{"id":112650,"date":"2022-09-12T16:52:09","date_gmt":"2022-09-12T16:52:09","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-uk\/how-to-use-automation-for-google-success-2\/"},"modified":"2023-12-15T19:37:15","modified_gmt":"2023-12-15T19:37:15","slug":"how-to-use-automation-for-google-success-2","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/uk\/blog\/how-to-use-automation-for-google-success-2\/","title":{"rendered":"What Is Google Smart Bidding?"},"content":{"rendered":"

Do we hear \u00a35? \u00a310?\u00a0<\/span><\/p>\n

If you\u2019re new to Google Smart Bidding, you may be just as confused as a first-timer at an auction house.\u00a0<\/span><\/p>\n

On Google, your ability to master keyword bids has a huge influence on your ad visibility, as well as the level of interaction you receive for each query. The dynamic nature of search auctions means the right bid is usually a moving target that simply can\u2019t be reached at scale. Bid incorrectly, and you could miss out on a mountain of valuable conversions.\u00a0<\/span><\/p>\n

With so many influences affecting online ad bids, identifying the best strategy and price for each keyword can be incredibly difficult.\u00a0<\/span><\/p>\n

Google provided an answer to this challenge in 2016 when it created Smart Bidding, using automation and machine learning to deliver the right ad to the right consumer at the right moment.\u00a0<\/span><\/p>\n

Let\u2019s take a look at the benefits of Google Smart Bidding and how you can use it to supercharge your online ad strategy.<\/span><\/p>\n

What Is Google Smart Bidding?<\/b><\/h2>\n

According to <\/span>Google<\/span><\/a>, \u201cSmart Bidding refers to bid strategies that use machine learning to optimise conversions or conversion value in each and every auction \u2014 a feature known as \u2018auction-time bidding.\u2019\u201d<\/span><\/p>\n

In plain English, Smart Bidding is an online advertising strategy that uses automated intelligence to:<\/span><\/p>\n