-retailers-uk","bio-rithum-team-uk","topic-digital-marketing-uk","topic-marketplaces-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Best Practices for Advertising on eBay - Rithum<\/title>\n<meta name=\"description\" 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