{"id":112582,"date":"2022-09-08T19:42:40","date_gmt":"2022-09-08T19:42:40","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-uk\/what-is-e-commerce-automation-and-why-do-you-need-it\/"},"modified":"2023-11-29T11:07:25","modified_gmt":"2023-11-29T11:07:25","slug":"what-is-e-commerce-automation-and-why-do-you-need-it","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/uk\/blog\/what-is-e-commerce-automation-and-why-do-you-need-it\/","title":{"rendered":"What Is E-Commerce Automation \u2014 And Why Do You Need It?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When\u2019s the last time you got out a pencil and paper to do long division? Or used a Rolodex to look up a client phone number?\u00a0 The answer doesn\u2019t matter \u2014 we have technology to do these things for us, whether it\u2019s as simple as a calculator or as complex as CRM software.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s the beauty of automation. When it\u2019s done right, it makes processes so seamless, you can\u2019t remember doing them without technology.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, every industry has adopted automation in some form \u2014 and e-commerce is no exception. <\/span><a href=\"https:\/\/www.rithum.com\/solutions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">E-commerce automation<\/span><\/a><span style=\"font-weight: 400;\"> is responsible for the experiences behind some of the world\u2019s favorite brands. Are you using it to its greatest potential?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at what e-commerce automation is and how it can supercharge your online selling with a few simple applications.<\/span><\/p>\n<p><b>What Is E-Commerce Automation?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Automation is any technology that uses conditions and logic to perform repetitive tasks without human involvement.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">E-commerce automation<\/span><\/i><span style=\"font-weight: 400;\"> is technology that performs e-commerce tasks and processes like inventory management, order fulfillment or customer communication.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anything else you want off your plate? There\u2019s a good chance automation can handle it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just remember: Automation is designed to handle all the standard, mundane tasks that take up your team\u2019s time \u2014 not the ones that require true human input. With e-commerce automation, you\u2019ll have more time to focus on things like building partner relationships, strategising ad campaigns and strengthening the brand.\u00a0<\/span><\/p>\n<p><b>How Does (E-Commerce) Automation Work?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">At its core, all automation involves three main components:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trigger<\/b><span style=\"font-weight: 400;\"> \u2014 an action like a purchase, customer inquiry or website click that starts a workflow or automated process<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Condition<\/b><span style=\"font-weight: 400;\"> \u2014 a rule (think if\/then) that dictates if a particular action should be taken<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Action<\/b><span style=\"font-weight: 400;\"> \u2014 the final outcome of the workflow once the conditions are met<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Not to worry \u2014 you don\u2019t have to automate e-commerce functions yourself. Most <\/span><a href=\"https:\/\/www.rithum.com\/uk\/ecommerce-strategy\/brands\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">e-commerce automation software<\/span><\/a><span style=\"font-weight: 400;\"> comes ready to work out of the box without any coding required. No more incessant clicking. No more manual searching. Just automated ease for all your processes.<\/span><\/p>\n<p><b>Examples of E-Commerce Automation<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There are countless e-commerce tasks you can apply automation to, including (but not limited to):<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Notifying customers about the status of their order<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.rithum.com\/uk\/solutions\/fulfillment\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Monitoring inventory levels<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reordering low product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.rithum.com\/uk\/solutions\/brand-analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Reporting performance<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alerting internal teams of special circumstances<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.rithum.com\/uk\/solutions\/digital-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bidding for ad space<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.rithum.com\/uk\/solutions\/repricing-solutions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Monitoring competitor prices<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ready to try your hand at automation? Here are some common use cases in various areas of e-commerce you can test the waters with:<\/span><\/p>\n<p><b>E-Commerce Automation for Marketing: Amazon Advertising<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When setting up your <\/span><a href=\"https:\/\/www.rithum.com\/uk\/solutions\/retail-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Amazon Advertising<\/span><\/a><span style=\"font-weight: 400;\"> campaigns like Sponsored Products and Sponsored Brands, an automation tool can be incredibly helpful in managing things like bidding and making bulk changes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The way it works depends on your goals. When the objective is to generate high-volume sales and increase Buy Box potential, you can use a specific set of automation rules to optimise bidding for a greater return on ad spend (ROAS). At other times, when the goal is higher profit margins, you can put a different set of rules in place to boost your cost per order (CPO) or advertising cost of sales (ACoS).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you get comfortable with automating your Amazon Advertising campaigns, you\u2019ll find there are countless ways to achieve any number of objectives.