{"id":116213,"date":"2023-06-15T20:10:40","date_gmt":"2023-06-15T20:10:40","guid":{"rendered":"https:\/\/www-dev.channeladvisor.com\/blog\/uncategorized-uk\/get-ready-for-prime-day-23-with-these-tips\/"},"modified":"2023-11-29T11:07:10","modified_gmt":"2023-11-29T11:07:10","slug":"get-ready-for-prime-day-23-with-these-tips","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/uk\/blog\/get-ready-for-prime-day-23-with-these-tips\/","title":{"rendered":"Get Ready for Prime Day \u201823 with These Tips"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The countdown to <\/span><span style=\"font-weight: 400;\">Prime Day 2023<\/span><span style=\"font-weight: 400;\"> is on! Are you ready?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s been announced that Amazon Prime Day will be taking place on the 11th and 12th of July this year. That means you need to start preparing <\/span><i><span style=\"font-weight: 400;\">now!<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2>How to Prepare for Prime Day 2023<\/h2>\n<p><span style=\"font-weight: 400;\">There are several areas to consider in your Prime Day preparations, from content and advertising to pricing and fulfilment. To make sure you\u2019re ready on every front, check out these helpful tips.\u00a0<\/span><\/p>\n<h3>Inventory Planning and Preparation<\/h3>\n<ul>\n<li><b>Prep inventory.<\/b><span style=\"font-weight: 400;\"> Ensure you\u2019ll have plenty of inventory for Prime Day and the rest of the week thereafter. Forecast inventory demand by looking at your Prime Day sales from last year, as well as holiday performance. <\/span><b>Remember, the last date to send inventory to Fulfillment by Amazon (FBA) is June 15<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li><b>Allocate inventory. <\/b><span style=\"font-weight: 400;\">Think through which SKUs you want to fulfil yourself versus externally through FBA. You may want to advertise the Prime badge on high-volume SKUs to encourage purchases, whereas you may keep lower volume or niche products merchant fulfilled.\u00a0<\/span><\/li>\n<li><b>Monitor account KPIs. <\/b><span style=\"font-weight: 400;\">No Amazon seller wants to have their account suspended on the platform\u2019s biggest shopping day of the year. Double check your account KPI performance to avoid suspension during peak traffic.\u00a0<\/span><\/li>\n<li><b>Prepare internal teams. <\/b><span style=\"font-weight: 400;\">Inform your warehouse staff of critical deadlines and prepare them for inflated order traffic as Prime Day nears. You\u2019ll also want to prep customer service for the possibility of increased message volume and return requests.<\/span><\/li>\n<li><b>Don\u2019t forget other channels. <\/b><span style=\"font-weight: 400;\">The Prime Day \u201chalo effect\u201d has been known to increase sales on other marketplaces too. Plan accordingly by setting aside inventory and ad budget for other channels.<\/span><\/li>\n<\/ul>\n<h3>Fulfilment<br \/>\n<b><\/b><\/h3>\n<ul>\n<li><b>Expect delays. <\/b><span style=\"font-weight: 400;\">Set proper delivery expectations with your customers in anticipation of delays from major carriers. Review your carrier restrictions and capabilities for the Prime Day period so you don\u2019t encounter any surprises.\u00a0<\/span><\/li>\n<li><b>Prep for order caps. <\/b><span style=\"font-weight: 400;\">While not extremely common, FBA does sometimes place order caps on volume. Keep an eye on your inventory performance indicator (IPI) to maximise allowed space and prioritise high-volume SKUs for FBA only. If needed, look at third-party logistics companies to diversify your fulfilment and accelerate delivery.\u00a0<\/span><\/li>\n<\/ul>\n<h3>Pricing Strategies<\/h3>\n<ul>\n<li><b>Analyse pricing opportunities.<\/b><span style=\"font-weight: 400;\"> Amazon\u2019s business reports in Seller Central provide information like your Buy Box percentage over time and impression share. Assess your listings one by one for competitors and the areas in which they might be winning (e.g., price, Prime budget, etc.).\u00a0<\/span><\/li>\n<li><b>Build a repricer strategy. <\/b><span style=\"font-weight: 400;\">Use the Amazon Pricing Console to review competitor pricing, Prime designation, handling times, shipping prices and seller ratings. From there, you can build a <\/span><a href=\"https:\/\/www.rithum.com\/uk\/solutions\/repricing-solutions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">repricing strategy<\/span><\/a><span style=\"font-weight: 400;\"> around the opportunities you identify.\u00a0<\/span><\/li>\n<li><b>Watch multichannel pricing. <\/b><span style=\"font-weight: 400;\">Amazon is notorious for crawling other websites to monitor your pricing. If your prices dip on other sites, Amazon may remove the Buy Box altogether, confusing shoppers and leading them to competitors. Synchronising your <\/span><a href=\"https:\/\/www.rithum.com\/uk\/multichannel-ecommerce\/#Multichannel_E-Commerce_Pricing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">multichannel pricing<\/span><\/a><span style=\"font-weight: 400;\"> ensures shoppers experience consistent pricing wherever they find your product(s). Plus, it keeps you in Amazon&#8217;s good graces.<\/span><\/li>\n<\/ul>\n<h3>Deals and Promotions<\/h3>\n<ul>\n<li><b>Review previous year performance.<\/b><span style=\"font-weight: 400;\"> Look at the success of your Prime Day promotions from last year. Then, evaluate what sold well in the past year and what\u2019s trending now. Use these factors to determine what will perform best this year.