{"id":115775,"date":"2023-04-24T01:16:42","date_gmt":"2023-04-24T01:16:42","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-uk\/gather-once-optimize-everywhere-with-product-content-feeds\/"},"modified":"2024-03-26T15:41:00","modified_gmt":"2024-03-26T15:41:00","slug":"gather-once-optimise-everywhere-with-product-content-feeds","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/uk\/blog\/gather-once-optimise-everywhere-with-product-content-feeds\/","title":{"rendered":"Gather Once, Optimise Everywhere with Product Content Feeds"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Product or data feed management is supposed to streamline product listings across multiple ad platforms, channels or marketplaces. But doing it manually is time-consuming and inefficient, especially as your business expands to more channels.\u00a0<\/span><span style=\"font-weight: 400;\">It also takes focus away from other important program management factors and considerations like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content creation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compliance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Program growth<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.rithum.com\/uk\/solutions\/product-feed-management\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Feed management software<\/span><\/a><span style=\"font-weight: 400;\"> lets automation bear the burden of listing and advertising across channels. What\u2019s more, it\u2019s become an absolute imperative for staying relevant, profitable and standing out against the competition\u00a0 in the e-commerce industry.\u00a0<\/span><\/p>\n<h2>How Does Product Feed Management Software Work?<\/h2>\n<p><span style=\"font-weight: 400;\">Product feed management allows you to easily transform your product content to meet the requirements of merchandising, marketing and advertising platforms; deliver that data in a variety of formats and track the success of feed delivery. Basically, you can collect your product content once, then optimise it for every destination.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A data or product feed is a digital file (typically .XML, .CSV or .TXT) that includes product titles, descriptions, pricing, images, URLs and more while filtering for inventory levels. Feed management even allows you to enrich your ads with more detailed descriptions and employ rules to easily filter content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automated product management software typically uses an application programming interface (API) to integrate and communicate directly with an ad platform, marketplace or channel like Amazon, Google or Meta (Facebook &amp; Instagram). Any changes you make are quick, accurate and updated in real time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result of using feed management software, you benefit from:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased product visibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More informed and satisfied customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved ROI, ROAS and impression share<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Saved time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased control and error awareness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More competitive listings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informed, data-driven decision making<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Equally important, product content feeds ensure your listings are approved so your products actually sell. They ensure your product content stays visible to the most relevant audiences and search terms that consumers are using. That way, you never waste time or money on your sales or ad tactics. You can send product advertising content across search, shopping, social and retail media sites for promotion. Not only does this alleviate strain on your technical resources, but it increases the likelihood of conversion with cleaner, more accurate product content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product feed management can support e-commerce merchandising and consolidate your marketing needs as well. With data feeds in one place, you also have greater agility to expand to more channels, grow your business and mitigate risk.\u00a0<\/span><\/p>\n<h2>What Are Common Pitfalls of Feed Management?<\/h2>\n<p><span style=\"font-weight: 400;\">Proper product content and feed management is critical for e-commerce success. Yet, many businesses, regardless of size or vertical, fall prey to the same <\/span><a href=\"https:\/\/www.rithum.com\/uk\/blog\/brands\/product-feed-management-series-common-pitfalls\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">common pitfalls<\/span><\/a><span style=\"font-weight: 400;\">. Some come from the lack of resources and expertise available to these companies, while others emerge from a siloed approach to product content syndication.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Manual feed management pitfalls typically include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Settling for \u201cgood enough\u201d<\/b><span style=\"font-weight: 400;\"> \u2014 Simply meeting channel requirements instead of fully optimising for high performance<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Using a \u201cset it and forget it\u201d mentality for listing titles<\/b><span style=\"font-weight: 400;\"> \u2014 Using the same structure for all product titles or failing to update based on performance<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Not accounting for channel variations<\/b><span style=\"font-weight: 400;\"> \u2014 Using your Google Shopping feed for everything instead of tailoring content and imagery to the channel (e.g., striking photography for Instagram)<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Failing to showcase discounts<\/b><span style=\"font-weight: 400;\"> \u2014 Not highlighting promotions, thus forfeiting higher click-through rates\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Isolating feed and advertising teams<\/b><span style=\"font-weight: 400;\"> \u2014 Prohibiting collaboration between data and ad teams, leading to delays and misunderstanding<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Wasting time and money <\/b><span style=\"font-weight: 400;\">\u2014 Failing to automate feed delivery for much-needed agility and accuracy<\/span><\/li>\n<\/ul>\n<p>Automated feed management software is the answer to all of these problems because it helps you manage, monitor and optimise feeds across channels without sacrificing time or accuracy.