<\/span><\/p>\n<p><b>E-Commerce Automation for Selling: Pricing Strategies<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If there\u2019s one challenge all marketplace sellers face, it\u2019s product pricing. Price an item too high, and you\u2019ll get beaten by competitors. Drop it too low, and you may compromise your profit margins (while potentially breaking critical pricing policies and agreements too).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why not leave it to the robots?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An <\/span><a href=\"https:\/\/www.rithum.com\/blog\/marketplaces\/pricing-for-profit-how-to-leverage-automated-repricers-for-higher-sales\/\"><span style=\"font-weight: 400;\">automated pricing strategy<\/span><\/a><span style=\"font-weight: 400;\"> monitors the delicate balance of marketplace pricing for you.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Want to win more of the buy box at the highest price possible? Set up <\/span><b>algorithmic repricing<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Need a better way to match what competitors are doing? Use <\/span><b>rule-based automation<\/b><span style=\"font-weight: 400;\"> to automatically adjust product price based on your desired minimums and maximums.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Looking for a way to easily meet pricing policies and agreements? Use a <\/span><b>price manager tool<\/b><span style=\"font-weight: 400;\"> to ensure consistency across marketplaces and webstores at all times.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">No matter which pricing automation method(s) you use, you\u2019ll position your products to gain more visibility across more channels without adding the work or stress of violating compliance agreements.<\/span><\/p>\n<p><b>What Are the Benefits of E-Commerce Automation?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Automation has made believers out of professionals across industries. Today, <\/span><a href=\"https:\/\/images.adpinfo.com\/Web\/ADPEmployerServices\/%7B085dfeb6-e471-4e88-b8fb-dc0b2b9b2b07%7D_2020-In(Sight)-Report.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\"> of leaders believe automation helps businesses build more effective teams. In addition, automation:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Saves time and money<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">E-commerce automation keeps employees from spending time on \u201cbusy work\u201d so they can focus instead on critical problem-solving and strategies that move the business forward. It also saves money by consolidating processes and allowing salaried employees to use their time more wisely.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Boosts productivity and revenue<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While manual processes keep employees from advancing the business, high-value tasks help grow it faster. When you outsource simple tasks to automation technology, you free up team members to work on high-potential items like assortment planning, designing new ads or engaging customers on social media.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Keeps you compliant<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Marketplace compliance can be costly if you infringe on your agreements. But it can also be costly to spend hours auditing and reviewing. E-commerce automation is designed to assess your marketplace data and correct human error to keep you from expensive mistakes. Plus, it gives you peace of mind and frees up employees to focus on other tasks.<\/span><\/p>\n<p><b>Rithum Automates Your E-Commerce Operations<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The more e-commerce tasks you automate, the better positioned you\u2019ll be to expand your business and soar past competitors. From scheduling cross-channel promotions to automating reorders, there are countless ways to optimise your e-commerce operations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rithum experts know which e-commerce activities to automate \u2014 and which to leave to your teams \u2014 for the greatest return. We help brands and retailers like you automate everything from digital marketing to fulfilment so you can scale your business across more channels.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.rithum.com\/uk\/request-a-demo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Contact us today<\/span><\/a><span style=\"font-weight: 400;\"> to learn how our <\/span><a href=\"https:\/\/www.rithum.com\/uk\/managed-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Managed Services<\/span><\/a><span style=\"font-weight: 400;\"> offering can help automate your e-commerce operations for the highest return.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em>Editor\u2019s note: This blog post was originally published in October 2018 and was updated in September 2022 for accuracy and comprehensiveness.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When\u2019s the last time you got out a pencil and paper to do long division? Or used a Rolodex to look up a client phone number?\u00a0 The answer doesn\u2019t matter \u2014 we have technology to do these things for us, whether it\u2019s as simple as a calculator or as complex as CRM software.\u00a0 That\u2019s the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":111588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10622,12941,12942,1568,12943],"asset-type":[13745],"audience":[13408,13411],"bio":[],"topic":[6680,15225,6681,15248,6685],"class_list":["post-112582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-automation-uk","tag-automation-uk-2","tag-channel-advisor-platform-uk","tag-e-commerce-automation","tag-e-commerce-automation-uk-2","asset-type-blog-uk","audience-brands-suppliers-uk","audience-retailers-uk","topic-brands-uk","topic-brands-uk-2","topic-digital-marketing-uk","topic-industry-trends-uk","topic-marketplaces-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is E-Commerce Automation - Rithum<\/title>\n<meta name=\"description\" content=\"E-commerce automation is often overlooked and underused. 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