{"id":111465,"date":"2022-09-13T19:16:30","date_gmt":"2022-09-13T19:16:30","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-uk\/8-steps-to-improve-your-e-commerce-order-fulfillment-process\/"},"modified":"2023-11-29T11:01:11","modified_gmt":"2023-11-29T11:01:11","slug":"8-steps-to-improve-your-e-commerce-order-fulfillment-process","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/uk\/blog\/8-steps-to-improve-your-e-commerce-order-fulfillment-process\/","title":{"rendered":"8 Steps to Improve Your E-Commerce Order Fulfilment Process"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As a consumer, you appreciate when your online orders arrive safely, on time and at a fair price. As a brand or retailer, it\u2019s your job to make that happen. This entire process \u2014 from initial order placement to final delivery \u2014 is called order fulfilment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon forever changed the game when it introduced free, two-day shipping for its Prime members. Now, consumers expect that same ease and convenience with every online store they shop. Are you meeting expectations?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at how to improve your order fulfilment process, customer satisfaction and bottom line with these eight tips and answers to your biggest questions.\u00a0<\/span><\/p>\n<h2><b>What Is the E-Commerce Order Fulfillment Process?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Order fulfilment is the process of receiving an order and managing its delivery to the customer. This typically involves everything from processing the order in <\/span><a href=\"https:\/\/www.rithum.com\/uk\/solutions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a multichannel commerce platform<\/span><\/a><span style=\"font-weight: 400;\">, sending it to the warehouse for fulfilment, assembling and packing it, shipping it and confirming final delivery. Yet, this process requires preparation and planning long before a customer clicks \u201cplace order.\u201d<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">Steps of the Order Fulfilment Process<\/span><\/i><b><\/b><\/h3>\n<ul>\n<li aria-level=\"1\"><b>Source goods. <\/b><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">You may source your products from a third-party or manufacture them yourself. Either way, you must count and inspect all incoming inventory to ensure accurate management.<\/p>\n<ul>\n<li aria-level=\"1\"><b>Store inventory.<\/b><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">A fulfilment centre processes products for immediate disbursement or short- or long-term storage. Rather than holding items for future sales, fulfilment centres typically hold goods just long enough to organise them for orderly distribution.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Process orders.<\/b><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">As new orders come in, employees or robots will pick or locate the item(s) and pack them for shipping. Order management systems help automate this process by integrating with the e-commerce website and quickly identifying the product(s) for easy location and disbursement. Since space on delivery trucks is at a premium, making the package as light and compact as possible helps speed transport and potentially lower costs.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Ship packages.<\/b><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">The fulfilment centre sends the package to a shipping channel or carrier like air, freight, USPS, FedEx or UPS. The chosen carrier determines the package\u2019s billable cost.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Delivery to the customer.\u00a0<\/b><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">The carrier delivers the product to the customer. It is common for packages to arrive by way of more than one carrier. If FedEx handles the initial shipment, USPS may be responsible for the package\u2019s last mile delivery (or the final leg of the journey to the intended destination).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One additional step to consider in the fulfilment process is the potential for returns. Some companies include shipping materials and a return slip with the customer\u2019s initial order. Accepting a return requires quality control to ensure the product is not damaged or soiled and it can be restocked appropriately.\u00a0<\/span><\/p>\n<h2><b>Why Is Quality Order Fulfillment Important?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Shipping and delivery are now directly correlated with customer satisfaction. In fact, <\/span><a href=\"https:\/\/retailwire.com\/discussion\/survey-says-consumers-want-online-orders-shipped-fast-and-free\/?initialSessionID=apay%3D131-2827587-5756630&amp;ld=NSGoogle&amp;ldStackingCodes=NSGoogle\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">84% of Amazon shoppers<\/span><\/a><span style=\"font-weight: 400;\"> regarded shipping as an important part of their online shopping experience in a 2019 survey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.rithum.com\/blog\/marketplaces\/free-shipping-vs-discounted-price-which-fulfillment-pricing-strategy-is-better\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cost of shipping<\/span><\/a><span style=\"font-weight: 400;\"> matters too. A recent <\/span><a href=\"https:\/\/try.goshippo.com\/2021-state-of-shipping\/#:~:text=Shippo's%202021%20State%20of%20Shipping,Talk%20to%20a%20Shipping%20Expert.