{"id":145759,"date":"2025-01-13T08:00:23","date_gmt":"2025-01-13T13:00:23","guid":{"rendered":"https:\/\/www.rithum.com\/?p=145759"},"modified":"2025-01-22T11:10:23","modified_gmt":"2025-01-22T16:10:23","slug":"3-e-commerce-trends-from-cyber-5-to-carry-into-2025","status":"publish","type":"post","link":"https:\/\/old.rithum.com\/uk\/blog\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\/","title":{"rendered":"3 E-Commerce Trends from Cyber 5 to Carry Into 2025"},"content":{"rendered":"

We\u2019ve analyzed trends that stood out from the five-day period between Thanksgiving through Cyber Monday and how these lessons can impact 2025 e-commerce trends for brands and retailers. Consumers spent more online than ever before, according to Adobe Analytics data<\/a>. For Rithum clients, AI<\/strong>, social commerce<\/strong> and retail media strategy<\/strong> took center stage. Here\u2019s what brands and retailers are investing in to reach more consumers in 2025.<\/p>\n

1. Explosion of product categories for third-party (3P) marketplaces is reshaping e-commerce in 2025.<\/strong><\/h3>\n

Brands and retailers will continue to use artificial intelligence (AI) to manage product inventory across multiple sales channels including marketplaces and direct-to-consumer websites. Retailers like Amazon<\/a> and Walmart<\/a> use AI for real-time inventory management.<\/p>\n

\u201cWalmart’s rapidly expanding assortment presents new challenges to suppliers. However, our latest Walmart Categorizer, now in Rithum\u2019s AI Magic Mapper<\/a>, ensured seamless migration for hundreds of clients managing millions of SKUs. This highlights Rithum\u2019s leadership in scalable AI solutions,\u201d said Sebastian Spiegler, Director of AI, Rithum.<\/p><\/blockquote>\n

Rithum is currently focusing on Profitability Benchmarking, which is the process of identifying top channels, pricing strategies and returns insights.<\/p>\n

\u201cProfitability Benchmarking at the SKU-level is the ‘holy grail’ for brands. This process is a key 2025 focus area for Rithum and is already being piloted with strategic clients,\u201d Spiegler<\/a> said.<\/p>\n

2. TikTok Shop will continue to revolutionize discovery and influence.<\/strong><\/h3>\n

In just one year, TikTok Shop has become one of Rithum\u2019s top 10 sales channels since launching in December 2023. This includes merchant giants like Amazon, Walmart, Target+<\/a>, eBay<\/a> and Zalando.<\/p>\n

\u201cTikTok\u2019s innovative platform connects content with commerce enabling intuitive product discovery through viral, low-effort videos created by thousands of creators. TikTok account users with only a thousand followers are now product curators, streamlining affiliate marketing and enabling effortless monetization directly in the app,\u201d said Lou Camassa<\/a>, Director of Product at Rithum.<\/p>\n

Currently, Rithum supports TikTok Shop<\/a> in the US and UK, with launches in Spain and Ireland planned for early 2025.<\/p>\n

\u201cThis is an incredible proposition for EMEA sellers to tap into a growing and dynamic market,\u201d Camassa said<\/p>\n

3. Brands and retailers are being more strategic about retail media budgets.<\/strong><\/h3>\n

Consumers continued to shop well before BFCM in October. As a result, Rithum retail media clients spread-out retail media budgets.<\/p>\n

\u201cRithum retail media brands and retailers had to strategically pace their seasonal budgets for a longer peak season before and after BFCM. Specifically, during BCFM week, we advised clients not to over-invest and instead ride a continuous wave of peak seasonality wins while managing the budget thoughtfully. While budget increases only averaged 3%, we were still seeing wins. This included meeting their efficiency goals with an average of 1.7 advertising cost of sales (ACOS) as one example,\u201d said Meghan Barden<\/a>, director, global retail media, Rithum.<\/p>\n

Going into 2025, Barden believes that the promotional holiday period will continue to extend into October and well through the end of December. Clients should be prepared to extend their seasonal budgets to accommodate this length of time. Also, brands and retailers should be open to peaks and valleys in their spend and return. Leveraging product data YoY, such as noting high performing SKUs, is a strategic way to map the seasonal timeframe approach in 2025.<\/p>\n

Delve deeper into what\u2019s trending in third-party (3P) commerce in 2025.<\/h2>\n

