{"id":141884,"date":"2024-02-27T20:20:15","date_gmt":"2024-02-27T20:20:15","guid":{"rendered":"https:\/\/www.rithum.com\/blog\/how-to-sell-on-tiktok-shop\/"},"modified":"2024-08-07T05:29:08","modified_gmt":"2024-08-07T05:29:08","slug":"how-to-sell-on-tiktok-shop","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/uk\/blog\/how-to-sell-on-tiktok-shop\/","title":{"rendered":"How to Sell on TikTok Shop\u00a0"},"content":{"rendered":"

Sellers must meet consumers where they are \u2013 and they\u2019re scrolling social media. With more than 1 billion active users globally each month, TikTok offers brands and retailers an opportunity to reach an expansive new audience.\u00a0TikTok Shop is an e-commerce solution integrated within TikTok. Powered by TikTok\u2019s unique discovery engine, it enables brands and creators to showcase and sell products directly on TikTok, through a complete in-app shopping experience.<\/p>\n

Why sell through TikTok Shop?<\/h2>\n

Today\u2019s consumers are turning to social media platforms like TikTok for more than recommendations; they\u2019re using it to complete their purchases online. To meet consumers where they are, sellers are adding TikTok Shop to complement their existing sales channels. By doing so, brands and retailers can engage with new customers while boosting sales and brand visibility.<\/p>\n

Brands and retailers are already driving profitable growth by selling through TikTok Shop with Rithum. TikTok sellers on Rithum\u2019s\u00a0platform grew GMV more than 300% from November 2023 to January 2024.<\/p>\n

It\u2019s important to diversify because people comparison shop. A resounding 83% of global consumers will visit two or more websites before buying, according to the 2023 Online Consumer Behavior Global Report by Rithum and research firm Dynata<\/a>. 72% of consumers said they would go further, visiting two to four websites before converting, according to the report.<\/p>\n

Consumers view social media as another channel to shop through. 63% of consumers ages 18-25 said they had been influenced to buy a product after seeing the item promoted by a brand on social media, according to the Rithum and Dynata report.<\/p>\n

How can brands and retailers benefit from TikTok Shop?<\/h2>\n

Today\u2019s consumer looks to content creators for entertainment and advice. TikTok users browse the social media app to connect with content creators or influencers they trust. Here, user-generated content (UGC) is more likely to resonate. Consumers value an authentic shopping experience.<\/p>\n

TikTok Shop offers brands and retailers:<\/p>\n