{"id":115002,"date":"2023-01-19T19:55:24","date_gmt":"2023-01-19T19:55:24","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-uk\/2023-e-commerce-series-drive-excellent-digital-shelf-execution-part-3\/"},"modified":"2023-11-29T11:06:49","modified_gmt":"2023-11-29T11:06:49","slug":"2023-e-commerce-series-drive-excellent-digital-shelf-execution-part-3","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/uk\/blog\/2023-e-commerce-series-drive-excellent-digital-shelf-execution-part-3\/","title":{"rendered":"2023 E-Commerce Series: Drive Excellent Digital Shelf Execution (Part 3)"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">This is the final instalment in a three-part blog series on the 3 Global E-Commerce Tactics <\/span><\/i><i><span style=\"font-weight: 400;\">to Address for Success in 2023. Check out the <\/span><\/i><a href=\"https:\/\/www.rithum.com\/uk\/blog\/industry-trends\/2023-e-commerce-series-adapting-to-changing-consumer-behavior-part-1\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">first instalment<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> on adapting to changing consumer behaviour and the <a href=\"https:\/\/www.rithum.com\/uk\/blog\/industry-trends\/2023-e-commerce-series-increase-product-visibility-and-shoppability-part-2\/\" target=\"_blank\" rel=\"noopener\">second<\/a> on increasing product visibility and shoppability to learn more.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The market has long been bracing for a potential recession in 2023. <\/span><a href=\"https:\/\/www.cnbc.com\/2022\/10\/13\/how-to-prepare-for-a-recession.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Consumers have felt the pull too<\/span><\/a><span style=\"font-weight: 400;\">, preparing for harder times by shying away from large purchases and opting for the necessities instead.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of shying away, we believe now is the time to double down, tune up your consumer\/partner relationships and execute digital shelf operations with precision and heightened attention to detail.\u00a0<\/span><\/p>\n<h2><b>Focus on the Things You Can Control<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While you can\u2019t change the economy or directly influence consumers\u2019 purchasing habits, you can step up your digital shelf execution. That way, when consumers <\/span><i><span style=\"font-weight: 400;\">are<\/span><\/i><span style=\"font-weight: 400;\"> finally ready to purchase, they know exactly where to turn. We recommend that you:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lean into personal relationships. <\/b><span style=\"font-weight: 400;\">One currency that doesn\u2019t fail in a recession is personal connections. Spend time nurturing retailer relationships and strengthening ties that will be harder to sever when push comes to shove. This is even easier to accomplish when you have <\/span><a href=\"https:\/\/www.rithum.com\/uk\/solutions\/brand-analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Brand Analytics<\/span><\/a><span style=\"font-weight: 400;\"> data in hand to streamline partners\u2019 jobs with the ability to spot pricing mistakes, check content accuracy and compliance and monitor out-of-stock products.<\/span><\/li>\n<li aria-level=\"1\"><b>Fine-tune the details. <\/b><span style=\"font-weight: 400;\">If retailers start carrying less of your brand SKUs, counterbalance by stepping up your digital shelf execution. Win the digital shelf by making products easy to find and seamless to purchase. Audit SKUs for prices, stock rates, visibility and content so the surviving products you do have on the shelf perform at their peak. By staying attentive to the performance of each product, you can help maximise conversion rates.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>Improve Execution, Recession or Not<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You can\u2019t always predict consumer behaviour or economic volatility \u2014 but you can stay alert and proactive in your approach. Even without a looming recession, you can always step up your e-commerce game with strategic execution that prioritises:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Staying in tune with consumer behaviour trends<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expanding to and selling in the channels where target customers browse, research and shop<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Executing advanced retail media campaigns that target the right audiences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fine-tuning content and product details to increase visibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Streamlining customer experiences from click to purchase<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doubling down on key campaigns and SKUs to maximise conversion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitoring campaign performance and product analytics<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Rithum\u2019s <\/span><a href=\"https:\/\/www.rithum.com\/uk\/managed-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Managed Services<\/span><\/a><span style=\"font-weight: 400;\"> professionals help you spot trends early and often, so you can tweak campaigns and achieve goals even in an atypical environment. With solutions like brand analytics, and professional guidance in digital marketing and automated feed management, we help you spot the program areas that need immediate attention while planning ahead for growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Download the full eBook, <\/span><a href=\"https:\/\/www.rithum.com\/resources\/library-webinars\/3-global-e-commerce-tactics-to-address-for-success-in-2023\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">3 Global E-Commerce Tactics to Address for Success in 2023<\/span><\/a><span style=\"font-weight: 400;\">, for more tips and tactics as you navigate the year ahead. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is the final instalment in a three-part blog series on the 3 Global E-Commerce Tactics to Address for Success in 2023. Check out the first instalment on adapting to changing consumer behaviour and the second on increasing product visibility and shoppability to learn more.\u00a0 The market has long been bracing for a potential recession [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":114460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[13202,1796,12147,13210,9751],"asset-type":[13745],"audience":[13408,13411],"bio":[14209],"topic":[15170,6685],"class_list":["post-115002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-2023-planning-uk","tag-brand-analytics","tag-consumer-behavior-uk","tag-digital-shelf-uk","tag-managed-services-uk","asset-type-blog-uk","audience-brands-suppliers-uk","audience-retailers-uk","bio-rithum-team-uk","topic-scot-uk","topic-marketplaces-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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