{"id":115563,"date":"2023-04-03T19:00:05","date_gmt":"2023-04-03T19:00:05","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-uk\/what-is-organizational-agility\/"},"modified":"2024-11-08T04:56:27","modified_gmt":"2024-11-08T09:56:27","slug":"what-is-organisational-agility","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/uk\/blog\/what-is-organisational-agility\/","title":{"rendered":"What Is Organisational Agility?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">At first glance, \u201corganisational agility\u201d may seem like a buzzword that doesn\u2019t actually mean anything. In reality, it\u2019s the<\/span><i><span style=\"font-weight: 400;\"> most <\/span><\/i><span style=\"font-weight: 400;\">important characteristic a business can have in a changing market and economy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The term refers to a company\u2019s nimbleness in the face of change. Take the COVID-19 pandemic, for instance. When quarantining kept consumers at home and caused stores to shut down, businesses that had failed to digitally transform were left with no way to sell or connect with customers. Those that practiced organisational agility, however, were able to quickly pivot to online sales, direct-to-consumer (D2C) selling and even alternative manufacturing that addressed a societal need (e.g., apparel brands producing masks).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What industry-changing event could come next? No one knows, making it crucial to stay organisationally agile for market changes big and small.<\/span><\/p>\n<h2>What Is Organisational Agility?<\/h2>\n<p><span style=\"font-weight: 400;\">Organisational agility is a company\u2019s ability to react and move quickly when the market changes. These changes can include everything from economic distress and emerging competition to new technology and shifting consumer behaviour.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason agility is so important is because failure to adapt can leave brands and retailers without the proper tools to do business, resulting in a loss of customers and revenue. Exercising organisational agility requires three key components:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Foresight<\/b><span style=\"font-weight: 400;\"> to predict and anticipate changes instead of letting them take you by surprise\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Preparedness<\/b><span style=\"font-weight: 400;\"> with the right tools and plan in place to pivot quickly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flexibility <\/b><span style=\"font-weight: 400;\">to move with changing times instead of holding on to \u201cthe way it\u2019s always been done\u201d<\/span><\/li>\n<\/ul>\n<h2>What Are the Risks of Failing to Stay Agile?<\/h2>\n<p><span style=\"font-weight: 400;\">Organisational agility isn\u2019t just about staying trendy or \u201ckeeping up with the times.\u201d It\u2019s about safeguarding your company to meet the changing needs of your customers and employees while staying resilient against factors that could derail your business \u2014 new competitors, changing legislation (e.g., General Data Protection Regulation) or economic downturns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Failure to adapt to industry and environmental changes results in:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Decreased efficiency and security. <\/b><span style=\"font-weight: 400;\">Manual processes, workarounds and outdated policies lead to human error and slowed productivity. Worse, failure to <\/span><a href=\"https:\/\/www.rithum.com\/uk\/blog\/brands\/what-is-e-commerce-automation-and-why-do-you-need-it\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">automate operations<\/span><\/a><span style=\"font-weight: 400;\"> or conduct regular check-ups on your business processes can lead to compliance issues and security breaches.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Lost customers.<\/b><span style=\"font-weight: 400;\"> Modern consumers demand savvy experiences \u2014 and they\u2019re more than willing to jump ship if they don\u2019t get them. Don\u2019t have a mobile website? The <a href=\"https:\/\/www.uswitch.com\/mobiles\/studies\/mobile-statistics\/#:~:text=Mobile%20phone%20data%20usage%20statistics,internet%20users%20owned%20a%20smartphone.\">96% <\/a><\/span><span style=\"font-weight: 400;\">of UK consumers who own a smartphone won\u2019t be able to browse your products on the go. Companies that are hard to get in touch with also risk frustrated customers and the opportunity to build long-term loyalty.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Less revenue.<\/b><span style=\"font-weight: 400;\"> No customers? No sales. New brands and retailers are joining the industry daily \u2014 all of whom were born in the digital age, making them that much more resilient. If customers can receive a better experience with a more modern brand, they will, eliminating your sales and resulting in poor reviews.