<br \/>\n<b><\/b><\/p>\n<h2>How Do You Choose the Best Feed Management Software?<\/h2>\n<p><span style=\"font-weight: 400;\">Not all feed management software is created equal. Here\u2019s what to look for as you evaluate.\u00a0<\/span><\/p>\n<h3><strong>Usability<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Product content feed software should make your job easier, not harder. Look for digital feed management tools with a clean, intuitive user interface and workflow automation that\u2019s easy to use.\u00a0<\/span><\/p>\n<h3><strong>Channel Integrations<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Does the solution export product feeds to the channels and ad platforms that make the most sense for your brand? Look for platforms that not only integrate with giants like Google and Amazon, but niche and international channels that enable your future growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond technical requirements, the best feed management services also have deep relationships with their channel partners. By choosing a well-established platform, you benefit from channel-specific knowledge and guidance.\u00a0<\/span><\/p>\n<h3><strong>Features<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Look beyond basic feed management and channel integration. Does the tool allow you to optimise your feeds to meet the requirements of each platform while improving performance over time? Choose a solution with features like product content feed optimisation, easy exporting, personalisation tools and automation capabilities.\u00a0<\/span><\/p>\n<h3><strong>Services and Support<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t get left in the lurch when the market vastly changes or you need help managing your feeds. Look for a provider that offers helpful support, an extensive <\/span><a href=\"https:\/\/knowledge.channeladvisor.com\/kc\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">knowledge base<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.rithum.com\/uk\/managed-services\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">strategic guidance<\/span><\/a><span style=\"font-weight: 400;\"> from industry experts when you\u2019re ready to grow.\u00a0<\/span><\/p>\n<h2>Transform Your Product Feed Management with Rithum<\/h2>\n<p><span style=\"font-weight: 400;\">For over 20 years, Rithum has been transforming product content with automation, seamless integrations and channel-specific attention to detail. We help you optimise your product content at scale so you can move faster, sell smarter and expand further.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how we do it:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data integration. <\/b><span style=\"font-weight: 400;\">Your product content is integrated into Rithum or accessed remotely.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Delivery strategy. <\/b><span style=\"font-weight: 400;\">We work with your team to ensure the data is in the right format for the targeted destinations and create the delivery strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data processing. <\/b><span style=\"font-weight: 400;\">Your optimised product data is evaluated to ensure richness of content and compliance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Processing. <\/b><span style=\"font-weight: 400;\">Once verified, content is delivered to the defined destinations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Delivery audit. <\/b><span style=\"font-weight: 400;\">An audit of delivery is performed to prevent any errors.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Plus, our integrations and deep partnerships with <\/span><a href=\"https:\/\/www.rithum.com\/channels-we-support\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">hundreds of global channels<\/span><\/a><span style=\"font-weight: 400;\"> means you have the compliance and know-how to win everywhere you sell. Need help? Our Managed Services team helps you improve your performance and grow your business with industry expertise.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.rithum.com\/uk\/request-a-demo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Contact us today<\/span><\/a><span style=\"font-weight: 400;\"> for a demo of the Rithum platform.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product or data feed management is supposed to streamline product listings across multiple ad platforms, channels or marketplaces. But doing it manually is time-consuming and inefficient, especially as your business expands to more channels.\u00a0It also takes focus away from other important program management factors and considerations like: Ad strategy Content creation Compliance Program growth Feed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":115598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10462,10463],"asset-type":[13745],"audience":[13408,13411],"bio":[14209],"topic":[6681],"class_list":["post-115775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-product-feed-management-uk","tag-product-feeds-uk","asset-type-blog-uk","audience-brands-suppliers-uk","audience-retailers-uk","bio-rithum-team-uk","topic-digital-marketing-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - 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