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Shippo report<\/span><\/a><span style=\"font-weight: 400;\"> found that 49% of customers opt for lower cost shipping while 40% choose free shipping. Yet, when given the choice between free shipping and fast shipping, an overwhelming 83% prefer free.\u00a0<\/span><\/p>\n<h2><b>How Do You Choose an Order Fulfilment Strategy?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You can choose to fulfil your customer orders in a few different ways. There are four traditional fulfilment models, including:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>In-house:<\/b><span style=\"font-weight: 400;\"> This means all fulfilment is handled internally. While you don\u2019t pay an outside service, you may spend more money over time in employee resources and processing.<\/span><\/li>\n<li aria-level=\"1\"><b>Third party:<\/b> <a href=\"https:\/\/www.rithum.com\/uk\/solutions\/shipping-management\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Third-party fulfilment<\/span><\/a><span style=\"font-weight: 400;\"> means you pay an external provider like <\/span><a href=\"https:\/\/www.rithum.com\/uk\/blog\/brands\/how-does-fulfilment-by-amazon-work-everything-you-need-to-know\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fulfilment by Amazon (FBA)<\/span><\/a><span style=\"font-weight: 400;\">, Zalando Fulfilment Services or other third-party logistics provider (3PL) to handle orders for you.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Drop shipping: <\/b><span style=\"font-weight: 400;\">This is a fulfilment method where the seller doesn\u2019t keep stock on hand. Instead, the seller purchases stock from a third party (usually the manufacturer or wholesaler) as needed.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Hybrid:<\/b><span style=\"font-weight: 400;\"> The hybrid model combines two or all of the aforementioned models. For example, a seller may choose to fulfil its most popular products in-house, but leave big, bulky items to drop shipping directly from the manufacturer.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Choosing the fulfilment method that\u2019s right for you depends on your company\u2019s resources and in-house skills. To make the best decision, analyse the cost of each solution for different categories or sizes of products and assess what your company can handle.<\/span><\/p>\n<h2><b>8 Tips to Improve Your Fulfilment<\/b><\/h2>\n<p style=\"padding-left: 40px;\"><b>1. Integrate systems as much as possible.<\/b><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Seamless integrations between your vendors and order management system are crucial for the fastest, most efficient fulfilment. You should be able to <\/span><a href=\"https:\/\/www.rithum.com\/uk\/solutions\/fulfillment\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">easily integrate<\/span><\/a><span style=\"font-weight: 400;\"> your preferred distributor, 3PL or warehouse management system (WMS) to manage picking, packing and shipping.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>2. Set clear customer and vendor expectations.<\/b><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">It\u2019s better for consumers to be surprised by an early shipment than frustrated at a late shipment. Communicate with your customers up front so they know what delivery window to expect. At the same time, hold your shipping vendors accountable to the terms you set so you can uphold your customer promises.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>3. Plan ahead for returns and customer support.\u00a0<\/b><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Customer returns and inquiries are inevitable. Have a returns strategy in place and a way for customers to contact you, whether through a call centre, email address or third party who manages it for you.\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>4. Treat your shipping vendor as a true partner.<\/b><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Keep your friends close, but keep your vendors closer. Make strong connections with your shipping partners to negotiate the best deals, stay informed and understand their process so you can avoid delays.\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>5. Get smart about your warehouses.<\/b><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Meet consumers\u2019 increasing expectations for fast shipping by either choosing quick-picking shippers or opening more warehouses. Choose locations that are closest to your most frequent delivery areas. More warehouses mean higher inventory and labour costs, but lower shipping expenses and faster delivery.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>6. Choose trusted third-party fulfilment vendors.<\/b><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">You could manage your fulfilment in-house, but third-party fulfilment options can be just as cost-effective. For instance, with <\/span><a href=\"https:\/\/www.rithum.com\/uk\/solutions\/shipping-management\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">FBA<\/span><\/a><span style=\"font-weight: 400;\">, the cost of shipping is included in your fees, and you\u2019re only charged for the storage space you use and the orders Amazon fulfils. Plus, FBA helps keep costs down for your lightest and lowest-cost products so you don\u2019t lose money.\u00a0\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>7. Monitor fulfilment end to end.