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Employee shortages.<\/b> <a href=\"https:\/\/hbr.org\/2022\/02\/in-a-hybrid-world-your-tech-defines-employee-experience\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Studies show<\/span><\/a><span style=\"font-weight: 400;\"> that employees are 230% more engaged and 85% more likely to stay beyond three years in their jobs if they feel they have technology that supports them at work. Employees who are stuck making do with outdated technology or strategies that don\u2019t account for industry changes risk losing talented employees to savvier competitors.\u00a0<\/span><\/li>\n<\/ul>\n<h2>What Are the Benefits of Organisational Agility?<\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s impossible to predict coming market changes, and there are a number of factors that can lead to a company\u2019s demise. But organisational agility puts brands a step ahead of lagging competitors, resulting in a number of benefits beyond simply staying in business.\u00a0<\/span><\/p>\n<h3><b>Increase productivity and innovation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Preparing for changes that may come your way means you\u2019re not reacting in the moment. When economic downturns occur or consumer behaviour changes, you\u2019ll be ready, freeing your team up to focus on other activities like customer experience or product innovation. Plus, with digital transformation and automation, your teams can reduce manual work, increasing productivity and operational efficiency.\u00a0<\/span><\/p>\n<h3><b>Win more customers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">More than ever, consumers care about who they buy from and what they stand for. Demonstrating organisational agility in the midst of change shows customers you\u2019re dedicated to serving their needs even when the environment is less than ideal. Offering tools like an app or <\/span><a href=\"https:\/\/www.rithum.com\/channels-we-support\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">expanding to channels<\/span><\/a><span style=\"font-weight: 400;\"> where they shop most allows you to meet customers where they are and capture new audiences.\u00a0\u00a0<\/span><\/p>\n<h3><b>Outlast competitors<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Staying agile also allows you to bypass stagnant competitors and even win over their customers. When changes in the industry occur, organisational agility can mean the difference between thriving and merely surviving.\u00a0<\/span><\/p>\n<h3><b>Improve employee engagement<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Agile brands empower their employees to look ahead, make modifications and prepare for change early and often. Plus, <\/span><a href=\"https:\/\/www.rithum.com\/uk\/solutions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reliable e-commerce tech<\/span><\/a><span style=\"font-weight: 400;\"> reduces daily frustrations, keeps employees connected and helps teams meet their goals more often.\u00a0<\/span><\/p>\n<h2>How Can Brands and Retailers Become More Agile?<\/h2>\n<p><span style=\"font-weight: 400;\">Increasing your organizational agility is not an exact science. What it takes to become resilient differs across industries and companies. But in general, you can improve your nimbleness if you:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Embrace change and disruption.<\/b><span style=\"font-weight: 400;\"> Don\u2019t fear change. Some of the cornerstones of commerce have come as a result of change: industrialisation, e-commerce, social media and retail media networks, to name a few. <\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20211025005130\/en\/Businesses-That-Embrace-Change-Face-Fewer-Obstacles-During-Disruptions-New-RGP-Study-Finds\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Research shows<\/span><\/a><span style=\"font-weight: 400;\"> organisations that embrace change face fewer obstacles during disruptions and even experience 15% more benefits.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Automate e-commerce. <\/b><span style=\"font-weight: 400;\">You won\u2019t be ready for unplanned disruptions if you\u2019re manually <\/span><a href=\"https:\/\/www.rithum.com\/uk\/resources\/library-webinars\/pricing-on-marketplaces-the-definitive-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">monitoring prices<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.rithum.com\/uk\/solutions\/product-feed-management\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">updating listings<\/span><\/a><span style=\"font-weight: 400;\"> or keeping spreadsheets of metrics. Automation and centralization is the modern marketer\u2019s best friend, making it easy to meet the requirements of merchandising, <\/span><a href=\"https:\/\/www.rithum.com\/uk\/solutions\/digital-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">marketing and advertising<\/span><\/a><span style=\"font-weight: 400;\"> without constant upkeep.