Read more about trends in AI, cross-border commerce, social commerce, retail media and supply chain in Rithum\u2019s 2024 State of 3P Commerce Report<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019ve analyzed trends that stood out from the five-day period between Thanksgiving through Cyber Monday and how these lessons can impact 2025 e-commerce trends for brands and retailers. Consumers spent more online than ever before, according to Adobe Analytics data. For Rithum clients, AI, social commerce and retail media strategy took center stage. Here\u2019s what […]<\/p>\n","protected":false},"author":167,"featured_media":145750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[9634,7735,9621,9630,9636,10732,9508,15474,9698],"asset-type":[13745],"audience":[13408,13411],"bio":[15372],"topic":[15428,15410,7790,15511],"class_list":["post-145759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-amazon-uk-3","tag-brands","tag-e-commerce-uk","tag-industry-trends-uk","tag-marketplaces-uk-2","tag-multichannel-uk-2","tag-retail-media-uk","tag-tiktok-shop-uk","tag-walmart-uk-2","asset-type-blog-uk","audience-brands-suppliers-uk","audience-retailers-uk","bio-rithum-team-uk-2","topic-3p-commerce-uk","topic-artificial-intelligence-uk","topic-e-commerce-uk","topic-marketplaces-uk-2"],"acf":[],"yoast_head":"\n3 E-Commerce Trends from Cyber 5 to Carry Into 2025 - Rithum<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 E-Commerce Trends from Cyber 5 to Carry Into 2025\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve analyzed trends that stood out from the five-day period between Thanksgiving through Cyber Monday and how these lessons can impact 2025 e-commerce trends for brands and retailers. Consumers spent more online than ever before, according to Adobe Analytics data. For Rithum clients, AI, social commerce and retail media strategy took center stage. Here\u2019s what […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.rithum.com\/uk\/blog\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Rithum\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rithumcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-13T13:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-22T16:10:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.rithum.com\/wp-content\/uploads\/2025\/01\/2-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gretchen Salois\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:site\" content=\"@rithumcommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gretchen Salois\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\\\/\"},\"author\":{\"name\":\"Gretchen Salois\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/#\\\/schema\\\/person\\\/cf7b8988d399570a4ce07c8298f19fd4\"},\"headline\":\"3 E-Commerce Trends from Cyber 5 to Carry Into 2025\",\"datePublished\":\"2025-01-13T13:00:23+00:00\",\"dateModified\":\"2025-01-22T16:10:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\\\/\"},\"wordCount\":569,\"publisher\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/2-3.png\",\"keywords\":[\"amazon\",\"brands\",\"E-commerce\",\"industry trends\",\"marketplaces\",\"multichannel\",\"retail media\",\"TikTok Shop\",\"walmart\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\\\/\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\\\/\",\"name\":\"3 E-Commerce Trends from Cyber 5 to Carry Into 2025 - Rithum\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/2-3.png\",\"datePublished\":\"2025-01-13T13:00:23+00:00\",\"dateModified\":\"2025-01-22T16:10:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/2-3.png\",\"contentUrl\":\"https:\\\/\\\/old.rithum.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/2-3.png\",\"width\":1200,\"height\":682,\"caption\":\"3 E-Commerce Trends from Cyber 5 to Carry Into 2025\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 E-Commerce Trends from Cyber 5 to Carry Into 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/\",\"name\":\"Rithum\",\"description\":\"The Heartbeat of Commerce\",\"publisher\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/#organization\",\"name\":\"Rithum\",\"url\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Rithum-logo-1.png\",\"contentUrl\":\"https:\\\/\\\/www.rithum.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Rithum-logo-1.png\",\"width\":696,\"height\":696,\"caption\":\"Rithum\"},\"image\":{\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/rithumcommerce\",\"https:\\\/\\\/x.com\\\/rithumcommerce\",\"https:\\\/\\\/instagram.com\\\/rithumcommerce\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rithumcommerce\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/rithumcommerce\",\"https:\\\/\\\/www.tiktok.com\\\/@rithumcommerce\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/#\\\/schema\\\/person\\\/cf7b8988d399570a4ce07c8298f19fd4\",\"name\":\"Gretchen Salois\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46de1c2c776c94398753ccbff3227475afb69ab3cca3ad37f161091a96a228b7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46de1c2c776c94398753ccbff3227475afb69ab3cca3ad37f161091a96a228b7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/46de1c2c776c94398753ccbff3227475afb69ab3cca3ad37f161091a96a228b7?s=96&d=mm&r=g\",\"caption\":\"Gretchen Salois\"},\"url\":\"https:\\\/\\\/old.rithum.com\\\/uk\\\/blog\\\/author\\\/gretchen-saloisrithum-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"3 E-Commerce Trends from Cyber 5 to Carry Into 2025 - Rithum","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"3 E-Commerce Trends from Cyber 5 to Carry Into 2025","og_description":"We\u2019ve analyzed trends that stood out from the five-day period between Thanksgiving through Cyber Monday and how these lessons can impact 2025 e-commerce trends for brands and retailers. Consumers spent more online than ever before, according to Adobe Analytics data. For Rithum clients, AI, social commerce and retail media strategy took