<\/span><\/li>\n<li><b>Meet deal submission deadlines. <\/b><span style=\"font-weight: 400;\">The deadline for Amazon Lightning Deal submissions has already passed, but opportunities to promote other deals are still available. Create a coupon, share promo codes or use Prime Exclusive Discounts to stand out in search and product pages. There are no deadlines for these options yet, but the submission deadline is often the week before Prime Day.\u00a0<\/span><\/li>\n<\/ul>\n<h3>Monitoring Results and Reporting<\/h3>\n<ul>\n<li><b>Determine how you\u2019ll measure success. <\/b><span style=\"font-weight: 400;\">How will you know if you performed well on Prime Day? Set goals with metrics around revenue, profit, conversion rate or Buy Box percentage.<\/span><\/li>\n<li><b>Track seller metrics. <\/b><span style=\"font-weight: 400;\">Monitor your on-time shipments and cancellations three times per week (beginning at least four weeks before Prime week). Keeping a close eye on your seller health will prepare you for the influx of Prime Day orders to avoid suspension.\u00a0<\/span><\/li>\n<\/ul>\n<h3>Content and Advertising<br \/>\n<b><\/b><\/h3>\n<ul>\n<li><b>Launch ad campaigns \u2014 NOW.<\/b><span style=\"font-weight: 400;\"> Now is the time to complete any new campaigns. This allows ample time for optimisation and fine-tuning before Prime Day. Remember to include both FBA and merchant-fulfilled items in your campaigns to ensure comprehensive coverage of your catalogue.\u00a0<\/span><\/li>\n<li><b>Optimise product pages. <\/b><span style=\"font-weight: 400;\">Prior to Prime Day, make sure your product pages are in tiptop shape by ensuring you have:<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">Six or more high-resolution images<\/span><\/li>\n<li><span style=\"font-weight: 400;\">80 or more characters in page titles<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Comprehensive product descriptions<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Concise and captivating bullet points on features<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b>Use A+ content. <\/b><a href=\"https:\/\/www.rithum.com\/blog\/marketplaces\/amazon-a-content-best-practices\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Amazon A+ content<\/span><\/a><span style=\"font-weight: 400;\"> can help you craft an engaging brand or product narrative with captivating visuals, customized layouts and a more appealing storefront. Consider adding A+ content to increase purchase values on Prime Day.\u00a0<\/span><\/li>\n<li><b>Select promo options based on your strategy.<\/b><span style=\"font-weight: 400;\"> Choose the right <\/span><a href=\"https:\/\/www.rithum.com\/uk\/blog\/digital-marketing\/the-3-amazon-ad-types-to-know-for-better-conversion\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ad types<\/span><\/a><span style=\"font-weight: 400;\"> for your strategy. Product detail page (PDP) targeting helps you gain optimal product page coverage and high impressions, while sponsored brand video showcases top sellers with engaging video. Or, use Sponsored Display for targeting competitors and remarketing to new audiences.\u00a0<\/span><\/li>\n<li><b>Create a flexible budget.<\/b><span style=\"font-weight: 400;\"> Look at month-over-month and year-over-year ad spend to better forecast your budget during this time. Consider adding more budget to well-performing campaigns and products you want to showcase. Your budgets will most likely run out during Prime Day, so check in regularly during Prime week to keep top performing campaigns fully funded.\u00a0<\/span><\/li>\n<\/ul>\n<h2>Are You Ready for Prime Day 2023?<\/h2>\n<p><span style=\"font-weight: 400;\">Prime Day is like Christmas in July. Is your brand prepped and ready for the surge of traffic? Rithum helps brands feel prepared for any fluctuations year round with automated repricers, brand analytics, advertising strategy and expert guidance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get more tips for Prime Day 2023 from our recent webinar, <\/span><a href=\"https:\/\/go.rithum.com\/webinar-prime-day-prep.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Countdown to Prime Day 2023: Top Strategies for Fulfilment, Pricing and Advertising<\/span><\/a><span style=\"font-weight: 400;\">. Or contact us today to request your own <\/span><a href=\"https:\/\/www.rithum.com\/uk\/advertising-analysis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">advertising analysis<\/span><\/a><span style=\"font-weight: 400;\"> ahead of the big day.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The countdown to Prime Day 2023 is on! Are you ready? It&#8217;s been announced that Amazon Prime Day will be taking place on the 11th and 12th of July this year. That means you need to start preparing now!\u00a0 How to Prepare for Prime Day 2023 There are several areas to consider in your Prime [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":116009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[1505],"asset-type":[13745],"audience":[13408,13411],"bio":[14209],"topic":[6681,6685],"class_list":["post-116213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-prime-day","asset-type-blog-uk","audience-brands-suppliers-uk","audience-retailers-uk","bio-rithum-team-uk","topic-digital-marketing-uk","topic-marketplaces-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Get Ready for Prime Day \u201823 with These Tips - Rithum<\/title>\n<meta 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