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Keep data at the ready.<\/b><span style=\"font-weight: 400;\"> Data is absolutely critical to monitoring trends and anticipating changes. Without it, you\u2019re stuck making guesses and hunches about your business position and next steps. Even spreadsheets and disparate metrics from each platform you sell on won\u2019t cut it. <\/span><a href=\"https:\/\/www.rithum.com\/uk\/solutions\/brand-analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Deep brand analytics<\/span><\/a><span style=\"font-weight: 400;\"> give you increased visibility across your entire portfolio to grow sales, protect your brand\u2019s reputation and manage your digital shelf presence.<\/span><\/li>\n<li aria-level=\"1\"><b>Have expert guidance in your corner.<\/b><span style=\"font-weight: 400;\"> Not sure how to navigate the waters of change? You\u2019re not alone. It helps to have guidance from those who have been there before. Look for <\/span><a href=\"https:\/\/www.rithum.com\/uk\/managed-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">e-commerce experts<\/span><\/a><span style=\"font-weight: 400;\"> with decades of experience who can help you predict trends, protect against interruption and put a plan in place for realistic growth.\u00a0<\/span><\/li>\n<\/ul>\n<h2>Rithum Keeps Your E-Commerce Business Ready for Anything<\/h2>\n<p><span style=\"font-weight: 400;\">At Rithum, we know the effects market change can have on brands and retailers because we witness it every day on the front lines of the industry. Our e-commerce platform gives you a complete multichannel solution to automate listings across channels, glean brand analytics, market against competitors and execute flawlessly on the digital shelf \u2014 all from a centralized solution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When COVID-19 hit, our customers, like <\/span><a href=\"https:\/\/www.rithum.com\/success-stories\/the-candleberry-company-covid-19-customer-support\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Candleberry<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.rithum.com\/success-stories\/mygoods-covid-19-support\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">myGoods<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.rithum.com\/uk\/why-rithum\/customers\/pureformulas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">PureFormulas<\/span><\/a><span style=\"font-weight: 400;\">, were able to adapt to changing demand and protect their market position. Now, in the face of <\/span><a href=\"https:\/\/www.rithum.com\/resources\/library-webinars\/3-global-e-commerce-tactics-to-address-for-success-in-2023\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">economic instability<\/span><\/a><span style=\"font-weight: 400;\">, we\u2019re giving customers tools to stay resilient and increase their e-commerce execution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Will your company be agile enough to maintain stability when push comes to shove? Explore the <\/span><a href=\"https:\/\/www.rithum.com\/uk\/solutions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Rithum platform<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.rithum.com\/uk\/managed-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Managed Services<\/span><\/a><span style=\"font-weight: 400;\">, or <\/span><a href=\"https:\/\/www.rithum.com\/uk\/request-a-demo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">request a demo<\/span><\/a><span style=\"font-weight: 400;\"> to start safeguarding your business today.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At first glance, \u201corganisational agility\u201d may seem like a buzzword that doesn\u2019t actually mean anything. In reality, it\u2019s the most important characteristic a business can have in a changing market and economy. The term refers to a company\u2019s nimbleness in the face of change. Take the COVID-19 pandemic, for instance. When quarantining kept consumers at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":115274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10604],"asset-type":[13745],"audience":[13408,13411],"bio":[14209],"topic":[15248],"class_list":["post-115563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-e-commerce-automation-uk","asset-type-blog-uk","audience-brands-suppliers-uk","audience-retailers-uk","bio-rithum-team-uk","topic-industry-trends-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is Organisational Agility? - Rithum<\/title>\n<meta name=\"description\" content=\"Organisational agility is a company\u2019s ability to adapt to change. 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