center stage. Here\u2019s what […]","og_url":"https:\/\/old.rithum.com\/uk\/blog\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\/","og_site_name":"Rithum","article_publisher":"https:\/\/facebook.com\/rithumcommerce","article_published_time":"2025-01-13T13:00:23+00:00","article_modified_time":"2025-01-22T16:10:23+00:00","og_image":[{"width":1200,"height":682,"url":"https:\/\/old.rithum.com\/wp-content\/uploads\/2025\/01\/2-3.png","type":"image\/png"}],"author":"Gretchen Salois","twitter_card":"summary_large_image","twitter_creator":"@rithumcommerce","twitter_site":"@rithumcommerce","twitter_misc":{"Written by":"Gretchen Salois","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/old.rithum.com\/uk\/blog\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\/#article","isPartOf":{"@id":"https:\/\/old.rithum.com\/uk\/blog\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\/"},"author":{"name":"Gretchen Salois","@id":"https:\/\/old.rithum.com\/uk\/#\/schema\/person\/cf7b8988d399570a4ce07c8298f19fd4"},"headline":"3 E-Commerce Trends from Cyber 5 to Carry Into 2025","datePublished":"2025-01-13T13:00:23+00:00","dateModified":"2025-01-22T16:10:23+00:00","mainEntityOfPage":{"@id":"https:\/\/old.rithum.com\/uk\/blog\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\/"},"wordCount":569,"publisher":{"@id":"https:\/\/old.rithum.com\/uk\/#organization"},"image":{"@id":"https:\/\/old.rithum.com\/uk\/blog\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/old.rithum.com\/wp-content\/uploads\/2025\/01\/2-3.png","keywords":["amazon","brands","E-commerce","industry trends","marketplaces","multichannel","retail media","TikTok Shop","walmart"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/old.rithum.com\/uk\/blog\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\/","url":"https:\/\/old.rithum.com\/uk\/blog\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\/","name":"3 E-Commerce Trends from Cyber 5 to Carry Into 2025 - Rithum","isPartOf":{"@id":"https:\/\/old.rithum.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/old.rithum.com\/uk\/blog\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\/#primaryimage"},"image":{"@id":"https:\/\/old.rithum.com\/uk\/blog\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/old.rithum.com\/wp-content\/uploads\/2025\/01\/2-3.png","datePublished":"2025-01-13T13:00:23+00:00","dateModified":"2025-01-22T16:10:23+00:00","breadcrumb":{"@id":"https:\/\/old.rithum.com\/uk\/blog\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/old.rithum.com\/uk\/blog\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/old.rithum.com\/uk\/blog\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\/#primaryimage","url":"https:\/\/old.rithum.com\/wp-content\/uploads\/2025\/01\/2-3.png","contentUrl":"https:\/\/old.rithum.com\/wp-content\/uploads\/2025\/01\/2-3.png","width":1200,"height":682,"caption":"3 E-Commerce Trends from Cyber 5 to Carry Into 2025"},{"@type":"BreadcrumbList","@id":"https:\/\/old.rithum.com\/uk\/blog\/3-e-commerce-trends-from-cyber-5-to-carry-into-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/old.rithum.com\/uk\/"},{"@type":"ListItem","position":2,"name":"3 E-Commerce Trends from Cyber 5 to Carry Into 2025"}]},{"@type":"WebSite","@id":"https:\/\/old.rithum.com\/uk\/#website","url":"https:\/\/old.rithum.com\/uk\/","name":"Rithum","description":"The Heartbeat of Commerce","publisher":{"@id":"https:\/\/old.rithum.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/old.rithum.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/old.rithum.com\/uk\/#organization","name":"Rithum","url":"https:\/\/old.rithum.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/old.rithum.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/www.rithum.com\/wp-content\/uploads\/2023\/12\/Rithum-logo-1.png","contentUrl":"https:\/\/www.rithum.com\/wp-content\/uploads\/2023\/12\/Rithum-logo-1.png","width":696,"height":696,"caption":"Rithum"},"image":{"@id":"https:\/\/old.rithum.com\/uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/rithumcommerce","https:\/\/x.com\/rithumcommerce","https:\/\/instagram.com\/rithumcommerce","https:\/\/www.linkedin.com\/company\/rithumcommerce","https:\/\/www.youtube.com\/channel\/rithumcommerce","https:\/\/www.tiktok.com\/@rithumcommerce"]},{"@type":"Person","@id":"https:\/\/old.rithum.com\/uk\/#\/schema\/person\/cf7b8988d399570a4ce07c8298f19fd4","name":"Gretchen Salois","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/46de1c2c776c94398753ccbff3227475afb69ab3cca3ad37f161091a96a228b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/46de1c2c776c94398753ccbff3227475afb69ab3cca3ad37f161091a96a228b7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/46de1c2c776c94398753ccbff3227475afb69ab3cca3ad37f161091a96a228b7?s=96&d=mm&r=g","caption":"Gretchen Salois"},"url":"https:\/\/old.rithum.com\/uk\/blog\/author\/gretchen-saloisrithum-com\/"}]}},"_links":{"self":[{"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/posts\/145759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/users\/167"}],"replies":[{"embeddable":true,"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/comments?post=145759"}],"version-history":[{"count":0,"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/posts\/145759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/media\/145750"}],"wp:attachment":[{"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/media?parent=145759"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/tags?post=145759"},{"taxonomy":"asset-type","embeddable":true,"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/asset-type?post=145759"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/audience?post=145759"},{"taxonomy":"bio","embeddable":true,"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/bio?post=145759"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/old.rithum.com\/uk\/wp-json\/wp\/v2\/topic?post=145759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}