<\/b><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Choose a system that offers end-to-end tracking for orders, inventory and all other e-commerce operations. Having crystal clear visibility will allow you to see exactly what items are available, how much you have and where they\u2019re located. An integrated system will ensure you and your suppliers can see the same catalogue and order fulfilment progress.<\/span><\/p>\n<p style=\"padding-left: 40px;\"><b>8. Measure your fulfilment performance.\u00a0<\/b><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Don\u2019t \u201cset it and forget it.\u201d Regularly monitor your fulfilment speed, accuracy and time to delivery to ensure you\u2019re meeting your goals and honouring customer promises. You can also use customer inquiries and feedback to gauge shopper satisfaction, prompting changes to your overall process.<\/span><\/p>\n<h2><b>Rithum Optimises Fulfilment for Fast, Cost-Effective Delivery<\/b><\/h2>\n<p><a href=\"https:\/\/www.rithum.com\/uk\/solutions\/fulfillment\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Rithum Fulfilment<\/span><\/a><span style=\"font-weight: 400;\"> allows you to manage orders from every channel more efficiently. Our platform is designed for maximum flexibility, supporting a wide range of fulfilment options, including owned warehouses, FBA and 3PLs. Plus, our order management and <\/span><a href=\"https:\/\/www.rithum.com\/uk\/solutions\/shipping-management\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">shipping management<\/span><\/a><span style=\"font-weight: 400;\"> solutions give you full visibility into your fulfilment operations to proactively address issues and meet customer expectations every time.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.rithum.com\/uk\/request-a-demo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Contact our team today<\/span><\/a><span style=\"font-weight: 400;\"> for a demo of the Rithum platform and a look at how we can help you build a resilient fulfilment operation. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a consumer, you appreciate when your online orders arrive safely, on time and at a fair price. As a brand or retailer, it\u2019s your job to make that happen. This entire process \u2014 from initial order placement to final delivery \u2014 is called order fulfilment. Amazon forever changed the game when it introduced free, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":85583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[12766,12767,10086,12768,12769],"asset-type":[13745],"audience":[13408,13411],"bio":[14209],"topic":[6680,6685],"class_list":["post-111465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-drop-shipping-uk","tag-fulfill-uk","tag-fulfillment-by-amazon-2-uk","tag-order-fulfillment-uk","tag-third-party-uk","asset-type-blog-uk","audience-brands-suppliers-uk","audience-retailers-uk","bio-rithum-team-uk","topic-brands-uk","topic-marketplaces-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>8 Steps to Improve Your E-Commerce Order Fulfilment Process - Rithum<\/title>\n<meta name=\"description\" content=\"Order fulfilment is both a goal and a challenge for many companies. 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Discover how you can improve the process from order placement to delivery.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.rithum.com\/uk\/blog\/8-steps-to-improve-your-e-commerce-order-fulfillment-process\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-13T19:16:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-29T11:01:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.rithum.com\/wp-content\/uploads\/2021\/02\/Fulfillment-380x380-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"380\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"8347pwpadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"8347pwpadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/8-steps-to-improve-your-e-commerce-order-fulfillment-process\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/8-steps-to-improve-your-e-commerce-order-fulfillment-process\\\/\"},\"author\":{\"name\":\"8347pwpadmin\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/#\\\/schema\\\/person\\\/80792d02d04eff25186ea9ace95c9308\"},\"headline\":\"8 Steps to Improve Your E-Commerce Order Fulfilment Process\",\"datePublished\":\"2022-09-13T19:16:30+00:00\",\"dateModified\":\"2023-11-29T11:01:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/8-steps-to-improve-your-e-commerce-order-fulfillment-process\\\/\"},\"wordCount\":1232,\"publisher\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/8-steps-to-improve-your-e-commerce-order-fulfillment-process\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Fulfillment-380x380-1.jpg\",\"keywords\":[\"drop shipping\",\"fulfill\",\"fulfillment by amazon\",\"order fulfillment\",\"third party\"],\"articleSection\":[\"Brands\",\"Marketplaces\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/8-steps-to-improve-your-e-commerce-order-fulfillment-process\\\/\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/8-steps-to-improve-your-e-commerce-order-fulfillment-process\\\/\",\"name\":\"8 Steps to Improve Your E-Commerce Order Fulfilment Process - Rithum\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/8-steps-to-improve-your-e-commerce-order-fulfillment-process\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/8-steps-to-improve-your-e-commerce-order-fulfillment-process\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Fulfillment-380x380-1.jpg\",\"datePublished\":\"2022-09-13T19:16:30+00:00\",\"dateModified\":\"2023-11-29T11:01:11+00:00\",\"description\":\"Order fulfilment is both a goal and a challenge for many companies. 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